Shalin Amin, Designing for Experiences, WarmGun 2013

IT'S NOT ABOUT SHIPPING PRODUCTS, BUT MOVING THE EXPERIENCE FORWARD

@shalin

ABOUT ME

NERVOUS SPEAKER

BORN IN AFRICA & OF INDIAN DECENT I AM A CULTURAL SMÖRGÅSBORD

DEFINED BY MY EXPERIENCES

THE PAST & THE PRESENTlots of failure leads to growth

COLLEGE CAREERthe five year plan

TRAVELaustralia and flash

JOSH DAVISmacromedia flash

BACK TO SCHOOLacademy of art

PASSION AND DETERMINATIONopportunity looks like hard work

INTERNSHIPten no’s and one maybe

NOISE13real world experience is always better than school

ADVERTISING#fml

HOT STUDIOits visual or user experience

HOTNYCgetting comfortable

A STARTUPwhat happened to building design studio?

SOCIALIZE.itstartup life

DESIGNER FUNDraise funding to sustain and validate the idea

FIVE COMPANIESconnect and make a product

MONDAY AT 9 AMcoast to coast

THE DIRECTIVEreimagine the uber app experience

THE TEAMsmall & nimble

THE PROCESSkeep it fast and loose

DISCOVERYwhat, why, who, how

DESIGN & EXECUTIONhigh fidelity

UNDERSTANDING THE DESIGN PROCESS

DESIGN SOLVES REAL PROBLEMS

DESIGN STARTS AT THE BEGINNING

ENGINEERINGfucking amazing

18 MONTHS AGO“design” as a practices was non existent

TODAY“shared vision” approach

HAVE WE HAD FAILUREfare split

DENIALits not a river in africa

PROJECT SPRINTSeight weeks

TWO WEEKS / SIX WEEKSdiscovery vs execute

DISCOVERYdiscovery vs execute

EXECUTEdiscovery vs execute

COMPROMISESdiscovery vs execute

WE BELIEVE IN moving the experience forward

Design