Shannon Harvey

Digital Portfolio.

University of OttawaB.Commerce, Marketing

• Graduated Cum Laude in 2009

• Studied at University of Technology, Sydney as part of exchange program

• Member of award winning Academic Case Competition teams• Happening Marketing (2 years)• Les Jeux du Commerce (1 year)

• Part of Telfer School of Management Student Charity Organization

About Me

Internship with Social Platform Company

Developed Marketing Strategy for Sixent Enterprise

• Creative and copy for national e-mail marketing campaign

• Carried out user testing with qualitative and quantitative methods

• Bug testing and error reporting

• Final presentation with market research & campaign results overview

Social Media Manager

• Developed Social Media Strategy forCanadian Heritage Information Network

• Trained 20+ bilingual Government of Canada staff on Social Media strategy and platforms

“Shannon is an effective, knowledgeable and engaging speaker. Her presentation on social media to my division was informative and well-received.”

- David Harkness, Community Marketing Advisor, Canadian Heritage Information Network

McGill Alumni Association – Case Study

Situation – The McGill Alumni Association and Parents Associations are some of the most active alumni groups in Canada, but were searching for a better way to communicate and engage with their alumni, students, and parent groups.

Solution: Develop a social media strategy with a central online social hub where the Associations could speak to their donor base formally and informally, celebrate the achievements of McGill Alumni, showcase an events calendar, and disseminate valuable information to McGill Alumni, student groups, and parents.

Implementation: Develop web and social media strategy, including

• An interactive portal with content strategy and editorial calendar

• McGill Parents Weekend Virtual Parents Tent video series

• Developed initial content strategy and management of McGill Alumni LinkedIn group

• Media monitoring and keyword alerts for content

• “With Love, from Mom & Dad” YouTube video

• 20 Alumni Updates, profiling successes of McGill Alumni

• Social media training session for McGill employee team

Manulife Financial and Volunteer Canada’s IABC Award Winning

Get Volunteering Campaign

• Coordinated launch of landmark research report, Building the Bridge• Building the Bridge launch event with the Governor General of Canada• Facilitated Get Volunteering website build and Facebook chats• Social media and community management

Results:

• 12 Facebook “State of Volunteering” conversation series chats• 72 million media impressions (paid, earned, and traditional PR)• 100,000 unique visitors to Getvolunteering.ca• 11,000 “Likes” on Facebook

National Volunteer Week• Developed and carried out social media strategy• Coordinated build of customizable e-card, with >10,000 e-cards sent(see http://2011.nationalvolunteerweek.ca/index_en.html)• Developed sitemap and content, various campaign collateral including a media kit• Coordinated packaging of member and media kits for 12,000 Volunteer Canada member organizations• Coordinated translation for bilingual copy and content

2011 Volunteer Canada Interactive Annual Report

• Coordinated website build & helped develop content strategy• Created sitemap• Assisted with copy and content• Social media launch with pre-arranged influencer comments and questions to start conversations

GetInvolved.ca Community Manager & Digital Strategist

Responsibilities:• Writing weekly blogs• Reviewing and approving organizations• Trouble shooting via phone & internet• Website performance and bug testing• Analytics review, reporting and recommendations• Monthly blog posts for organizations and individuals• Attending/networking at industry events• Usability testing• Presenting on volunteer recruitment to member organizations• Social media and community management

Net Tuesday Monthly MeetUp Group

• 30+ Nonprofit professionals in attendance• Slideshare presentations has over 800 Views• YouTube video has over 300 views

Managing everything from deadlines, budgets, and content, to website photography and social media strategy were part of my wide range of responsibilities at Bromelia.

As a web consultant for the small boutique hotel Bromelia Lodge, I was responsible for Bromelia’s sitemap, navigation & structure, hosting, domains, SEO friendly content, and social media and Google AdWords Campaigns.

Specializing in Google Analytics, reporting, and copywriting for Search Engine Optimization

For more information or referencesplease contact me at:

shannon.k.harvey@gmail.com647.330.8223@shannonkharvey

138 Bellwoods Ave.Toronto, OntarioM6J 2P4