Sharing Economy Presented to KAIST MBA
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Transcript of Sharing Economy Presented to KAIST MBA
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@josanku kozaza.com����������� ������������������ ����������� ������������������ september 11, 2013
http://www.flickr.com/photos/duncanh1/7494897310/sizes/o/in/photostream/
sharing economy
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accessshared
ownershipexclusive
smart����������� ������������������ owndership
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an economic model based on sharing, swapping, bartering,
trading or renting access to products as opposed to ownership
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Friends & FamilyClose Sharing
Sharing
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More People (Neighbors and Strangers)Wide Sharing
Money
Sharing Economy
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Problem Solving
EconomyLifestyleValuePower
Individual Ownership Shared Access
Fundamental Change
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togetherwe
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of����������� ������������������ accessthe new age
Life����������� ������������������ is����������� ������������������ a����������� ������������������ paid-for����������� ������������������ experience2000
Pay����������� ������������������ as����������� ������������������ you����������� ������������������ live
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http://www.rachelbotsman.com/video/
sharing����������� ������������������ economy
2010
Lawrence Lessig 2008bits����������� ������������������ 2����������� ������������������ atoms
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sharing����������� ������������������ economy
http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update
rise
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EconomyTechnology
Idle Capacity
enablerssharing����������� ������������������ economy
Planet
Society
YGENERATION
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technologySoLoMoN
trust,����������� ������������������ efficiency,����������� ������������������ easy
Socail Local Mobile Network
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web2.0
share life:stuffs, space, time, skill
technologySoLoMoN
economy2.0sharing economy
company2.0 government2.0
share bits
LIFE2.0
participateshareopen
power tothe people
@josanku 2010
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. - //Internet web2.0 life2.0 (offline Internet)
2013~
2005~
1990~
LIFE2.0big����������� ������������������ shift����������� ������������������ to
@josanku 2013
yahoo google, amazon, facebook google, airbnb?
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economysave����������� ������������������ cost
extra����������� ������������������ income
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communitylocalcommunity
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not����������� ������������������ profit
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from����������� ������������������ strangers����������� ������������������ to
OfflineSharing
offline trust
online connection
friends
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money != happiness
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1% 99%
Capitalism Sharing Economy
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planetright����������� ������������������ of
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idle capacity$1.6����������� ������������������ trillionunused����������� ������������������ items����������� ������������������ in����������� ������������������ homes
idle capacity$1.6����������� ������������������ trillionunused����������� ������������������ items����������� ������������������ in����������� ������������������ homes
http://www.youtube.com/watch?v=Ig31ELGDJ0Q
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Ysharing����������� ������������������ nativesgeneration
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Own
Own & Shareindividual����������� ������������������ exclusiveownership
Access
BitsAtomsSkillSpaceTimesLifeStyle
LIFE2.0
life1.0
shared����������� ������������������ access,new����������� ������������������ ownership
@josanku 2012
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SharingEconomy
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http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption
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SHARINGECONOMYK O R E A
home
book
guide
space
car
city
clothes
sopoong
funding
tools
september 14, 2012 @josanku
child care
skillexperience
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1.product service
2. redistribution markets
3.collaborative lifestyles
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http://buildingthecommons.org/2013/08/20/mapping-the-peer-to-peer-economy/
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Airbnb &Unstoppable Rise
http://www.forbes.com/sites/tomiogeron/2013/01/23/airbnb-and-the-unstoppable-rise-of-the-share-economy/
of����������� ������������������ sharing����������� ������������������ economy
feburuary 2013
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300K Rooms4M Subscribers, 40K Daily Users
192 Countries, 30K CitiesRevenue: $150M in 2012Market Value: $2.5 Billion
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SF2008
SF2011
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fantastic����������� ������������������ 4����������� ������������������ +����������� ������������������ 1http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/
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opportunitybusiness
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car manufacturing to mobility service
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http://www.slideshare.net/jeremiah_owyang/collaborative-economy-keynote-jeremiah-owyang
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http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption
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200 Startups$2 Billion
$28 Million in Average
$258 Million at $3.4 Billion Valuation(Google Venture to Uber)
Funding
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issues
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trustbetween����������� ������������������ strangers
individual
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http://www.mmchs.org/commitment_details.aspx?ID=182
reputationnew����������� ������������������ capital
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reputation capitalvalue����������� ������������������ of
http://www.ted.com/talks/view/lang/en//id/1572
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https://trustcloud.com/
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economy growth?
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Incumbents����������� ������������������ regulation����������� ������������������ taxinsurance����������� ������������������
http://www.economist.com/news/technology-quarterly/21572914-collaborative-consumption-technology-makes-it-easier-people-rent-items
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regulation tax
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•Maximize Value of Resources•Social Trust
•Rebuit Community•Job Creation
•City Economy
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http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption
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)) ;;
values
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lifestyleasset-light
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http://revolution.cityzencar.com/2012/06/11/la-consommation-collaborative-lere-dun-partage-illimite/
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<=>own����������� ������������������ less,����������� ������������������ live����������� ������������������ more
http://youtu.be/L8YJtvHGeUU
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sharing����������� ������������������ iscaring
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innovationcollaborative
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http://www.ted.com/talks/view/lang/en//id/1572
jobsnew
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$100 $700billion����������� ������������������ market����������� ������������������ (us,����������� ������������������ global)
http://www.ellenmacarthurfoundation.org/circular-economy/circular-economy/new-report-towards-the-circular-economy-vol-2
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economyLocalboost
http://techcrunch.com/2012/11/09/airbnb-research-data-dump/
Reseach by HRA
June 2011 to May 2012Airbnb 928 travelers and 344 hostsin San Francisco
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in����������� ������������������ Paris
http://techcrunch.com/2013/06/12/airbnb-paris/
€185 Million
10,500����������� ������������������ Hosts
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economyLocaldistributed
http://techcrunch.com/2012/11/09/airbnb-research-data-dump/
Reseach by HRA
June 2011 to May 2012Airbnb 928 travelers and 344 hostsin San Francisco
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http://www.flickr.com/photos/secondnatureboston/6923513533/sizes/l/
sustainabilitysustainability
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Amy Cortese
How The Internet Is Preserving Korea's Cultural Heritage
A look at online services that are uncovering local culture for tourists and giving historic dwellings new life.
newsroom.cisco.com/feature-content?type=webcontent&articleId=1196277
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http://www.flickr.com/photos/francisjimenezmeca/7051684437/sizes/l/in/photostream/
magiclocal����������� ������������������ economycommunityjobsgreentrust����������� ������������������ &����������� ������������������ securit
ywelfareinnovation
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Big ShiftMe
Individual OwnershipGlobal
Centralized, 1%Competition
CompanyMarket, Advertising
Money, CapitalConsumer
Credit, Regulation
WeShared AccessLocalDistributed, 99%CollaborationPeopleCommunity+ Value+ Micro EntrepreneurReputation, Trust
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http://vimeo.com/73352862
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two daysin����������� ������������������ the����������� ������������������ sharing����������� ������������������ economy
http://pandodaily.com/2013/01/10/airbnbs-brian-chesky-its-only-day-two-in-the-sharing-economy/
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my wayto����������� ������������������ the����������� ������������������ sharing����������� ������������������ economy
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Hanokstay Seoulstay
We Are Reinventing Airbnb.
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24,000����������� ������������������ in����������� ������������������ Seoul120,000����������� ������������������ in����������� ������������������ Tokyoin����������� ������������������ 2011
20,000����������� ������������������ in����������� ������������������ 201330,000����������� ������������������ in����������� ������������������ 2017
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hanokstayExperineceKorean����������� ������������������ traditional����������� ������������������ culure����������� ������������������ and����������� ������������������ lifestyle
Hallyu����������� ������������������ Travel����������� ������������������ (Ryokan����������� ������������������ in����������� ������������������ Japan)
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GangnamHongdae
Jongno
seoulstayhomestay’s����������� ������������������ diversity����������� ������������������ +����������� ������������������ hotel’����������� ������������������ offline����������� ������������������ services
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2013 2014
Seoulstay
San Francisco
2008 2012
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web2.0social graph
life2.0trust graph
offline facebook
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timeto����������� ������������������ share
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