Seven pieces of business advice to consider before launching social media for your business
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Transcript of Seven pieces of business advice to consider before launching social media for your business
Open Social Media: Where we tell it like it is
Seven pieces of advice you should considerbefore using social media for your business
Sherry NourainiFounder/President
Captive Touchand
Open Social Media Initiative
Open Social Media: Where we tell it like it is
1- Have a clear understanding of your competitive advantage.
• New business concept: Why are you different?
• New business owner but old concept: How are you doing it differently?
Open Social Media: Where we tell it like it is
2- Have a clear understanding of your resources.
• Time• Funding
Open Social Media: Where we tell it like it is
3- Focus on your offering, Don’t try to do it all yourself
• Skills required for Internet marketing Website design and constructionContent creation and publishing SEO Web analytics Email marketing Social media strategy Social media management Video
Open Social Media: Where we tell it like it is
4- You cannot acquire a skill by picking someone’s brain over lunch
Open Social Media: Where we tell it like it is
5- Understand the purpose that you want social media to serve for your business.
Open Social Media: Where we tell it like it is
6- You cannot be omnipresent
• Focus on your audience
Open Social Media: Where we tell it like it is
7- Understand that the online and offline faces of your business must generate trust
Open Social Media: Where we tell it like it is
Bonus Tip
There are no short cuts or magic bullets for attaining success in business, socialmedia or anything else