Silverdale Chamber of Commerce - 2015 Silverdale Chamber of Commerce
Shawnee Chamber of Commerce
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Ben Smith National Advertising / Social Media Manager Whitney Mathews Online Consultant / Shawnee Resident / Jazzercise Goddess Kristen Walker National Accounts / Social Media Ninja / Makes Ben Work and Maintain Some Degree of Focus Lawrence Journal-World / The World Company
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Ben, Kristen and I presented the basics of social media to the Shawnee Chamber of Commerce. These are our slides - the last bit includes images of how we're socializing news coverage in the Lawrence community.
Transcript of Shawnee Chamber of Commerce
Ben SmithNational Advertising / Social Media Manager
Whitney MathewsOnline Consultant / Shawnee Resident / Jazzercise Goddess
Kristen WalkerNational Accounts / Social Media Ninja / Makes Ben Work and Maintain
Some Degree of Focus
Lawrence Journal-World / The World Company
What is social media?
Highly accessible tools that advocate sharing of knowledge + information through social interactions.
What is social media?
Social media lets you have real conversations with your customers + your community.
Communication has changed
Now, multiple people with the same ideas can share thoughts with each other in a variety of ways.
How BIG is social media?
3 of 4 online Americans are using it.
Forrester Research
How BIG is social media?
Years to reach 50 million users…
Radio – 38 yearsTelevision – 13 yearsInternet – 4 years
Added 100 million users in less than 9 months
How BIG is social media?
If Facebook were a country, it would be the fourth largest in the world.
>
Facebook.com, Wikipedia.com
How BIG is social media?
Twitter averages 3,000,000 TweetsEvery.Single.Day. WTF is Social Media?
How BIG is social media?
YouTube is projected to stream 75 billion videos to 375 million unique visitors in 2009.Mashable.com
OK. it’s popular. I get it.
But why do I need it?
Because…
93% of online Americans believe all companies should have social media presence.
85% believe a company should interact with customers via
social media.
56% feel a stronger connection with companies who interact with them on social media sites.Cone Research
But I’d rather interact in person than hide behind a cell phone…
Good… It’s called SOCIAL media.
@Ltwup
Remember the Golden Rules…
Remember the Golden Rules…
THINK before you post…
What happens in Vegas stays on Twitter/Facebook/YouTube…
How does each post reflect on both you and your business…
Corporate guidelines – set expectations…
FAIL!!!!!
SUCCESS!!!!!
Make it local
In 2009, Old Shawnee Days ran a social media campaign for the first time.
Facebook + Twitter were used to add personality, provide information + rally fans.
In five days, online activity related to Old Shawnee Days spiked 137%.
Monitoring validates effortsCategorization of sites pre/post-festival proves social networking generated conversation about Old Shawnee Days.
• Conversation on social networks increased 25%• News coverage increased 8%
Data analysis: Spiral16
Why it works…
At it’s core social media is about community.
SOCIALIZING NEWS COVERAGE
Socializing News Coverage
Getting the community involved
Engage - Don’t Sell
Innovative social applications
CUSTOMIZABLE ANDINTERACTIVE
In April 2010…The World Company is hosting an educational social media event. The two-day summit will feature industry superstar Chris Brogan and other nationally recognized names.
Let’s getTweeting…
AnyQuestions?
