Seven Dials - The Guide (October 2011)
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The Guide
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WelcomeSeven Dials, Covent Garden’s only Village, brings you seven streets of independent boutiques, heritage brands, vintage stores and indulgent beauty and grooming salons,
all carefully selected for shoppers of discerning taste.
The Seven Dials village is also home to food and drink from across the globe. From traditional English pubs and bustling cafés to exotic restaurants, five-star brasseries and
restaurants, Seven Dials has something to cater for all.
Alongside its stylish residents, Seven Dials boasts a rich and varied heritage; from Dickensian times through to the birthplace of Monty Python’s Flying Circus in Neals Yard.
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CONTENTS
3WELCOME
6–12FASHION
14–18SHOES & ACCESSORIES
20–24
BEAUTY & GROOMING
26–32FOOD & DRINK
34–38LIFESTYLE
40–43HOTELS & THEATRES
MY SEVEN DIALS
05 laurelene chambovet a local13 taryn ross a journalist
19 brendan murdock a barber 25 will beckett a restaurateur
33 house of jonn architects39 marc monserat a film director
48 Directory & map
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01LAURELENE CHAMBOVET
MY SEVEN DIALS:Lolo is the philanthropic manager at The Hospital Club. She is a free spirit that navigates
between the commercial world and artists’ lands.
I like to sit on the bench outside Monmouth Coffee (1) watching people passing by while sipping a delicious coffee. Mint (2) have some of the best vintage clothing. Make sure to go downstairs and check their shoes. I also love Vans (3), they’re comfy and never out of trend. I work at The Hospital Club (4), it’s like a big family there. Make sure to check the Creatives in Residence programme, nurturing some of the best talent in London. I stop by The Flower Stall (5) on my way to work to smell their beautiful flowers. The inner space (6) is also the cutest little meditation centre in Covent Garden. I go downstairs to hide away from the world and re-energize.
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FashionSeven Dials is home to some of London’s best independent boutiques and is quickly becoming a leading destination for
vintage and heritage brands in the West End.
On-trend vintage looks can be found at Mint and The Loft, a haven for second hand designer brands, are both treasure troves of one-off and affordable items for men and women. For menswear, stores such as Adolfo Dominguez offer both classic and informal looks, whereas Baracuta and Carhartt are reliable providers of cool casuals. For a well-loved brand with a modern twist - Fred Perry’s concept store houses their limited
edition collections and a bespoke shirt service.
Female shoppers can discover boutiques such as Orion London and Orla Kiely for stylish contemporary designers, or get the latest looks from the likes of Urban Outfitters, Diesel,
Firetrap and Miss Sixty.
For those seeking cutting edge fashion, drop into Unconditional+, the unisex boutique for emerging designers. Once you’ve had your fill of fashion, treat your loved one at Coco De Mer – the luxury adult boutique that never fails to
please.
Whether you have just a few hours or the whole day to explore, each store promises an original, quality experience that will
draw you back to Seven Dials time and time again.
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FASH
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ADIDAS ORIGINALS 9 Earlham StreetCollections of retro shoes and urbanwear that reflects timeless 70’s and 80’s designs.
ADOLFO DOMINGUEZ 41 Shelton StreetInternational design from Spain specialising in casual and formalwear.
ALL SAINTS 5 Earlham StreetDirectional, deconstructed fashion for men, women and children.
AMERICAN APPAREL 26–28 Neal StreetA one-stop shop for cool clothing and basic fashion pieces for men, women, kids and dogs.
BAR ACUTA 9 Shorts GardenBritish heritage menswear brand, and home to the original G9 Harrington jacket, as seen on McQueen, Elvis and Sinatra.
BASE 55 Monmouth StreetSpecialists in womenswear sizes 16–28.
BENCH 37 Shelton StreetUrbanwear for men and women.
BERGHAUS 13 Shorts GardensLeading innovator in outdoor clothing, footwear and equipment.
CAMPER 34 Shelton StreetWell-loved Spanish shoe brand blending traditional expertise with modern design.
CARHARTT 15–17 Earlham StreetFashionable streetwear, outerwear and denim for men and women.
COCO DE MER 23 Monmouth StreetLuxury adult boutique for bedroom toys, books and lingerie.
COLLECTIF 37 Endell StreetClothing and accessories influenced by pin-up princesses, rockabilly heroes and old-school tattoos.
DIESEL 25a Neal StreetInternational brand with quality denim, clothing and accessories.
ENERGIE & KILLAH 47–49 Neal StreetTwo denim fashion brands under one roof. Killah collection also includes a diverse range of footwear and bags.
FAT FACE 11–13 Thomas Neal’s CentreSki, surf, sail and beachwear for men, women and kids.
FIFI WILSON 38 Monmouth StreetEffortlessly cool and creative fashion for independent, hard-working and fun women.
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FIRETR AP 21–23 Earlham StreetUK denim brand for men and women that has become synonymous with the subversive, unconventional and creative.
FRED PERRY 6–8 Shorts GardensAuthentic British brand, with an in-house tailoring service and neighbouring accessories shop.
FREDDY 30–32 Neal StreetSport, dance and casual wear for men and women.
G-STAR 5–11 Shorts GardensAn energetic mix of premium unisex denim.
INDULGENCE 12 Earlham StreetItalian wear and accessories for men and women.
KOMODO 50a Earlham StreetEcologically produced and fairtrade men’s and women’s clothing.
M/BUTTERFLY 69 Neal StreetGirly, fun fashion including denim and accessories.
MINT 20 Earlham StreetFull to the brim with carefully selected vintage wear and accessories.
MISS SIXTY 39 Neal StreetEuropean fashion label for urban women.
NIKE 14 Neal StreetNike’s flagship running store with an array of services including state of the art Performance Customization in the NIKEiD studio.
ORION LONDON 17 Monmouth StreetTwo floors of vintage inspired dresses, skirts, tops and accessories.
ORLA KIELY 31 Monmouth StreetA London Fashion Week favourite, famous for her distinctive prints. Collections include womenswear, bags and accessories.
PEPE JEANS 33 Neal StreetDenim and casualwear jeans brand, established in London in 1973.
POP BOUTIQUE 6 Monmouth StreetOriginal 50’s, 60’s, 70’s and 80’ s clothing, accessories, furniture.
POSE 30 Shorts GardensForward-thinking brand for men seeking edgy fashion.
RIO BEACH 1 Earlham StreetMen’s clothing for the beach and beyond.
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SANTOS & MOWEN 10 Earlham StreetOne of Time Out’s Top 50 fashion boutiques, stocking DSquared and Dolce & Gabbana alongside smaller niche brands.
SLAM CITY SKATES 16 Neal’s YardLondon’s legendary skateboard store since 1986.
SPEEDO 41–43 Neal StreetLeisure and training swimwear for men, women and juniors.
SUPER SUPERFICIAL 22 Earlham StreetIndependent clothing label collaborating with the world’s best graphic artists and illustrators to produce high quality casuals.
SUPERDRY 1–3 Earham StreetUrban outerwear and denim label fusing cutting-edge Japanese design influences and vintage American, with a British twist.
TABIO 66 Neal StreetThe ultimate store for socks, tights and stockings.
TERMINAL D 19 Thomas Neal CentreFashion clothing and accessories including made to order.
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TSHIRT STORE 18 Shorts Garden
Stockists of over 80 designs of quirky tees, as well as an edit of outerwear and accessories.
THE LOFT 35 Monmouth StreetNew and second-hand designer goods for men and women.
TOMCAT LEATHER 29 Neal StreetLeather bags, shoes and jackets, with a made-to-measure services.
UNCONDITIONAL+ 16 Monmouth StreetCutting-edge and luxury brands for men and women.
URBAN OUTFITTERS 42–56 Earlham StreetAn eclectic mix of fashion, accessories, homewares and novelties.
VINTAGE SHOWROOM 14 Earlham StreetA unique selection of vintage clothing and accessories for sale and hire.
VOLCOM 7 Earlham StreetSurfing, skateboarding, and snowboarding wear.
WESC 35 Neal StreetSwedish street fashion brand based mainly on skateboarding influences and style, including premium denim and headphones.
VERSATILE APPAREL 76 Neal StreetA new premium menswear fashion brand with clothing and accessories, crafted and hand finished by the finest Italian factories.
YUMI 62 Neal StreetEye-catching womenswear and accessories with a celebrity following and influenced by London street style.
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02TARYN ROSS
MY SEVEN DIALS:Taryn is founder of urbanjunkies.com, the free newsletter and website for arts, fashion,
lifestyle, bars and restaurants, entertainment and design in London.
Kidrobot (1) is one of the only stores that I like to visit that makes me feel like a kid again. Although I admit I’ve never actually bought anything from Coco De Mer (2) yet, one day I will own a piece of Bordelle lingerie; if only to wear around the house. I love a cheeky night at the Covent Garden Hotel (3) opposite, it feels so luxurious and personal. ‘Tempura spicy dahl inari pocket on caramelised coconut with fried plantain and pickled green papaya’ at Kopapa (4)? Yes please. Pix (5) is also great for afternoon tapas with Rosé Cava. L’Atelier de Joel Robuchon (6) is the sexiest bar in London, and my top pick for a hot date spot. But for a late dinner The Ivy (7) always has comfort food that
hits the spot, and the people watching isn’t bad either.
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Shoes & Accessories
Seven Dials has an extensive range of fashionable footwear, accessories and jewellery specialists.
Poste Mistress, The Venise Collection and The Loft – all on Monmouth Street, stock designer footwear from across the globe. Nearby Neal Street is lined with a mix of casual footwear stores including Size and Office, with catwalk looks
at accessible prices.
Laura Lee and Gary Holder are a must-see for all jewellery lovers. Both boutiques create delicately handmade jewellery, incorporating precious stones and quality materials. For more playful and inventive accessories, head to the iconic London-bred brand Tatty Devine and Parisian N2. Shoppers seeking bigger statement pieces should also stop at Australian accessories brand Mimco for leather bags, purses and more
jewellery.
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BEAD AUR A 3 Neal’s YardSpecialists in beads and jewellery-making accessories.
BEADWORKS BEAD SHOP 21a Tower StreetOffering a wide range of beads, from Swarovski crystals to semi precious stones and sterling silver.
BIRKENSTOCK 70 Neal StreetIconic footwear designed to mirror the shape of a healthy foot.
CASIO/ G-SHOCK WEST 51 Neal StreetNew concept store for Casio’s iconic watches.
CROCS 48 Neal StreetComfortable footwear in every colour.
DESTINY 61 Neal StreetFootwear brands including Rocket Dog, Blowfish, Hunter and Ash.
FLY LONDON 37 Earlham StreetUnisex footwear brand with unique and quirky designs.
FOCUS 58 Neal StreetSports footwear and capsule clothing range including Paul Frank.
GARY HOLDER 22 Thomas Neal’sStylish and contemporary jewellery specialising in semi-precious stones, crystals and silver.
GILDA’S TRYST 53 Monmouth StreetLuxury jewellery, evening bags and accessories.
JOSEF SEIBEL 37 Neal StreetEurope’s leading comfort footwear brand for men and women.
LAUR A LEE 42 Monmouth StreetHigh fashion jewellery blending seasonal trends from the catwalk.
LOLLIPOPS 55 Neal StreetFirst UK store from leading Parisian accessories brand.
LONDON BEAD SHOP 24 Earlham StreetEvery colour, size and type of bead you could possibly want.
MIMCO 46 Monmouth StreetLeading accessories brand for beautifully crafted bags and jewellery.
N2 73 Monmouth StreetFrench jewellery brand combining tradition and modernity – mixing art, culture, music and accessories.
OFFICE SHOES 57–59 Neal StreetFashionable footwear store, with up-to-the-minute footwear trends for men, women and children.
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OFFSPRING 60 Neal StreetA must for trainer fans, mixing and matching old school and new designs.
POSTE MISTRESS 61–63 Monmouth StreetThe ultimate shoe store for shoe lovers, housing all the top women’s footwear designers, alongside emerging brands.
SIZE? 37a Thomas Neal’s CentreRenowned for stocking some of the more individualistic styles of trainers, not usually seen on the feet of your average someone.
SOLE 72 Neal StreetThe best in luxury, designer and niche footwear including hard to find brands, such as D+G, Bikkembergs and Camper.
SPEX IN THE CITY 1 Shorts GardensIndependent opticians and designer eyewear from unique frames to sunglasses.
STORM 50 Neal StreetLondon fashion brand, renowned for its exclusive watches and distinctive stylish fashion accessories.
SUPERGA 53 Neal StreetDiverse range of easy to wear, stylish footwear.
TATTY DEVINE 44 Monmouth StreetFamous for original, art jewellery handmade in London. Bright acrylic shapes are Tatty Devine’s signature style.
TERR A PLANA 64 Neal StreetSustainable men’s and women’s shoes.
THE VENISE COLLECTION 41 Monmouth StreetShoes and bags from the biggest fashion houses in Europe including Dolce and Gabbana and Biasia.
VANS 3 Earlham StreetAt the heart of skateboarding since 1966, stocking footwear, apparel, accessories and Pro-Tec protective equipment.
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03BRENDAN MURDOCK
MY SEVEN DIALS:Brendan, founder of Murdock, lives in Shoreditch and works in Seven Dials, Covent Garden
at their head offices and store on Monmouth Street.
My favourite place has to be Monmouth Coffee Company (1), it’s the best in London and the perfect way to start the day before I open up Murdock (2). The Covent Garden Hotel (3) is cosy and Brasserie Max (4) serves good wines. It’s a pleasure to watch the world go by from their outside tables right on Monmouth Street. Neal’s Yard Dairy (5) is the best for cheeses from around the British Isles. I always stop there on a Friday afternoon for supplies if I’m entertaining at the weekend. Orla Kiely (6) has a fantastic selection of gifts and accessories and I often treat my mum and sisters to something from their bright collection. Donmar Warehouse (7), is without doubt, the most exciting theatre in
London. It’s a really intimate venue with superb stars treading the boards.
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Beauty & Grooming
Seven Dials is home to a number of award-winning salons, leading make-up stores, skincare specialists and spas.
Mac, Screen Face, Shu Uemura and Benefit are a just a few of the cosmetic stores in the area. For premium skincare, indulge in Kiehls West End flagship store and Neal’s Yard Remedies – who offer a wide range of natural products, treatments and therapies from their original store in Neal’s
Yard.
Seven Dials has some of the best hairdressers in West End including Celebrity hairdressers Adee Phelan, the Sassoon
Salon and award winning Karine Jackson.
For male grooming, Murdock’s barber shop on Monmouth Street, offers drop-in moustache and beard trims, traditional wet shaves, beard re-shaping and even shoe polishes to ensure you look great from head to toe. The Nickel Spa on Shorts Gardens also offers an array of relaxing and maintenance
treatments for men only.
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ADEE PHELAN 29 Shorts GardensInspirational hair and beauty salon, also featuring two bespoke beauty rooms.
BARE ESCENTUALS 40 Neal StreetSpecialising in make-under experiences to teach customers how to apply flawless mineral make-up.
BENEFIT 19 Shorts GardensIrresistible, fun and uniquely problem solving cosmetics.
COMPTON HAIR & BEAUTY 44–46 Shelton StreetProfessional hair and beauty services.
COVENT GARDEN DENTAL SPA 68a Neal StreetA full range of dental treatments, cosmetic treatments and facial rejuvenation.
HAIR BY FAIRY 8–10 Neal’s YardVibrant hair salon, along with beauty treatments and body piercing.
HOLLAND & BARRETT 21–23 Shorts GardenLeading retailer of vitamins, minerals and herbal supplements.
KARINE JACKSON 24 Litchfield StreetAward-winning hair and beauty salon with luxury treatments.
KIEHL’S 29 Monmouth StreetWorld-renowned skin products made from only the finest ingredients and delivered with a personal touch.
MAC 38 Neal StreetMake-up artists’ favourite, stocking a wide range of stylish make-up and beauty tools.
MILLER HARRIS 14 Monmouth StreetFragrances, candles, scented body products and fragrant teas.
MURDOCK 18 Monmouth StreetFor the modern day gentleman, salon that combines men’s barbering services with a retail offering rooted in high-end male grooming.
NEAL’S YARD REMEDIES 15 Neal’s YardBeauty products and homeopathic medicines for alternative treatments, and in-house therapy rooms.
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NICKEL 27 Shorts GardensMen-only spa from renowned grooming expert Philippe Dumont.
ORGANIC PHARMACY 36 Neal StreetHealth and beauty pharmacy, using only organic products.
SAKS 4–10 Tower StreetLeading hair and beauty group.
SASSOON SALON 45a Monmouth StreetExpertly trained stylists and colourists for men and women.
SCREEN FACE 48 Monmouth StreetProfessional make-up including cosmetics, theatrical make-up and body art paints.
SHU UEMUR A 24 Neal StreetNatural skin and beauty cosmetics.
SPACE NK. APOTHECARY 32 Shelton StreetAn edited selection of the most effective and exclusive beauty products.
STUART PHILLIPS 25 Monmouth StreetExperienced and artistic hair salon.
WALK IN BACK RUB 14 Neal’s YardA wide range of massage and relaxation tools, no appointment necessary.
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04WILL BECKETT
MY SEVEN DIALS:Will is one of the founders of Hawksmoor Seven Dials, sister venue to their original
award-winning British steakhouse and cocktail bar in Shoreditch.
Covent Garden Hotel (1) to my mind one of the nicest hotels in London. Adidas Originals (2) is one of my long-term favourites, because I haven’t managed to grow up and wear proper shoes yet. Kopapa (3) is an awesome recent addition to the area and a great places for meeting friends. Neals Yard Dairy (4) is cheese heaven for me. For 21st century grooming I always go to Murdock (5). Coco de Mer (6), opposite, is my reminder
of life before children.
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Food & DrinkSeven Dials offers a diverse selection of drinking and dining
options to satiate every palate.
Start the day at Monmouth Coffee Company or with an indulgent breakfast at Brassiere Max in the Covent Garden Hotel. Stop by Neal’s Yard Dairy to stock up on some of Britain’s finest cheeses and artisan breads from Euphorium Bakery. Savour a freshly prepared lunch from the modern Mediterranean canteen, Kitchen Italia, or from Canela the
stylish Portuguese café.
Discover Michelin-starred dining at L’Atelier by Joel Robuchon and London’s oldest French restaurant Mon Plaisir. For a more contemporary experience, try Kopapa from renowned restaurateur Peter Gordon. Then round off the day with cocktails at Detroit, champagne at the Crazy Bear Members Club or a pint at the traditional Two Brewers pub.
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BALI BALI 150 Shaftesbury AvenueAn Indonesian/Malaysian restaurant with distinctive cooking and friendly staff.
BEAJOLAIS 25 Litchfield StreetCharming hidden wine bar with rustic french food.
BELGO CENTR AAL 50 Earlham StreetHigh quality, affordable cuisine specialising in Belgium cooking and beers.
CAFE ETERNO 34 Neal StreetVibrant cafe with an unexpected theme: Christianity.
CAFE NERO 30 Earlham StreetA European style coffee house experience.
CAFE PASTA 2a Monmouth StreetSmall chain of restaurants that serve a wide variety of Italian cuisine.
CANDY CAKES 36 Monmouth StreetFreshly made coffee and colourful cupcakes.
CANELA 33 Earlham StreetStylish all-day café bringing the culinary influences of Portugal and Brazil to London.
CR AZY BEAR MEMBERS’ CLUB 17 Mercer StreetA members club with a restaurant, lounge and bar.
CROWN & ANCHOR 22 Neal StreetTraditional English pub serving food and a selection of wines, beers and spirits.
DETROIT 35 Earlham StreetPopular restaurant and bar serving modern European cuisine and cocktails.
EUPHORIUM BAKERY Basement floor, Thomas Neal’s CentreOne of London’s finest artisan bakeries, providing high quality fresh baked products daily.
FOOD FOR THOUGHT 31 Neal StreetIconic vegan and vegetarian restaurant, established in 1974.
GREEN GARDEN SANDWICH BAR 52 Neal StreetLaid-back café.
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HAWKSMOOR SEVEN DIALS 11 Langley StreetAward-winning British steakhouse and cocktail bar from Shoreditch, East London.
KITCHEN ITALIA 41 Earlham StreetA fresh, new Italian approach to the all-day cantina from the Villandry group.
KOPAPA 32–34 Monmouth StreetFinely executed, innovative cuisine serving a variety of dishes for breakfast, lunch and dinner.
LA PIAZETTA 13 Neal’s YardA bar specialising in fruit juices and non-alcoholic cocktails and a variety of Italian dishes.
L’ATELIER DE JOEL ROBUCHON 13–15 West StreetA Michelin starred experience: Ground floor restaurant – L’Atelier, first floor restaurant – La Cuisine, and top floor bar – Le Salon.
MELA 152–156 Shaftesbury AvenueAuthentic Indian country-style cuisine combined with a uniquely wholesome quality.
MON PLAISIR 21 Monmouth StreetPossibly London’s oldest surviving French restaurant.
MONMOUTH COFFEE COMPANY 27 Monmouth StreetAn institution for coffee lovers, supplying equally good, fresh pastries and handmade chocolate truffles to take-away.
NEAL’S CORNER SANDWICH BAR 1 Monmouth StreetTake-away and eat-in café serving Italian and English cuisine.
NEAL’S YARD DAIRY 17 Shorts GardensStockist of over fifty different types of cheeses from Britain and beyond.
NEAL’S YARD SALAD BAR 8 Neal’s YardRenowned café in the tranquility of Neals Yard, with an al fresco offering of dishes inspired from around the globe.
PIX BAR 63 Neal StreetStylish Spanish bar and tapas restaurant inspired by Barcelona.
PUNJAB 80–82 Neal StreetThe UK’s oldest North Indian Restaurant.
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ROSSO POMODORO 50–52 Monmouth StreetA Neapolitan culinary experience with pizzas, pastas and more.
ROSSODISER A 5 Monmouth StreetA relaxing recreation of a typical Italian country house.
SARTAJ 26 Earlham StreetA vibrant balti house with an extensive food menu.
SEVEN DIALS CLUB 42 Earlham StreetA friendly daytime bar, café and events space, and exclusive to local members after dark.
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SOUK 1a Shorts GardensAn authentic and lively Moroccan restaurant with belly-dancers most evenings.
THAI SQUARE FOOD GALLERY 25 Shelton St/40a Earlham StInformal market-place environment with a variety of hot and cold food from around the world.
THE CROWN PUBLIC HOUSE 43 Monmouth StreetReliable English Pub serving food and drinks.
THE IV Y 1 West StreetSublime modern European restaurant popular with the celebrities.
THE MARQUIS OF GR ANBY 142 Shaftesbury AvenueTraditional English meals served with a range of beers, wines, and spirits.
THE TASTE SPACE 6 Neals YardThe first Slow Food UK shop globally filled with exceptional and unique artisan products.
TWO BREWERS 40 Monmouth StreetTraditional pub serving drinks and traditional pub dishes.
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05HOUSE OF JONN
MY SEVEN DIALS:House of Jonn is a Soho-based creative studio with a focus on architecture and urban dilemma,
co-directed by Jordan Hodgson and Niall Gallacher.
Magma (1) has a great range of publications from the popular to the obscure and independent. We always follow it up with a stop off at Canela (2) a great Portuguese coffee house around the corner. Unconditional+ (3) brings together a stella collection of designs from young British designers that feels very London; for the everyday American Apparel (4) is a great staple to anyone’s wardrobe. Freuds (5) cafe bar gallery is a hidden basement bar serving cheap cocktails away from the crowds – what else would one want? For the best collection of wool jumpers in London try the Vintage Showroom (6) or for gifts, the Do Shop (7) stocks quirky and weird designer objects that are often sourced
directly from the designers.
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LifestyleSeven Dials has a curated mix of original brands and
independent lifestyle stores.
For creative inspiration head to Magma Books for specialist design publications and their nearby product store – great for affordable gifts. Just along the road is Dover Bookshop, a favourite resource for some of London’s best artists and designers and Kid Robot, perfect for contemporary collectables. Grosvenor Prints on Shelton Street is one of the area’s secret gems, stocking the largest selection of antique
prints from 17th to early 20th Century.
For homewares, Orla Kiely’s flagship store stocks a full selection of their distinctive prints and timeless pieces. Or for those seeking innovative interiors, Do Shop caters for all
your modern living and workplace needs.
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ARTBOX 14A Thomas Neal CentreA range of accessories and gifts for lovers of cute and kitsch, as well as the well-loved Hello Kitty.
ASTROLOGY SHOP 78a Neal StreetOne of a kind astrological bookshop.
CK 3 Monmouth StreetSpecialist newsagents.
CATH KIDSTON 28–32 Shelton StreetVintage-inspired homewares and accessories.
DO SHOP 34 Short’s GardensInterior design store for modern furniture and accessories for home, work and play.
DR AKES TICKET AGENCY 2 Monmouth StreetLondon Theatre bookings agency.
DRESS CIRCLE 57–59 Monmouth StreetAn unrivalled selection of CDs, DVDs and books from the world of musical theatre.
DRY CLEANERS 11-13 Shelton StreetSeven Dials’ specialist dry cleaners.
FILOFAX 68 Neal StreetStationary supplies from the world-famous brand.
FOPP RECORDS 144–46 Shaftesbury AvenueVinyls, CDs, DVDs, specialist books and travel guides.
GROSVENOR PRINTS 19 Shelton StreetLondon’s largest stockist of antique prints from 17th Century to early 20th Century.
HAY 67 Monmouth StreetCutting-edge modern Danish furniture brand.
KIDROBOT 19 Earlham StreetDesigner and retailer of limited edition art, toys and apparel.
LONDON GR APHIC CENTRE 8–16 Shelton StreetLeading supplier of arts and graphics material.
MAGMA 16 Earlham StreetProduct design store with everything from quirky stationary to lighting, prints and homewares. Great for gifts.
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LIFESTY
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MAGMA BOOKS 8 Earlham StreetSpecialising in graphic design, web design, arts, architecture, advertising, film and fashion books.
MYSTERIES ASTROLOGY 9-11 Monmouth StreetSpecialist in New Age literature and Tarot reading service.
NUFFIELD HEALTH, FITNESS & WELLBEING CENTRE 9 Endell StreetGym and swimming pool with fitness facilities and health services.
ORC’S NEST 6 Earlham StreetShop dedicated to roleplay games and accessories.
ORLA KIELY 33 Monmouth StreetIconic designs featured across homewares and accessories.
PINEAPPLE DANCE STUDIOS 7 Langley StreetInternationally renowned dance studios offering more classes and the widest variety of dance styles than any other studio in Europe.
PINEAPPLE STORE 16 Langley StreetActive and casual wear created by celebrity designer Debbie Moore in her iconic dance studios.
PYLONES 54 Neal StreetVibrant accessories , jewellery, lamps and other objects for the home.
RICE 19 Neal’s YardDanish lifestyle store stocking a variety of modern homewares and accessories.
SAINATH NEWS 4 Earlham StreetLocal newsagent.
SCRIBBLER 15 Shorts GardensSelling all types of stationery as well as a selection of wrapping paper, greeting cards and gifts.
SLOW FOOD 6 Neal’s YardNon-profit, food organization, counteracting fast food and fast life.
THE DOVER BOOKSHOP 18 Earlham StreetThe largest collection of permission, royalty and copyright free images and illustration references in the world.
THE FLOWER SHOP 11 West StreetIncredibly fresh and great value flowers from The Ivy.
– 41 –
06MARC MONSERAT
MY SEVEN DIALS:Marc is a film director at Smithereen, an independent production
company based in Soho.
Pop Boutique (1) is one of my old favourites – a great place to pick up an original vintage find. I always love a classic and the Filofax (2) shop helps me stay organised, not an easy task! Neals Yard Dairy (3) is heaven for a cheese man like me. Size? (4) has always been a stronghold for great footwear and who can resist spending an hour or two getting lost in the music at Fopp (5). Love the ‘beat the clock’ at Belgo’s (6), who doesn’t love
a Belgian beer?
MO
NM
OU
TH
STR
EET
NE
AL
ST
RE
ET
SHORTS GARDENS
ST MARTIN’SCOURTYARD
ME
RC
ER
ST
RE
ET
LONG ACRE
EARLHAM STREET
MO
NM
OU
TH
STR
EET EARLHAM
STREET
SHELTON STREET
SHAFTESBURY AVENUE
NE
AL
ST
RE
ET
ME
RC
ER
ST
ME
RC
ER
ST
THOMASNEALS
NEAL’SYARD
1
2
5
6
4
3
Hotels & TheatresA visit to Seven Dials isn’t complete without a trip to one
of the area’s resident theatres.
The Donmar Warehouse, currently under the artistic leadership of world-renowned director Michael Grandage, boasts a regular billing of sell-out independent productions featuring international stars such as Dame Judi Dench
and Jude Law.
After all the shopping, eating and drinking, step over to chic retreat the recently renovated Mercer Street Hotel, overlooking the area’s famous landmark – the Seven Dials Monument, or indulge in a five-star night’s sleep at the sophisticated and stylish Covent Garden Hotel, both
situated in the heart of Seven Dials.
– 43 –
– 44 –
HO
TELS &
TH
EART
RES
– 45 –
HOTELS
COVENT GARDEN HOTEL 10 Monmouth StreetA five-star retreat from the Firmdale Group. A stylish place for speciality afternoon teas, cocktails, private events and meetings.
MERCER STREET HOTEL 20 Monmouth StSet in the heart of Seven Dials, this recently refurbish hotel combines a rich heritage of service with contemporary design.
SEVEN DIALS HOTEL 7 Monmouth StreetA small and affordable family run hotel situated in the heart of Seven Dials.
THEATRES
AMBASSADORS THEATRE West StreetCurrently showing Stomp, this intimate venue has become a seemingly permanent tourist attraction. Recent productions have also included Love Song, starring Cillian Murphy and Neve Campbell.
CAMBRIDGE THEATRE Earlham St/Mercer St CornerThis Grade II listed theatre built 1930 and noted for it’s elegant design, has been home to sensational shows such as the award-winning Chicago, which tread the boards here from 2006 - 2011.
DONMAR WAREHOUSE 41 Earlham StreetBrilliantly innovative, independent and not-for-profit production house with a history of stellar lineups and ground-breaking performances.
ST MARTIN’S THEATRE West StreetOpened in 1916, this Grade II listed theatre holds the world record for the longest running play – Agatha Christie’s The Mousetrap.
TRISTAN BATES THEATRE 1a Tower StreetThe Tristan Bates Theatre is a venue for new work, work in progress and experimental performances, as well as being home to the Actor’s Centre.
HO
TELS &
TH
EART
RES
– 46 –
St. Martin’s Courtyard
Just a moment’s walk away is Seven Dials sister village, St Martin’s Courtyard.
London’s newest shopping and dining destination, St Martin’s Courtyard is a beautiful open-air courtyard located in the heart of Covent Garden. This urban oasis offers an array of unique shops, restaurants and
experiences.
Discover contemporary boutiques and international flagships including Banana Republic, COS, Jack Wills, Joules, Melvita, Pretty Ballerinas, The White Company
and Twenty8Twelve.
St Martin’s Courtyard introduces five delicious restaurants to the London dining scene. From bustling cafe Bill’s, known for their award-winning breakfasts, to brand new concept Dishoom, specialising in contemporary Indian grilled food and cocktails. All have al fresco seating or
terraces, perfect for the long summer evenings.
St Martin’s Courtyard has appointed The Wardrobe Consultant, a personal stylist on hand to offer practical sartorial advice. Don’t miss the day spa, relax, for indulgent massage and natural beauty. Or learn something new at The Covent Garden Academy of Flowers, offering a range
of courses in floral design.
www.stmartinscourtyard.co.uk
– 46 –
– 47 –
Shopping Notes
Shopping Notes Eating Notes
EARLHAM STREETAdidas OriginalsAll SaintsBaked SpudBelgo CentraalCafe NeroCanelaCarharttDetroitDonmar WarehouseFiretrapFly LondonIndulgence KidrobotKitchen ItaliaKomodo London Bead ShopMagmaMagma BooksMint VintageOrc’s NestRio BeachSainath NewsSantos & MowenSartajSeven Dials ClubSuper SuperficialSuperdryThai Square Food GalleryThe Dover BookshopUrban Outfitters VansVintage ShowroomVolcom
MERCER STREETCambridge TheatreCrazy Bear Members’ Club
MONMOUTH STREETBaseCafe PastaCandy CakesCoco De MerCovent Garden Hotel
The Crown Public House
Drakes Ticket AgencyDress CircleFifi WilsonGilda’s TrystHayKiehl’sKopapaLaura LeeThe LoftMiller HarrisMimcoMon PlaisirMonmouth Coffee CompanyMercer Street Hotel Murdock LondonMysteries AstrologyN2Neal’s Corner Sandwich BarOrion LondonOrla KielyPoste MistressPop BoutiqueRosso PomodoroRossodiseraSassoon SalonScreen FaceSeven Dials HotelStuart PhillipsTatty DevineTwo BrewersUnconditional+ The Venise Collection
NEAL STREETAmerican ApparelAstrology ShopBare EscentualsBirkenstockCafe EternoCasio / G-Shock WestCovent Garden Dental SpaCrocsCrown & AnchorDestiny
DieselEnergie & KillahFilofax
FocusFood for ThoughtFreddyJosef SeibelGreen Garden Sandwich BarLollipopsM/ButterflyMac Miss SixtyNikeOffice ShoesOffspringOrangeOrganic PharmacyPepe Jeans Pix BarPunjabPylonesShu UemuraSoleSpeedoStormSupergaTabio Terra PlanaTomcat LeatherWesc Versatile ApparelYumi
NEAL’S YARDBead AuraHair By FairyLa PiazettaNeal’s Yard RemediesNeal’s Yard Salad BarRiceSlam City Skates Slow FoodWalk In Back Rub
– 51 –
SHAFTESBURY AVENUEBali BaliFopp RecordsFreud LtdMelaThe Marquis Of Granby
SHORTS GARDENSAdee PhelanBaracutaBenefitBerghausDo ShopFred PerryG-StarHolland & BarrettNeal’s Yard DairyNickelPoseScribblerSoukSpex In The CityTSHIRT Store
SHELTON STREETAdolfo Dominguez BenchCamperDry CleanersCath KidstonCompton Hair & BeautyGrosvenor PrintsLondon Graphic CentreSpace NK. Apothecary
ST. MARTIN’S COURTYARDBanana RepublicBarbourBill’s ProduceCantina LaredoCosDesaDishoom
DuoEileen FisherFlower AcademyHossJack WillsJamie’s ItalianJaeger LondonJoulesLK BennettMassimo DuttiMelvitaPretty BallerinaRelax SpaSpecialisedSudaThe White CompanyTwenty8twelveTime²
THOMAS NEAL’S CENTREArtboxEuphorium BakeryFat FaceGary HolderSize?SuperdryTerminal D
TOWER STREETBeadworks Bead ShopSaksTristan Bates Theatre
WEST STREETAmbassadors TheatreThe Flower ShopThe IvyL’Atelier de Joel RobuchonPizza HutSt Martin’s Theatre
LITCHFIELD STREETBeajolaisKarine JacksonSubway
LANGLEY STREETHawksmoor Seven DialsPineapple Dance StudiosPineapple Store
ENDELL STREETCollectifNuffield Health, Fitness & Wellbeing Centre
– 52 –
CHING COURT
PINEAPPLEDANCE WEAR
SIZE?
KITCHENITALIA
Toilets
Security
DETROIT
EUPHORIUMBAKERY
3
24
16
23
SUPER DRY
25
SUPER DRY
2826
THOMAS NEALSLOWER LEVEL SHOPPING
SHAFTESBURY AVENUE
MO
NM
OU
TH
STR
EET
NE
AL
ST
RE
ET
NE
AL
ST
RE
ET
SHORTS GARDENS
SHELTON STREET
UP
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AR
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LONG ACRE
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LONG ACRE
EARLHAM STREET
MO
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NO
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IN
GH
AM
CO
UR
T
WE
ST
ST
RE
ET
EARLHAM STREET
SHELTON STREET
SHAFTESBURY AVENUE
NE
AL
ST
RE
ETM
ER
CE
R S
TR
EE
T
PIZZA HUT
KARINEJACKSON
LIT
CH
FIE
LD
ST
RE
ET
L‘ATELIERDE JOEL
ROBUCHON
SUBWAY
BEAJOLAIS
23
24
25
10
6
THE IVY
THEFLOWER
SHOPT
OW
ER
ST
RE
ET
AMBASSADORSTHEATRE
ST MARTIN'STHEATRE
TRISTAN BATESTHEATRE
MA
GM
A
BOO
KS
ORC
’S N
EST
BAK
EDSP
UD
TH
EM
ARQ
UIS
OF
GR
AN
BY
13-15
11
9
53
2
2
4
10
LEICESTERSQUARE
SAKS
TH
E D
OVE
RBO
OK
S
LON
DO
NBE
AD
SH
OP
SART
AJ
CAFENERO
CANDYCAKES
TWO
BREWERSLAURALEE
FIFI
WILSON
TATTY
DEVINE
SCREENFACE
ROSSOPOMODORO
BEADSHOP
MIM
CO
MIN
T
MAG
MA
IND
ULG
ENC
E
SAN
TOS
& M
OW
EN
21
19
50
48
46
44
42
40
38
36
32-34
30
2624
10
1214
1618
2022
SUPE
RSU
PERF
ICIA
L
14 E
ARL
HA
MST
REET
KOPAPA
POSTE
MISTRESS
DRESSCIR
CLE
BASE
SASSOON
SALON
GROSVENORPRINTS
LONDONGRAPHICS
CENTRE
19
45
53
55
55-59
61-63
73
16-8
CRAZYBEAR
FLO
WER
ACAD
EMY
PRET
TY
BALL
ERIN
A
JAEGERLONDON
COS
DESA
EILEENFISHER
RELAX SPA
TIM
E2
MA
SSIM
OD
UT
TI
HO
SS
TWENTY 8TWELVE
THE WHITECOMPANY
JOULES
BANANAREPUBLIC
BILL’SPRODUCE
JAC
K W
ILLS
BAR
BOU
R
DUO
SPECIALISED
LK B
ENN
ETT
MEL
VIT
A
SUDA
CANTINA
LAREDO
JAMIE’SITALIAN
DISH
OO
M
N2
ME
RC
ER
ST
RE
ET
CAMBRIDGETHEATRE
BELGOCENTRAAL
KO
MO
DO
URBAN OUTFITTERS
CATHKIDSTON
25
42-48
36-38
50
298-33
COVENTGARDEN
CAMPER
DR.MARTENS
TEAHOUSE
32
SPACE.
NK.
APOTHECARY34
28
50A
THAISQUARE
FOODGALLERY
40A
FENCHURCH
SEVE
N D
IALS
CLU
B
BARE ESCENTUALS
MAC
ORGANICPHARMACY
CAFE ETERNO
FREDDY
SHUUEMERA
BENCH
CROWN& ANCHOR COSTA
COFFEE
AMERICANAPPAREL
37
72
72
26-28
32
30
ADOLFODOMINGUEZ
4139
POSE
NIKESTORE
MANGO
MOMOKOTOYKO
38
40
42
36
34
COLLECTIF
COMPTON44 - 46
DOSHOP
34
NUFFIELDHEALTH,
FITNESS &WELLBEING
CENTRE
FATFACE
FOOD FORTHOUGHT
PEPE JEANSLONDON
TOMCATLEATHER
ORANGE
11/12/13
14CDET
ROIT
CANELA
GA
RYH
OLD
ER
SIZE?£
DO
NM
AR
WA
REH
OU
SE KITCHEN
ITALIA
FRED PERRY
DIESEL
37A
37
35
33
31
29
27
25A41
1
3
37
35
33
6-8 92218
22
21
20
18
17
16
15
SUPER DRY
ART
BO
X
TSH
IRTST
OR
E
JOSEF SEIBEL
BARACUTA
TER
MIN
AL D
WESCFLYLONDON
PUNJAB
ASTROLOGYSHOP
BIRKENSTOCK
YUMI
OFFSPRING
FOCUS
CARHARTT
GREEN GARDENSANDWICH BAR
CROCS NICKEL
ADEEPHELAN
FILOFAX
TABIO
VIVO BAREFOOT
27 29
48
50
52
54
56
58
60
62
64
66
68
70
72
78
82
80
FREUDS
SOLE
COVENT GARDENDENTAL SPA68A
STORM
MISS SIXTY
ENERGIE& KILLAH
LAPIAZZETTA
WALK INBACKRUB
OFFICESHOES
DESTINY
NEALSCORNER
HOLLAND& BARRETT
THECROWNPUBLICHOUSE
THELOFT
ORLA
KIELY
STUART PHILLIPSM
ONPLAISIR
MYSTERIES
ASTROLOGYSEVEN
DIALS
HOTEL
C K
HAIRBY
FAIRY
NEAL’S YARD
SALAD BAR
SOUK MEDINA
BENEFIT
BEADAURA
NEA
L’S YAR
DD
AIRY
SCR
IBBLER
SPEX IN
TH
E CIT
Y
COCO DE MER
ROSSO
DISER
A
BERGHAUSG-STAR
SLAMCITYSKATES
KIEHL’SM
ONMOUTH
COFFEE CO.
ORLA
KIELY
SOU
K
43
41
39
37
35
33
31
1 3 5 11 13 15 17 19 10
39
41
43
47
49
51
57
59
61
63
65
67
69
1
3
5
7
9-11
17
19-21
23
25
27
29
3 26
116
16A
15
14
8-9
13
10
12
11
SLOW
FOOD
NEAL’S YARDSALAD BAR
NEAL’SYARDREMEDIES
SPEEDO
PIX BAR
RCR
MBUTTERFLY
ORION
THAI SQUARE
COVENT GARDEN
HOTEL & BRASSERIE
THE MERCER STREET
HOTEL & BAR
POP
BOUTIQUE
CAFE
PASTA
DRAKESTIC
KETAGENCY
166-170
18
16
14
8
6
2A
2
172-176
UNCONDITIONAL +
MILLER HARRISM
URDOCK
RIOBEACH
FOPP
MELABALIBALI
AD
IDA
SO
RIG
INA
LS
KID
ROBO
T
CA
RHA
RTT
VOLC
OM
ALL
SA
INTS
FIRETRAP
144-146
1
3
5
7
9
15
1719
21-23
150
154-156
VAN
S
CAMBRIDGECIRCUS
S EVE NDI ALS
MONUMENT
THOMASNEALS
TOTTENHAMCOURT ROAD
NEAL’SYARD
THE VENICECOLLECTION
Li�
Li�
CU
CU
MB
ER
AL
LE
Y
STARBUCKS
TOWER
COU
RT
PYLONES
VERSATILE APPAREL76
HAWKSMOORSEVEN DIALS
LA
NG
LE
Y
55
53
LOLLIEPOPS
SUPERGA
CASIO
65
67
GILDA’S
TRYST
LUTA
HAY
Eating & drinking
Lifestyle
Fashion
Footwear & accessories
Hotels
�eatres
Beauty
Cashpoint£
– 53 –
CHING COURT
PINEAPPLEDANCE WEAR
SIZE?
KITCHENITALIA
Toilets
Security
DETROIT
EUPHORIUMBAKERY
3
24
16
23
SUPER DRY
25
SUPER DRY
2826
THOMAS NEALSLOWER LEVEL SHOPPING
SHAFTESBURY AVENUE
MO
NM
OU
TH
STR
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NE
AL
ST
RE
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NE
AL
ST
RE
ET
SHORTS GARDENS
SHELTON STREET
UP
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MO
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EARLHAM STREET
SHELTON STREET
SHAFTESBURY AVENUE
NE
AL
ST
RE
ETM
ER
CE
R S
TR
EE
T
PIZZA HUT
KARINEJACKSON
LIT
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FIE
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L‘ATELIERDE JOEL
ROBUCHON
SUBWAY
BEAJOLAIS
23
24
25
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6
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SHOP
TO
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BY
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11
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2
2
4
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SAKS
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OVE
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OK
S
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AD
SH
OP
SART
AJ
CAFENERO
CANDYCAKES
TWO
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BEADSHOP
MIM
CO
MIN
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MAG
MA
IND
ULG
ENC
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SAN
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& M
OW
EN
21
19
50
48
46
44
42
40
38
36
32-34
30
2624
10
1214
1618
2022
SUPE
RSU
PERF
ICIA
L
14 E
ARL
HA
MST
REET
KOPAPA
POSTE
MISTRESS
DRESSCIR
CLE
BASE
SASSOON
SALON
GROSVENORPRINTS
LONDONGRAPHICS
CENTRE
19
45
53
55
55-59
61-63
73
16-8
CRAZYBEAR
FLO
WER
ACAD
EMY
PRET
TY
BALL
ERIN
A
JAEGERLONDON
COS
DESA
EILEENFISHER
RELAX SPA
TIM
E2
MA
SSIM
OD
UT
TI
HO
SS
TWENTY 8TWELVE
THE WHITECOMPANY
JOULES
BANANAREPUBLIC
BILL’SPRODUCE
JAC
K W
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BAR
BOU
R
DUO
SPECIALISED
LK B
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SUDA
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DISH
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M
N2
ME
RC
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ST
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ET
CAMBRIDGETHEATRE
BELGOCENTRAAL
KO
MO
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URBAN OUTFITTERS
CATHKIDSTON
25
42-48
36-38
50
298-33
COVENTGARDEN
CAMPER
DR.MARTENS
TEAHOUSE
32
SPACE.
NK.
APOTHECARY34
28
50A
THAISQUARE
FOODGALLERY
40A
FENCHURCH
SEVE
N D
IALS
CLU
B
BARE ESCENTUALS
MAC
ORGANICPHARMACY
CAFE ETERNO
FREDDY
SHUUEMERA
BENCH
CROWN& ANCHOR COSTA
COFFEE
AMERICANAPPAREL
37
72
72
26-28
32
30
ADOLFODOMINGUEZ
4139
POSE
NIKESTORE
MANGO
MOMOKOTOYKO
38
40
42
36
34
COLLECTIF
COMPTON44 - 46
DOSHOP
34
NUFFIELDHEALTH,
FITNESS &WELLBEING
CENTRE
FATFACE
FOOD FORTHOUGHT
PEPE JEANSLONDON
TOMCATLEATHER
ORANGE
11/12/13
14CDET
ROIT
CANELAG
ARY
HO
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SIZE?£
DO
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AR
WA
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SE KITCHEN
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FRED PERRY
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37A
37
35
33
31
29
27
25A41
1
3
37
35
33
6-8 92218
22
21
20
18
17
16
15
SUPER DRY
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BO
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TSH
IRTST
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JOSEF SEIBEL
BARACUTA
TER
MIN
AL D
WESCFLYLONDON
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ASTROLOGYSHOP
BIRKENSTOCK
YUMI
OFFSPRING
FOCUS
CARHARTT
GREEN GARDENSANDWICH BAR
CROCS NICKEL
ADEEPHELAN
FILOFAX
TABIO
VIVO BAREFOOT
27 29
48
50
52
54
56
58
60
62
64
66
68
70
72
78
82
80
FREUDS
SOLE
COVENT GARDENDENTAL SPA68A
STORM
MISS SIXTY
ENERGIE& KILLAH
LAPIAZZETTA
WALK INBACKRUB
OFFICESHOES
DESTINY
NEALSCORNER
HOLLAND& BARRETT
THECROWNPUBLICHOUSE
THELOFT
ORLA
KIELY
STUART PHILLIPSM
ONPLAISIR
MYSTERIES
ASTROLOGYSEVEN
DIALS
HOTEL
C K
HAIRBY
FAIRY
NEAL’S YARD
SALAD BAR
SOUK MEDINA
BENEFIT
BEADAURA
NEA
L’S YAR
DD
AIRY
SCR
IBBLER
SPEX IN
TH
E CIT
Y
COCO DE MER
ROSSO
DISER
A
BERGHAUSG-STAR
SLAMCITYSKATES
KIEHL’SM
ONMOUTH
COFFEE CO.
ORLA
KIELY
SOU
K
43
41
39
37
35
33
31
1 3 5 11 13 15 17 19 10
39
41
43
47
49
51
57
59
61
63
65
67
69
1
3
5
7
9-11
17
19-21
23
25
27
29
3 26
116
16A
15
14
8-9
13
10
12
11
SLOW
FOOD
NEAL’S YARDSALAD BAR
NEAL’SYARDREMEDIES
SPEEDO
PIX BAR
RCR
MBUTTERFLY
ORION
THAI SQUARE
COVENT GARDEN
HOTEL & BRASSERIE
THE MERCER STREET
HOTEL & BAR
POP
BOUTIQUE
CAFE
PASTA
DRAKESTIC
KETAGENCY
166-170
18
16
14
8
6
2A
2
172-176
UNCONDITIONAL +
MILLER HARRISM
URDOCK
RIOBEACH
FOPP
MELABALIBALI
AD
IDA
SO
RIG
INA
LS
KID
ROBO
T
CA
RHA
RTT
VOLC
OM
ALL
SA
INTS
FIRETRAP
144-146
1
3
5
7
9
15
1719
21-23
150
154-156
VAN
S
CAMBRIDGECIRCUS
S EVE NDI ALS
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TOTTENHAMCOURT ROAD
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THE VENICECOLLECTION
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55
53
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65
67
GILDA’S
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