Sheerluxe - Rising Review Trends in 2016
Transcript of Sheerluxe - Rising Review Trends in 2016
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Reviews in 2016Matt Eames, CCO
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My talk today
• What ‘millennials’ want
• Evolving content
• Taking advantage
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A bit about us…
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Who are ‘millennials’ ?
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We are!
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Convenience is king
1/3of millennials agree that
smartphones will become their main purchasing tool
Source: PwC
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The power of feedback
29%Of millennials age 18-24 cite reviews as one of their most important decision factors
Source: Barclays Feedback Economy Report
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Millennials don’t queue
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McDonalds are moving with the times
Source: McDonalds
“To improve the overall customer and employee experience:
…self-ordering kiosks, handheld terminals and cashless payments.”
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Disruptive technology
…lose contact…
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A helping hand
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iBeacon
Source: iBeacon.com
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Post purchase feedback request
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User Generated ContentThe voice of the customer, working for your business
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The Evolution of Content
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WikisQ and A sites Blogs
Video ReviewsCompetitions
Social Media
Photos
Forms of UGC
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Benefits of UGC
UGC videos get
more views than brand owned content10x
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Benefits of UGC
of search results for the world’s 20 largest brands are linked to UGC
25%
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Case Study: Burberry
Sales surged 50% Y-O-Y following launch of site
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Case Study: Starbucks
Starbucks earned publicity and proved that they strongly value customer feedback
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Case Study: Coca-Cola
Increase in US sales
2%
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Keep it 2016 - Millie's
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Keep it 2016 - Millie's
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Taking advantageThe power of the play button
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Bring Reviews to Life!
90%of information transmitted to the brain is visual.
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Bring Reviews to Life!
visuals are processed 60,000x
faster in the brain than text
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Benefits of Video
video now appears in 70% of the top 100 search results listings
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Benefits of Video
85%of customers are more likely to purchase after watching a product video.
Source: Kissmetrics
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Bring Reviews to Life!
increase in views on content that has relevant images
94%Source: Kissmetrics
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Red Bull space jump
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Clever stunt!
• 52m live views
• $64.8m cost
• $100m + of exposure
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Or…
Source: JukinVideo
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Or…
Source: JukinVideo
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Chewbacca Mom Candace Payne
• 136 million views in 3 days
• Sold out on Amazon, Walmart, Toys R Us and many more
• Now selling for $300 on Ebay!
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Customers will give you video reviews…
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Customers will give you video reviews…
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…even for the strangest of things!
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…even for the strangest of things!
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The final word
•Adapt to the millennial method
•Think images
• Involve your customers
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Bring reviews to life!
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Bring reviews to life!