Sharon branding research designs
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Sharon Goh’s Design works
Brand commercialization to Asia
Car interior design marketing
Unifying a worldwide brand
Target Persona branding
Asics
Research on massage shavers Gamers’ interface laptop design
Brand strategy expertise
My Core Competencies
- Bridging the different communica1ons between companies and consumers
Global marketing experience
Digital system set-up knowledge Creative design skills
- Designing policies and working with partners closely to ensure brand coherence
- Wri1ng press releases and adver1sing across news and television campaigns
- Experience with graphic, 3D modelling and photography design
Shell brand communications
Shell is a a global oil and gas corpora1on in the Netherlands. Aiming towards unifying the brand, I advised and strategized the designs created
worldwide in our Shell Brands Interna1onal team.
1. Shell Brand consulta5on
4. Print & Digital Communica5ons
2. Brand Design policy wri5ng
3. Packaging design
Provided brand consulta5on to design agencies and Shell design teams worldwide
Created promo5onal materials for Shell and other joint partners
Implemented brand policies for different Shell communica5ons to educate teams worldwide.
Conceptualized new packaging designs and guidelines for new lubricant product markets
- Unifying the brand across the globe
Shell brand marketing
Presenta1ons
Retail shop adver1sing
Press adver1sements
Direct marke1ng voucher designs
Exhibi1on backdrop for Ferrari
In our branding team, we aim to promote a ‘one brand’ policy across all the countries. So we advise and co-‐design with various crea1ve
agencies to work towards crea1ng visuals gearing towards one Shell
brand.
Internal Communica1ons Policy
Campaign Posters
Reports
Packaging designs
Shell retail communications - Designing the message through the customer journey
Understanding the customer journey is an important part for us to enable us to design retail artworks that will guide a customer on his way from
gePng fuels, paying, to saying good-‐bye.
Packaging designs
Shell digital innovation - Creating apps to share the future of energy
Using the 3M VAS System, we analyzed the strong points of Shell adver1sing to create the “Inside Energy” App. This was a combined effort between editorial, design and
digital team.
Cover page and its Interac1ve inside pages to show the “depth” of drilling oil in the deep sea.
E commerce advertising
Unilever Food digital brand marketing - Creating Digital apps and QR codes to increase online brand presence
Apps design – building e-recipe
book
Connect food to the ingredient
information / related food information
Online shopping or direct vendor
information in just a click
QR code advertising
Chef community building
Chef forum – valuing the food
they make
Chefs can contribute their cuisine creations on UFS online
Capture the customer data online using analytics and
sales to create their personal preferences (Chef personas)
St James Eten Jan Kuipers
12345
Online exclusive membership that
enables customers to collect bonus
Prepara5on Advance prepara1on Wash, hull and cut the strawberries as required if to be cut 1. Pur the Meadowlan double into the Kissag cream whipper. 2. Place the prepared strawberries in appropriate serving dishes. 3. Pipe over with whipped cream and serve. Handy hints For a liZle more flavour add a liZle icing sugar and lemon juice. Serve with shortbread and or tuille biscuits
Rate the recipe
Proceed to checkout Con5nue Shopping Menu
Rate the recipe
Proceed to checkout Con5nue Shopping Menu
Complimentary dishes BERRY CHEESECAKE BY CHEF RENE
Recipe Search Register Log-‐in
Unilever Food chef community building - Create an open community forum to help chefs upload their recipes on UFS app
Billing Address
Restaurant
Address
Quan5ty Sub total
Total
Proceed to checkout Con5nue Shopping Menu
Prepara5on Advance prepara1on Wash, hull and cut the strawberries as required if to be cut 1. Pur the Meadowlan double into the Kissag cream whipper. 2. Place the prepared strawberries in appropriate serving dishes. 3. Pipe over with whipped cream and serve. Handy hints For a liZle more flavour add a liZle icing sugar and lemon juice. Serve with shortbread and or tuille biscuits
Proceed to checkout Con5nue Shopping Menu
Rate the recipe Rate the service
FLORA BuQery Spread (2 kg)
Quan5ty Sub total
Total
Ar5cle Code: 16036606 KNORR Beef Boullion
Ar5cle Code: 160446606 FLORA BuZery Spread
Vendor Contact
Direct Sales
Postcode
Rate the recipe
Ar5cle Code: 11246606 CORT’E DOR Cream
Contact
Unilever Food e-commerce advertising - Linking the recipes to Unilever’s ingredients to sell its stock via webshop ordering
Working with Philips Singapore to develop shaver designs for young men,
my task was to incorporate new innova1ve methods to enhance the
way men shave.
1. Anthropological research 2. Innova5on studies
3. Scenario mapping 4. Design features
Research on massage shaver
Researched on how men of different races shave their hairs habitually by designing
infographics that list out consumers’ concerns.
Studied the use of low frequency electrowave to massage face muscles to achieve
revitaliza1on of well being during shaving
Envisioned how a working man will use this shaver product to relax his muscles.
Created massage pad designs on the shaver to provide a soothing therapy on the face.
ARIES massage shaver
Smooth pulsa1ng of the massage pads provides a soothing therapy on the face.
Retractable massage pads for ease while shaving.
Asics wanted to redesign their running shoes to target the Dutch runners’
market. I conducted qualita1ve research interviews with avid Dutch marathon runners to understand how Asics
running shoes can be further developed.
1. Context mapping techniques 2. Shoe design research
3. Color and details studies 4. Runner personas mapping
Research design on Dutch runners
Conducted a crea5ve session for Dutch runners for Asics using context mapping
Considered the runners’ feelings towards running and their favorite shoe design
Provided 3 color and material direc5ons for Asics to improve their shoe designs
Iden1fied 3 Asics runner personas – compe55ve-‐minded, fashionable-‐oriented,
back-‐to-‐basics
Car interior design marketing
Being a key aerodynamics parts supplier for Ferrari, my role in Ac1flow BV was to inves1gate how they could harness their aerodynamic technology to reinvent
Ferrari’s F430 interior.
1.User Test Market Iden5fica5on
4.BCG Growth matrix marke5ng
2. Prototype safety design
3. Compe55ve sales pricing
Iden1fied Ferrari drivers to be mainly 50 year old male connoisseurs or 25 year old male show offs, using the innova1on model
Designed aerodynamic tac5le responses within car seats through conduc1ng user test
drives towards safety awareness
Considered how much Ferrari cars can be compe55vely priced with the new chair design
incorporated
Studied where Ferrari cars would sell using the Boston Consul5ng Group matrix
Being the largest chipmaker in the world, Intel wanted to expand their product porcolio from making chips to laptops. My task was to create a gamer laptop to
extend their product range.
1. Game control play research
3. Design Idea5on 4. Product interface design
2. Compe5tor analysis
Gamers’ interface laptop design
Surveyed computer gamers on their favorite computer games are and how they play
Analyzed other rival gamers’ laptop brands
Studied the buZons gamers commonly used, and how a gamer’s laptop can be designed to be
compact and sleek
Turntable laptop with console designed to maximize the ul1mate gaming experience
with enhanced light and sound
Brand commercialization to Asia
Marke1ng itself as a premium umbrella Dutch brand in Europe, I
helped the company senz˚ to commercialize their brand to the
Asian Pacific market.
1. Consumer research tes5ng 2. Sales poten5al research
3. New products and retail design 4. Marke5ng plan for personas
Conducted NetQ consumer studies in Taiwan, Hong Kong , Japan, China, Australia and Korea
Predicted their future sales poten5al across the Asia Pacific in shops and online sales
Used SPSS analysis to predict possible new products senz˚ can venture into
Created a media marke5ng plan aimed towards the target personas in Asia
senz˚product marketing - Marekting senz˚ to asia pacific
OTO Bodycare is a health & wellness company in Singapore, where I
looked at designing a foot massager for the
female market.
Project Scope: • Tes1ng: Iden5fy possible feet problems women face wearing high heels (eg blisters, corns) • Research: Technologies that can be used to solve such problems (UV/infra red light massager) • Design: Incorpora1ng aromatherapy for female users • Marke1ng: Proposed a massager product-‐user scenario for ladies.
1. Healthcare problem defini5on 2. Technology trend studies
4. Product-‐user scenario 3. Product design development
Healthcare research design
Iden5fied the possible feet problems women face wearing high heels (eg blisters)
Considered technologies that can be used to solve such problems (UV/infra red light)
Incorporated aromatherapy with ligh5ng for female users in foot massager design
Proposed a UV-‐aroma massager product-‐user scenario for ladies
More Details of my Design Research Experience … …
“Life is as high as the sky, You’ll never know what you can design, unless you try.”
Thank you for viewing my portfolio!
http://nl.linkedin.com/in/sharongohpn [email protected]
0628617053
sharon goh