OCTOBER 24 2011

The Weekly Digital Magazine for the Sporting Goods Industry

wwwspencocom

Releva

nceA collection of casual footwear insoles and accessories that are easy to merchandise and sellA 45 year track record of products that keep people healthy and active Great pricing Terrific customer service

Sound relevant to your business Then its time to take a second look at Spenco

Pictured The YUMINew for spring Featuring dynamicsupport in a stylish sandal Availablein 3 colors in both menrsquos and womenrsquos styles

Call 1-800-877-3626 to book your orders for 2012 now style pictured will be available in Spring 2012

wwwspencocom

Releva

nceA collection of casual footwear insoles and accessories that are easy to merchandise and sellA 45 year track record of products that keep people healthy and active Great pricing Terrific customer service

Sound relevant to your business Then its time to take a second look at Spenco

Pictured The YUMINew for spring Featuring dynamicsupport in a stylish sandal Availablein 3 colors in both menrsquos and womenrsquos styles

Call 1-800-877-3626 to book your orders for 2012 now style pictured will be available in Spring 2012

WEEK 1143 | SGBweeklycom 3

Copyright 2011 SportsOneSource LLC All rights reserved The opinions expressed by writers amp contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource LLC 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450 Send address changes to SGB WEEKLY 2151 HAWKINS STREET SUITE 200 CHARLOTTE NC 28203 7049873450

NEWS 4 THE ADIZERO Rose 2 Hits Chicago CROCS Shares Tumble as Third Quarter Falls Short 5 BURTON To Exhibit At OR Winter Market CONCUSSION-PREVENTION Condemned by Legislators 6 MOVERS AND SHAKERS VF CORP Lifts Full Year Guidance on Healthy Third Quarter Results 7 AMER SPORTS Americas Centralizes Marketing Structure REEBOK Debuts John Walls Signature Shoe COLEMAN Moving Top Execs From Wichita To Denver FEATURE 10 SEPTEMBER OUTDOOR SALES Get Specialty Lift 14 ADIDAS Launches miCoach SPEED_CELL Workout Tracker DEPARTMENTS

18 JOB CLASSIFIEDS

The Weekly Digital Magazine for the Sporting Goods Industry

OCTOBER 24 2011

14Page

Editor In ChiefJames Hartford (7049873450 x104)

jamessportsonesourcecom

Senior Business EditorThomas J Ryan (9173754699)

tryansportsonesourcecom

Creative DirectorTeresa Hartford

Graphic DesignerCamila Amortegui

Advertising Sales DirectorCasey Vandenoever (3039977302)

caseyvsportsonesourcecom

Advertising Sales Account ManagerKatie OrsquoDonohue (7049873450 x110)

katieosportsonesourcecom

Circulation amp Subscriptionssubssportsonesourcecom

TechnologyChief Information Officer Mark Fine

VP Research amp Development Gerry AxelrodManager Database Operations Cathy Badalamenti

SportsOneSource Publications

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TEAM Business

Sportsmanrsquos Business

The BOSS Report

Sports Executive Weekly

SGB Update

Footwear Business Update

Outdoor Business Update

Sportsmanrsquos Business Update

Team Business Update

SGB Weekly

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OIA VantagePoint

SOS Research

Group PublisherBill Garrels

bgarrelssportsonesourcecom3039977302

SportsOneSource LLC2151 Hawkins Street bull Suite 200 bull Charlotte bull NC bull 28203

t 704-987-3450 bull f 704-987-3455wwwSportsOneSourcecom

ISSUE 1143

Adidas Adizero F50

4 SGB WEEKLY OCTOBER 24 2011

NEWS

THE ADIZERO ROSE 2 HITS CHICAGO

Derrick Rose star guard of the Chicago Bulls met fans last Saturday in Chicago to celebrate the launch of his new Adidas shoe the adiZero Rose 2 Rose visited the Adidas store on Michigan Ave and Foot Locker on State Street where he took photos and thanked his sup-portive followers while introducing his latest Adidas signature shoe Rose later hit the court at the James Jordan Boys amp Girls Club for the ldquoRun with D Roserdquo event where lucky Adidas Facebook fans were given the chance to play 3-on-3 with the MVP Rapperentertainer Com-mon laced up adiZero Rose 2s and hit the hardwood with DRose and rocked the house with a freestyle rap that brought fans to their feet DJ Neil Armstrong DJ Mick Boogie and DJ Araab Muzik also turned out some beats during the games

Photos courtesy of Adidas

CROCS SHARES TUMBLE AS THIRD QUARTER FALLS SHORT

Crocs Inc shares fell 435 percent last week to close at $1525 after the company offered reduced third and fourth quarter revenue projections that trailed analysts estimates and the companyrsquos own previous estimates

Third-quarter profits are now expected to range between 31 to 33 cents a share with sales estimated to range between $273 million and $275 million In late July Crocs projected Q3 earnings would reach 40 cents a share on $280 million in revenue In Q310 EPS reached 28 cents on sales of $2156 million

In a statement President and CEO John McCarvel said Crocs business in Asia had continued to perform well but the Amer-icas region experienced some softness in our consumer direct channel in kiosk and outlet locations after a positive response to its springsummer 2011 product line Crocs also said that impacted by macro-economic headwinds in Europe growth in Europe had slowed in Q3 and Q4 and was also reflected in the 2012 springsummer backlog

For the fourth quarter Crocs revenues are expected to grow in the low teen range on a percentage basis Analysts on average had projected sales to rise 23 percent to $221 million Backlogs as of September 30 were $297 million an increase of about 30 per-cent At the end of the third quarter 2010 backlogs were up 37 percent

WEEK 1143 | SGBweeklycom 5

BURTON TO EXHIBIT AT OR WINTER MARKET

Burton Snowboards will exhibit at Outdoor Retailer Winter Market for the first time this January joining a growing list of action sports life-style brands at Winter Market including Dakine Hurley Reef Sanuk ONeill Quiksilver Von Zipper and others

Burton is in a great position to benefit from exposure to the active outdoor market OR provides and to benefit the show itself by attract-ing retailers from the youth and action sports side of the business said OR Show Director Kenji Haroutunian Consumers are looking for a broad spectrum of brands in traditional outdoor shops Its part of a natural progression that has been taking place over the past few years Burton adds a frontcountry lifestyle appeal which is a great crossover opportunity with ORs buyers

Were stoked to be hitting the OR show this year not only to get Burtons products in front of some new eyes but also to educate dealers on the range and depth of our line said Greg Dacyshyn chief creative officer at Burton Snowboards We have a ton of in-credible product that we think will really stand out in this arena

Helmet makers and other makers of protective head equipment were taken to task last week on Capitol Hill for misleading the public in claiming their products reduce concussions Former athletes neurolo-gists and a representative from the Committee on Standards for Ath-letic Equipment (NOCSAE) all told members of the Senate Commerce Committee on Capitol Hill last Wednesday that their claims were not justified by scientific evidence

The hearing focused on the growing number of brain concussions suf-fered by athletes particularly in high school and the questionable market-ing of anti-concussion or concussion-reducing sports equipment

Senator John D Rockefeller IV Democrat from West Virginia and chair of the Senate committee on Commerce Science and Trans-portation in his opening remarks said that any company that claims its products will protect young athletes from concussions is making an empty unsubstantiated promise

Nothing is simple about this issue added Rockefeller Thats why I find it so disturbing that some sports equipment manufacturers are exploiting our growing concerns about sports concussions

In an interview with SGB Weekly Bill Sells SGMAs vice president of government relations said the hearing was focused more on the cause and effect and the proper treatment of concussions than on the marketing of equipment

Senators all acknowledged that sports and physical activity are im-portant to the health and development of children but expressed con-cern over the rise in the number of reported concussions Sells said

He believed the increased reporting of concussions was due to greater awareness among players coaches trainers and parents What used to be shrugged off as players lsquogetting bell rungrsquo and re-entering the game is now taken much more seriously and it should be he said

One positive recognition by speakers and legislators was that play-ers must be made to realize the limitations of equipment - even as technologically advanced as they have become - to avoid developing a false sense of security and taking unnecessary risks The likely out-come of the hearing and other similar actions around concussion-pre-vention according to Sells is greater emphasis will be placed on rules coaching and improved recognition proper precautions and treatment of a concussed player

Regulation of the equipment industry is unlikely at this time Sells said the SGMA strongly believed that helmets produced today are more protective than those manufactured 10 years ago due to technological advances based on a greater knowledge of concussions At the same time Sells said that with the greater attention paid to concussion inju-ries across all sports manufacturers needed to be prepared for accu-sations and also needed sound data to support their marketing claims

Advertising claims that cannot be defended which put players at greater risk will harm the entire industry lead to additional government interest and potential intervention from regulators like the Federal Trade Commission said Sells This is a bright line between promo-tion and deception and manufacturers should not cross it

CONCUSSION-PREVENTION CONDEMNED BY LEGISLATORS

6 SGB WEEKLY OCTOBER 24 2011

MOVERS amp SHAKERS

The Board of Directors of VF Corp has elected Laura W Lang to serve as a director Lang is the global chief executive officer of Digitas Johnson Outdoors Inc appointed Bill Kelly group vice president ndash Watercraft and Outdoor Gear Mark Miller has stepped down from K-Swiss He had been president of K-Swiss new Youth Division He was also president of MMA brand FORM Athletics which he founded and sold to K-Swiss

Cheryl Knopp an industry veteran who has worked for Mountain Hardwear Simms Fishing Products WL Gore and Arcrsquoteryx was appointed lead designer for Black Diamonds apparel initiative Other Black Diamond hires included Ajay Badiga most recently at Sports Authority as director of sourcing and development for apparel and Jeff Nash former director of material development at The North Face as VP of engineering support services

Yakima named Steve Harden as senior director of North American sales

Sunice named Denver-based ski-industry veteran Nathan Dopp as VP of sales for Sunice Snow Sports USA Nikwax hired John Horsnell for sales representation in the Upper Midwest markets Stile Products a Los Angeles-based distributor for urban cycling brands Tern Bicycles and BioLogic accessories has hired Dale Aguas as its North American territory manager

VF Corp reported Monday that its third-quarter profit rose a better-than-expected 238 percent helped by the September purchase of Timberland and particularly strong gains from The North Face and Vans The Greensboro NC company also raised its full-year outlook and increased its dividend 14 percent

Eric Wiseman VFrsquos chief executive officer said on a conference call with analysts ldquoWhile wersquore all hearing and reading about a tougher economic environment we have seen little evidence of a slowdown in our businessrdquo

Revenues rose 233 percent to $275 billion in the third quarter ended September 30 Exclud-ing incremental sales from the acquisition of The Timberland Co organic revenue growth in the quarter was 16 percent

Net income reached $3007 million or $269 a share up from $2428 million or $222 a year ago Adjusted earnings per share were $287 an increase of 29 percent over 2010 levels and well ahead of Wall Streets consensus estimates for $257 The Timberland acquisition was accretive to adjusted earnings by 25 cents per share in the quarter On an organic basis EPS grew 18 percent to $262 Foreign currency translation benefitted earnings by 10 cents per share

Outdoor and Action coalition sales climbed 375 percent to $144 billion The gains were driven by strong organic growth of 22 percent and the addition of the Timberland and SmartWool brands which contributed $1636 million to revenues The $23 billion acquisition closed on September 13 On a constant currency basis organic revenue growth internationally rose 28 percent Most Outdoor amp Action Sports brands achieved double-digit growth in the quarter with the two largest brands ndash The North Face and Vans ndash achieving global revenue growth of 22 percent and 25 per-cent respectively Growth for both brands was well-balanced with strong gains achieved across their wholesale direct-to-consumer domestic and international platforms VFs Kipling outdoor and Napapijris revenues were up 30 percent and 23 percent respectively in the quarter The Tim-berland brand saw growth in both the direct-to-consumer and wholesale channels and continued expansion in the Earthkeepers collection across all regions

Operating income for the coalition rose 295 percent to $3209 million Operating margin was 223 percent compared with 237 percent in the 2010 quarter reflecting a negative impact of 120 basis points from acquisition-related expenses Third quarter operating income included a net benefit from the Timberland acquisition of $22 million including acquisition-related expenses of $18 million Excluding Timberland and related acquisition costs operating income was up 21 percent and the coalition operating margin was 235 percent

VF increased its adjusted profit forecast to $815 a share up from $750 a share previously and compared to analystsrsquo consensus target of $788 a share The $815 per share includes accre-tion from Timberland of 55 cents per share excluding acquisition-related expenses up from 45 cents per share accretion indicated at the time of acquisition as well as an increase of 10 cents per share from stronger-than-anticipated organic earnings growth Acquisition-related expenses are expected to approximate 25 cents per share in 2011 up slightly from the 20 cents per share indicated at the time of acquisition Total full-year revenues are now expected to rise 22 to 23 percent in 2011 due to continued strong organic growth and the Timberland acquisition Organic revenue growth is anticipated at approximately 135 percent in 2011 above previous guidance for growth of 12 to 13 percent

VF CORP LIFTS FULL YEAR GUIDANCE ON HEALTHY THIRD QUARTER RESULTS

WEEK 1143 | SGBweeklycom 7

REEBOK DEBUTS JOHN WALLS SIGNATURE SHOEJohn Wall the star guard of the Washington Wizards debuted the new Zig Encore Wall his first signature shoe for Reebok at Foot Lockers 34th Street flagship location in Manhattan He was joined by Funkmaster Flex The shoe includes a J-Wall logo on the tongue his signa-ture on the medial side of the right shoe and his motto ldquohumble and hungryrdquo on the left shoe In addition Reebok will introduce a ldquoJ Wallrdquo apparel line to be sold exclusively at Foot Locker stores nationwide

AMER SPORTS AMERICAS

CENTRALIZES MARKETING STRUCTURE

Amer Sports Winter and Outdoor Americas (ASWO) centralized its marketing manage-ment structure across all three of its brands - Salomon Suunto and Atomic - in a bid to gain a more consumer-centric approach Under the realignment Courtney Vermaas previously Suunto USA marketing coordinator was been promoted to ASWO Outdoor Brand Manager and will lead the USA divisions of Salomon Outdoor (footwear athletic outdoor apparel and Nordic) and Suunto Vermaas will manage a soon-to-be-appointed marketing coordinator as well as Sports and Community Marketing Associate Josh Korn

Jordan Judd formerly marketing director at Atomic USA adds sales director for Atomic USA to his title Kathryn Smith formerly as-sistant marketing manager at Snow Sports Industries of America (SIA) was appointed Atomic USA Alpine brand manager

Paul Guimond most recently Salomon Outdoor brand manager has become the new ASWO outdoor field and retail market-ing manager Jenny Naftulin will continue as Salomon USA alpine brand manager and will manage Nick Papailiou USA sports and com-munity marketing associate

These three strong Amer Sports brands are now able to easily share resources tools and best practices to ensure our customers that wersquore doing everything we can for themrdquo said Jean-Yves Couput ASWO marketing di-rector and vice president Instead of driving the market by category or brand we are driv-ing it by customer demands so that our prior-ity is to more effectively answer the needs of the marketplace

COLEMAN MOVING TOP EXECS FROM WICHITA TO DENVERColeman Co Inc plans a new leadership center in Denver and will base 25 key executives there according to reports from its headquarters in Wichita KS The report indicated that it was unsure whether the company was moving its headquarters from Wichita to Colorado

Coleman president and CEO Robert Marcovitch announced Thursday that the departments moving included sales marketing creative services such as graphic design and financial sup-port

The Witchita Eagle quoted Robert Marcovitch Colemans president and CEO stating Were moving a number of offices and decentralizing some of our offices to Colorado He said he will have offices in both Colorado and Wichita

Marcovitch says it is easier to recruit top executives to Colorado and that is where most of Colemans competition is located But he did not describe the changes as a move of Cole-mans headquarters

Colemanrsquos headquarters is in the United States of America if you ask me Marcovitch said

ball football and other sports

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURSFOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

4 SGB WEEKLY OCTOBER 24 2011

NEWS

THE ADIZERO ROSE 2 HITS CHICAGO

Derrick Rose star guard of the Chicago Bulls met fans last Saturday in Chicago to celebrate the launch of his new Adidas shoe the adiZero Rose 2 Rose visited the Adidas store on Michigan Ave and Foot Locker on State Street where he took photos and thanked his sup-portive followers while introducing his latest Adidas signature shoe Rose later hit the court at the James Jordan Boys amp Girls Club for the ldquoRun with D Roserdquo event where lucky Adidas Facebook fans were given the chance to play 3-on-3 with the MVP Rapperentertainer Com-mon laced up adiZero Rose 2s and hit the hardwood with DRose and rocked the house with a freestyle rap that brought fans to their feet DJ Neil Armstrong DJ Mick Boogie and DJ Araab Muzik also turned out some beats during the games

Photos courtesy of Adidas

CROCS SHARES TUMBLE AS THIRD QUARTER FALLS SHORT

Crocs Inc shares fell 435 percent last week to close at $1525 after the company offered reduced third and fourth quarter revenue projections that trailed analysts estimates and the companyrsquos own previous estimates

Third-quarter profits are now expected to range between 31 to 33 cents a share with sales estimated to range between $273 million and $275 million In late July Crocs projected Q3 earnings would reach 40 cents a share on $280 million in revenue In Q310 EPS reached 28 cents on sales of $2156 million

In a statement President and CEO John McCarvel said Crocs business in Asia had continued to perform well but the Amer-icas region experienced some softness in our consumer direct channel in kiosk and outlet locations after a positive response to its springsummer 2011 product line Crocs also said that impacted by macro-economic headwinds in Europe growth in Europe had slowed in Q3 and Q4 and was also reflected in the 2012 springsummer backlog

For the fourth quarter Crocs revenues are expected to grow in the low teen range on a percentage basis Analysts on average had projected sales to rise 23 percent to $221 million Backlogs as of September 30 were $297 million an increase of about 30 per-cent At the end of the third quarter 2010 backlogs were up 37 percent

WEEK 1143 | SGBweeklycom 5

BURTON TO EXHIBIT AT OR WINTER MARKET

Burton Snowboards will exhibit at Outdoor Retailer Winter Market for the first time this January joining a growing list of action sports life-style brands at Winter Market including Dakine Hurley Reef Sanuk ONeill Quiksilver Von Zipper and others

Burton is in a great position to benefit from exposure to the active outdoor market OR provides and to benefit the show itself by attract-ing retailers from the youth and action sports side of the business said OR Show Director Kenji Haroutunian Consumers are looking for a broad spectrum of brands in traditional outdoor shops Its part of a natural progression that has been taking place over the past few years Burton adds a frontcountry lifestyle appeal which is a great crossover opportunity with ORs buyers

Were stoked to be hitting the OR show this year not only to get Burtons products in front of some new eyes but also to educate dealers on the range and depth of our line said Greg Dacyshyn chief creative officer at Burton Snowboards We have a ton of in-credible product that we think will really stand out in this arena

Helmet makers and other makers of protective head equipment were taken to task last week on Capitol Hill for misleading the public in claiming their products reduce concussions Former athletes neurolo-gists and a representative from the Committee on Standards for Ath-letic Equipment (NOCSAE) all told members of the Senate Commerce Committee on Capitol Hill last Wednesday that their claims were not justified by scientific evidence

The hearing focused on the growing number of brain concussions suf-fered by athletes particularly in high school and the questionable market-ing of anti-concussion or concussion-reducing sports equipment

Senator John D Rockefeller IV Democrat from West Virginia and chair of the Senate committee on Commerce Science and Trans-portation in his opening remarks said that any company that claims its products will protect young athletes from concussions is making an empty unsubstantiated promise

Nothing is simple about this issue added Rockefeller Thats why I find it so disturbing that some sports equipment manufacturers are exploiting our growing concerns about sports concussions

In an interview with SGB Weekly Bill Sells SGMAs vice president of government relations said the hearing was focused more on the cause and effect and the proper treatment of concussions than on the marketing of equipment

Senators all acknowledged that sports and physical activity are im-portant to the health and development of children but expressed con-cern over the rise in the number of reported concussions Sells said

He believed the increased reporting of concussions was due to greater awareness among players coaches trainers and parents What used to be shrugged off as players lsquogetting bell rungrsquo and re-entering the game is now taken much more seriously and it should be he said

One positive recognition by speakers and legislators was that play-ers must be made to realize the limitations of equipment - even as technologically advanced as they have become - to avoid developing a false sense of security and taking unnecessary risks The likely out-come of the hearing and other similar actions around concussion-pre-vention according to Sells is greater emphasis will be placed on rules coaching and improved recognition proper precautions and treatment of a concussed player

Regulation of the equipment industry is unlikely at this time Sells said the SGMA strongly believed that helmets produced today are more protective than those manufactured 10 years ago due to technological advances based on a greater knowledge of concussions At the same time Sells said that with the greater attention paid to concussion inju-ries across all sports manufacturers needed to be prepared for accu-sations and also needed sound data to support their marketing claims

Advertising claims that cannot be defended which put players at greater risk will harm the entire industry lead to additional government interest and potential intervention from regulators like the Federal Trade Commission said Sells This is a bright line between promo-tion and deception and manufacturers should not cross it

CONCUSSION-PREVENTION CONDEMNED BY LEGISLATORS

6 SGB WEEKLY OCTOBER 24 2011

MOVERS amp SHAKERS

The Board of Directors of VF Corp has elected Laura W Lang to serve as a director Lang is the global chief executive officer of Digitas Johnson Outdoors Inc appointed Bill Kelly group vice president ndash Watercraft and Outdoor Gear Mark Miller has stepped down from K-Swiss He had been president of K-Swiss new Youth Division He was also president of MMA brand FORM Athletics which he founded and sold to K-Swiss

Cheryl Knopp an industry veteran who has worked for Mountain Hardwear Simms Fishing Products WL Gore and Arcrsquoteryx was appointed lead designer for Black Diamonds apparel initiative Other Black Diamond hires included Ajay Badiga most recently at Sports Authority as director of sourcing and development for apparel and Jeff Nash former director of material development at The North Face as VP of engineering support services

Yakima named Steve Harden as senior director of North American sales

Sunice named Denver-based ski-industry veteran Nathan Dopp as VP of sales for Sunice Snow Sports USA Nikwax hired John Horsnell for sales representation in the Upper Midwest markets Stile Products a Los Angeles-based distributor for urban cycling brands Tern Bicycles and BioLogic accessories has hired Dale Aguas as its North American territory manager

VF Corp reported Monday that its third-quarter profit rose a better-than-expected 238 percent helped by the September purchase of Timberland and particularly strong gains from The North Face and Vans The Greensboro NC company also raised its full-year outlook and increased its dividend 14 percent

Eric Wiseman VFrsquos chief executive officer said on a conference call with analysts ldquoWhile wersquore all hearing and reading about a tougher economic environment we have seen little evidence of a slowdown in our businessrdquo

Revenues rose 233 percent to $275 billion in the third quarter ended September 30 Exclud-ing incremental sales from the acquisition of The Timberland Co organic revenue growth in the quarter was 16 percent

Net income reached $3007 million or $269 a share up from $2428 million or $222 a year ago Adjusted earnings per share were $287 an increase of 29 percent over 2010 levels and well ahead of Wall Streets consensus estimates for $257 The Timberland acquisition was accretive to adjusted earnings by 25 cents per share in the quarter On an organic basis EPS grew 18 percent to $262 Foreign currency translation benefitted earnings by 10 cents per share

Outdoor and Action coalition sales climbed 375 percent to $144 billion The gains were driven by strong organic growth of 22 percent and the addition of the Timberland and SmartWool brands which contributed $1636 million to revenues The $23 billion acquisition closed on September 13 On a constant currency basis organic revenue growth internationally rose 28 percent Most Outdoor amp Action Sports brands achieved double-digit growth in the quarter with the two largest brands ndash The North Face and Vans ndash achieving global revenue growth of 22 percent and 25 per-cent respectively Growth for both brands was well-balanced with strong gains achieved across their wholesale direct-to-consumer domestic and international platforms VFs Kipling outdoor and Napapijris revenues were up 30 percent and 23 percent respectively in the quarter The Tim-berland brand saw growth in both the direct-to-consumer and wholesale channels and continued expansion in the Earthkeepers collection across all regions

Operating income for the coalition rose 295 percent to $3209 million Operating margin was 223 percent compared with 237 percent in the 2010 quarter reflecting a negative impact of 120 basis points from acquisition-related expenses Third quarter operating income included a net benefit from the Timberland acquisition of $22 million including acquisition-related expenses of $18 million Excluding Timberland and related acquisition costs operating income was up 21 percent and the coalition operating margin was 235 percent

VF increased its adjusted profit forecast to $815 a share up from $750 a share previously and compared to analystsrsquo consensus target of $788 a share The $815 per share includes accre-tion from Timberland of 55 cents per share excluding acquisition-related expenses up from 45 cents per share accretion indicated at the time of acquisition as well as an increase of 10 cents per share from stronger-than-anticipated organic earnings growth Acquisition-related expenses are expected to approximate 25 cents per share in 2011 up slightly from the 20 cents per share indicated at the time of acquisition Total full-year revenues are now expected to rise 22 to 23 percent in 2011 due to continued strong organic growth and the Timberland acquisition Organic revenue growth is anticipated at approximately 135 percent in 2011 above previous guidance for growth of 12 to 13 percent

VF CORP LIFTS FULL YEAR GUIDANCE ON HEALTHY THIRD QUARTER RESULTS

WEEK 1143 | SGBweeklycom 7

REEBOK DEBUTS JOHN WALLS SIGNATURE SHOEJohn Wall the star guard of the Washington Wizards debuted the new Zig Encore Wall his first signature shoe for Reebok at Foot Lockers 34th Street flagship location in Manhattan He was joined by Funkmaster Flex The shoe includes a J-Wall logo on the tongue his signa-ture on the medial side of the right shoe and his motto ldquohumble and hungryrdquo on the left shoe In addition Reebok will introduce a ldquoJ Wallrdquo apparel line to be sold exclusively at Foot Locker stores nationwide

AMER SPORTS AMERICAS

CENTRALIZES MARKETING STRUCTURE

Amer Sports Winter and Outdoor Americas (ASWO) centralized its marketing manage-ment structure across all three of its brands - Salomon Suunto and Atomic - in a bid to gain a more consumer-centric approach Under the realignment Courtney Vermaas previously Suunto USA marketing coordinator was been promoted to ASWO Outdoor Brand Manager and will lead the USA divisions of Salomon Outdoor (footwear athletic outdoor apparel and Nordic) and Suunto Vermaas will manage a soon-to-be-appointed marketing coordinator as well as Sports and Community Marketing Associate Josh Korn

Jordan Judd formerly marketing director at Atomic USA adds sales director for Atomic USA to his title Kathryn Smith formerly as-sistant marketing manager at Snow Sports Industries of America (SIA) was appointed Atomic USA Alpine brand manager

Paul Guimond most recently Salomon Outdoor brand manager has become the new ASWO outdoor field and retail market-ing manager Jenny Naftulin will continue as Salomon USA alpine brand manager and will manage Nick Papailiou USA sports and com-munity marketing associate

These three strong Amer Sports brands are now able to easily share resources tools and best practices to ensure our customers that wersquore doing everything we can for themrdquo said Jean-Yves Couput ASWO marketing di-rector and vice president Instead of driving the market by category or brand we are driv-ing it by customer demands so that our prior-ity is to more effectively answer the needs of the marketplace

COLEMAN MOVING TOP EXECS FROM WICHITA TO DENVERColeman Co Inc plans a new leadership center in Denver and will base 25 key executives there according to reports from its headquarters in Wichita KS The report indicated that it was unsure whether the company was moving its headquarters from Wichita to Colorado

Coleman president and CEO Robert Marcovitch announced Thursday that the departments moving included sales marketing creative services such as graphic design and financial sup-port

The Witchita Eagle quoted Robert Marcovitch Colemans president and CEO stating Were moving a number of offices and decentralizing some of our offices to Colorado He said he will have offices in both Colorado and Wichita

Marcovitch says it is easier to recruit top executives to Colorado and that is where most of Colemans competition is located But he did not describe the changes as a move of Cole-mans headquarters

Colemanrsquos headquarters is in the United States of America if you ask me Marcovitch said

ball football and other sports

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURSFOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

WEEK 1143 | SGBweeklycom 5

BURTON TO EXHIBIT AT OR WINTER MARKET

Burton Snowboards will exhibit at Outdoor Retailer Winter Market for the first time this January joining a growing list of action sports life-style brands at Winter Market including Dakine Hurley Reef Sanuk ONeill Quiksilver Von Zipper and others

Burton is in a great position to benefit from exposure to the active outdoor market OR provides and to benefit the show itself by attract-ing retailers from the youth and action sports side of the business said OR Show Director Kenji Haroutunian Consumers are looking for a broad spectrum of brands in traditional outdoor shops Its part of a natural progression that has been taking place over the past few years Burton adds a frontcountry lifestyle appeal which is a great crossover opportunity with ORs buyers

Were stoked to be hitting the OR show this year not only to get Burtons products in front of some new eyes but also to educate dealers on the range and depth of our line said Greg Dacyshyn chief creative officer at Burton Snowboards We have a ton of in-credible product that we think will really stand out in this arena

Helmet makers and other makers of protective head equipment were taken to task last week on Capitol Hill for misleading the public in claiming their products reduce concussions Former athletes neurolo-gists and a representative from the Committee on Standards for Ath-letic Equipment (NOCSAE) all told members of the Senate Commerce Committee on Capitol Hill last Wednesday that their claims were not justified by scientific evidence

The hearing focused on the growing number of brain concussions suf-fered by athletes particularly in high school and the questionable market-ing of anti-concussion or concussion-reducing sports equipment

Senator John D Rockefeller IV Democrat from West Virginia and chair of the Senate committee on Commerce Science and Trans-portation in his opening remarks said that any company that claims its products will protect young athletes from concussions is making an empty unsubstantiated promise

Nothing is simple about this issue added Rockefeller Thats why I find it so disturbing that some sports equipment manufacturers are exploiting our growing concerns about sports concussions

In an interview with SGB Weekly Bill Sells SGMAs vice president of government relations said the hearing was focused more on the cause and effect and the proper treatment of concussions than on the marketing of equipment

Senators all acknowledged that sports and physical activity are im-portant to the health and development of children but expressed con-cern over the rise in the number of reported concussions Sells said

He believed the increased reporting of concussions was due to greater awareness among players coaches trainers and parents What used to be shrugged off as players lsquogetting bell rungrsquo and re-entering the game is now taken much more seriously and it should be he said

One positive recognition by speakers and legislators was that play-ers must be made to realize the limitations of equipment - even as technologically advanced as they have become - to avoid developing a false sense of security and taking unnecessary risks The likely out-come of the hearing and other similar actions around concussion-pre-vention according to Sells is greater emphasis will be placed on rules coaching and improved recognition proper precautions and treatment of a concussed player

Regulation of the equipment industry is unlikely at this time Sells said the SGMA strongly believed that helmets produced today are more protective than those manufactured 10 years ago due to technological advances based on a greater knowledge of concussions At the same time Sells said that with the greater attention paid to concussion inju-ries across all sports manufacturers needed to be prepared for accu-sations and also needed sound data to support their marketing claims

Advertising claims that cannot be defended which put players at greater risk will harm the entire industry lead to additional government interest and potential intervention from regulators like the Federal Trade Commission said Sells This is a bright line between promo-tion and deception and manufacturers should not cross it

CONCUSSION-PREVENTION CONDEMNED BY LEGISLATORS

6 SGB WEEKLY OCTOBER 24 2011

MOVERS amp SHAKERS

The Board of Directors of VF Corp has elected Laura W Lang to serve as a director Lang is the global chief executive officer of Digitas Johnson Outdoors Inc appointed Bill Kelly group vice president ndash Watercraft and Outdoor Gear Mark Miller has stepped down from K-Swiss He had been president of K-Swiss new Youth Division He was also president of MMA brand FORM Athletics which he founded and sold to K-Swiss

Cheryl Knopp an industry veteran who has worked for Mountain Hardwear Simms Fishing Products WL Gore and Arcrsquoteryx was appointed lead designer for Black Diamonds apparel initiative Other Black Diamond hires included Ajay Badiga most recently at Sports Authority as director of sourcing and development for apparel and Jeff Nash former director of material development at The North Face as VP of engineering support services

Yakima named Steve Harden as senior director of North American sales

Sunice named Denver-based ski-industry veteran Nathan Dopp as VP of sales for Sunice Snow Sports USA Nikwax hired John Horsnell for sales representation in the Upper Midwest markets Stile Products a Los Angeles-based distributor for urban cycling brands Tern Bicycles and BioLogic accessories has hired Dale Aguas as its North American territory manager

VF Corp reported Monday that its third-quarter profit rose a better-than-expected 238 percent helped by the September purchase of Timberland and particularly strong gains from The North Face and Vans The Greensboro NC company also raised its full-year outlook and increased its dividend 14 percent

Eric Wiseman VFrsquos chief executive officer said on a conference call with analysts ldquoWhile wersquore all hearing and reading about a tougher economic environment we have seen little evidence of a slowdown in our businessrdquo

Revenues rose 233 percent to $275 billion in the third quarter ended September 30 Exclud-ing incremental sales from the acquisition of The Timberland Co organic revenue growth in the quarter was 16 percent

Net income reached $3007 million or $269 a share up from $2428 million or $222 a year ago Adjusted earnings per share were $287 an increase of 29 percent over 2010 levels and well ahead of Wall Streets consensus estimates for $257 The Timberland acquisition was accretive to adjusted earnings by 25 cents per share in the quarter On an organic basis EPS grew 18 percent to $262 Foreign currency translation benefitted earnings by 10 cents per share

Outdoor and Action coalition sales climbed 375 percent to $144 billion The gains were driven by strong organic growth of 22 percent and the addition of the Timberland and SmartWool brands which contributed $1636 million to revenues The $23 billion acquisition closed on September 13 On a constant currency basis organic revenue growth internationally rose 28 percent Most Outdoor amp Action Sports brands achieved double-digit growth in the quarter with the two largest brands ndash The North Face and Vans ndash achieving global revenue growth of 22 percent and 25 per-cent respectively Growth for both brands was well-balanced with strong gains achieved across their wholesale direct-to-consumer domestic and international platforms VFs Kipling outdoor and Napapijris revenues were up 30 percent and 23 percent respectively in the quarter The Tim-berland brand saw growth in both the direct-to-consumer and wholesale channels and continued expansion in the Earthkeepers collection across all regions

Operating income for the coalition rose 295 percent to $3209 million Operating margin was 223 percent compared with 237 percent in the 2010 quarter reflecting a negative impact of 120 basis points from acquisition-related expenses Third quarter operating income included a net benefit from the Timberland acquisition of $22 million including acquisition-related expenses of $18 million Excluding Timberland and related acquisition costs operating income was up 21 percent and the coalition operating margin was 235 percent

VF increased its adjusted profit forecast to $815 a share up from $750 a share previously and compared to analystsrsquo consensus target of $788 a share The $815 per share includes accre-tion from Timberland of 55 cents per share excluding acquisition-related expenses up from 45 cents per share accretion indicated at the time of acquisition as well as an increase of 10 cents per share from stronger-than-anticipated organic earnings growth Acquisition-related expenses are expected to approximate 25 cents per share in 2011 up slightly from the 20 cents per share indicated at the time of acquisition Total full-year revenues are now expected to rise 22 to 23 percent in 2011 due to continued strong organic growth and the Timberland acquisition Organic revenue growth is anticipated at approximately 135 percent in 2011 above previous guidance for growth of 12 to 13 percent

VF CORP LIFTS FULL YEAR GUIDANCE ON HEALTHY THIRD QUARTER RESULTS

WEEK 1143 | SGBweeklycom 7

REEBOK DEBUTS JOHN WALLS SIGNATURE SHOEJohn Wall the star guard of the Washington Wizards debuted the new Zig Encore Wall his first signature shoe for Reebok at Foot Lockers 34th Street flagship location in Manhattan He was joined by Funkmaster Flex The shoe includes a J-Wall logo on the tongue his signa-ture on the medial side of the right shoe and his motto ldquohumble and hungryrdquo on the left shoe In addition Reebok will introduce a ldquoJ Wallrdquo apparel line to be sold exclusively at Foot Locker stores nationwide

AMER SPORTS AMERICAS

CENTRALIZES MARKETING STRUCTURE

Amer Sports Winter and Outdoor Americas (ASWO) centralized its marketing manage-ment structure across all three of its brands - Salomon Suunto and Atomic - in a bid to gain a more consumer-centric approach Under the realignment Courtney Vermaas previously Suunto USA marketing coordinator was been promoted to ASWO Outdoor Brand Manager and will lead the USA divisions of Salomon Outdoor (footwear athletic outdoor apparel and Nordic) and Suunto Vermaas will manage a soon-to-be-appointed marketing coordinator as well as Sports and Community Marketing Associate Josh Korn

Jordan Judd formerly marketing director at Atomic USA adds sales director for Atomic USA to his title Kathryn Smith formerly as-sistant marketing manager at Snow Sports Industries of America (SIA) was appointed Atomic USA Alpine brand manager

Paul Guimond most recently Salomon Outdoor brand manager has become the new ASWO outdoor field and retail market-ing manager Jenny Naftulin will continue as Salomon USA alpine brand manager and will manage Nick Papailiou USA sports and com-munity marketing associate

These three strong Amer Sports brands are now able to easily share resources tools and best practices to ensure our customers that wersquore doing everything we can for themrdquo said Jean-Yves Couput ASWO marketing di-rector and vice president Instead of driving the market by category or brand we are driv-ing it by customer demands so that our prior-ity is to more effectively answer the needs of the marketplace

COLEMAN MOVING TOP EXECS FROM WICHITA TO DENVERColeman Co Inc plans a new leadership center in Denver and will base 25 key executives there according to reports from its headquarters in Wichita KS The report indicated that it was unsure whether the company was moving its headquarters from Wichita to Colorado

Coleman president and CEO Robert Marcovitch announced Thursday that the departments moving included sales marketing creative services such as graphic design and financial sup-port

The Witchita Eagle quoted Robert Marcovitch Colemans president and CEO stating Were moving a number of offices and decentralizing some of our offices to Colorado He said he will have offices in both Colorado and Wichita

Marcovitch says it is easier to recruit top executives to Colorado and that is where most of Colemans competition is located But he did not describe the changes as a move of Cole-mans headquarters

Colemanrsquos headquarters is in the United States of America if you ask me Marcovitch said

ball football and other sports

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURSFOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

6 SGB WEEKLY OCTOBER 24 2011

MOVERS amp SHAKERS

The Board of Directors of VF Corp has elected Laura W Lang to serve as a director Lang is the global chief executive officer of Digitas Johnson Outdoors Inc appointed Bill Kelly group vice president ndash Watercraft and Outdoor Gear Mark Miller has stepped down from K-Swiss He had been president of K-Swiss new Youth Division He was also president of MMA brand FORM Athletics which he founded and sold to K-Swiss

Cheryl Knopp an industry veteran who has worked for Mountain Hardwear Simms Fishing Products WL Gore and Arcrsquoteryx was appointed lead designer for Black Diamonds apparel initiative Other Black Diamond hires included Ajay Badiga most recently at Sports Authority as director of sourcing and development for apparel and Jeff Nash former director of material development at The North Face as VP of engineering support services

Yakima named Steve Harden as senior director of North American sales

Sunice named Denver-based ski-industry veteran Nathan Dopp as VP of sales for Sunice Snow Sports USA Nikwax hired John Horsnell for sales representation in the Upper Midwest markets Stile Products a Los Angeles-based distributor for urban cycling brands Tern Bicycles and BioLogic accessories has hired Dale Aguas as its North American territory manager

VF Corp reported Monday that its third-quarter profit rose a better-than-expected 238 percent helped by the September purchase of Timberland and particularly strong gains from The North Face and Vans The Greensboro NC company also raised its full-year outlook and increased its dividend 14 percent

Eric Wiseman VFrsquos chief executive officer said on a conference call with analysts ldquoWhile wersquore all hearing and reading about a tougher economic environment we have seen little evidence of a slowdown in our businessrdquo

Revenues rose 233 percent to $275 billion in the third quarter ended September 30 Exclud-ing incremental sales from the acquisition of The Timberland Co organic revenue growth in the quarter was 16 percent

Net income reached $3007 million or $269 a share up from $2428 million or $222 a year ago Adjusted earnings per share were $287 an increase of 29 percent over 2010 levels and well ahead of Wall Streets consensus estimates for $257 The Timberland acquisition was accretive to adjusted earnings by 25 cents per share in the quarter On an organic basis EPS grew 18 percent to $262 Foreign currency translation benefitted earnings by 10 cents per share

Outdoor and Action coalition sales climbed 375 percent to $144 billion The gains were driven by strong organic growth of 22 percent and the addition of the Timberland and SmartWool brands which contributed $1636 million to revenues The $23 billion acquisition closed on September 13 On a constant currency basis organic revenue growth internationally rose 28 percent Most Outdoor amp Action Sports brands achieved double-digit growth in the quarter with the two largest brands ndash The North Face and Vans ndash achieving global revenue growth of 22 percent and 25 per-cent respectively Growth for both brands was well-balanced with strong gains achieved across their wholesale direct-to-consumer domestic and international platforms VFs Kipling outdoor and Napapijris revenues were up 30 percent and 23 percent respectively in the quarter The Tim-berland brand saw growth in both the direct-to-consumer and wholesale channels and continued expansion in the Earthkeepers collection across all regions

Operating income for the coalition rose 295 percent to $3209 million Operating margin was 223 percent compared with 237 percent in the 2010 quarter reflecting a negative impact of 120 basis points from acquisition-related expenses Third quarter operating income included a net benefit from the Timberland acquisition of $22 million including acquisition-related expenses of $18 million Excluding Timberland and related acquisition costs operating income was up 21 percent and the coalition operating margin was 235 percent

VF increased its adjusted profit forecast to $815 a share up from $750 a share previously and compared to analystsrsquo consensus target of $788 a share The $815 per share includes accre-tion from Timberland of 55 cents per share excluding acquisition-related expenses up from 45 cents per share accretion indicated at the time of acquisition as well as an increase of 10 cents per share from stronger-than-anticipated organic earnings growth Acquisition-related expenses are expected to approximate 25 cents per share in 2011 up slightly from the 20 cents per share indicated at the time of acquisition Total full-year revenues are now expected to rise 22 to 23 percent in 2011 due to continued strong organic growth and the Timberland acquisition Organic revenue growth is anticipated at approximately 135 percent in 2011 above previous guidance for growth of 12 to 13 percent

VF CORP LIFTS FULL YEAR GUIDANCE ON HEALTHY THIRD QUARTER RESULTS

WEEK 1143 | SGBweeklycom 7

REEBOK DEBUTS JOHN WALLS SIGNATURE SHOEJohn Wall the star guard of the Washington Wizards debuted the new Zig Encore Wall his first signature shoe for Reebok at Foot Lockers 34th Street flagship location in Manhattan He was joined by Funkmaster Flex The shoe includes a J-Wall logo on the tongue his signa-ture on the medial side of the right shoe and his motto ldquohumble and hungryrdquo on the left shoe In addition Reebok will introduce a ldquoJ Wallrdquo apparel line to be sold exclusively at Foot Locker stores nationwide

AMER SPORTS AMERICAS

CENTRALIZES MARKETING STRUCTURE

Amer Sports Winter and Outdoor Americas (ASWO) centralized its marketing manage-ment structure across all three of its brands - Salomon Suunto and Atomic - in a bid to gain a more consumer-centric approach Under the realignment Courtney Vermaas previously Suunto USA marketing coordinator was been promoted to ASWO Outdoor Brand Manager and will lead the USA divisions of Salomon Outdoor (footwear athletic outdoor apparel and Nordic) and Suunto Vermaas will manage a soon-to-be-appointed marketing coordinator as well as Sports and Community Marketing Associate Josh Korn

Jordan Judd formerly marketing director at Atomic USA adds sales director for Atomic USA to his title Kathryn Smith formerly as-sistant marketing manager at Snow Sports Industries of America (SIA) was appointed Atomic USA Alpine brand manager

Paul Guimond most recently Salomon Outdoor brand manager has become the new ASWO outdoor field and retail market-ing manager Jenny Naftulin will continue as Salomon USA alpine brand manager and will manage Nick Papailiou USA sports and com-munity marketing associate

These three strong Amer Sports brands are now able to easily share resources tools and best practices to ensure our customers that wersquore doing everything we can for themrdquo said Jean-Yves Couput ASWO marketing di-rector and vice president Instead of driving the market by category or brand we are driv-ing it by customer demands so that our prior-ity is to more effectively answer the needs of the marketplace

COLEMAN MOVING TOP EXECS FROM WICHITA TO DENVERColeman Co Inc plans a new leadership center in Denver and will base 25 key executives there according to reports from its headquarters in Wichita KS The report indicated that it was unsure whether the company was moving its headquarters from Wichita to Colorado

Coleman president and CEO Robert Marcovitch announced Thursday that the departments moving included sales marketing creative services such as graphic design and financial sup-port

The Witchita Eagle quoted Robert Marcovitch Colemans president and CEO stating Were moving a number of offices and decentralizing some of our offices to Colorado He said he will have offices in both Colorado and Wichita

Marcovitch says it is easier to recruit top executives to Colorado and that is where most of Colemans competition is located But he did not describe the changes as a move of Cole-mans headquarters

Colemanrsquos headquarters is in the United States of America if you ask me Marcovitch said

ball football and other sports

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURSFOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

WEEK 1143 | SGBweeklycom 7

REEBOK DEBUTS JOHN WALLS SIGNATURE SHOEJohn Wall the star guard of the Washington Wizards debuted the new Zig Encore Wall his first signature shoe for Reebok at Foot Lockers 34th Street flagship location in Manhattan He was joined by Funkmaster Flex The shoe includes a J-Wall logo on the tongue his signa-ture on the medial side of the right shoe and his motto ldquohumble and hungryrdquo on the left shoe In addition Reebok will introduce a ldquoJ Wallrdquo apparel line to be sold exclusively at Foot Locker stores nationwide

AMER SPORTS AMERICAS

CENTRALIZES MARKETING STRUCTURE

Amer Sports Winter and Outdoor Americas (ASWO) centralized its marketing manage-ment structure across all three of its brands - Salomon Suunto and Atomic - in a bid to gain a more consumer-centric approach Under the realignment Courtney Vermaas previously Suunto USA marketing coordinator was been promoted to ASWO Outdoor Brand Manager and will lead the USA divisions of Salomon Outdoor (footwear athletic outdoor apparel and Nordic) and Suunto Vermaas will manage a soon-to-be-appointed marketing coordinator as well as Sports and Community Marketing Associate Josh Korn

Jordan Judd formerly marketing director at Atomic USA adds sales director for Atomic USA to his title Kathryn Smith formerly as-sistant marketing manager at Snow Sports Industries of America (SIA) was appointed Atomic USA Alpine brand manager

Paul Guimond most recently Salomon Outdoor brand manager has become the new ASWO outdoor field and retail market-ing manager Jenny Naftulin will continue as Salomon USA alpine brand manager and will manage Nick Papailiou USA sports and com-munity marketing associate

These three strong Amer Sports brands are now able to easily share resources tools and best practices to ensure our customers that wersquore doing everything we can for themrdquo said Jean-Yves Couput ASWO marketing di-rector and vice president Instead of driving the market by category or brand we are driv-ing it by customer demands so that our prior-ity is to more effectively answer the needs of the marketplace

COLEMAN MOVING TOP EXECS FROM WICHITA TO DENVERColeman Co Inc plans a new leadership center in Denver and will base 25 key executives there according to reports from its headquarters in Wichita KS The report indicated that it was unsure whether the company was moving its headquarters from Wichita to Colorado

Coleman president and CEO Robert Marcovitch announced Thursday that the departments moving included sales marketing creative services such as graphic design and financial sup-port

The Witchita Eagle quoted Robert Marcovitch Colemans president and CEO stating Were moving a number of offices and decentralizing some of our offices to Colorado He said he will have offices in both Colorado and Wichita

Marcovitch says it is easier to recruit top executives to Colorado and that is where most of Colemans competition is located But he did not describe the changes as a move of Cole-mans headquarters

Colemanrsquos headquarters is in the United States of America if you ask me Marcovitch said

ball football and other sports

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURSFOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

ball football and other sports

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURSFOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM

10 SGB WEEKLY OCTOBER 24 2011

WEEK 1141 | SGBweeklycom 11

Some of the upside seen in parts of the country were partially offset by weather and economic pains elsewhere according to James Hartford chief market analyst at The SportsOneSource Group

ldquoIrene cut into sales the first week of September through New England and the Southwest continues to deal with the challenges of housing prices unemployment and droughtrdquo said Hartford ldquoAll in all it was a pretty balanced month for the outdoor industry in the US in September although hardgoods sales lagged behind the energy created in footwear and apparelrdquo

Outdoor product sales increased 71 percent to $8976 million in the fiscal month of September ending October 1 2011 pushing the year-to-date business up 61 percent to $70 billion for the eight-month period through fiscal September

September sales growth - driven by a high-teens increase in outdoor footwear sales and a high-single-digit increase in outdoor apparel sales - was tempered by a low-single-digit uptick in outdoor hardgoods sales

Growth in the combined outdoor specialty channels represented by the Independent Outdoor Specialty and Outdoor Chain Specialty channels outpaced the overall market by a two-to-one margin for the period Total sales in the outdoor specialty channels grew 159 percent to $2664 million for the month

September retail sales in the broader retail market were driven by later back-to-school shopping that rolled over from the month of August and by the arrival of fall weather in many parts of the coun-try which fueled outerwear and boot sales Some of the shift in the results from August to September resulted from Hurricane Irenersquos untimely arrival in the Mid-Atlantic and Northeast states which kept people out of the malls on a key weekend in late August Sales were also driven by bargain hunters who once again laid in wait for re-tailers to mark down goods before they sent their children back to school in new apparel and sneakers

According to retail point-of-sale data compiled by SportScanInfo for OIA VantagePoint Outdoor product sales growth once again outpaced the broader retail market in September led by double-digit gains in the outdoor specialty channels and the outdoor footwear and outdoor apparel categories In the five-week month of fiscal September monthly sales growth for outdoor products topped the year-to-date sales growth trend

According to the International Council of Shopping Centerrsquos monthly tally of 26 major retail chain stores US comparable chain store sales for fiscal September increased 55 percent the strongest performance since June 2011 (+69 percent) Excluding the impact of fuel sales September sales grew by a still-healthy 46 percent

SEPTEMBER OUTDOOR SALES GET

SPECIALTY LIFTBy Thomas J Ryan

12 SGB WEEKLY OCTOBER 24 2011

Sales growth for Outdoor Footwear moderated in September from the trends seen over the summer Retail sales of Outdoor Footwear increased 175 percent to $2053 million for the period in the channels tracked by SportScanInfo for OIA VantagePoint

Very strong sales again came out of the Independent Outdoor Specialty Mall Retailer and Internet channels on continued energy from the NaturalMinimalist Footwear categories The Outdoor Chain Specialty channel also posted a double-digit gain for the period The Mall Specialty retailers and the Internet ate away at the share of outdoor footwear sales at every other channel except Independent Outdoor Specialty in September

Excluding the NaturalMinimalist sub-categories in the Functional Outdoor Footwear and Running categories Outdoor Footwear sales would have been up just 37 percent in September

The Outdoor Apparel business in September got a nice jolt from the resurgent Internet and Outdoor Chain Specialty channels after more modest positive growth trends in August The Independent Outdoor Specialty channel posted a mid-teens increase for September on the heels of a nearly 20 percent increase in August

Overall retail sales of Outdoor Apparel grew 98 percent to $2390 million for the five-week fiscal month of September ending October 1 2011 in the channels tracked by SportScanInfo for OIA VantagePoint The combined outdoor specialty channels represented by the Independent Outdoor Specialty and Outdoor

Chain Specialty channels posted growth of 133 percent to $770 million for the month

Outdoor Hardgoods sales growth slowed in September after significant growth over the summer as declines in the Sporting Goods and Internet channels offset strong growth in the outdoor specialty channels

Overall Outdoor Hardgoods sales increased just 18 percent to $4533 million in the five-week fiscal period ending October 1 2011 The combined outdoor specialty channels represented by the Independent Outdoor Specialty and Outdoor Chain Specialty channels saw sales of Outdoor Hardgoods products jump 166 percent to $1047 million in September

The overall Paddlesports business closed the season with sales up in the low-teens for the seven-month paddle season through September A double-digit increase in the Boats segment was driven by strong double-digit gains in Sit-on-Top Singles Sit-on-Top Sporting Boats and Recreational Kayaks Stand-Up Paddling posted the highest growth rate of the major categories but off of a much smaller base of business

ldquoLooking forwardrdquo said Hartford ldquothe politicians and media may be talking about the economy but in the outdoor industry itrsquos the weather The season ahead may be looking brighter even as the weather looks to be a replay of last yearrsquos La Nintildea Ugly weather can bring a prettier picture in outdoor retailrdquo

WEEKLY SALES VARIANCE BY MACRO CATEGORYFISCAL SEPTEMBER 2011 VS 2010

Outdoor product sales in channels tracked by SportScanInfo for OIA VantagePoint

14 SGB WEEKLY OCTOBER 24 2011

Adidas Unveils The miCoach SPEED_CELL

SPEED_CELLWORKOUTTRACKER

Adidas on Tuesday unveiled the miCoach SPEED_CELL bringing the data-monitoring capabilities of Adidas miCoach Pacer for runners in a hyper-advanced way to the court and fields of play The device ndash which sits inside the shoersquos outsole ndash promises to be the first device to capture lateral back-ward as well as forward motion to measure key performance metrics including speed acceleration stamina and distance travelled during practice and competition

Initially the product will be offered for soccer and running beginning in December It will be extended next year to basketball in February tennis in March and American football in May

The company introduced the technology at an event on October 25 in New York On hand for the event were Mark Verstegen trainer and president of Athletes Performance the training institute for elite athletes and The miCoach SPEED_CELL captures information from motion in every direction and measures key

performance metrics including speed distance and time during practice and competition

By Thomas J Ryan

WEEK 1143 | SGBweeklycom 15

Christian DiBenedetto senior innovation director Adidas Innovation Team Greg Jones rookie linebacker for the New York Giants and Juan Pablo Angel a Colombian footballer who currently plays for Chivas USA in Major League Soccer participated in drills featuring the gear

ldquoUnderstanding individual performance data is one of the best ways to improve your gamerdquo said Verstegen ldquoFor the first time amateur athletes can have access to the performance tracking and analysis technology available to professional athletesrdquo

In an interview with SGB Weekly Simon Drabble director of interactive technology for Adidas said that previous data tracking technologies ndash including the miCoach Pacer first introduced in January 2010 as well as performance monitoring technologies from Nike and Garmin ndash have been primarily been targeted at cardio or pace-based training for runners On these types of devices speed and distance data is transmitted to a third device such as a PC or smartphone

With the miCoach SPEED-CELL an accelerometer inside the device measures 360 degree movement to track multiple additional stats including average speed maximum speed number of sprints distance at high intensity levels steps and stride during play

Whereas before we have only been able to measure inline running going forward now we have the opportunity to measure speed and

distance sideways backwards - all angles said Drabble Thats a major step forward in bringing this technology to the field of play

The on-board memory stores seven hours of an athletersquos metrics and wirelessly transmits the on-field performance data to their smartphone tablet PC or MAC Once miCoach SPEED_CELL stats are uploaded players through miCoachcom

can evaluate their performance For instance data points show how much time on the playing field amounted to idle time versus active time Comparing with past performances indicates whether progress is being made A personalized coaching program can also be designed specifically for their training needs on micoachcom

It provides a breakdown of how active you were in terms of whether you were walking jogging running or sprinting said Drabble It can tell you the total distance you covered and how much of that distance was at high intensity and high-intensive distance is a key part of understanding a players performance We also coach them to be fitter and more aerobically developed for the kind of performance they have on the field of play

The player can also share the data points on Facebook and see how they stack up in their city county state nationally and compare their stats to star athletes including Adidas athletes such as Lionel Messi of FC Barcelona

Once you get the data about each and every game you get a

Adidas Innovation Team Senior Innovation Director Christian DiBenedetto unveils the miCoach SPEED_CELL and adizero F50 at a launch event in New York

16 SGB WEEKLY OCTOBER 24 2011

better understanding of the players playing style and were also able to coach them further down the line into being more prepared for the exertions of their particular style of play whether that be in soccer basketball tennis or American football said Drabble

Finally the miCoach SPEED_CELL contains a virtual gaming component Through a series of apps athletes can set up an avatar of themselves and then play 3-on-3 against the miCoach game or against their friends online The avatar is based in the data collected from their performance on the field or in training

Were taking real life experiences and combining it with the form of virtual reality gaming for all of the key sports said Drab-ble Well have that data visualization and game-play functional-ity So beyond monitoring and understanding your performance the virtual game experience presents another way for an athlete to compare and share information with friends through the mi-

Coach platform and social networks and really be active with the data from a comparison point of view

Drabble added that the main challenge for Adidas designers was to ensure the miCoach SPEED_CELL ndash a thumb-sized insert ndash wouldnrsquot add much weight to the shoe and wouldnt impair the shoes functionality The adizero F50 soccer shoe the first soccer cleat available with the unique cavity in the outsole still weighs in at 53 ounces which Adidas said makes it the lightest soccer shoe available

The miCoach SPEED_CELL will retail for $6999 and will be avail-able December 1 along with the upgraded adizero F50 soccer shoe The device also comes with a clip that can be attached to laces for running with any shoe Drabble said that because of potential injury and the likelihood that the device will be damaged storing miCoach SPEED_CELL in the cavity of a shoe is required for soccer basket-

1 Chivas USA Forward Juan Pablo Angel Demos the Adidas miCoach SPEED_CELL 2 Adidas Innovation Team Senior Innova-tion Director Christian DiBenedetto details the miCoach SPEED_CELL

3 Athletes Performance Founder Mark Ver-stegen and New York Giants Linebacker Greg Jones demo the Adidas miCoach SPEED_CELL

AT ADIDAS LAUNCH EVENT IN NYC ON OCTOBER 25TH

1

2 3

RUN ONE LAP ON A BIGGER TRACK

With Speed and Distance powered by GPS Run Trainertrade system gives you the freedom to run anywhere Just press start and enjoy your run

copy2011 Timex Group USA Inc TIMEX TRIATHLON INDIGLO RUN TRAINER and HOW FAR WILL YOU TAKE IT are trademarks of Timex Group BV and its subsidiaries IRONMAN and M-DOT are registered trademarks of World Triathlon Corporation Used here by permission

HOW FAR WILL YOU TAKE ITtrade

NEW

GPS

Shannon Coates Timex Multisport Team

WEEK 1141 | SGBweeklycom 11

Some of the upside seen in parts of the country were partially offset by weather and economic pains elsewhere according to James Hartford chief market analyst at The SportsOneSource Group

ldquoIrene cut into sales the first week of September through New England and the Southwest continues to deal with the challenges of housing prices unemployment and droughtrdquo said Hartford ldquoAll in all it was a pretty balanced month for the outdoor industry in the US in September although hardgoods sales lagged behind the energy created in footwear and apparelrdquo

Outdoor product sales increased 71 percent to $8976 million in the fiscal month of September ending October 1 2011 pushing the year-to-date business up 61 percent to $70 billion for the eight-month period through fiscal September

September sales growth - driven by a high-teens increase in outdoor footwear sales and a high-single-digit increase in outdoor apparel sales - was tempered by a low-single-digit uptick in outdoor hardgoods sales

Growth in the combined outdoor specialty channels represented by the Independent Outdoor Specialty and Outdoor Chain Specialty channels outpaced the overall market by a two-to-one margin for the period Total sales in the outdoor specialty channels grew 159 percent to $2664 million for the month

September retail sales in the broader retail market were driven by later back-to-school shopping that rolled over from the month of August and by the arrival of fall weather in many parts of the coun-try which fueled outerwear and boot sales Some of the shift in the results from August to September resulted from Hurricane Irenersquos untimely arrival in the Mid-Atlantic and Northeast states which kept people out of the malls on a key weekend in late August Sales were also driven by bargain hunters who once again laid in wait for re-tailers to mark down goods before they sent their children back to school in new apparel and sneakers

According to retail point-of-sale data compiled by SportScanInfo for OIA VantagePoint Outdoor product sales growth once again outpaced the broader retail market in September led by double-digit gains in the outdoor specialty channels and the outdoor footwear and outdoor apparel categories In the five-week month of fiscal September monthly sales growth for outdoor products topped the year-to-date sales growth trend

According to the International Council of Shopping Centerrsquos monthly tally of 26 major retail chain stores US comparable chain store sales for fiscal September increased 55 percent the strongest performance since June 2011 (+69 percent) Excluding the impact of fuel sales September sales grew by a still-healthy 46 percent

SEPTEMBER OUTDOOR SALES GET

SPECIALTY LIFTBy Thomas J Ryan

12 SGB WEEKLY OCTOBER 24 2011

Sales growth for Outdoor Footwear moderated in September from the trends seen over the summer Retail sales of Outdoor Footwear increased 175 percent to $2053 million for the period in the channels tracked by SportScanInfo for OIA VantagePoint

Very strong sales again came out of the Independent Outdoor Specialty Mall Retailer and Internet channels on continued energy from the NaturalMinimalist Footwear categories The Outdoor Chain Specialty channel also posted a double-digit gain for the period The Mall Specialty retailers and the Internet ate away at the share of outdoor footwear sales at every other channel except Independent Outdoor Specialty in September

Excluding the NaturalMinimalist sub-categories in the Functional Outdoor Footwear and Running categories Outdoor Footwear sales would have been up just 37 percent in September

The Outdoor Apparel business in September got a nice jolt from the resurgent Internet and Outdoor Chain Specialty channels after more modest positive growth trends in August The Independent Outdoor Specialty channel posted a mid-teens increase for September on the heels of a nearly 20 percent increase in August

Overall retail sales of Outdoor Apparel grew 98 percent to $2390 million for the five-week fiscal month of September ending October 1 2011 in the channels tracked by SportScanInfo for OIA VantagePoint The combined outdoor specialty channels represented by the Independent Outdoor Specialty and Outdoor

Chain Specialty channels posted growth of 133 percent to $770 million for the month

Outdoor Hardgoods sales growth slowed in September after significant growth over the summer as declines in the Sporting Goods and Internet channels offset strong growth in the outdoor specialty channels

Overall Outdoor Hardgoods sales increased just 18 percent to $4533 million in the five-week fiscal period ending October 1 2011 The combined outdoor specialty channels represented by the Independent Outdoor Specialty and Outdoor Chain Specialty channels saw sales of Outdoor Hardgoods products jump 166 percent to $1047 million in September

The overall Paddlesports business closed the season with sales up in the low-teens for the seven-month paddle season through September A double-digit increase in the Boats segment was driven by strong double-digit gains in Sit-on-Top Singles Sit-on-Top Sporting Boats and Recreational Kayaks Stand-Up Paddling posted the highest growth rate of the major categories but off of a much smaller base of business

ldquoLooking forwardrdquo said Hartford ldquothe politicians and media may be talking about the economy but in the outdoor industry itrsquos the weather The season ahead may be looking brighter even as the weather looks to be a replay of last yearrsquos La Nintildea Ugly weather can bring a prettier picture in outdoor retailrdquo

WEEKLY SALES VARIANCE BY MACRO CATEGORYFISCAL SEPTEMBER 2011 VS 2010

Outdoor product sales in channels tracked by SportScanInfo for OIA VantagePoint

14 SGB WEEKLY OCTOBER 24 2011

Adidas Unveils The miCoach SPEED_CELL

SPEED_CELLWORKOUTTRACKER

Adidas on Tuesday unveiled the miCoach SPEED_CELL bringing the data-monitoring capabilities of Adidas miCoach Pacer for runners in a hyper-advanced way to the court and fields of play The device ndash which sits inside the shoersquos outsole ndash promises to be the first device to capture lateral back-ward as well as forward motion to measure key performance metrics including speed acceleration stamina and distance travelled during practice and competition

Initially the product will be offered for soccer and running beginning in December It will be extended next year to basketball in February tennis in March and American football in May

The company introduced the technology at an event on October 25 in New York On hand for the event were Mark Verstegen trainer and president of Athletes Performance the training institute for elite athletes and The miCoach SPEED_CELL captures information from motion in every direction and measures key

performance metrics including speed distance and time during practice and competition

By Thomas J Ryan

WEEK 1143 | SGBweeklycom 15

Christian DiBenedetto senior innovation director Adidas Innovation Team Greg Jones rookie linebacker for the New York Giants and Juan Pablo Angel a Colombian footballer who currently plays for Chivas USA in Major League Soccer participated in drills featuring the gear

ldquoUnderstanding individual performance data is one of the best ways to improve your gamerdquo said Verstegen ldquoFor the first time amateur athletes can have access to the performance tracking and analysis technology available to professional athletesrdquo

In an interview with SGB Weekly Simon Drabble director of interactive technology for Adidas said that previous data tracking technologies ndash including the miCoach Pacer first introduced in January 2010 as well as performance monitoring technologies from Nike and Garmin ndash have been primarily been targeted at cardio or pace-based training for runners On these types of devices speed and distance data is transmitted to a third device such as a PC or smartphone

With the miCoach SPEED-CELL an accelerometer inside the device measures 360 degree movement to track multiple additional stats including average speed maximum speed number of sprints distance at high intensity levels steps and stride during play

Whereas before we have only been able to measure inline running going forward now we have the opportunity to measure speed and

distance sideways backwards - all angles said Drabble Thats a major step forward in bringing this technology to the field of play

The on-board memory stores seven hours of an athletersquos metrics and wirelessly transmits the on-field performance data to their smartphone tablet PC or MAC Once miCoach SPEED_CELL stats are uploaded players through miCoachcom

can evaluate their performance For instance data points show how much time on the playing field amounted to idle time versus active time Comparing with past performances indicates whether progress is being made A personalized coaching program can also be designed specifically for their training needs on micoachcom

It provides a breakdown of how active you were in terms of whether you were walking jogging running or sprinting said Drabble It can tell you the total distance you covered and how much of that distance was at high intensity and high-intensive distance is a key part of understanding a players performance We also coach them to be fitter and more aerobically developed for the kind of performance they have on the field of play

The player can also share the data points on Facebook and see how they stack up in their city county state nationally and compare their stats to star athletes including Adidas athletes such as Lionel Messi of FC Barcelona

Once you get the data about each and every game you get a

Adidas Innovation Team Senior Innovation Director Christian DiBenedetto unveils the miCoach SPEED_CELL and adizero F50 at a launch event in New York

16 SGB WEEKLY OCTOBER 24 2011

better understanding of the players playing style and were also able to coach them further down the line into being more prepared for the exertions of their particular style of play whether that be in soccer basketball tennis or American football said Drabble

Finally the miCoach SPEED_CELL contains a virtual gaming component Through a series of apps athletes can set up an avatar of themselves and then play 3-on-3 against the miCoach game or against their friends online The avatar is based in the data collected from their performance on the field or in training

Were taking real life experiences and combining it with the form of virtual reality gaming for all of the key sports said Drab-ble Well have that data visualization and game-play functional-ity So beyond monitoring and understanding your performance the virtual game experience presents another way for an athlete to compare and share information with friends through the mi-

Coach platform and social networks and really be active with the data from a comparison point of view

Drabble added that the main challenge for Adidas designers was to ensure the miCoach SPEED_CELL ndash a thumb-sized insert ndash wouldnrsquot add much weight to the shoe and wouldnt impair the shoes functionality The adizero F50 soccer shoe the first soccer cleat available with the unique cavity in the outsole still weighs in at 53 ounces which Adidas said makes it the lightest soccer shoe available

The miCoach SPEED_CELL will retail for $6999 and will be avail-able December 1 along with the upgraded adizero F50 soccer shoe The device also comes with a clip that can be attached to laces for running with any shoe Drabble said that because of potential injury and the likelihood that the device will be damaged storing miCoach SPEED_CELL in the cavity of a shoe is required for soccer basket-

1 Chivas USA Forward Juan Pablo Angel Demos the Adidas miCoach SPEED_CELL 2 Adidas Innovation Team Senior Innova-tion Director Christian DiBenedetto details the miCoach SPEED_CELL

3 Athletes Performance Founder Mark Ver-stegen and New York Giants Linebacker Greg Jones demo the Adidas miCoach SPEED_CELL

AT ADIDAS LAUNCH EVENT IN NYC ON OCTOBER 25TH

1

2 3

RUN ONE LAP ON A BIGGER TRACK

With Speed and Distance powered by GPS Run Trainertrade system gives you the freedom to run anywhere Just press start and enjoy your run

copy2011 Timex Group USA Inc TIMEX TRIATHLON INDIGLO RUN TRAINER and HOW FAR WILL YOU TAKE IT are trademarks of Timex Group BV and its subsidiaries IRONMAN and M-DOT are registered trademarks of World Triathlon Corporation Used here by permission

HOW FAR WILL YOU TAKE ITtrade

NEW

GPS

Shannon Coates Timex Multisport Team

12 SGB WEEKLY OCTOBER 24 2011

Sales growth for Outdoor Footwear moderated in September from the trends seen over the summer Retail sales of Outdoor Footwear increased 175 percent to $2053 million for the period in the channels tracked by SportScanInfo for OIA VantagePoint

Very strong sales again came out of the Independent Outdoor Specialty Mall Retailer and Internet channels on continued energy from the NaturalMinimalist Footwear categories The Outdoor Chain Specialty channel also posted a double-digit gain for the period The Mall Specialty retailers and the Internet ate away at the share of outdoor footwear sales at every other channel except Independent Outdoor Specialty in September

Excluding the NaturalMinimalist sub-categories in the Functional Outdoor Footwear and Running categories Outdoor Footwear sales would have been up just 37 percent in September

The Outdoor Apparel business in September got a nice jolt from the resurgent Internet and Outdoor Chain Specialty channels after more modest positive growth trends in August The Independent Outdoor Specialty channel posted a mid-teens increase for September on the heels of a nearly 20 percent increase in August

Overall retail sales of Outdoor Apparel grew 98 percent to $2390 million for the five-week fiscal month of September ending October 1 2011 in the channels tracked by SportScanInfo for OIA VantagePoint The combined outdoor specialty channels represented by the Independent Outdoor Specialty and Outdoor

Chain Specialty channels posted growth of 133 percent to $770 million for the month

Outdoor Hardgoods sales growth slowed in September after significant growth over the summer as declines in the Sporting Goods and Internet channels offset strong growth in the outdoor specialty channels

Overall Outdoor Hardgoods sales increased just 18 percent to $4533 million in the five-week fiscal period ending October 1 2011 The combined outdoor specialty channels represented by the Independent Outdoor Specialty and Outdoor Chain Specialty channels saw sales of Outdoor Hardgoods products jump 166 percent to $1047 million in September

The overall Paddlesports business closed the season with sales up in the low-teens for the seven-month paddle season through September A double-digit increase in the Boats segment was driven by strong double-digit gains in Sit-on-Top Singles Sit-on-Top Sporting Boats and Recreational Kayaks Stand-Up Paddling posted the highest growth rate of the major categories but off of a much smaller base of business

ldquoLooking forwardrdquo said Hartford ldquothe politicians and media may be talking about the economy but in the outdoor industry itrsquos the weather The season ahead may be looking brighter even as the weather looks to be a replay of last yearrsquos La Nintildea Ugly weather can bring a prettier picture in outdoor retailrdquo

WEEKLY SALES VARIANCE BY MACRO CATEGORYFISCAL SEPTEMBER 2011 VS 2010

Outdoor product sales in channels tracked by SportScanInfo for OIA VantagePoint

14 SGB WEEKLY OCTOBER 24 2011

Adidas Unveils The miCoach SPEED_CELL

SPEED_CELLWORKOUTTRACKER

Adidas on Tuesday unveiled the miCoach SPEED_CELL bringing the data-monitoring capabilities of Adidas miCoach Pacer for runners in a hyper-advanced way to the court and fields of play The device ndash which sits inside the shoersquos outsole ndash promises to be the first device to capture lateral back-ward as well as forward motion to measure key performance metrics including speed acceleration stamina and distance travelled during practice and competition

Initially the product will be offered for soccer and running beginning in December It will be extended next year to basketball in February tennis in March and American football in May

The company introduced the technology at an event on October 25 in New York On hand for the event were Mark Verstegen trainer and president of Athletes Performance the training institute for elite athletes and The miCoach SPEED_CELL captures information from motion in every direction and measures key

performance metrics including speed distance and time during practice and competition

By Thomas J Ryan

WEEK 1143 | SGBweeklycom 15

Christian DiBenedetto senior innovation director Adidas Innovation Team Greg Jones rookie linebacker for the New York Giants and Juan Pablo Angel a Colombian footballer who currently plays for Chivas USA in Major League Soccer participated in drills featuring the gear

ldquoUnderstanding individual performance data is one of the best ways to improve your gamerdquo said Verstegen ldquoFor the first time amateur athletes can have access to the performance tracking and analysis technology available to professional athletesrdquo

In an interview with SGB Weekly Simon Drabble director of interactive technology for Adidas said that previous data tracking technologies ndash including the miCoach Pacer first introduced in January 2010 as well as performance monitoring technologies from Nike and Garmin ndash have been primarily been targeted at cardio or pace-based training for runners On these types of devices speed and distance data is transmitted to a third device such as a PC or smartphone

With the miCoach SPEED-CELL an accelerometer inside the device measures 360 degree movement to track multiple additional stats including average speed maximum speed number of sprints distance at high intensity levels steps and stride during play

Whereas before we have only been able to measure inline running going forward now we have the opportunity to measure speed and

distance sideways backwards - all angles said Drabble Thats a major step forward in bringing this technology to the field of play

The on-board memory stores seven hours of an athletersquos metrics and wirelessly transmits the on-field performance data to their smartphone tablet PC or MAC Once miCoach SPEED_CELL stats are uploaded players through miCoachcom

can evaluate their performance For instance data points show how much time on the playing field amounted to idle time versus active time Comparing with past performances indicates whether progress is being made A personalized coaching program can also be designed specifically for their training needs on micoachcom

It provides a breakdown of how active you were in terms of whether you were walking jogging running or sprinting said Drabble It can tell you the total distance you covered and how much of that distance was at high intensity and high-intensive distance is a key part of understanding a players performance We also coach them to be fitter and more aerobically developed for the kind of performance they have on the field of play

The player can also share the data points on Facebook and see how they stack up in their city county state nationally and compare their stats to star athletes including Adidas athletes such as Lionel Messi of FC Barcelona

Once you get the data about each and every game you get a

Adidas Innovation Team Senior Innovation Director Christian DiBenedetto unveils the miCoach SPEED_CELL and adizero F50 at a launch event in New York

16 SGB WEEKLY OCTOBER 24 2011

better understanding of the players playing style and were also able to coach them further down the line into being more prepared for the exertions of their particular style of play whether that be in soccer basketball tennis or American football said Drabble

Finally the miCoach SPEED_CELL contains a virtual gaming component Through a series of apps athletes can set up an avatar of themselves and then play 3-on-3 against the miCoach game or against their friends online The avatar is based in the data collected from their performance on the field or in training

Were taking real life experiences and combining it with the form of virtual reality gaming for all of the key sports said Drab-ble Well have that data visualization and game-play functional-ity So beyond monitoring and understanding your performance the virtual game experience presents another way for an athlete to compare and share information with friends through the mi-

Coach platform and social networks and really be active with the data from a comparison point of view

Drabble added that the main challenge for Adidas designers was to ensure the miCoach SPEED_CELL ndash a thumb-sized insert ndash wouldnrsquot add much weight to the shoe and wouldnt impair the shoes functionality The adizero F50 soccer shoe the first soccer cleat available with the unique cavity in the outsole still weighs in at 53 ounces which Adidas said makes it the lightest soccer shoe available

The miCoach SPEED_CELL will retail for $6999 and will be avail-able December 1 along with the upgraded adizero F50 soccer shoe The device also comes with a clip that can be attached to laces for running with any shoe Drabble said that because of potential injury and the likelihood that the device will be damaged storing miCoach SPEED_CELL in the cavity of a shoe is required for soccer basket-

1 Chivas USA Forward Juan Pablo Angel Demos the Adidas miCoach SPEED_CELL 2 Adidas Innovation Team Senior Innova-tion Director Christian DiBenedetto details the miCoach SPEED_CELL

3 Athletes Performance Founder Mark Ver-stegen and New York Giants Linebacker Greg Jones demo the Adidas miCoach SPEED_CELL

AT ADIDAS LAUNCH EVENT IN NYC ON OCTOBER 25TH

1

2 3

RUN ONE LAP ON A BIGGER TRACK

With Speed and Distance powered by GPS Run Trainertrade system gives you the freedom to run anywhere Just press start and enjoy your run

copy2011 Timex Group USA Inc TIMEX TRIATHLON INDIGLO RUN TRAINER and HOW FAR WILL YOU TAKE IT are trademarks of Timex Group BV and its subsidiaries IRONMAN and M-DOT are registered trademarks of World Triathlon Corporation Used here by permission

HOW FAR WILL YOU TAKE ITtrade

NEW

GPS

Shannon Coates Timex Multisport Team

14 SGB WEEKLY OCTOBER 24 2011

Adidas Unveils The miCoach SPEED_CELL

SPEED_CELLWORKOUTTRACKER

Adidas on Tuesday unveiled the miCoach SPEED_CELL bringing the data-monitoring capabilities of Adidas miCoach Pacer for runners in a hyper-advanced way to the court and fields of play The device ndash which sits inside the shoersquos outsole ndash promises to be the first device to capture lateral back-ward as well as forward motion to measure key performance metrics including speed acceleration stamina and distance travelled during practice and competition

Initially the product will be offered for soccer and running beginning in December It will be extended next year to basketball in February tennis in March and American football in May

The company introduced the technology at an event on October 25 in New York On hand for the event were Mark Verstegen trainer and president of Athletes Performance the training institute for elite athletes and The miCoach SPEED_CELL captures information from motion in every direction and measures key

performance metrics including speed distance and time during practice and competition

By Thomas J Ryan

WEEK 1143 | SGBweeklycom 15

Christian DiBenedetto senior innovation director Adidas Innovation Team Greg Jones rookie linebacker for the New York Giants and Juan Pablo Angel a Colombian footballer who currently plays for Chivas USA in Major League Soccer participated in drills featuring the gear

ldquoUnderstanding individual performance data is one of the best ways to improve your gamerdquo said Verstegen ldquoFor the first time amateur athletes can have access to the performance tracking and analysis technology available to professional athletesrdquo

In an interview with SGB Weekly Simon Drabble director of interactive technology for Adidas said that previous data tracking technologies ndash including the miCoach Pacer first introduced in January 2010 as well as performance monitoring technologies from Nike and Garmin ndash have been primarily been targeted at cardio or pace-based training for runners On these types of devices speed and distance data is transmitted to a third device such as a PC or smartphone

With the miCoach SPEED-CELL an accelerometer inside the device measures 360 degree movement to track multiple additional stats including average speed maximum speed number of sprints distance at high intensity levels steps and stride during play

Whereas before we have only been able to measure inline running going forward now we have the opportunity to measure speed and

distance sideways backwards - all angles said Drabble Thats a major step forward in bringing this technology to the field of play

The on-board memory stores seven hours of an athletersquos metrics and wirelessly transmits the on-field performance data to their smartphone tablet PC or MAC Once miCoach SPEED_CELL stats are uploaded players through miCoachcom

can evaluate their performance For instance data points show how much time on the playing field amounted to idle time versus active time Comparing with past performances indicates whether progress is being made A personalized coaching program can also be designed specifically for their training needs on micoachcom

It provides a breakdown of how active you were in terms of whether you were walking jogging running or sprinting said Drabble It can tell you the total distance you covered and how much of that distance was at high intensity and high-intensive distance is a key part of understanding a players performance We also coach them to be fitter and more aerobically developed for the kind of performance they have on the field of play

The player can also share the data points on Facebook and see how they stack up in their city county state nationally and compare their stats to star athletes including Adidas athletes such as Lionel Messi of FC Barcelona

Once you get the data about each and every game you get a

Adidas Innovation Team Senior Innovation Director Christian DiBenedetto unveils the miCoach SPEED_CELL and adizero F50 at a launch event in New York

16 SGB WEEKLY OCTOBER 24 2011

better understanding of the players playing style and were also able to coach them further down the line into being more prepared for the exertions of their particular style of play whether that be in soccer basketball tennis or American football said Drabble

Finally the miCoach SPEED_CELL contains a virtual gaming component Through a series of apps athletes can set up an avatar of themselves and then play 3-on-3 against the miCoach game or against their friends online The avatar is based in the data collected from their performance on the field or in training

Were taking real life experiences and combining it with the form of virtual reality gaming for all of the key sports said Drab-ble Well have that data visualization and game-play functional-ity So beyond monitoring and understanding your performance the virtual game experience presents another way for an athlete to compare and share information with friends through the mi-

Coach platform and social networks and really be active with the data from a comparison point of view

Drabble added that the main challenge for Adidas designers was to ensure the miCoach SPEED_CELL ndash a thumb-sized insert ndash wouldnrsquot add much weight to the shoe and wouldnt impair the shoes functionality The adizero F50 soccer shoe the first soccer cleat available with the unique cavity in the outsole still weighs in at 53 ounces which Adidas said makes it the lightest soccer shoe available

The miCoach SPEED_CELL will retail for $6999 and will be avail-able December 1 along with the upgraded adizero F50 soccer shoe The device also comes with a clip that can be attached to laces for running with any shoe Drabble said that because of potential injury and the likelihood that the device will be damaged storing miCoach SPEED_CELL in the cavity of a shoe is required for soccer basket-

1 Chivas USA Forward Juan Pablo Angel Demos the Adidas miCoach SPEED_CELL 2 Adidas Innovation Team Senior Innova-tion Director Christian DiBenedetto details the miCoach SPEED_CELL

3 Athletes Performance Founder Mark Ver-stegen and New York Giants Linebacker Greg Jones demo the Adidas miCoach SPEED_CELL

AT ADIDAS LAUNCH EVENT IN NYC ON OCTOBER 25TH

1

2 3

RUN ONE LAP ON A BIGGER TRACK

With Speed and Distance powered by GPS Run Trainertrade system gives you the freedom to run anywhere Just press start and enjoy your run

copy2011 Timex Group USA Inc TIMEX TRIATHLON INDIGLO RUN TRAINER and HOW FAR WILL YOU TAKE IT are trademarks of Timex Group BV and its subsidiaries IRONMAN and M-DOT are registered trademarks of World Triathlon Corporation Used here by permission

HOW FAR WILL YOU TAKE ITtrade

NEW

GPS

Shannon Coates Timex Multisport Team

WEEK 1143 | SGBweeklycom 15

Christian DiBenedetto senior innovation director Adidas Innovation Team Greg Jones rookie linebacker for the New York Giants and Juan Pablo Angel a Colombian footballer who currently plays for Chivas USA in Major League Soccer participated in drills featuring the gear

ldquoUnderstanding individual performance data is one of the best ways to improve your gamerdquo said Verstegen ldquoFor the first time amateur athletes can have access to the performance tracking and analysis technology available to professional athletesrdquo

In an interview with SGB Weekly Simon Drabble director of interactive technology for Adidas said that previous data tracking technologies ndash including the miCoach Pacer first introduced in January 2010 as well as performance monitoring technologies from Nike and Garmin ndash have been primarily been targeted at cardio or pace-based training for runners On these types of devices speed and distance data is transmitted to a third device such as a PC or smartphone

With the miCoach SPEED-CELL an accelerometer inside the device measures 360 degree movement to track multiple additional stats including average speed maximum speed number of sprints distance at high intensity levels steps and stride during play

Whereas before we have only been able to measure inline running going forward now we have the opportunity to measure speed and

distance sideways backwards - all angles said Drabble Thats a major step forward in bringing this technology to the field of play

The on-board memory stores seven hours of an athletersquos metrics and wirelessly transmits the on-field performance data to their smartphone tablet PC or MAC Once miCoach SPEED_CELL stats are uploaded players through miCoachcom

can evaluate their performance For instance data points show how much time on the playing field amounted to idle time versus active time Comparing with past performances indicates whether progress is being made A personalized coaching program can also be designed specifically for their training needs on micoachcom

It provides a breakdown of how active you were in terms of whether you were walking jogging running or sprinting said Drabble It can tell you the total distance you covered and how much of that distance was at high intensity and high-intensive distance is a key part of understanding a players performance We also coach them to be fitter and more aerobically developed for the kind of performance they have on the field of play

The player can also share the data points on Facebook and see how they stack up in their city county state nationally and compare their stats to star athletes including Adidas athletes such as Lionel Messi of FC Barcelona

Once you get the data about each and every game you get a

Adidas Innovation Team Senior Innovation Director Christian DiBenedetto unveils the miCoach SPEED_CELL and adizero F50 at a launch event in New York

16 SGB WEEKLY OCTOBER 24 2011

better understanding of the players playing style and were also able to coach them further down the line into being more prepared for the exertions of their particular style of play whether that be in soccer basketball tennis or American football said Drabble

Finally the miCoach SPEED_CELL contains a virtual gaming component Through a series of apps athletes can set up an avatar of themselves and then play 3-on-3 against the miCoach game or against their friends online The avatar is based in the data collected from their performance on the field or in training

Were taking real life experiences and combining it with the form of virtual reality gaming for all of the key sports said Drab-ble Well have that data visualization and game-play functional-ity So beyond monitoring and understanding your performance the virtual game experience presents another way for an athlete to compare and share information with friends through the mi-

Coach platform and social networks and really be active with the data from a comparison point of view

Drabble added that the main challenge for Adidas designers was to ensure the miCoach SPEED_CELL ndash a thumb-sized insert ndash wouldnrsquot add much weight to the shoe and wouldnt impair the shoes functionality The adizero F50 soccer shoe the first soccer cleat available with the unique cavity in the outsole still weighs in at 53 ounces which Adidas said makes it the lightest soccer shoe available

The miCoach SPEED_CELL will retail for $6999 and will be avail-able December 1 along with the upgraded adizero F50 soccer shoe The device also comes with a clip that can be attached to laces for running with any shoe Drabble said that because of potential injury and the likelihood that the device will be damaged storing miCoach SPEED_CELL in the cavity of a shoe is required for soccer basket-

1 Chivas USA Forward Juan Pablo Angel Demos the Adidas miCoach SPEED_CELL 2 Adidas Innovation Team Senior Innova-tion Director Christian DiBenedetto details the miCoach SPEED_CELL

3 Athletes Performance Founder Mark Ver-stegen and New York Giants Linebacker Greg Jones demo the Adidas miCoach SPEED_CELL

AT ADIDAS LAUNCH EVENT IN NYC ON OCTOBER 25TH

1

2 3

RUN ONE LAP ON A BIGGER TRACK

With Speed and Distance powered by GPS Run Trainertrade system gives you the freedom to run anywhere Just press start and enjoy your run

copy2011 Timex Group USA Inc TIMEX TRIATHLON INDIGLO RUN TRAINER and HOW FAR WILL YOU TAKE IT are trademarks of Timex Group BV and its subsidiaries IRONMAN and M-DOT are registered trademarks of World Triathlon Corporation Used here by permission

HOW FAR WILL YOU TAKE ITtrade

NEW

GPS

Shannon Coates Timex Multisport Team

16 SGB WEEKLY OCTOBER 24 2011

better understanding of the players playing style and were also able to coach them further down the line into being more prepared for the exertions of their particular style of play whether that be in soccer basketball tennis or American football said Drabble

Finally the miCoach SPEED_CELL contains a virtual gaming component Through a series of apps athletes can set up an avatar of themselves and then play 3-on-3 against the miCoach game or against their friends online The avatar is based in the data collected from their performance on the field or in training

Were taking real life experiences and combining it with the form of virtual reality gaming for all of the key sports said Drab-ble Well have that data visualization and game-play functional-ity So beyond monitoring and understanding your performance the virtual game experience presents another way for an athlete to compare and share information with friends through the mi-

Coach platform and social networks and really be active with the data from a comparison point of view

Drabble added that the main challenge for Adidas designers was to ensure the miCoach SPEED_CELL ndash a thumb-sized insert ndash wouldnrsquot add much weight to the shoe and wouldnt impair the shoes functionality The adizero F50 soccer shoe the first soccer cleat available with the unique cavity in the outsole still weighs in at 53 ounces which Adidas said makes it the lightest soccer shoe available

The miCoach SPEED_CELL will retail for $6999 and will be avail-able December 1 along with the upgraded adizero F50 soccer shoe The device also comes with a clip that can be attached to laces for running with any shoe Drabble said that because of potential injury and the likelihood that the device will be damaged storing miCoach SPEED_CELL in the cavity of a shoe is required for soccer basket-

1 Chivas USA Forward Juan Pablo Angel Demos the Adidas miCoach SPEED_CELL 2 Adidas Innovation Team Senior Innova-tion Director Christian DiBenedetto details the miCoach SPEED_CELL

3 Athletes Performance Founder Mark Ver-stegen and New York Giants Linebacker Greg Jones demo the Adidas miCoach SPEED_CELL

AT ADIDAS LAUNCH EVENT IN NYC ON OCTOBER 25TH

1

2 3

RUN ONE LAP ON A BIGGER TRACK

With Speed and Distance powered by GPS Run Trainertrade system gives you the freedom to run anywhere Just press start and enjoy your run

copy2011 Timex Group USA Inc TIMEX TRIATHLON INDIGLO RUN TRAINER and HOW FAR WILL YOU TAKE IT are trademarks of Timex Group BV and its subsidiaries IRONMAN and M-DOT are registered trademarks of World Triathlon Corporation Used here by permission

HOW FAR WILL YOU TAKE ITtrade

NEW

GPS

Shannon Coates Timex Multisport Team

RUN ONE LAP ON A BIGGER TRACK

With Speed and Distance powered by GPS Run Trainertrade system gives you the freedom to run anywhere Just press start and enjoy your run

copy2011 Timex Group USA Inc TIMEX TRIATHLON INDIGLO RUN TRAINER and HOW FAR WILL YOU TAKE IT are trademarks of Timex Group BV and its subsidiaries IRONMAN and M-DOT are registered trademarks of World Triathlon Corporation Used here by permission

HOW FAR WILL YOU TAKE ITtrade

NEW

GPS

Shannon Coates Timex Multisport Team

18 SGB WEEKLY AUGUST 29 201118 SGB WEEKLY AUGUST 29 2011

18 SGB WEEKLY AUGUST 29 2011

Job Classifieds

EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURS

FOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM

National Director of Wholesale Sales ndash North AmericaLife Is Good IncThis sales executive will lead the wholesale business sales strategy and execution of long term growth plans for Life Is Good North America This will include the plan-ning and execution of go to market sales strategies in line with overall brand positioning for LIGrsquos wholesale saleshellip

Product ManagerSuperfeet WorldwideOur Product Manager position is a senior critical role at Superfeet Worldwide reporting directly to the Vice President of Marketing As a sales-driven company Superfeet depends on the availability of premium products featuring the best in innovative shape amp design utilizing the latest technological materials available and responsible for providing these products in a timely fashionhellip

Marketing CoordinatorWoolrich IncKey responsibilities of this highly visible position include assisting with local and national marketing initiatives including sales contests in-store promotions event sponsorships analyzing effectiveness of marketing programs ensuring consistency of brand image supporting local and national sales team and building brand awareness in wholesale and retail markets Additional responsibilities include tracking department budgethellip

Product Manager ndash Channel OptimizationLife Is Good IncThe Product Manager Channel Optimization manages the product and merchandising aspects of all Themed Special Make-up GNS and Replenishment Programs This position collaborates with Sales and Design to create product groupings that are presented to customers across all channels of distribution (wholesale retail and online) The Product Manager Channel Optimization will handle both apparel and accessory product development and execution as required each season and will manage the costing timing and all sampling and production milestones in conjunction with their Product and Sourcing colleagueshellip

Independent Sales Agencies RepresentativesRocky Brands IncRocky Brands Inc has excellent opportunities available for Independent Sales Agencies Representatives who will represent our fast growing lines of work and outdoor hunting apparel Three territories availableNew YorkNew England CarolinasVirginias TennesseeFloridaGeorgiaAlabamahellip

Media Relations ManagerEaston-Bell SportsOneSource The Manager of Media Relations for Riddell Sports will be responsible for developing and executing proactive and reactive external communications media relations and social media strategies aimed at positioning the Riddell brand and its products as technologically advanced and innovative The position will be the key point of contact for traditional news media and will seize opportunities to drive key messages through online mediahellip

Jr Merchandising Manager ndash AccessoriesSpyder Active SportsThe Jr Merchandising Manager for Spyderrsquos Accessory collection will be the category expert and champion the assigned consumer within Spyder Responsible for running the ldquobusinessrdquo of the Hats Gloves and T-Neck categories The Jr Merchandising Manager will report to the Director of Merchandising and on a daily basis work with Product Development Design Raw Materials Logistics Sales and Marketing The Jr Merchandising Manager must be the motivator organizer leader and idea generator for the team and categoryhellip

Team Services ManagerNew Era CapThe role of the Team Services Manager is to assist in the management of direct club relationships with New Erarsquos various On-Field licenses The Team Services Manager reports to the Senior Manager Team Services Manager and is accountable for delivering premium service

17 Field Sales Reps for US amp CanadaNew BalanceNew Balance recently announced the creation of Drydock Footwear an independent company focused on acceler-ating the growth of the companyrsquos two casual-comfort footwear brands Aravon and Dunham as well as creat-ing Cob Hill a contemporary comfort line We are looking for 17 Field Sales Reps to cover the US and Canada A track record of hitting sales and profitability goals are a musthellip

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COME SEE US AT OUTDOOR RETAILER SUMMER MARKET SALT LAKE CITY UT AUGUST 4-7

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