Seven Design Principles
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7 Design Principles Source: RE Mayer, J Sweller et al
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Transcript of Seven Design Principles
7 Design Principles
Source: RE Mayer, J Sweller et al
Use Multiple Media
A B
1
Illustrations + narration work better than narration
alone
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March
May
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B2 = March
D8 = May
Spatial Contiguity 2
Corresponding words and pictures are better understood if
positioned close together
Temporal Contiguity
AB
B
3
People find it easier to follow a line
of argument when corresponding
narration and images are
presented simultaneously
Me ssage
Coherence 4
It is important to keep your content relevant – focus on the message
v
Pick The Right Modes5
People prefer to listen to a well-illustrated presentation
than read an explanation
My important key message…
My important key message…
Redundancy 6
A good rule of thumb is:"If you show it, don't say it, and
if you say it, don't show it"
Relevant Language7
Use simple, every-day words
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