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  • © 2012 Cisco and/or its affiliates. All rights reserved. 1

    Shape Your Business For the Future:

    Powering Transformation With Cisco

    Mobility and Cloud Collaboration Applications

    Roland Javines Ong Consulting Systems Engineering Lead HCS, UC & Collaboration Technologies-AsiaPac & Japan 19 June 2012

  • Cisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 2

  • Thin ClientsCloud-Based Applications

    Challenge is to provide rich media and consistent user experience across hosting models

  • Cisco Collaboration Portfolio

    CLOUD

    ON PREMISE

    Unified Communications

    Telepresence Collaboration

    Applications

    Customer Collaboration

    Virtualization

  • The Future Workspace Moves with You The evolution of the corporate workspace

    FlexibilityProductivity

    Applications Contacts

    Bring Yourself to the Workspace

    ,

    Applications Contacts Mobile Apps

    Bring the Workspace on devices Next Generation Workspace

    moving with us

    FlexibilityProductivityFlexibilityProductivity

  • Virtualize Collaboration

    Virtualize the Applications Collaboration applications virtualized in the data center

    1

    Virtualize the Delivery Provide Collaboration as a service from the cloud

    2

    Virtualize the Workspace Enable desktop virtualization without the compromises

    3

  • Dynamically add UC capacity; move active servers as needed

    Cohesive solution fully supported by Cisco

    Deployment flexibility

    Easy installs, upgrades, and zero-downtime backups

    Unified application management tools for the data center

    Reduced hardware footprint, power, and cooling

    Cisco UC in the Virtualized Data Center Unified Communications on the Unified Computing System

    Unified Communications

    Management

    Operational Improvements

    Hardware Independence

    End-to-end Support and Integration

    Availability and

    Scalability

    TCO Savings

    Virtualizing the Applications1

  • • Unified Communications Manager with Integrated Mobility

    • Unified CM Session Management Edition

    • Unity Connection

    • Unity

    • Unified Presence

    • Unified Contact Center (Enterprise & Express)

    • Unified Customer Voice Portal

    • More to come: CUEA, CUMA, CER, etc.

    Virtualized Application Support Broadest support for virtualized collaboration

    Virtualizing the Applications1

    Support for Cisco UC Applications on IBM and HP spec servers available upon request

  • Increased Demand for New Consumption Models New deployment options are outpacing traditional CPE

    • * Forrester Research, Mar 2009,: Cisco commissioned research on Global Managed Services Opportunity

    CAGR 2013 12%+ 27%+ 23%+18%+

    Virtualizing the Delivery2

  • Why Collaborate in the Cloud?

    Financial Drivers

    • Opex vs. Capex

    • Consolidate and centralize IT

    • Reduce real-estate and energy costs

    Flexibility and Agility

    • Scale up and down with business needs

    • Faster deployment and accessibility

    • Business continuity

    Globalization

    • Global acceleration

    • Worldwide collaboration

    • Standard services for all employees

    • Optimize business process

    Strategic Advantage

    • Core vs. context

    • Acceleration of business strategy

    • Proven capabilities

    Virtualizing the Delivery2

  • Large Enterprise

    UC on UCS HCS

    Management

    Hosted Private NetworkPure Hosted Hybrid On Premises REMOTE MANAGED

    Customer 4 Customer 5

    UC on UCS UC on UCS

    Customer 1 Customer 2 Customer 3

    UC on UCS

    Flexible Deployment Models

    PSTN

    3G/4G Mobility Network

    VMWare ESXi Server

    HCS AppsHCS Apps HCS Apps

    HCS PARTNER CLOUD Hosted Private Cloud

    Virtualizing the Delivery2

  • New Virtual Workspace is Key… to Meet the Evolving Business Requirements

    PC Centric

    Phone Centric

    Video Centric

    Next Generation Virtual Workspace

    Virtualizing the Workspace3

  • 0

    10

    20

    30

    40

    50

    2010 2011 2012 2013

    Gartner Hosted Virtual Desktop Installed Based Forecast

    78%

    91%

    138%

    The Market is Ready

    Graphic adaptation created by Cisco based on Gartner data. Source: Gartner, Inc., Forecast: Hosted Virtual Desktops, Worldwid e, 2010-2014 (2010 Update), 2010 – 2014 (2010 Update), Ranjit Atwal, December 1, 2010.

    In Millions

  • What We’ve Heard From Customers…

    Flexibility / Business Continuity

    Total Cost of Ownership

    Data Security

    Desktop Virtualization Drivers

    Fragmented Solution Set

    Maintaining High Quality for Video, Voice Experience

    Desktop Virtualization Challenges

    Return on Investment

    Virtualizing the Workspace3

  • A New Desktop Virtualization Experience is Required

    Your IT staff requires Standardization and Security

    Your Employees require Rich Media Collaboration

    VXI

    Virtualizing the Workspace3

  • Voice, Video, Virtual Desktop Challenge Monolithic data flows

    • Voice/Video embedded in the display protocol

    • Media flow goes all the way to data center and back

    • Heavy processing on virtual desktop in data center

    • Bandwidth explosion

    • Latency and jitter

    • Display protocol and possible endpoint become unstable

    Virtual Desktop

    Virtual Desktop

    Media manager

    WAN

    Thin Client

    Display Protocol

    Thin ClientDisplay Protocol

    Media Flow

    Media Flow

    Data Center

    Signalling

    Signalling

    Virtualizing the Workspace3

  • Next Generation Virtual Workspace Unifying Virtual Desktop, Voice, Video

    Cisco VXI

    • User interacts with “soft client” on virtual desktop in data center

    • VXC intelligently routes local client-to-client streaming of video / voice

    Benefits

    • Bandwidth reduction

    • Reduced processing in data center, increase in VM blade density

    • High quality voice and video

    Network handling real-time data (QOS, CAC)

    Eliminates hair-pinning of media through data center

    VM-User 1

    VM-User 2

    CUCM VXI Cloud

    Desktop Virtualization Protocol

    Desktop Virtualization Protocol

    Media Flow

    Media Flow

    Data Center Citrix XenDesktop

    Signalling

    (SIP)

    Signalling

    (SIP)

    Signalling

    (SIP)

    Signalling

    (SIP)

    Media Flow

    Avoiding the Hair-pinning Problem

    VXC 4000

    VXC 6215

    Virtualizing the Workspace3

  • Cisco Virtualization Experience Infrastructure (VXI):

    Virtualization-Aware

    Borderless Network

    Virtualized

    Data Center Virtualized Collaborative Workspace

    UC on UCS

    Desktop Virtualization without the compromises

    Virtualizing the Workspace3

  • Summary: Virtualizing Collaboration

    Virtualize the Workspace Desktop virtualization without the compromises

    3

    Virtualize the Applications Collaboration applications virtualized in the data center

    1

    Virtualize the Delivery Collaboration as a service from the cloud

    2

  • Cisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 20

  • Cisco Collaboration Portfolio

    Unified Communications

    Telepresence Collaboration

    Applications

    Customer Collaboration

  • Cisco Collaboration Applications Deliver

    Better Together Functionality Shared infrastructure for video, voice, IM, and presence

    1

    Broadest Range of Interoperability Function across platforms, browsers, and devices

    2

    Enterprise Class IT Secure, scalable, flexible, and compatible

    3

    Real-Time ROI Operational costs, productivity gains, strategic advantage

    4

  • Cisco Collaboration Applications

    Virtual Meetings

    WebEx

    Group Real-time

    Rich, Real-Time Communications

    Jabber

    One-one; One-to-few Real-time

    Social Collaboration

    Quad

    Many-to-many Real-time and asynchronous

  • Meet the Needs and Preferences of the Evolving Workforce

    Office | Teleworkers | Retail | Hospital | Manufacturing

  • PCs & Macs Android & iOS Tablets Smart Phones

    Support user choice and experience while maintaining security

  • Mobile Experience Collaborate anytime, from anywhere

  • Balance personal productivity with enterprise-class control

    Employee CollaborationCustomer Collaboration

  • Social Experience Out-of-the-Box” sharing and collaboration

  • Visual Experience Video gets the “first-class” treatment

     High-quality video

     Interoperable