Sharpen your social media skills: Fuel a successful job search online

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Fuel Your Job Search with Twitter, LinkedIn & Facebook Using social Media to find your next job is a great place to start! creating a personal brand that will be found and respected online is the way to start.

Transcript of Sharpen your social media skills: Fuel a successful job search online

  • Sharpen your social skills: Fuel a successful job search online Presented by Jennifer Brabson, Digital Marketing Manager at Adecco Staffing and Dorine Sinigaglia, Account Executive at Adecco Staffing Thursday, May 30, 2:00pm EDT
  • About us Adecco provides free temporary, contract and direct-hire staffing services to job seekers. To help you realize your goals, we offer career counseling, resume enhancement, interview preparation, skills training and advice about local job markets and workplace trends, as well as one of the most comprehensive benefits programs in the industry. Please visit us at to learn more. Have a question? Ask us on Twitter using hashtag #AskAdecco 2
  • About our presenter 3 Jennifer Brabson Digital Marketing Manager at Adecco More than 8 years experience in social media, digital and traditional marketing B.S. International Relations from Agnes Scott College Find Jennifer on Twitter at @jenniferbrabson
  • About our presenter 4 Dorine Sinigaglia Account Executive at Adecco 7 years experience in business development, client relations, account management & sales 3 years experience in and full-cycle recruitment, consumer product marketing, social media, PR & brand management B.A. Psychology & Social Behavior from University of California, Irvine
  • 5 The potential employers persepective
  • The social resume 6 A social resume is your cumulative online presence A paper resume = what youve accomplished; a social resume = who you are (make sure you shine!) Did you know?
  • Speak out and stand out 7 High level of engagement with companies relevant to your industry Network & connect with hiring managers and decision makers on Twitter -
  • Maintaining your online presence 8 Social media can boost or hurt your chances for a new job -
  • Creating a social presence that recruiters want to see 9 A 2012 Jobvite survey reveals what recruiters want (and dont want) to see in your social resume: 80% report they DO want to see memberships in professional organizations 66% DO want to see mentions of volunteerism 61% say profanity is a major DONT in social presence 54% say poor grammar and spelling mistakes are a major DONT 47% say that mentions of alcohol consumption are not appropriate
  • Are they really looking? 10 Consider these numbers from 91% of hiring agents use social networks to screen prospective employees 76% of these agents (69% overall) check Facebook as part of their search 42.8% of employees will check your Facebook after reviewing an application 69% of HR officers have rejected job applications based on social media reviews 68% have hired a candidate based on their social media presence
  • 11 Striking a balance between your personal and professional presence
  • If its on the web, its public! of hiring managers and recruiters reported reviewing social media information about job seekers before making a decision to interview them. 12 92% of those hiring managers rejected candidates based on information they discovered during that search.70% Who you hang out with, the associations you keep, and the companies youve worked for may affect whether or not you get the job.
  • In social media you cant be heard with only one voice, but you also cant dominate every platform. Pick a few outlets and be successful at those. Depending on your field and the industry you are in the most successful people tend to stick with : 13 Play in more than one sandbox
  • Building credibility Through [social media] you can learn from your peers in whatever discipline youre in, or use it as a platform to share content so you can build awareness of you as a professional, and ultimately position yourself as a thought leader in a particular expertise. Lars Schmidt, NPRs Senior Director of Talent Acquisition and Innovation 14
  • Engaging with an influencer is important, BEING an influencer is even more important. Be unique Be a great blogger Converse with the influencers Share relevant information from other influencers Share your own content 15 Youre awesome and can add value
  • 16 Twitter, LinkedIn, Facebook networking tips and apps
  • Using Twitter for your job search I dont care what you had for lunch! Throw the misconceptions of Twitter out the window Twitter is an open network, making it easy to connect with hiring managers and showcase your skills, talent, personality and style Developing a professional rapport with a recruiter is easier on Twitter than in real-life Its easier and more convenient for a recruiter to reply to your tweet rather than pick up a phone Twitter facilitates conversations and responses quicker and easier 17
  • First impression is everything 18 Think of Twitter as a jumping off point to your more detailed online profiles Make sure you have a great online description and photo Make sure you are professional but also interesting, its ok to show your personality Use keywords in your description Link back to your LinkedIn profile, your personal/professional blog, or your personal website. Build lists People that inspire you, for your industry, things that interest you
  • Build a solid network 19 Think of top 10 influencers in your industry. Search for them on Twitter and follow their profiles.
  • Youve built it, but will they come? Nurturing relationships and finding out where your networks hang out is just as important on Twitter as in real life. Yes, actually network: Easy method Join twitter chats like #u30Pro, #hrChat, #tchat, #askAdecco Hard method Youll have to step outside of your comfort zone Start a conversation with someone, a company or an organization you wouldnt normally have the chance to talk to. 20
  • LinkedIn LinkedIn is the world's largest professional network, with 200 million members in 200 countries and territories around the globe Top site that employers use for initially finding candidates, followed by Facebook and Twitter 48% of employers have used LinkedIn to screen candidates during the hiring process 21 Sources: LinkedIn, Reppler, Bullhorn
  • Consider it your online resume Be sure that your LinkedIn profile is complete and detailed Don't forget to make your profile public customizing your URL will give you a link that's easy to share. If your name is available use it. Create a killer summary the more robust your profile the more youll get noticed. Keywords are key here! Remember to write for the web when updating your status, sharing content and updating your summary use short blocks of copy, not long, lengthy paragraphs. Add skills you know you excel at, even if its not in your current job description 22
  • Networking the social media way 23 Secret tip: When job searching turn off activity broadcasts Request recommendations and endorsements and be sure to return the favor Follow companies that you are interested in and participate in posted discussions Join groups related to your job or your goals Keep track of who views your profile and connect with them
  • Companies are looking for you 80 percent of employers use social media to find candidates, which means theyre looking for you Search for companies you want to work at and like their Facebook Fan pages Once your Like is registered, you receive news about the company directly in your news stream this makes engagement really easy Many companies now have Work for Us tabs and applications you can like where you can search for jobs Targeted ads for jobs will reach you easier if you like more pages and interests 24
  • Grow your network If youve decided to set up your profile to grow your network outside of your personal circles: Become involved in Interest Groups Like specialty conference and event pages Subscribe and talk to people with similar professional interests or those that can help you in your search like a career coach or a recruiter 25
  • Open Graph A game changer 26 Facebook describes Open Graph like this: The Open Graph lets apps tell stories on Facebook. People use stories to share the things they're doing, the people they're doing them with and the places where they happen. Open Graph lets you integrate apps deeply into the Facebook experience, which increases engagement, distribution and growth. What does it actually mean? It means