SharePoint for Internal Communications | Oct. 29, 2014
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Transcript of SharePoint for Internal Communications | Oct. 29, 2014
How to Redefine Your Intranet
Presence and Give Employees
What They Want
Stephanie Johnson
Senior Manager, Internal Communications
Apollo Education Group, Inc.
History of the
Apollo Intranet
2001
2004
2007
2011
The Current
State
(early 2014)
LITTLE to NO
Employee
Engagement
• Non-existent communication strategy.
• Became a last resort communication
channel.
• Content was largely disconnected
from organizational landscape and
employee needs.
NO
Governance
• Uncontrolled site proliferation.
• No consistent user experience.
• No minimum training required for
site owners.
Unmitigated
GROWTH
• No strategy to provision sites.
• Business was not in control of who
gets sites and many sites ended up
without owners.
• Some sites had no content. Ghost
towns. In short, “Site Sprawl.”
IT and
Communications
Unite
(give it up for
team players.)
Corporate Communications DRIVING
COMMUNICATION and CONTENT
STRATEGY.
User Experience Branding Governance
IT delivering BEST-IN-CLASS
COLLABORATION SERVICES and
supporting MIGRATION.
DEPARTMENTS from all over the
company BETA TESTED and
PILOTED the NEW PLATFORM.
New State
Based on Two
Major Goals
(at least for us.)
Create a BEST IN CLASS
communication platform.1
Redefine what was and
ENGAGE EMPLOYEES like
never before.
2
“Put it before them briefly so they
will read it, clearly so they will
appreciate it, picturesquely so they
will remember it, and above all,
accurately so they will be guided by
its light.”
– Joseph Pulitzer
We Present …
To ARC is to …
Create ONE
CENTRAL
communications
vehicle.
To ARC is to …
Provide a place
where employees
can come
TOGETHER to find
information and
INTERACT.
To ARC is to …
Develop a company
personality and
tone that is
WHIMSICAL, FUN
and HUMAN.
To ARC is to …
ENGAGE
employees as
people and make
the IMPORTANT
INTERESTING.
To ARC is to …
Build a homepage
that is
ATTRACTIVE,
well-organized and
EASY TO USE.
Global Navigation
Two Goodies
that Wildly
Contribute(d) to
our Success
Promote as if it was a product
your employees would pay for.
Create a Publishing Dashboard
• Built-in publishing
workflow.
• Manage and track
articles across
multiple SharePoint
sites/news channels.
• Aggregate all in-
process articles into
one page.
• Allows larger teams to
work simultaneously.