Shanghai 01 15 Présentation new deal shopper..
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“where are we today and who is the shopper ? ”
Transcript of Shanghai 01 15 Présentation new deal shopper..
“where are we today and who is the shopper ? ”
How to define retail of tomorrow ?
Beetwen reality and ‘’buzz’’, it’s difficult to know
precisely.
# in first :
The most important reality in 2015 … more than ever
it’s the customer who ‘’operates the commerce’’ and
not the contrary.
may 2001 …
2014 …
new paradigm ? CHOICE & TRANSPARENCY
76% of customers say “they have used the service
and communicate with the salors in the last phase of their purchase”.
Messagerie instantanée
Click to call / click to chat
Séminaire FNAC 07 14
https://www.youtube.com/watch?v=11CjsoB6JHQ
Temps de réponse : 75% des réponses clients via
bouton Mayday tps de réponse 9,15 seconde…
sources Viuz
Séminaire FNAC 07 14
Séminaire FNAC 07 14
https://www.youtube.com/watch?v=aFYs9zqYpdM
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recommanDation stratégique -
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In dec. 2015 : 50% of American population covered by this service ... and Deutchland + 8 european country in 2015
https://www.youtube.com/watch?v=iyJI_pcg-KQ
https://www.youtube.com/watch?v=1B5tVSYh1PQ
