Sheffield - Lighting the Flame for Sport

Making the most of the London 2012 Olympic and Paralympic

Games

•Regional 2012 Strategy – Tourism

•Yorkshire Gold part of W2Y

•Yorkshire’s great party 2012

1. Increase participation in sport and physical activity

2. Coach and volunteer development

3. Top level sport

4. The Cultural Olympiad

5. Major sports events and International Training Camps

6. Business development

Success so far - International Training Camps

•4 GB teams based in Sheffield.•GB volleyball alone have spent approx £1million in local economy

•FINA Diving World Series (2007-2010)

•English Open International Table Tennis 2009 (and 2011?)

•World Goalball Championships 2010,

•European Fencing Championships 2011,

•UK Schools Games 2011

Success so far - Major Sports Events linked to 2012

How’s tourism fit in to the events and pre games camps success?

•Team Sheffield:-•Correct images & Information in pre games training camp & Event bidding promotional material•Correct accommodation for event & Camps•Additional activity to do when teams / supporters are here •Ensuring sport decision makers get the right impression of Sheffield•Supporting arrival in UK and Getting teams to the Olympic village

Future opportunities - Cultural Olympiad

•Existing events linked to cultural Olympiad

•Develop opportunities around W2Y “Party”

•Torch relay

Elliott, Dennis, Adbu, Farah, Zara & Lauren

Why

• Up to £300M economic benefit• International profile• City celebration• Sports participation• Confidence and pride

The numbers• Dec 16 decision on Candidate Host Cities (CHC)• 12 cities• 17 stadia - Hillsborough• 67 criteria and 82 sub-criteria!• Two inspection visits, 3 written submissions and a final interview• England bid submitted in May and host nation announced by

FIFA in December

The event• It is the largest single sports event in the world featuring

the world’s most popular sport and our national game.• The Finals take place over 31 days with 32 Teams take

part. • There are over 3 million spectator tickets to watch

games at the event; • television audience of 24 Billion in 240 different

countries. • 19,000 media attended the event and • 15,000 volunteers plus 16,000 stewards assisted in its

successful staging

Germany 2006• 20 million people visited the FIFA Fan Fests in

host cities • Additional 2 Billion Euros in retail sales• 50,000 new jobs created• Germany World Cup Org Committee made 56.5

million Euros net profit• 3.5 million more overnight stays by visitors from

abroad in the first 6 months of 2006• 44% of tickets went to international visitors

South Yorkshire• Economic impact in 2018 is expected to be £3.2 billion

nationally • £180 - £300 million locally• At least 8 teams will play in Sheffield – not fixed group• Training grounds and stadia in Rotherham, Doncaster

and Barnsley could be used• Hotels used for pre-game and base camps• Yorkshire South Tourism – central to bid• Relationships with partners authorities are key

Questions?

• Further info

www.sheffield-lightingtheflame.com

www.yorkshire-gold.com

www.sheffield2018.co.uk