Seven Sources of Keyword Research to Drive Smart Content Marketing
Transcript of Seven Sources of Keyword Research to Drive Smart Content Marketing
WEB PRESENCE ANALYTICS FOR AGENCIES & BRANDS
Seven Sources of
Keyword Research
To Drive
Smart Content Marketing
Krista LaRiviere
Cofounder & CEO, gShift
Director, SEMPO
International
@KristaLaRiviere @gShiftLabs
1. Content Marketing
2. Data
3. Keywords
4. Seven Sources of Keyword Research
5. Give away a $2500 SEO Audit
Let’s Talk About…
gShift helps marketers create
smarter content.
We enhance content
marketing discoverability in
search and social.
We have proprietary
engagement & performance
metrics to prove it.
gShift’s Software
@KristaLaRiviere @gShiftLabs
SaaS platform collects and stores
billions of content-level data points
from search and social.
We do this for 10,000+ brands and
6,000+ users in 22 countries.
We transform big data into insights
with intelligence for decision
making.
Analytics informs the content
marketing workflow process
helping content marketers create
smarter content and prove
engagement & performance of
that content investment.
gShift’s Software
@KristaLaRiviere @gShiftLabs
@KristaLaRiviere @gShiftLabs
#6: Discovered
#5: Dominate
#4: Difference
#3: Delivered
#2: Decisions
#1: Data
The Six D’s To Digital Discoverability
#WSIBocaRaton
Keywords Content
1. Which keywords is this content being optimized for?2. What stage of the sales funnel is this content for?3. How is this content helping my prospect make a buying decision?4. It is supporting the prospect through the buying cycle?
@KristaLaRiviere @gShiftLabs
DON’T FORGET ABOUT KEYWORD RESEARCH
@KristaLaRiviere @gShiftLabs
SMARTER CONTENT
MARKETING
Related Searches+
Volume
GA & GMT
Competitors’ Backlinks
Not Provided
Social Conversations
Mobile Search
VoiceSearch
ALL YOUR KEYWORD RESEARCH IN ONE PLACE
@KristaLaRiviere @gShiftLabs
700 Digital Marketers
Are you factoring mobile into your SEO & PPC strategies?
Less than 50% are factoring mobile into their SEO & PPC strategies.
30% are not considering mobile at all!
@KristaLaRiviere @gShiftLabs
MOBILE HAS GONE MAINSTREAM
GSM Association, Oct 2014
7.2 billion people 7.2 billion mobile devices
@KristaLaRiviere @gShiftLabs
EVERYONE IS USING VOICE SEARCH
Northstar Research, Oct 2014
1400 Americans across all age groups
EXPAND YOUR KEYWORD RESEARCH for Mobile
- Conversational Searches (Desktop & Mobile)- Geography
• Flower shop• Flower store• Flower shop Honolulu• Flower store Honolulu• Flower shop in Honolulu• Flower store in Honolulu• I am looking for a flower shop• I am looking for a flower store• I am looking for a flower shop in Honolulu• I am looking for a flower store in Honolulu
@KristaLaRiviere @gShiftLabs
MERCI [email protected]
@gShiftLabs@KristaLariviere
www.gShiftLabs.com/Resources
Two Give Aways!
$2,500 SEO Audit