Sharing Social Intelligence across the Business
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Transcript of Sharing Social Intelligence across the Business
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© 2016 Brandwatch.com
Webinar/Sharing Social Intelligence Across the Business: Beyond marketing use cases for social insights
Social Media & Market ResearchGreat Lakes Educational Loan Services, Inc.@lizgross144
Dr. Liz GrossDirector of ResearchCornerstone Advisors@rshevlin
Ron ShevlinInfluencer Marketing ManagerBrandwatch@RuxandraRux
Ruxandra Mindruta
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© 2016 Brandwatch.com
Coming Up
• The contribution of social to business success• The most efficient ways of activating social insights• Use cases for social insights beyond the marketing department
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© 2016 Brandwatch.com3
Don’t be shy/We’d love your participation
• Ask questions in the session chat
• Tweet about our discussion
@brandwatch
#brandwatchtips
A download and recording of the webinar will be made available after the event
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© 2016 Brandwatch.com
Brandwatch/ About UsSince 2007 we’ve been providing solutions for the world’s biggest brands and organizations looking to turn social data into insights, actions and valuable results.• 1200+ clients, including 1/3 of the Fortune 100• Offices in 4 countries across the world.• 97% customer satisfaction• Top quality data from over 80 million websites,
forums, blogs and social networks
• Social Listening in 44 languages
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Introductions
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Dr. Liz Gross @LizGross144lizgross.net
• Manages the social media and market research programs at Great Lakes, a higher education company that services over 8 million student loans.
• Member of the faculty at Higher Ed Experts, an online school for higher education professionals to hone their skills in digital marketing.
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Dr. Liz Gross @LizGross144lizgross.net
• Contributor to the professional conversation about social intelligence with conference presentations at the Social Media Strategies Summit, American Marketing Association Higher Education Symposium, and the CASE Social Media & Community Conference.
• Co-authored a chapter entitled Student Engagement Through Digital Data that appeared in the September 2016 monograph Engaging the Digital Generation, and published Make Metrics Matter: Translating Social Media Analytics for Executives in the 2016 Direct Marketing Analytics Journal.
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Ron Shevlin@rshevlin
• Has been a management consultant for more than 25 years, working with the leading financial services, consumer products, retail and manufacturing firms in the world
• Prior to joining Cornerstone Advisors as director of research, Ron was a senior analyst at Aite Group, vice president at Epsilon and VP and principal analyst at Forrester, heading up the research efforts on customer loyalty, profitability and consumer channel use
• Recently ranked #2 on Bank Innovation’s list of 30 Innovators to watch
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Discussion
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Question 1: To what extent can social contribute to business
success?
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Question 2: What benefits do you see in getting social into the
market research mix?
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Question 3: How is social intelligence changing the market
research industry?
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Question 4: The influence of customers has shifted the flow of
power. How can businesses make this shift work to their
advantage?
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Question 5: Is customer empowerment a threat or an
opportunity for brands?
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Question 6: Some departments are more comfortable with social data than others. What are the
best ways to overcome this challenge?
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Question 7: Are there any recent examples of brands using the
voice of the customer to improve their services?
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Question 8: What advice would you give to businesses struggling to place customers at the heart
of their business?
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Question 9: What are the most efficient ways of activating social
insights?
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Question 10: What are the challenges of implementing VOC
programs?
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Question 11: Do you have any examples of how social insights
can be used beyond the marketing department?
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Q&A
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© 2016 Brandwatch.com
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