Setting up and Strengthening of the Sponsorship Unit for Resource Mobilization * Sudha...

* Sudha Parthasarathy, Deepalaya – under SRRF-* Sudha Parthasarathy, Deepalaya – under SRRF-Deepalaya partnershipDeepalaya partnership

Setting up and Strengthening of the Sponsorship Unit for Resource Mobilization

PRODUCTS FOR SPONSORSHIP

UNIT FOR SPONSORSHIPUNIT FOR SPONSORSHIPDefinition of a cost centreDefinition of a cost centre

SPONSORSHIP OPTIONSSPONSORSHIP OPTIONSWhole or partWhole or part

SPONSORSHIP COSTSSPONSORSHIP COSTSAnnual BudgetAnnual Budget



PRODUCTS FOR SPONSORSHIP contd…….

CALCULATION OF EDUCATION COSTS PER CHILD IN A RECOGNIZED/AFFILIATED SCHOOL

1.1. Staff CostsStaff Costs 14,970,00014,970,000

2.2. Activity ExpensesActivity Expenses 1,300,0001,300,000

3.3. Managerial ExpensesManagerial Expenses 1,74,0001,74,000

4.4. Administrative /Overhead ExpensesAdministrative /Overhead Expenses 1,002,0001,002,000

Total Cost for Educating a 1000 Total Cost for Educating a 1000 childrenchildren

1,002,0001,002,000



CALCULATION OF PER CHILD COST IN A RECOGNIZED/AFFILIATED SCHOOL contd…

Less parent’s Less parent’s contribution contribution @[email protected]

3,600,0003,600,000

Net cost of Educating Net cost of Educating a 1000 childrena 1000 children

15,412,00015,412,000

Net cost of educating Net cost of educating a childa child

15,41215,412



PREPAREDNESS FOR SPONSROSHIP MANAGEMENT

MIS SYSTEMMIS SYSTEM

ACCOUNTING SYSTEMACCOUNTING SYSTEM



SPONSORSHIP COMMUNICATION

Appeal communication-publications, websiteAppeal communication-publications, website

Case History/Project ProfileCase History/Project Profile A document which contains personal information of the A document which contains personal information of the

child/detailed information of a project.child/detailed information of a project.

Essential Components of a Case HistoryEssential Components of a Case History Photograph of childPhotograph of child Personal details of child mentioned accuratelyPersonal details of child mentioned accurately Accurate details of child’s familyAccurate details of child’s family Personalized information of the child’s interest, hobbies, Personalized information of the child’s interest, hobbies,

ambition, etcambition, etc



SPONSORSHIP COMMUNICATION contd..

Essential Components of a Project ProfileEssential Components of a Project Profile Background information of the communityBackground information of the community Composition of the communityComposition of the community Need AssessmentNeed Assessment Details of previous interventions and resultsDetails of previous interventions and results StatisticsStatistics PhotographsPhotographs Current NeedCurrent Need




Acknowledgement and ReceiptAcknowledgement and Receipt Thanks letters/thanks cardThanks letters/thanks card Money ReceiptMoney Receipt Thanks letter for donation in kind along with list of Thanks letter for donation in kind along with list of itemsitems



SPONSORSHIP COMMUNICATION contd..Dear,

Warm Greetings from Deepalaya and welcome to the Sponsorship Family!

Thank you for your decision to become a sponsor parent at . Child sponsorship is a meaningful relationship between you and a needy child which provides a better future for your sponsored child, the child’s family & Community.

Please find the details of Neha your sponsored child in the case study format attached along with. The Sponsorship code no. assigned to you is SC4203. Kindly quote the same in all your correspondence with us.

As a sponsor, you shall receive two communications about the child. Academic progress report (May/June) and a Term Letter cum Activity card in the month of December/January. Besides these, we shall send you Deepalaya Annual Report and quarterly newsletter by post or electronically. You are also welcome to write to or meet your sponsored child which will be facilitated by Deepalaya.

Deepalaya has been working with the socially economically marginalized sections of the community for past 31 years. The residents are basically migrants from different parts of the country. In case they are not able to settle down well they usually return to their village and the child drops out of school We shall keep you informed and seek your approval to replace the child. Our official receipt No.______ dated_____ for Rs.______ is enclosed alongwith.

Thanking you,



SPONSORSHIP COMMUNICATION contd..Money Receipt



CASE STUDY FORMAT



Regular Communication Forms Term Letter

Progress Report

Project Report

Gift Acknowledgement




Renewal/Reminder CommunicationRenewal/Reminder Communication PromptnessPromptness Mentioning the impact created till dateMentioning the impact created till date

Other CommunicationsOther Communications Sponsor birthday greetingsSponsor birthday greetings Festival greetingsFestival greetings Invitation to celebrationInvitation to celebration Quarterly Newsletter and Annual ReportQuarterly Newsletter and Annual Report



MARKETING SPONSORSHIP Sponsorship Packages (Types of Sponsorships)Sponsorship Packages (Types of Sponsorships) Identifying the Right Agency to SupportIdentifying the Right Agency to Support

Agency, TrustAgency, Trust CorporatesCorporates Educational InstitutionsEducational Institutions Individual DonorsIndividual Donors

Tools for MarketingTools for Marketing WebsiteWebsite PublicationPublication StallsStalls PresentationPresentation Word of MouthWord of Mouth



RELATIONSHIP BUILDING

How to keep the sponsor involved/engagedHow to keep the sponsor involved/engaged Promptness of communicationPromptness of communication Personalized CommunicationPersonalized Communication Regularity of FeedbackRegularity of FeedbackInnovative feedbackInnovative feedback



RELATIONSHIP BUILDING contd..

Field Level MonitoringField Level Monitoring Attendance MonitoringAttendance Monitoring Alert ListsAlert Lists Monthly ReportsMonthly Reports Periodic ReviewsPeriodic Reviews Quarterly ReviewsQuarterly Reviews

Setting up and strengthening sponsorship unit for Resource Mobilization

Strategic use of sponsorship and type of Sponsorship *

Setting up and Strengthening of the Sponsorship Unit for Resource Mobilization * Sudha...

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