SEV-SEVEEXPORT SUMMIT4th May 2012Thessaloniki

Gian Carlo BERTONI– ASSOCORCE – SIMEST –

EXPORT STRATEGY

GREEK MARKET

PRODUCT / MARKETMATRIX

INTERNATIONAL MARKET

MARKETING CHANNELS

HUMAN RESURCES

FINANCIAL SUPPORT

PRODUCTS

• PRESENT DAYMarketing improvement

• TOMORROWnew processes / technologiesnew products

COMPANIESskills, management, organizations, etc.

(MIX)

• Ready to be exported• To be developed

• Exiting• Perspective

• Available• Training

OPERATIVE STRUCTURE

UNIVERSITY **(Training innovation)

PUBLIC / PRIVATECOMPANY

(EX/IN-TROVERSION)

BANKS *(Association)

CHAMBERS OF COMMERCE *

PUBLIC AUTHORITIES *(Ministry Foreign Affairs, Finance,

Development)

ENTREPRENEURIALASSOCIATION

* Shareholders** Agreement

OPERATIVE FLOWS

PUBLIC / PRIVATECOMPANY

ETREPREURIALASSOCIATION

CHAMBERS OF COMMERCE

MINISTRYFOREIGN AFFAIRS

EMBASSIESACTIVITIES:

• STRATEGIC PLAN (goals)• KNOWLEDGE• INFORMATION• FINANCE• CONSULTING-MARKETING (business angels)• STRATEGIC IMPORT (C / T)

OPERATIVE TOOLS

MARKETING

• COUNTRY PRESENTATION

• COMMERCIAL MISSION (OUT / IN)

• TOURISM HOTELS, CRUISERS(products promotion)

• FAIRS

• MEDIA

• EXPORT CONSORTIA

FINANCE

• SOFT LOANS (by public / private company) for: FAIRS PARTICIPATIONS COMMERCIAL MISSIONS COSTS STABLE COMMERCIAL STRUCTURE

(show room etc) FOCUSED TRAINING MARKETING OPERATIONS

(i.e. packaging, labeling, branding etc.)

• EQUITY SUPPORT (for PMI)

• COUNTER GUARANTEE(to lending banks on agreed projects)

• FINANCIAL GRANTSfor new technologies / products

COMMUNICATION FROM THE E.U. COMMITION:

“Business, Big World – a new partership to help SMEs seize global opportinities” (9.11.2011)

“This communication proposes to review the existing support structures available to SMEs, identifies the main problem areas, proposes a set of measures where european-level action can add most value, and sets out guiding principles for the most coherent and efficient use of scarse financial resources in priority markets such as China, Brazil, India, Russia, the US or Japan”