ORGANISATION STUDYBombay Rayon Fashions Limited

Presented By,Sheethal Maria J

INTRODUCTION• Organisation:A consciously coordinated social unit composed

of two or more people that functions on a relatively continuous basis to achieve a common goal or set of goals.

• This study in Bombay Rayons Fashion Limited, Doddaballapur has a main role to make understand the Practices of various departments in an organization and their importance as a separate entity and as a whole to the achievement of the organization goals.

• This helps to study the organizational activities in all functional areas and relate this to theoretical knowledge required.

OBJECTIVES• To understand the practices of an organization by

relating to managerial theory.• To look closely into the departmental strategies and

their functioning of an organization.• To study the procedures and programs of the

company and study their effectiveness.• To understand how the key business process are

carried out in organizations. • To understand how information is used in

organization for decision making at various levels

SCOPE OF STUDY• It aims at understanding the company’s

establishment, organization structure, departments, production techniques, marketing strategies and the advantages it is having over the competitors.

• An attempt is made to analyze the company’s performance in comparison to the theoretical aspects.

• It aims to understand the skills of the company in the areas like technological advancement, competition in management

PRODUCTS

• Fabric

• Apparel

• Trims

• Yarn

ORGANISATION STRUCTURE

HUMAN RESOURCE DEPARTMENT

• Recruitment and selection

• WORKIN TIME – ATTENDANCE

• Welfare measures

• Induction

• Training and Development

• compensation package

FINANCE DEPARTMENT• Financial Record Keeping & Reporting• Purchasing• Sales• Expenses• Payment-cash & bank• Receipt

MARKETING DEPARTMENT• Determination Of Requirements Related To The

Product.

• Review of requirements related to the product

• Confirmation to the customer

• Issues lot cards for production purpose

• Marketing department communicate the PPC through Initial production order

PRODUCTION DEPARTMENT• Raw materials are fabric, Dyes and chemicals and auxiliaries• . Grey warehouse

• Pretreatment• a. Singeing• b. Desizing• c. Scouring• d. Mercerising• e. Bleaching• Dyeing and Printing• Finishing

OTHER DEPARTMENTS• PURCHASE DEPARTMENT• Purchase department deals with the purchasing and storing of

materials and supplying the materials to the production department according to their specification.

• QUALITY CONTROL • Totality of characteristics of an entity that bear on its ability to

satisfy stated & implied needs.• STORES DEPARTMENT• It is a place where materials are received and stored.

SWOT ANALYSIS

• Flexibility in manufacture of garments as to

accommodate timely delivery.• Large and growing domestic market• Adequate raw material supplies• Low labour cost and availability of skilled and

Technical labour force• Excellence in fabric and garment designing.

STRENGTH

WEAKNESS

• Unstable market share.• Relatively lower volume of production leading

to higher cost of production.• Labour laws and policies lack reforms• Infrastructure bottlenecks for handling large

volumes

• Continuous increase in demand

• The product of BRFL range to cater different need of customer so it can utilize this opportunity against competitor’s threat.

• Shift in domestic market towards readymade garments, and domestic textile consumption increasing with growing disposable incomes.

• OPPORTUNITIES

THREATS

• Survival of the fittest-in terms of quality, size, delivery and cost

• Pricing pressures• Stiff competition from other Asian countries• Increase in regional trade could reduce share of

markets opened for India.• Unexpected price fluctuation and the variation

in currency exchange.• Heavy Competitions in the local markets.

FINDINGS

• It is observed that the organization hierarchy is professional.

• The employees of the each department are well-versed or experienced with their activities and responsibilities.

• It is observed that large number of employees is under stress in view to increase the productivity.

• Lack of proper advertisement • increasing organization effect like absenteeism,

poor industrial relation etc.

SUGGESTIONS

• BRFL should give more advertisement in medias’ like T.V and News paper to effectively by considering the type of programme and the time of airing an ad in TV and company should also explore the ad giving in magazine to improve its marketing position in the market.

• It is an essential for employees to design their own strategy and it is equally important for organization to develop programs that will help to reduce organization effect like absenteeism, poor industrial relation etc.

• Meditation is also a strategy where it keeps employees mind away from stress factors and hence it will reduce behavioral effects.

• It suggested redesigning the job as to use the maximum potential of the employee with an emphasis on employee involvement in such redesigning.

• It is better for the employees to make some physical exercise like walking, jogging, swimming or playing games helps the employees to overcome from stress.

• It would be better for the organization to make counseling to employees in the matters like career planning, helping them in identifying their strengths and weakness help them to better to cope with stress.

CONCLUSION• BRFL is an established organization. • All the workers in the organization are ground proud of the

fact that. they are serving the number one company in the world of garments production.

• The main strength of the company is the manpower and the positive image which they have towards the company.

• The company believes that “Productivity of an organization depends upon the people who work in the unit.

• This study mainly focuses on the importance of work environment and its significances in the development of an organization and some important aspects to the organization to maintain better work environment in an organization.

THANK YOU