Sharma - Brunel University
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#Notracist: multi-hashtags and ambient race talk on twiteer.
#Notracist: multietiquetes I converses racials a twiteer.#Notracist: multietiquetas y conversaciones raciales en
twitter.
Sanjay Sharma @sanjay_digital
conference / conferencia / conferència:
#notracist: multi-hashtags & ambient race talk on twitter
Dr Sanjay SharmaDr Phillip Brooker
Brunel University, UK
‘Race itself has become a digital medium, a distinctive set of informatic codes, networked mediated narratives, maps, images, visualizations...’
- Nakamura & Chow-White, Race After the Internet (2012, p. 5)
3
• Conceiving race & racism as a digital assemblage
• Technological affordances of social media platforms
• Ambient nature of online racial discourse
• Chorus Software Suite http://www.chorusanalytics.co.uk/
• Cluster Explorer: non-time dependent analysis; co-occurrence of terms
I literally cant stop eating watermelon. & Im not even black. #NotRacist #JustSaying
How to say the alphabet in vietnamese #funny #notracist #accent #alphabet #vietnamese #peace #lol http://instagram.com/p/****/
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Multi-hashtagging
Cluster Explorer Visualisation: co-occurrence of hashtags
‘Truth’-based hashtags
‘Humour’-based hashtags
Black girls vs white girls in the club #lol #comedy #notracist #funny https://t.co/******
THE HARLEM SHAKE IS A BLACK THING. THAT WHITE GIRL ASIAN GIRL HARLEM SHAKE BULLSHIT IS WEAK. #JUSTSAYING #NOTRACIST
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Distinguishing between tweets?