SHADES EQ

All rights reserved. 2018

EQUALIZING CONDITIONING COLOR GLOSS

TONE Silver/Blue Green/Yellow Blue Blue/Violet Blue/Violet Blue/Violet Blue/Violet Red/Violet Gold Gold/Violet Gold/Mauve Yellow Yellow/Yellow Yellow/Orange Orange Orange/Red Red/Orange Red Orange/Orange Copper/Red Red Red/Red Red/Violet Violet

LEVEL OF DEPOSIT

TITANIUM GREENNATURAL BLUE VIOLET BLUE NATURAL ASH PEARL NATURAL

NEUTRALBROWNBLONDE

NATURAL WARM

GOLD IRIDESCENT

GOLD BEIGE GOLD GOLD

GOLDWARM GOLD COPPER

AUBURN/ AUBURN ACCENT

COPPER BROWN

RED BROWN

COPPER COPPER

COPPER RED RED RED RED RED

VIOLET VIOLET

BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR

9VERY LIGHT

BLONDE

07, 08 and 09 shades have the least amount of pigment to provide the lightest levels of deposit.

LIG

HT

SHA

DE

S

09TChrome

09BSterling

09NAMist

09POpal Glow

09NCafé au Lait

09NBIrish Créme

09NWCream Soda

09GIHamptons

09GBButter Cream

09GVanilla Créme

09AAPapaya

09RBBlush

09VPlatinum Ice

8LIGHT

BLONDE 08TSilver

08GNIvy

08VBViolet Frost

08NAVolcanic

08NMojave

08GISt. Barths

08GGGold Dip

08WGGolden Apricot

08CCayenne

08CRSunrise

08VIridescent

Quartz

7MEDIUM BLONDE 07T

Steel07VB

Violet Star07NA

Pewter07P

Mother of Pearl07N

Mirage07NB

Chestnut07NW

Milk Tea07GB

Butterscotch07G

Saffron07C

Curry07CB

Spicestone07CC

Urban Fever07RRFlame

07VCrushed

Amethyst

6DARK

BLONDE

04, 05 and 06 shades are described as medium in their level of deposit.

ME

DIU

M S

HA

DE

S

06TIron

06GNMoss

06VBViolet Lagoon

06NAGranite

06NMoroccan Sand

06NBBrandy

06GITenerife

06GBToffee

06GSt. Tropez

06GGMidas Touch

06WGMango

06AABonfire

06CBAmber Glaze

06RBCherry Cola

06CRSunset

06RRocket Fire

06RRBlaze

5LIGHT

BROWN 05NASmoke

05NWalnut

05NWMacchiato

05GCaramel

05CChili

05CBBrownstone

05RBManzanita

05CCElectric Shock

05RVSangria

05VCosmic Violet

4MEDIUM BROWN 04NA

Storm Cloud04N

Chicory04NBMaple

04WGSun Tea

04CBClove

04RVCabernet

3DARK

BROWN

01 and 03 shades contain the greatest amount of pigment and deepest deposit.

DA

RK

SH

AD

ES

03NEspresso

03NBMocha Java

03NWCocoa Bean

03GCinnamon

03ATerra Cotta

03RBMahogany

03RRoxy Red

03RVMerlot

03VOrchid

1BLACK 01B

Onyx

Pastels have different end results depending on hair’s starting level. For optimal results, use on the following levels or above:Silver Green & Pink: Level 9+Peach: Level 8+Aqua Blue: Level 7+

Kickers are vibrant, high-purity shades with no added brown or background. These are excellent additives to enhance other Shades EQ formulas.

Clear adds more shine and can be used alone or to dilute the intensity of any shade. PA

STE

LS/K

ICK

ER

S/C

LEA

R

000Crystal Clear Pastel

Silver GreenPastel

Aqua BluePastel Peach

Pastel Pink

Yellow Kicker Orange Kicker Red Kicker Violet Kicker

NOTE: The level of deposit and intensity in any Shades EQ formula can be adjusted or lightened by mixing lighter shades with darker shades or by diluting the formula with 000 Crystal Clear or 09 light level shades.

Shade contains R5 red dye

LEVEL DESCRIPTION UNDERTONE CORRECTIVE

10 Ultra Pale Blonde Pale Yellow Violet

9 Very Light Blonde Yellow Violet

8 Light Blonde Yellow/Orange Blue/Violet

7 Medium Blonde Orange Blue

6 Dark Blonde Red/Orange Blue/Green

5 Light Brown Red Green

4 Medium Brown Red/Violet Yellow/Green

3 Dark Brown Violet

2 Darkest Brown Blue/Violet

1 Black Blue

TRADITIONAL LEVEL SYSTEM (SHADES EQ)

FOR RESISTANT HAIR OR MORE VIBRANT RESULTS: 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes.

FOR RESISTANT GRAY: 20 minutes with plastic cap under a pre-heated warm dryer. Remove cap and process for additional 20 minutes at room temperature.

FOR LIGHTER COLOR DEPOSIT OR POROUS HAIR: Up to 20 minutes at room temperature with a diluted formula. When less color deposit is desired, use 000 Crystal Clear Shades EQ. When lighter color deposit is desired, use 09 shade.

MIXING RATIO COLOR : DEVELOPER DEVELOPER LEVELS OF LIFT USAGE MINUTES SPECIAL

INSTRUCTIONS

Mix 1:1Shades EQ

Processing Solution or Processing Solution for Precision Application

None Gloss, refresh, correct 20 (up to 40 for gray hair)

Use only with Shades EQ Processing Solution or Processing Solution for Precision Application

MIX

ING

& P

RO

CES

SIN

G

FEATURES & BENEFITS

LOG

-ON

TO

RED

KEN

ED

UC

ATI

ON

ON

DEM

AN

D F

OR

AN

EA

SY S

TEP-

BY-

STEP

VID

EO!

Ther

e’s

no li

mit

to

wha

t yo

u ca

n d

o w

ith

Shad

es E

Q! V

oted

the

#1

Styl

ist

Cho

ice* D

emi-

Per

man

ent

Hai

rcol

or

in t

he U

S fo

r 10

+ ye

ars,

Sha

des

EQ p

rovi

des

hea

lthy

-loo

king

, shi

ny r

esul

ts w

ith

incr

edib

le c

ond

itio

ning

, so

you

can

glo

ss, r

efre

sh a

nd c

orre

ct w

ith

confi

den

ce.

AC

IDIC

pH

Ens

ures

out

stan

din

g c

ond

ition

and

shi

ne

LON

G-L

AST

ING

CO

LOR

AN

TSC

reat

e vi

bra

nt h

airc

olor

tha

t fa

des

on

tone

NO

-LIF

T FO

RM

ULA

A

MM

ON

IA-F

REE

FO

R A

PLE

ASA

NT

SMEL

LW

on’t

lig

hten

hai

r’s n

atur

al p

igm

ent;

he

lps

pre

vent

sw

ellin

g a

nd c

utic

le d

amag

e

BLE

ND

ED W

ITH

WH

EAT

AM

INO

AC

IDS

Our

for

mul

a he

lps

lock

-in

moi

stur

e an

d p

rote

ct c

ond

ition

of

hair

BLE

ND

ED W

ITH

SIL

ICO

NE

Our

for

mul

a he

lps

to im

pro

ve s

hine

and

wet

com

bab

ility

FAST

, EA

SY S

ERV

ICE

20 m

inut

e p

roce

ssin

g t

ime

SHAD

ES EQ

GLOS

SEQ

UALIZ

ING CO

NDITIO

NING C

OLOR

*Beh

ind

thec

hair

.co

m S

tylis

t C

hoic

e A

war

d W

inne

r20

01–

2012

, 20

17

SERVICES

Use

Sha

des

EQ a

lone

, int

erm

ix o

r tr

y it

in t

echn

ique

s w

ith o

ther

Red

ken

hairc

olor

s.

Our

long

-las

ting

, dem

i-p

erm

anen

t ha

ircol

or h

as s

o m

any

serv

ice

optio

ns!

GLO

SS ·E

nhan

ce, e

nric

h, c

hang

e, m

atch

, ton

e d

own

or in

tens

ify n

atur

al o

r co

lor-

trea

ted

hai

r ·To

ne p

re-l

ight

ened

or

hig

hlig

hted

hai

r ·B

lend

or

colo

r g

ray,

with

out

liftin

g t

he h

air’s

nat

ural

pig

men

t

REF

RES

H ·R

efre

sh a

nd r

enew

fad

ed m

id-s

haft

and

end

s (Z

ones

2 a

nd 3

), w

hile

pro

cess

ing

p

erm

anen

t co

lor

at t

he r

egro

wth

·R

esto

re c

olor

to

hig

hlig

hts

·A

dd

col

or im

med

iate

ly f

ollo

win

g a

Red

ken

text

ure

serv

ice,

to

rest

ore

any

co

lor

loss

tha

t m

ay h

ave

occu

rred

CO

RR

ECT

·Fi

ll ov

er-l

ight

ened

hai

r b

efor

e a

tintb

ack

serv

ice

·C

orre

ct u

neve

n, b

rass

y or

ove

rly v

ibra

nt t

ones

·Lo

wlig

ht h

air

whe

n m

ore

dep

th is

des

ired

FORMU

LATION

GUIDE

LINES

1. D

eter

min

e yo

ur c

lient

’s n

atur

al h

air

colo

r le

vel u

sing

the

Sha

des

EQ N

eutr

al B

row

n/B

lond

e

(NB

) fa

mily

sw

atch

es f

ound

in t

he s

wat

ch b

ook.

Rem

emb

er t

o co

nsid

er p

erce

ntag

e of

gra

y,

hair

tex

ture

, con

diti

on, a

nd h

air

den

sity

.

2. D

eter

min

e th

e ta

rget

col

or d

esire

d b

y yo

ur c

lient

.

3. S

elec

t th

e Sh

ades

EQ

sha

de

to e

nhan

ce, b

alan

ce o

r co

ol t

o ac

hiev

e th

e ta

rget

col

or.

FORMULATION & TIPS

HAIRC

OLOR A

PPLICA

TION B

EST PR

ACTICE

S1.

Pre

-tre

at t

he h

air

with

Red

ken

PreA

rt a

nd H

air

Cle

ansi

ng C

ream

. Fo

llow

with

Ext

rem

e C

AT

or R

edke

n C

hem

istr

y as

nee

ded

. Dry

hai

r.2.

Ap

ply

col

or g

ener

ousl

y to

Zon

e 1

(the

sca

lp a

rea)

usi

ng fi

ne ¼

" di

agon

al p

arti

ngs.

3. U

se t

he o

pp

osite

dia

gon

al t

o cr

oss-

chec

k yo

ur a

pplic

atio

n to

ens

ure

pro

per

ap

plic

atio

n.4

. Use

a t

imer

to

ensu

re a

ccur

ate

timin

g. D

o no

t ov

er o

r un

der

pro

cess

.