SF Synagogues - Colton Breakout
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Transcript of SF Synagogues - Colton Breakout
5 Commandments of ‘Engagement’ in a Social Media Age
Presented by Lisa Colton, Founder & President Darim Online
http://slidesha.re/sfsyntech
GROUNDSWELL’s P.O.S.T.
1.PEOPLE: Identify audience(s)
2.OBJECTIVES
– What are you goals and objectives
for this audience?
– What are your audience’s goals?
3.What is the STRATEGY to reach these
goals?
4.Determine the specifics of the
TECHNOLOGIES you’ll use.
Implement, measure, refine!
Attention EconomyListen!Add ValueBe RealNetwork Weaving
5 Rules of ‘Engagement’
#1 THIS IS AN ATTENTION ECONOMY
Unaffiliated but stronglyconnected. Prospects!
Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement.
These are your80/20 people:Mavens and ConnectorsMore effective atExpanding ourReach than the “institution”.
Circle representscurrent “community”,the tight(er) innernetwork.
In general, the thicker the interior network,the stronger the community.
Use Networks Smartly
Listen
OpenYourEars
Temple Israel, Memphis Facebook Page
#3: ADD
VALUE
Social Content is Social Capital
• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 1:12 or 1:20 ratio
Real Life Example: Process
#4: BE REAL
Voice and Being Human
#5Weave
TheNetwork
Temple Israel, Memphis FB Page
Shifts in Staffing NeedsWho is responsible for listening
& weaving & empowering?
FINAL THOUGHTS
• Stay nimble - Change will continue• Know what you want to measure and
how you’ll know if you’re successful• Think about staffing and guidelines• Address your whole culture, not just
marketing & communications.• Learn the tools to fill your toolbox.
IT’S NOT ABOUT TECHNOLOGY