Setting.ME up Presented by: Vuksan Rajkovic at 2nd International Conference for ccTLD Registries and...
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Transcript of Setting.ME up Presented by: Vuksan Rajkovic at 2nd International Conference for ccTLD Registries and...
Setting .ME upPresented by:
Vuksan Rajkovicat
2nd International Conference for ccTLD Registries and Registrars, Bled, Slovenia
About .ME
• ccTLD for the country of Montenegro
• Operated by doMEn, d.o.o – a partnership of Me-Net, Afilias, and GoDaddy
– Me-Net is a local company– Afilias provides world class registry services and broad access to register
domains through registrars– GoDaddy is world’s largest registrar
• Open second level registrations for the general public– Great personalized address for personal names such as Kathleen.me,
Johnsmith.me– Great TLD for call-to-action e.g. ShopFor.me, ChatWith.me– Great for social networking e.g. Youdate.ME, Missouri.ME
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What is .ME?
• .ME is about You!• A new domain just for you. • A brand-new domain where you can express your
individuality• A unique way to personalize your brand.• A whole new domain where you can simply be .ME –
and really, truly you.
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Setting .ME up
• May 1st -Free transition from cg.yu to co.me
• Co.Me, Net.Me, Org.Me, Priv.Me, Its.Me, -Third-level domains – available for the
registrants from Montenegro, only
Setting .ME up• May 6th - May 20th General Sunrise
– May 20th - June 6th Quiet Period• Validation of Sunrise Domains• Auction of multiple applications received
• June 6th - June 26th General Landrush– June 26th - July 17th Quiet Period
• Auction of multiple applications received• 2,700 Domains --> >2.2 Mill. USD Revenue
• July 17th 2008 .ME goes LIVE– No restrictions
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Premium names
• Due to popularity, the list of Premium Names has been held back by the Registry
• These names are not available for open registration.
• The Registry releases these premium domain names through auctions:– Moniker– Sedo– Name Jet
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Premium names auctionsDomain Price Date
TRAFFIC New York Date.Me $70,000.00 Sep.08
NameJet Teach.Me $20,100.00 Jun.09
TRAFFIC New York Ask.Me $20,000.00 Sep.08
TRAFFIC New York Buy.Me $17,500.00 Sep.08
TRAFFIC New York Loan.Me $15,000.00 Sep.08
TRAFFIC New York Marry.Me $12,000.00 Sep.08
Sedo Rock.Me $12,000.00 Mar.09
NameJet Invite.Me $12,000.00 Jun.09
Sedo Pay.Me $11,501.00 Mar.09
Sedo Test.Me $11,100.00 Mar.09
NameJet Publish.Me $11,100.00 Jun.09
Domain Fest LA Alert.Me $11,000.00 Jan.09
NameJet Trust.Me $10,799.00 Jun.09
Sedo Bet.Me $10,099.00 Mar.09
Sedo Join.Me $10,099.00 Mar.09
Sedo Pick.Me $10,099.00 Mar.09
TRAFFIC New York Show.Me $10,000.00 Sep.08
Domain Fest LA Contact.Me $10,000.00 Jan.09
Sedo Book.Me $9,900.00 Mar.09Sedo Print.Me $9,100.00 Mar.09
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Premium Names Development Programe
• We work with creative people, successful companies, communities, regarding their business proposals for the development of .ME premium domain names.
.ME Success
• Until date - 115 accredited registrars• 115 registrars from 28 different countries worldwide • 10 more registrars in the pipeline• Nearly all top 30 ICANN accredited registrars are
also .ME accredited and operational• In just over 2 weeks after “go live” we had already
registered more than 100,000 Domains
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.ME Growth Track
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Registrar market share
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Registrant market share
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Individuals vs. organizations
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59% of almost 270,000 domains are organizations and 41% individuals
.ME in numbers
• Almost 79% of domains are active web sites• More then 611 .ME domains in top 1 million Alexa• 6 web sites are in top 10.000 Alexa domains• More then 13.3 million .ME pages indexed by Google
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Popular .ME web sites
1. Business-marketing messages– MyEducation.ME - contest.myeducation.me– USAT.ME – USA Today shortening service– Amuze.ME– Despicable.ME – new Universal Studios movie– WP.ME – shortening service for WordPress
2. Personal– BlogDoctor.ME– SoWeb.ME
3. Social networks– YouDate.ME– Missouri.ME15