Setting SMARTer Goals for Social Media by Randy Milanovic
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Transcript of Setting SMARTer Goals for Social Media by Randy Milanovic
![Page 1: Setting SMARTer Goals for Social Media by Randy Milanovic](https://reader031.fdocuments.net/reader031/viewer/2022022720/587ba1301a28ab81758b4dcd/html5/thumbnails/1.jpg)
Using SMART Goals to Guide Your Social Efforts
@kayak360
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Before you can be successful, you have to decide what success looks like.
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Specific Measurable Attainable Relevant Time-Bound
SMART Goals are:
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“attract more followers” is too vague.
Specific
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The best goals are numeric.
Measurable
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Aim for something you can actually achieve.
Attainable
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Social goals should align with big-picture goals.
Relevant
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“Someday” doesn’t cut it.
Time-Bound
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Setting Your Own SMARTer Goals
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Bad SMART Goals for social media:
Gain more followers for CraftBeerRandy
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Good SMART Goal:
Attract 1000 followers who are interested in craft beer for @CraftBeerRandy on Instagram by posting about craft beer 2 times per week
(on the weekends when most people are drinking beer) by May 2016.
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Good SMART Goal:
Specific People who are craft beer fans
Measurable 1000
Attainable Yes
Relevant Are posts about craft beer interesting to fans? Yes
Time-bound by May 2016
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Now what?
Set another SMART Goals
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Attract 500 followers who are interested in craft beer for @Beerboxes by Ivan by posting
photos of the boxes with and without beer 2 times per week (on the weekends)
before Father’s Day (June 16).
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When you’re SMART about social media, social media works harder for you.
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Empowering you and your online marketing to succeed
KAYAK Online Marketing
www.kayakonlinemarketing.com