Sharing the Wisdom: How to Use Modern Marketing Tools, IACP, October 19, 2013
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Transcript of Sharing the Wisdom: How to Use Modern Marketing Tools, IACP, October 19, 2013
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Sharing the Wisdom:How to Use Modern Marketing
ToolsDick Price, JD Ann Thaxton
October 19, 2013IACP Forum
Monday, October 21, 13
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How do People Find Attorneys?
Monday, October 21, 13
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Monday, October 21, 13
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The Elevator Pitch
Monday, October 21, 13
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Don’t Sell...
Monday, October 21, 13
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Monday, October 21, 13
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But first! Keywords.
Also, use an online keyword tool.
•Bing http://www.bing.com/toolbox/keywords•You Tube https://www.youtube.com/keyword_tool•Wordstream http://www.wordstream.com/keyword-tools
Monday, October 21, 13
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Directories
Monday, October 21, 13
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Website
Monday, October 21, 13
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Blogs
Monday, October 21, 13
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Social Media
Monday, October 21, 13
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Monday, October 21, 13
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Still LinkedIn
Monday, October 21, 13
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Texas Style
Monday, October 21, 13
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IACP LinkedIn Group
Monday, October 21, 13
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Monday, October 21, 13
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Facebook Page I
Monday, October 21, 13
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Facebook Page II
Monday, October 21, 13
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Good Looks & Charisma
Monday, October 21, 13
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You Tube
Monday, October 21, 13
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Google +
Monday, October 21, 13
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AVVO
Monday, October 21, 13
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Monday, October 21, 13
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Practice Group Ideas for Marketing Collaborative Practice• Website
• Outreach by speakers
• Blog
• You Tube
Monday, October 21, 13
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Showing Appreciation
Monday, October 21, 13
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A Fun Promotion
VS.
Monday, October 21, 13
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MHP Referral Project
• Purpose: to connect with therapists, build relationships, share information about Collaborative Law and increase Dick’s visibility
• We identified MHP’s in Fort Worth that were familiar by name, and who were geographically convenient.
• We mailed out a letter that included some information on Collaborative Law. We invited them to meet for lunch.
• Dick met with about 10 MHP’s and did get some business from our efforts.
Monday, October 21, 13
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Monday, October 21, 13
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We enjoyed our time with you. Please contact us with any questions.
Connect with us on social media. We will follow/like/link/connect back.
All of our connections can be found on our websites.
Thanks!
Dick Pricewww.pricelawfirmtx.com
Ann Thaxtonwww.atsocialmarketing.com
Monday, October 21, 13