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Sharpen your social skills:Fuel a successful job search online

Presented by Jennifer Brabson, Digital Marketing Manager at Adecco Staffingand Dorine Sinigaglia, Account Executive at Adecco StaffingThursday, May 30, 2:00pm EDT

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About us

Adecco provides free temporary, contract and direct-hire staffing services to job seekers. To help you realize your goals, we offer career counseling, resume enhancement, interview preparation, skills training and advice about local job markets and workplace trends, as well as one of the most comprehensive benefits programs in the industry.

Please visit us at adeccousa.com to learn more.

Have a question?Ask us on Twitter using hashtag #AskAdecco

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About our presenter

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Jennifer BrabsonDigital Marketing Manager at Adecco

• More than 8 years experience in social media, digital and traditional marketing

• B.S. International Relations from Agnes Scott College

• Find Jennifer on Twitter at @jenniferbrabson

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About our presenter

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Dorine SinigagliaAccount Executive at Adecco

• 7 years experience in business development, client relations, account management & sales

• 3 years experience in and full-cycle recruitment, consumer product marketing, social media, PR & brand management

• B.A. Psychology & Social Behavior from University of California, Irvine

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The potential employer’s persepective

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The social resume

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• A social resume is your cumulative online presence

• A paper resume = what you’ve accomplished; a social resume = who you are (make sure you shine!)

• Did you know?-

1 in 6 job seekers credit social media with landing their current job

- 92% of employers reported using social media for recruiting

- 89% of recruiters have hired through LinkedIn

• What should your social resume do?

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Speak out and stand out

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• High level of engagement with companies relevant to your industry

• Network & connect with hiring managers and decision makers on Twitter-

Follow and engage with the people you want to work with or for

• If someone has their contact info listed on LinkedIn, then it’s okay to contact them

• Create relationships with people before asking them for favors• When you follow up, use an interesting subject line• Don’t just use a boilerplate thank you note

– Mention something relevant you discussed with them

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Maintaining your online presence

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• Social media can boost or hurt your chances for a new job-

Every impression counts

• Consistency is the most important thing about people’s online presence

• Check for grammar and correct spelling in every post

• Complete your LinkedIn profile and always keep it current, even if you aren’t looking for a job

• If you wouldn’t say it during the interview, don’t put it on social media!

• Engagement takes time. Be persistent and don’t give up

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Creating a social presence that recruiters want to see

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A 2012 Jobvite survey reveals what recruiters want (and don’t want) to see in your social resume:• 80% report they DO want to see memberships in professional organizations

• 66% DO want to see mentions of volunteerism

• 61% say profanity is a major DON’T in social presence

• 54% say poor grammar and spelling mistakes are a major DON’T

• 47% say that mentions of alcohol consumption are not appropriate

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Are they really looking?

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Consider these numbers from Reppler.com:• 91% of hiring agents use social networks to screen prospective employees

• 76% of these agents (69% overall) check Facebook as part of their search

• 42.8% of employees will check your Facebook after reviewing an application

• 69% of HR officers have rejected job applications based on social media reviews

• 68% have hired a candidate based on their social media presence

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Striking a balance between your personal and professional presence

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If it’s on the web, it’s public!

of hiring managers and recruiters reported reviewing social media information about job seekers before making a decision to interview them.

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92%of those hiring managers rejected candidates based on information they discovered during that search.70%

Who you hang out with, the associations you keep, and the companies you’ve worked for may affect whether or not you get the job.

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In social media you can’t be heard with only one voice, but you also can’t dominate every platform. Pick a few outlets and be successful at those.

Depending on your field and the industry you are in the most successful people tend to stick with :

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Play in more than one sandbox

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Building credibility

Through [social media] you can learn from your peers in whatever discipline you’re in, or use it as a platform to share content so you can build awareness of you as a professional, and ultimately position yourself as a thought leader in a particular expertise. – Lars Schmidt, NPR’s Senior Director of Talent Acquisition and Innovation

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Engaging with an influencer is important, BEING an influencer is even more important.• Be unique

• Be a great blogger

• Converse with the influencers

• Share relevant information from other influencers

• Share your own content

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You’re awesome and can add value

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Twitter, LinkedIn, Facebook networking tips and apps

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Using Twitter for your job search

I don’t care what you had for lunch!• Throw the misconceptions of Twitter out the window

• Twitter is an open network, making it easy to connect with hiring managers and showcase your skills, talent, personality and style

• Developing a professional rapport with a recruiter is easier on Twitter than in real-life

• It’s easier and more convenient for a recruiter to reply to your tweet rather than pick up a phone

• Twitter facilitates conversations and responses quicker and easier

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First impression is everything

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Think of Twitter as a jumping off point to your more detailed online profiles• Make sure you have a great online description and photo

• Make sure you are professional but also interesting, its ok to show your personality

• Use keywords in your description

• Link back to your LinkedIn profile, your personal/professional blog, or your personal website.

• Build lists – People that inspire you, for your industry, things that interest you

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Build a solid network

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Think of top 10 influencers in your industry. Search for them on Twitter and follow their profiles.

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You’ve built it, but will they come?

Nurturing relationships and finding out where your networks hang out is just as important on Twitter as in real life.

Yes, actually network:

Easy method – Join twitter chats like #u30Pro, #hrChat, #tchat, #askAdecco

Hard method – You’ll have to step outside of your comfort zone

Start a conversation with someone, a company or an organization you wouldn’t normally have the chance to talk to.

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LinkedIn

• LinkedIn is the world's largest professional network, with 200 million members in 200 countries and territories around the globe

• Top site that employers use for initially finding candidates, followed by Facebook and Twitter

• 48% of employers have used LinkedIn to screen candidates during the hiring process

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Sources: LinkedIn, Reppler, Bullhorn

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Consider it your online resume

Be sure that your LinkedIn profile is complete and detailed• Don't forget to make your profile public – customizing your URL will

give you a link that's easy to share. If your name is available use it.

• Create a killer summary – the more robust your profile the more you’ll get noticed. Keywords are key here!

• Remember to write for the web when updating your status, sharing content and updating your summary – use short blocks of copy, not long, lengthy paragraphs.

• Add skills you know you excel at, even if it’s not in your current job description

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Networking the social media way

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Secret tip: When job searching turn off activity broadcasts

• Request recommendations and endorsements and be sure to return the favor

• Follow companies that you are interested in and participate in posted discussions

• Join groups related to your job or your goals

• Keep track of who views your profile and connect with them

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Companies are looking for you

• 80 percent of employers use social media to find candidates, which means they’re looking for you

• Search for companies you want to work at and like their Facebook Fan pages

• Once your “Like” is registered, you receive news about the company directly in your news stream – this makes engagement really easy

• Many companies now have “Work for Us” tabs and applications you can like where you can search for jobs

• Targeted ads for jobs will reach you easier if you like more pages and interests

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Grow your network

If you’ve decided to set up your profile to grow your network outside of your personal circles: • Become involved in Interest Groups

• “Like” specialty conference and event pages

• Subscribe and talk to people with similar professional interests or those that can help you in your search like a career coach or a recruiter

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Open Graph – A game changer

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Facebook describes Open Graph like this: • The Open Graph lets apps tell stories on Facebook.

• People use stories to share the things they're doing, the people they're doing them with and the places where they happen. Open Graph lets you integrate apps deeply into the Facebook experience, which increases engagement, distribution and growth.

What does it actually mean? • It means that your profile, what you like, what you listen to, who your friends

are, who games you play are all now easily accessible through any search, if you’ve allowed an app access to your profile.

• It also means that your job search on Facebook has gotten a whole lot easier!

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Facebook & Twitter apps that get the job done

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Highlight

Social Jobs app

In The Door

TweetMyJobs

TweetScan.com

TwitJobSearch.com

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Stay connected with LinkedIn Aapps

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Cardmunch (iPhone; free)

LinkedIn Mobile (m.linkedin.com)

Alumni tool

LinkedIn Today

Apps to get a leg up in the never-ending race.

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Question + Answer

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Thank you.Visit us on Facebook: facebook.com/adecco