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K.L.E. SOCIETY’SCOLLEGE OF BUSINESS ADMINISTRATION
LINGARAJ COLLEGEBELGAUM-590001
A
PROJECT REPORT
ON
ORGANISATION STUDY
IN
SEVENTY MM MOVIE RENTAL SERVICE PVTLIMITED BANGALORE
SUBMITTED BY: RAVITEJA.S
Bachelor of Business AdministrationKARNARTAKA UNIVERSITY DHARWAD
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Certificate
This is to certify that Raviteja.S student of BBA, Lingaraj College, Belgaum, has undergon
one month Internship Training in our organization from 15th
December 2007 to 14 January 2008.
He has completed a very comprehensive report with considerable sincerity. We are satisfied
his performance and we wish him all the best for future endeavor.
Date: Mr.
14 January 2008
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ACKNOWLEDGEMENT
The completion and drafting is a solitary task but one which has been made smoother with the
of many. Hare I take this opportunity to thank those who have made a vital contribution in shaping th
study.
I would like to express my profound gratitude to Ms. Priyanka singh (Sales Coordinator) Mr.M
Mikhali Ouseph (V.P of H.R) for giving me an opportunity to take up In-Plant training in Seventymm
Service Pvt Ltd. Bangalore.
Any accomplishment requires the efforts of many people. I am indebted to all the Employees of
Seventymm Service Pvt Ltd. Who extended their help and cooperation in collecting data for my proj
Regardless of the source I wish to express my gratitude to those who have contributed to my pro
even though anonymously.
Raviteja.S
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Quality Policy
We are Seventymm Service Pvt Ltd. Are committed to achieve the satisfaction by providing M
Rentals and Quality Service.
We shall excel in the market by achieving quality, economy in service.
We shall continue improve the effectiveness of Quality management system and contribute to th
development of the organization and service Industry.
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Objectives of the In-Plant Training
Any kind of work/training will have its own sets of objectives. The objective of doing this in-p
training can be listed below.
To study the nature of the firm, weather it is a Proprietary/Partnership/Private limited or Publ
limited.
To study the organization chart.
To study the management pattern.
To study the departmentalization in the organization.
To study the function of each department.
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Data Collection
The information necessary for this research study is collected by tapping Primary and Second
sources.
Primary Sources:
Personal Interaction
Direct Interview
Secondary Source:
Company websites
Related Information from Internet
Company Reports
Books
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Company Profile
Name of the company: Seventymm Service Pvt Ltd.
Regd office & works: #41, “Abhaya Towers”
3rd Main Road,
Chamrajpet,
Bengalooru-560018
Date of Incorporation: 1-March-2006
No of Branch Office: 6 (Mumbai, Delhi, Bengalooru,
Hyderabad, Chennai)
Total Employees:250
Name of the Founder: Raghav Kher
Name of the CEO: Raghav Kher
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What is Seventymm Service Pvt Ltd.
Seventymm is a one stop hangout for movies. At Seventymm™, we believe and swear
the term ‘Filmy’ and we have tried to live up to its true spirit.
Seventymm is designed for people like hard core movie buffs, enthusiasts and even tho
who claim that they don’t have a filmy bone in their body. Don’t miss our special attempts to focus o
regional and bollywood movies!
There are various reasons for you to hangout at Seventymm – Besides becoming a mem
of India’s largest movie rental service and renting good quality movies from Seventymm, you can jus
sign in and indulge by taking the quiz or creating one, rating movies, starting a club, testing your mov
compatibility with your friends or simply read more about the movies and review them. Now, enjoy
movies and a lot more… at your finger tips!
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Draper Fisher Jurvetson is the only venture capital firm with global presence through a networ
affiliated funds, with offices in more than 30 cities around the world and more than $3 billion in capi
commitments. DFJ's mission is to identify, provide capital for, and serve extraordinary entrepreneurs
anywhere who want to change the world.
Over the past twenty years, DFJ has been proud to back approximately 300 companies across a
myriad of sectors including such industry changing catalysts as Hotmail (acquired by MFST), Baidu
(BIDU), Skype (acquired by EBAY), United Online (UNTD), Overture (acquired by YHOO), Interw
(IWOV), 411 (acquired by YHOO), Parametric (PMTC), and Digidesign (acquired by AVID).
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E Planet Ventures is a premier, global venture capital firm that operates offices in Silicon Valley, Ch
Hong Kong, London, Tokyo and New Delhi.
Founded in 1999, to take advantage of the growing trend towards the globalization of technology, eP
seeks to provide superior returns to its investors through its investments in early stage information
technology and medical device start-ups in Asia and Europe, and in expansion stage information
technology and medical device companies in the U.S. E Planet's investments are currently focused
primarily on wireless, semiconductor, consumer Internet, life sciences, VOIP, broadband and other
emerging services sectors.
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Pillars of the Company
Raghav Kher is the Founder of Seventymm™. He has been a serial entrepreneur. Previously, he
founded and served as CEO of Rendition Networks. Rendition was backed top-tier VCs such as Mad
Ventures and Ignition Partners.Under his leadership, Rendition pioneered and created a brand new
software product category called Configuration Control. Their product “TrueControl” won several
prestigious awards from Computer World, Network World, Network Computing, Eweek and InfoWo
Within its first year of business, Rendition won business with 25 Fortune-500 accounts such as Well
Fargo, T-Mobile, JP Morgan Chase, Countrywide Financial, Microsoft and Fidelity.
Seventymm is the result of the ‘Red Pill’ that Raghav took while he envisioned making movie re
easy and convenient for the film lovers in across India. So ‘The Man Who Would Be King’ pursued h
‘million dollar baby’ across two continents and Seventymm was born. As a proud founder and CEO,
Seventymm became India’s largest movie rental service and raked a funding of over $10 million from
tier VCs including Draper Fischer Jurveston, Matrix India Partners and E Planet Ventures. Raising fu
and starting winning ventures is not new to Raghav, who thrives on ‘Risky Business.
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Subhanker is a Mechanical Engineer from Jadavpur University, Calcutta and has done his
PGDBM from Indian Institute of Management, Calcutta.
Subhanker has over 14 years of industry experience in various Sales, Marketing and Business roles in
companies like Asian Paints India, ICI India (Paints Business), Pennzoil Quaker State India & Amwa
India. Previously he was AVP - Business Support, with Amway India. He has successfully driven sev
innovations in channel strategy, consumer relationship and influencer contact programmes at various
points in his career. He has always been passionate about talent development and creating a winning
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A quiet devil, Nitin can switch from being drop dead serious to funny in very little time. An
Electronics and Communications Engineer from SJCE, Mysore, he has over 10 years experience buil
software solutions on the Microsoft platform.
Previously, Nitin worked at PI Corporation in Bangalore, where he managed and gave technical direc
to the development of applications on the PI framework. Prior to that, he had worked on the Microso
support portal and MSN Carpoint at Microsoft Corporation, Redmond WA.
Armed with a Post Graduation in Sociology from Jawaharlal Nehru University, New Delhi, and o10 years of industry experience in various marketing services companies like ACNielsen India, IMRB
Research International India, TNS India and Hansa Research Group behind him, Anuj’s core compet
is in leveraging consumer insights to generate compelling marketing and sales initiatives. Leaving be
the post of Research Director at Hansa Research Group where he was responsible for setting up the
qualitative research division, he has taken up the challenge of making this venture a box office hit.
Anuj may well be labelled Seventymm’s Boman Irani. However, beneath the humorous ven
he is voraciously planning away Seventymm’s success.
Vision
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Vision it is an imaginary high level projection statement for an organizational
fulfillment.
Purpose of vision statement – vision statement serves as an input for the
organizational structure and its objectives.
It will support vision statement.
It generates the policies and procedures.
To be a world-class service providing in movie rentals. This company as
set their benchmark “King fisher class service”
Human Resources Department
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Human Resource department is one which provides services which are used by all the
departments. It is a department, which looks after all the activity of the organization and acts as the h
of all the departments, which sets the objectives of each department and gives orders to perform their
individual activities.
Objectives
KLE SOCIETY’S COLLEGE OF BUSIUNESS ADMINISTATION LINGARAJ COLLEGE
Managing Director
V.P.H.R
Executives Executives
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To procure the good quality man power by procuring this to reach company objectives.
To ensure the safety and welfare of the employees and to maintain employee relations.
To enhance the skills of employees.
To minimize the employees turnover rate.
To provide good training and development opportunities.
Full utilization of human resources.
Functions
To attend employees grievance and forwarding to the management.
To frame policies, rules and regulations.
To maintain performance appraisal.
To improve and maintain employee communication.
Commendation management- employee benefits, rewarding & Reorganization.
Man power plans and projects.
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Recruitment
In Seventymm Service Pvt Ltd recruitment is done.
The sources used for recruiting are
Man power consultancy
Employee referral
Contract agencies
Direct walking
Websites
Selection Process
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Evaluation of Application
Selection Test
Interview
Selection Decision
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The filled application will be evaluated to check the applicants are qualified or not.
Selection test- Work sample test for the data interpreters and accountants.
Interview will be held after the selection test. In this step one by one interview method is follo
The content of the interview will differ according to the designation.
Selection decision: the candidate will be selected after the prior intimation to the H.R.Manage
Chief Operating Officer.
Finance Department
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Objectives
Accounts department ensures prosperity and lays down foundation of various departments as
gives information on various aspects of all departments.
Accounts department ensures errors free documentation.
Accounts department ensures effective and efficient auditing.
Accounts department is very clear and visible in its working and prepare an annual record of
transaction during a year by preparing balance sheet.
KLE SOCIETY’S COLLEGE OF BUSIUNESS ADMINISTATION LINGARAJ COLLEGE
Managing Director
V.P Manager
Executive
Assistant
Assistant
Assistant
Assistant
Assistant
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Functions
Preparation of balance sheet making payment for suppliers contractors and employees.
Maintaining cash and bank balance invoicing for product sold formulating regarding sales tax
are computed.
It is mainly concerned with gaining profits.
It plans about tax or in other words saving cost tax is done.
At the end of every physical verification and stock verification is conducted.
Marketing Department
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Managing
Director
V.P Marketing
Brand Manager
Brand Executive
Designers
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Objectives
To promote the product effectively and efficiently in the market.
To bring the revolution in the field of Movie rental services.
To ensure better customer satisfaction after the service provided.
To promote perfect and satisfactory entertainment.
To provide only original or master print.
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Functions
They mainly focus on providing quality services within the territory of the branches (6 branch
They basically focus on employed people having quit good salary.
They are getting tie up with the other companies (software companies and sangeetha stores)
Handling agencies, online marketing, brand support.
Promotion Strategies
Mass media campaign (They provide the advertisement through magazines news papers, web
sites).
Promotion at the time of Festivals (Devali, Dasara, Christmas) banners, sponsoring the events
Giving offers to attract the customers.
On line marketing (providing gift vouchers occasionally).
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Sales Department
This department mainly focuses on the increase the number of customers by expanding the area
operation.
KLE SOCIETY’S COLLEGE OF BUSIUNESS ADMINISTATION LINGARAJ COLLEGE
Managing
Director
V.P. Sales
Manager
A.S.M A.S.M A.S.MCoordinat
or
Tele
sales
Assistan
ts
Assistan
ts
Assistan
ts
Assistan
ts
Tele
Sales
Manage
r
Te
Sal
Emp
e
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Functions
Executing the new offers launched by the company.
Performing the various Activities:
DSA: Direct Sales Associates
DST: Direct Sales Team
FOS: Feet On Street
By these activities the customers will be attracted and the registration will be done.
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Tele sales team will convince the people through Phones, by giving the entire information ab
the rental services.
These sales people will take the contact number the interested people by various sales activiti
and after they will be contact through phones.
Other activities like putting stalls where the floating of the people will be more and in side the
companies to attract the people.
Customer Care Department
In Seventymm Service Pvt Ltd customer care department plays an important role as they crea
link between company and customer’s 18-20 employees are working in this department it includes 2
8am to 5pm and 11am to 8pm.
KLE SOCIETY’S COLLEGE OF BUSIUNESS ADMINISTATION LINGARAJ COLLEGE
Managing
Director
Supervisor
Team Leader Team Leader Cancellation
Customer
Support
Section
Collection
Section
Trainees Trainees
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Objectives
To make customers satisfy with service provide by the company.
To maintain healthy relationship between customers and Company.
To retain customers.
To increase number of customers
Functions
Handling calls of customers (incoming and outgoing). Provide necessary information to thecustomers
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Customer Support section
They do multiple tasks like giving information to new interested customers and retaining old
customers. This section mainly handles registration and selection movies on line.
Customer collection section
This section mainly handles information about customers validity depends on the plan thecustomers have chosen and payment, Collection of dues.
Customer Charlene section
This department does the canceling of the membership if the customers are not interested to continue
service.
Operation Department
KLE SOCIETY’S COLLEGE OF BUSIUNESS ADMINISTATION LINGARAJ COLLEGE
Managing Director
Operation Manager
Executives Executives
Assistants
Assistants
Assistants
Assistants
Assistants
Assistants
Assistants
Assistants
12 Delivery Boys 12 Delivery Boys
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Objectives
To give satisfactory service to the customers.
To be 100% sure with the delivery and pickup of the movies.
Functions
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Coding all the DVDs.
Maintaining the DVDs properly and arranging these in a ware house and checking the DVDs
weather it is in a good condition or not.
Receive orders from the customers which movies is needed and when.
Distributing the DVDs to the delivery boys depending upon the areas (each boy has one allott
area).
This department also takes care of DVDs delivered at right time.
Receiving the pickup request and getting back DVDs through delivery boys.
Arranging back the pickup DVDs.
This department will also take care of the feed back given by the customers.
IT Department
This department will perform the action that is needed for the improvement and development of th
company from the field of technology.
KLE SOCIETY’S COLLEGE OF BUSIUNESS ADMINISTATION LINGARAJ COLLEGE
Managing
Director
V.P
Engineering
Q.A Testing
TeamI.T Team Development
Team Leader
Team Leader
4 Employees
6 Employees
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Functions
Designing the web site of the company for the selecting the movies, creating the Quizzes,
Creating communities, Rating the movies, and information about the offers of the company.
IT team will take care about the System administration in the company.
Development of the Technology usage in the company.
Designing the programmers to code the movies.
KLE SOCIETY’S COLLEGE OF BUSIUNESS ADMINISTATION LINGARAJ COLLEGE
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This department will also take care about all the departments for assistance in usage of
technology.
Employee Benefits
1. Dearness Allowances
It is agreed that D.A will be paid strictly as per the minimum wages.
2. Special Increment
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For the first year of the settlement once special increment has been sanctioned to those w
have completion of certain period of time set to the different designations.
3. Educational allowances
It is agreed that existing educational existence to employees.
4. Festival Advance
It is agreed that one months basic wages and D.A of workmen be paid as a festival advance for an
festival in an year, that employee should be completed successful one year in that company.
5. Earned leave, Sick leave and casual leave
Company has fixed
Annual leave-15
Sick Leaves-7
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Casual Leave-5
6 .Personal accident Insurance
The company will arrange for the personal accident insurance for the delivery boys.
7. Uniforms
Company has Uniform facilities only to delivery boys.
8. Saving schemes
The company has a saving schemes like Provident Funds and Normal schemes.
9. Canteen
The present practice of providing Coffee, Tea and Milk to the employees.
10. Bonus
The percentage of the bonus will be declared by management according to the attendance.
11. Loans
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It has agreed workmen adp[ending upon that their confirmed service in the company they
eligible to receive the loan.
12. Promotion Policy
The present system of a promotion is fixed according to the Experience, Performance, the sk
exhibited at the task completion.
13. Traveling Allowances
It is agreed that the company will pay the traveling allowances to the Delivery boys.