Share, like, recommend: Decoding the social media news consumer
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Share, Like, Recommend Decoding the Social Media News Consumer Alfred Hermida Journalism Interactive University of Maryland, 28 – 29 October, 2011
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Presentation at Journalism Interactive conference at the University of Maryland on October 28 2011.
Transcript of Share, like, recommend: Decoding the social media news consumer
Share, Like, RecommendDecoding the Social Media News Consumer
Alfred Hermida
Journalism InteractiveUniversity of Maryland, 28 – 29 October, 2011
Social networking m
ap 2010
http://www.flowtown.com/blog/the-2010-social-networking-map
The networked audience
Marwick and boyd (2011)
Photo: Luc Legay http://www.flickr.com/photos/luc/
Sharing the news
Photo: Pricklebush http://www.flickr.com/photos/pricklebush/
The Canadian example
6S Marketing: http://www.6smarketing.com/canadian-facebook-statistics/
Social networks as news sources(Internet users who visit social networking sites at least monthly; N = 1059)
Social networks: Friends and family
Social networks: News organization/journalist
Twitter updates: friends and family
Twitter updates: news organization/journalist
0 5 10 15 20 25 30 35 40 45
43
20
18
10
Percentage of social media users
The appeal of social news(Internet users who visit social networking sites at least monthly; N = 1059)
Find out about social or community events
Keep up with news and views
Find first-hand information about important events
Exposed to more news and information
0 10 20 30 40 50 60 70 80
76
71
63
59
Percentage of social media users
News sources on a typical day
Newspaper website
TV news website
Radio new website
News aggregator
International news website
News / commentary website
Individual blogger
0 10 20 30 40 50 60 70 80
Online news consumers High social media usersMedium social media users
Attitudes to journalism
Use of social media in news reports
36
32
32
Yes No Unsure
Use of Twitter by journalists
39
34
26
Yes No Unsure
The social news consumer• Importance of social
recommendation• Social media use begets
comfort with social media• Friends as news editors• Editorial disaggregation
Photo: Travis Jon Allison http://www.flickr.com/photos/whybesubtle/
The social news consumer• Mix of traditional and
social sources• Open to non-
traditional news sources• Canadians value
diversity in news
Photo: lotusutol http://www.flickr.com/photos/lotusutol/
Networked publics
• Reframing the news
• Shaping news flows
Photo: wouldleywonderworks http://www.flickr.com/photos/wwworks/
Thank you
• [email protected]• @hermida
• New book out now• All royalties go to Reporters Without Borders
