SheNativeDedicated to empowering Native Women in Canada through our high end leather handbags.

Devon Fiddler // Chief Changemakerdevonfiddler@me.com// 1.306.270.8489

Problem

• Native women in Canada face huge disadvantages: Higher rates of poverty,

incarceration & victims of violence.

High rates of unsolved missing & murdered cases.

• These realities overshadow successes of Native women, allowing negative stereotypes to prevail!

Solution

• Empower Native women through job creation, and design collaboration opportunities.

• Educate mainstream through our platform and our goods.

Business Model

Design

Market & Make Sales

Manufacture

Distribute to Retail

Direct to Customer Years 1 - 5

Design & Make

Online Marketing & Sales

Customer

WholesaleYears 4 - 5

SheNative Community.Empower. Celebrate. Educate. Inspire.

Underlying Magic – Our Goods...

Leather Goods Modern, Timeless, Functional

Native Design Elements

Celebrate & Empower

• Crowdsourcing Native designers/artisans

• Niche Goods in Handbags Industry

• Opportunity to share our success stories as women

Marketing & Sales StrategyPre-Launch Marketing & Pre-Sales Strategy

• Build Social Media following through blogging, Facebook giveaways, design contests, Twitter & Pinterest posts

• Gain Media Exposure• Celebrity Gifting of Handbags• Soft Launch Party

Launch Strategy

• Pop-up Shops in Major Canadian Cities, Saskatoon Farmers Market

• Online Shop, Shop Indigenous• Indigenize Launch Event with

Shopindigenous.ca• Aboriginal & local tradeshows &

local fashion shows

Competition

• Native Handbag Brands & Fashion Designers– Angelia Demontigny– Joanne Anderson

• Canadian Made Leather Handbag Brands & Designers– Roots Canada– Chicks & Girlies– Erin Templeton– Rowland Leather– Jessica Jensen

TeamDevon Fiddler

Owner & Founder, Chief ChangemakerBusiness Planning & Development, Operations

Heather AbbeyCo-Founder & Founder of Shopindigenous.ca

Social Media Marketing, Fashion photoshoots & Event Planning, Start up Experience

Sheena RepathFounder of Ideal Samples & Making Sh*t Happen of

Toronto, ONProduct Development Advisor

Product Development in Fashion Industry, Manufacturing, Wholesale,

and Online Distribution Expertise

Financial Projections

Conservative Projections Ambitious Projections

  Year 1 Year 3 Year 5 Year 1 Year 3 Year 5

Items Sold per Year 200 1500 3000 500 3000 5000Average Selling Price on items 339 339 289 339 339 289

Sales per Year $67,800.00 $508,000.00 $867,000.00 $169,500.00$1,017,000.0

0$1,445,000.0

0

Revenue per Year $33,900.00 $254,000.00 $433,500.00 $84,750.00 $508,500.00 $722,500.00Community Initiatives Program ($10 per item) $2,000.00 $15,000.00 $30,000.00 $5,000.00 $30,000.00 $50,000.00Designer Royalties (10% of sales) $6,780.00 $75,000.00 $86,700.00 $16,950.00 $101,700.00 $240,000.00Profit Margin Goal (15% of Sales) $10,170.00 $76,200.00 $130,050.00 $25,425.00 $152,550.00 $216,750.00

• Cost of Goods Sold are no more than 50% of sales (labour and materials)

• We will aim for a 15% profit margin of sales

Accomplishments to Date

• Launch Indiegogo Crowdfunding Campaign (April - May 2014)

• Production of first Product Line (June 2014)• Launch Online Shop (July 201)• Start first in-house production run (July 2014)• Saskatoon Farmers Market Weekend Retail

Pop-up Shops (July-August 2014)

• In Product Development & Crowdsourcing Phase

• Participant of Praxis School of Entrepreneurship & Start-up Generation Global Fellowship ProgramFuture Development

Plans