Seven Deadly Sins of Church Communications
35
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Transcript of Seven Deadly Sins of Church Communications
Twitter: @EvanMcBroom Facebook.com/fishhookhq fishhook.us
Twitter: @EvanMcBroom Facebook.com/fishhookhq fishhook.us
SIMILARITIES ABOUND
WHAT WE DO
Twitter: @EvanMcBroom Facebook.com/fishhookhq fishhook.us
AMBIGUITYblurry or boring vision1
PARADOXineffective leader communication2
UNCERTAINTYdecentralized process and people3
BEWILDERMENTdisorganized messaging4
SEPARATIONfailure to meet generational needs5
CONTRADICTIONbad branding6
GLUTTONYover-communicating7
REVIEW
1. AMBIGUITY - blurry or boring vision2. PARADOX - ineffective leader communication3. UNCERTAINTY - decentralized people & process4. BEWILDERMENT - disorganized messaging5. SEPARATION - failure to meet generational
needs6. CONTRADICTION - bad branding7. GLUTTONY – over-communicating
TIERED COMMUNICATION2
TIERED COMMUNICATION
Tier 1
Tier 2
Tier 3
Tier 3
Tier 2 & 3
RALLY AROUND THE CHURCH’S COMPELLING VISION3
COMPELLING VISION
COMPELLING VISION
COMPELLING VISION
COMPELLING VISION
STRENGTHEN BRAND IDENTITY4
BRAND IDENTITY
BRAND IDENTITY
BRAND IDENTITY
BRIDGE GENERATIONAL COMMUNICATION5
ONLINE & PRINT
MOVE FROM GIVING INFORMATION TO COMMUNICATING MESSAGES THAT EVOKE AN EMOTIONAL RESPONSE
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EXAMPLES
EXAMPLES
EXAMPLES
To view this video, go to https://vimeo.com/24008655Other examples at http://www.golove.org/thatsmystory/
REVIEW
1. Centralized communication function2. Tiered communication3. Rally around the church’s compelling vision4. Strengthen the brand identity5. Bridge generational communications6. Move from giving information to communicating messages that evoke responses
CEU CODE: 12C07v
Twitter: @EvanMcBroom Facebook.com/fishhookhq fishhook.us
