SETTINGFOOTBALL’S AGENDA

GLOBAL PARTNERS

CONFERENCE PROGRAMME 2012

Hosted by

INSTITUTIONAL SUPPORTER

MON 26TH 15:30 - 16:45 STUDIO 1THE POWER OF IMAGE IN SPORTA mix of rights holders, agencies and brands will look at the importance of image in sport, how it should be managed and monetised, without affecting performance.• FernandoVon-Vice President Olympic Sports, XYZLive• MaurícioAssumpção- President, Botafogo• RicardoFort - Global Head of Sports Marketing and Sponsorship, Visa• CeciliaYoshizawa - Vice-President of Talent, IMX• WalterdeMattos - President & Editor, Lance!• RuudGullit- Netherlands Legend • Moderator:RicardoSetyon - Head of Media & Strategy - Brazil, Soccerex

MON 26TH 11:30 - 12:15 STUDIO 11-2-1 WITH JEROME VALCKE An exclusive interview by Jorge Luiz Rodrigues, assistant sports editor & journalist for OGlobo, with the FIFA General Secretary, the man responsible for delivering the 2014 FIFA World CupTM.

SOCCEREX GLOBAL CONVENTION CONFERENCE PROGRAMME 2012

MON 26TH 10:00 - 11:00 STUDIO 1OPENING CEREMONY

MON 26TH 14:00 - 15:00 STUDIO 1WILL GOAL LINE TECHNOLOGY IMPROVE FOOTBALL?

MON 26TH 12:15 - 13:00 STUDIO 1MAJOR EVENTS: PLANNING FOR SUCCESS - SPONSORED BY

The official opening of the Soccerex Global Convention 2012.• SérgioCabral-Governor of Rio de Janeiro• AldoRebelo - Brazilian Minister of Sport• JoséMariaMarin-CBF President and 2014 LOC Chairman• LuízFernandoPezão - Vice-Governor of Rio de Janeiro • MarcoPoloDelNero - Paulista Football Federation President & FIFA Exco Member• Ronaldo- Board of Administration member, Brazil 2014 LOC & Brazil Legend• TonyMartin - Soccerex Chairman• Moderator:MattLorenzo - Head of Media, Soccerex • Moderator:AnneLottermann - Journalist and Presenter, Globo

A group of experts will discuss the introduction of goal line technology and the impact it will have on football.• ChristophSchmidt- Head of the General Secretary’s Office, FIFA • PaulHawkins - Inventor of Hawk-Eye • ThomasPellkofer- Operational Management, GoalRef• AlexHorne- General Secretary, English Football Association• RinaldoMartorelli- FIFPro Board Member• VítorBaía - Ex-Barcelona Goalkeeper• Moderator:MattLorenzo- Head of Media, Soccerex

A panel of senior stakeholders will discuss the importance of preparation in ensuring major sporting events leave a tangible social and cultural legacy.• LuisFernandes-Executive Secretary, Ministry of Sport Brazil • EnriqueSanz-General Secretary, CONCACAF• MichaelBrown - CEO, LOC 2015 Asian Cup• Moderator:DennisMills - Chief Executive, Major Events International

DAY 1 MONDAY 26TH NOVEMBER

MON 26TH 17:30 - 18:30 STUDIO 1THE ROAD TO 2014 : A WORLD CUP UPDATEThis session will look at how preparations for the tournament are progressing, giving a comprehensive update on Brazil’s position at this stage and what is left to do.• RicardoTrade - Executive Director of Operations and Competitions, Brazil 2014 LOC• Bebeto - Board of Administration member, Brazil 2014 LOC

TUE 27TH 12:00 - 13:00 STUDIO 1SECRETS OF THE DUGOUT - THE MANAGER’S PERSPECTIVEBringing together managers past and present, this session will look at the challenges of managing football teams at both domestic and international level.• RoyHodgson - National Team Manager, England• Zico - National Team Manager, Iraq • Moderator:JeffPowell - Daily Mail Sports Journalist

TUE 27TH 10:00 - 11:15 STUDIO 1THE SPONSORSHIP REVOLUTION : HOW BRANDS ARE BREAKING THE MOULDA selection of brands will look at the rise of new sponsorship deals, where money takes a back seat and more brand/fan integrated social projects are being undertaken. • RicardoTadeudeSoares - Vice President of Sales, Ambev• PedroTrengrouse - Project Coordinator, FIFA Master / FGV

TUE 27TH 15:45 - 16:45 STUDIO 1PLAYER OWNERSHIP & TRANSFERSThis session will look at the international transfer market focusing on player ownership and the financial opportunities / legal issues involved.• PiniZahavi - Football Agent • OmarOngaro - Head of Players’ Status and Governance, FIFA • DanielLorenz - Director of Legal Affairs, FC Porto • MarcosMotta - Partner, B&M Lawyers• DanielCravo - Lawyer, S.C. Internacional & Fluminense F.C.

TUE 27TH 17:30 - 18:30 STUDIO 1THE FUTURE OF SPORTS RIGHTS- SPONSORED BY

This session will bring together media experts including rights holders and broadcasters to discuss the future of sport rights. • SameerPabari - Head of Digital, MP & Silva• MarceloCamposPinto - Executive Director, Globo• StephenNuttall - Senior Director, Sports EMEA YouTube• DomingosSoaresdeOliveira-CEO, S.L Benfica • NiallSloane - Controller of Sport, ITV• Moderator:AndrewCroker - Soccerex Consultant

SOCCEREX GLOBAL CONVENTION CONFERENCE PROGRAMME 2012

DAY 2 TUESDAY 27TH NOVEMBER

TUE 27TH 14:00 - 15:00 STUDIO 1BUILDING TO WIN: THE ART OF DEVELOPING TALENT - SPONSORED BY

Whether you are challenging for continental honours or planning for league survival, recruiting and developing both managers and players – any club’s biggest asset – is key. Here a panel of industry experts who have developed some of the biggest names in the game will unveil the secrets to nurturing talent both on and off the pitch.

• GinésMeléndez- National Youth Teams Director, Spanish Football Association• DavidDein- Former vice-chairman Arsenal and the Football Association • GérardHoullier- Former Technical Director, French Football Federation & current Head of Red Bull Soccer• Moderator:MattLorenzo- Head of Media, Soccerex

MON 26TH 11:30 - 13:00 STUDIO 22014 FIFA WORLD CUPTM BASE CAMPSSession1:11:30-12:00-PlayersandCoachesWorld Cup winning legends Juliano Belletti and Carlos Alberto Parreira will provide a player’s perspective, reliving their own World Cup base camp stories.• JulianoBelletti- 2002 FIFA World CupTM Winner• CarlosAlbertoParreira- 1994 FIFA World CupTM Winning Manager

Session2:12:00-12:30-2014FIFAWorldCupTMLocalOrganisingCommitteeTwo senior members responsible for 2014 FIFA World Cup Base Camps will discuss the various challenges faced by the host country in organising the base camps so they are fit to host the biggest football tournament on the planet.

• FredericoNantes - FIFA 2014 World CupTM Competition & Team Services General Manager• LalyWarnecke-Senior Events Manager, FIFA Accommodation Office Operated by MATCH

Session3:12:30-13:00-Federations&PastBaseCampsFederation representatives will discuss the issues in selecting the right base camp for the benefit of the team as well what Brazil can learn from the 2010 FIFA World CupTM base camps.

• AdrianBevington- Club England Managing Director and Director of Communications• NicolasCornu - National Team Manager, Belgian Football Association• IvorHoff- Chief Director of Sport for Gauteng Province

WED 28TH 14:30 - 15:30 STUDIO 1MEDIA & THE WORLD CUPThis session will feature the media, federations and FIFA figures who will look at the relationship between the media and the World Cup; the support the media require and the responsibilities they have in covering the event.• AdrianBevington- Club England Managing Director and Director of Communications• HoracioElizondo- 2006 FIFA World Cup Final Referee• SergioXavier - Director of Core Engine, Sports and Tourism of Editora Abril• Moderator:RicardoSetyon- Head of Media and Strategy - Brazil, Soccerex

WED 28TH 12:15 - 13:15 STUDIO 1WORLD CUP LEGENDS IN DISCUSSION, FOLLOWED BY FÉLIX TRIBUTE In a series of special interviews Jeff Powell will talk to three World Cup winners; England’s all-time leading goal scorer, Bobby Charlton, Brazil’s legendary captain, Carlos Alberto Torres and German star Paul Breitner. This will be followed by a tribute to the late Brazilian goalkeeping legend Felix with football friends from around the world.

SOCCEREX GLOBAL CONVENTION CONFERENCE PROGRAMME 2012

DAY 3 WEDNESDAY 28TH NOVEMBER

CONTACT US NOW TO BOOK YOUR PLACE AT THE SOCCEREX GLOBAL CONVENTION 2012

TEL: +44 208 987 5522EMAIL: ENQUIRY@SOCCEREX.COM WEB: WWW.SOCCEREX.COM/GLOBAL TWITTER: @SOCCEREXNEWS

WORKSHOPS - STUDIO 2 MONDAY 26TH NOVEMBER

• AaronDannenbring: Vice President, Product Management & Field Operations, Nokia

The game wouldn’t be where it is today if it wasn’t for the huge investment by private investors. This session will look at football and the 2014 FIFA World CupTM from the point of view of the investors. The panel will look at the different sectors to be impacted from the money generated by the tournament as well how it will be distributed throughout the country. • HélioViana - President, PORTALNEGOCIOSRIO.COM • MarceloHaddad- Executive Director, Rio Negócios, Investment Promotion Agency, Rio de Janeiro• Moderator:JulioBueno - Secretary of Economic Development, Rio de Janeiro State Government

TUE 27TH 11:30 - 13:00 STUDIO 2FOOTBALL FINANCE

TUE 27TH 14:15 - 14:45 STUDIO 2INTEGRITY IN SPORT - HOW MUCH IS IT IN DANGER?

This workshop will show how Nokia users will be able to avoid traffic in the most populated cities of Brazil, optimize the usage of public transportation, find their way around airports, stadiums and shopping malls, avoid unsafe areas, find local opportunities and discover the most important landmarks in Brazil.

This session will focus on the integrity challenges sport faces in the modern age of global commercialisation and increased disposable income around the world. These changes have exposed sport and sport organisations to corruption and present a grave challenge to the honesty and truth of sport at all levels, global, regional and national.• ChrisEaton - Director of Sport Integrity, ICSS• Moderator:DennisMills - Chief Executive, Major Events International

TUE 27TH 09:00 - 10:00 STUDIO 2FGV “SPORT AND FOREIGN AFFAIRS: THE SOFT POWER OF NATIONS AND THE IMPACT ON MEGA EVENTS”The panel will look at the ‘Softpower’ of host nations with a spotlight on Brazil and the transfer of their success in football into success in governmental international relations.• MinistraVeraCintiaAlvarez - Head of the General Coordination of Exchanges of Sport Cooperation, Ministry of Foreign Affairs• StavrosP.Xanthopoylos - Executive Director, FGV Online• RicardoGomyde- Director of Professional Football, Ministry of Sport Brazil

SOCCEREX GLOBAL CONVENTION CONFERENCE PROGRAMME 2012

MON 26TH 14:30 - 17:30 STUDIO 2HOST CITY DEBATEA debate will take place on the commercial opportunities remaining for the host cities, as well the opportunities for them during the World Cup and after the tournament has finished. Debate1:14:30-16:00• MárciaLins- Secretary of Sports and Leisure of the State of Rio de Janeiro• NeyCampello - State Secretary for FIFA World Cup 2014, Salvador• MiguelNetoCapobiango- Coordinator of the Project Management Unit Cup 2014, Manaus• OsterneFeitosa - Deputy Secretary of the World Cup 2014, Fortaleza• TiagoLacerda - Representative, Belo HorizonteDebate2:16:15-17:30• GilmarTadeuRibeiroAlves - 2014 World Cup Secretary, São Paulo • JoãoPauloCurvoBorges - Special Advisor for Mato Grossos - World Cup Secretary, Cuiaba • KalilSehbe – State Secretary of Sport and Leisure, Porto Alegre• RicardoBatistaBitencourt - Coordinator of Operations, Brasilia • GilbertoPimentel - Executive Secretary of FIFA Wolrd Cup 2014, Recife

WORKSHOPS - STUDIO 2 MONDAY 26TH NOVEMBER

WORKSHOPS - STUDIO 2 TUESDAY 27TH NOVEMBER

TUE 27TH 10:30 - 11:00 STUDIO 2LOCATION EXPERIENCES FOR THE WORLD CUP

• MarcelMarcondes - Director of Connections, AmBev• TiagoPinto- Marketing Director, Gatorade • LorenzoPerales- Sponsorship Director, Real Madrid CF• GiulianoGiorgetti- Head of Web & New Media, AC Milan• MiguelBento - Commercial & Marketing Director, S.L Benfica • AndrewDart - Head of Global Image Rights, Chelsea F.C• AndreasKufner - International Relations, Bayern Munich• AlfonsoRoberes - International Sponsorship Manager, Real Madrid CF

TUE 27TH 15:30 - 18:30 STUDIO 2CLUB WORKSHOP - INVITATION ONLY

WED 28TH 14:00 - 14:30 STUDIO 2MANAGEMENT OF LICENSED PRODUCTS TO ENGAGE SUPPORTERS AND MAXIMISING REVENUE IN THE DIGITAL ENVIRONMENTThis session will look at the need for that sports organisations evolve in relationship with its partners and supporters focusing on the management of licensed products, engaging fans through online content, reducing piracy in digital technology and maximising revenue. • FabioFreitas - Business Director, Sports Intelligence

A selection of top clubs from around the world will come together to give presentations on the key commercial aspects of the modern game.Speakerstoinclude:

SOCCEREX GLOBAL CONVENTION CONFERENCE PROGRAMME 2012

WED 28TH 12:15 - 13:15 STUDIO 2FOOTBALL’S SOCIAL RESPONSIBILITY Hosted by Back in Football’s Dan Wood, this session will feature a mixture of football stakeholders and social responsibility experts who will look at the potential for football to improve social situations and the different projects that are currently being used.• Presentation1:DennisBrueggemann- Regional President & Managing Director, Latin America Special Olympics• Presentation2:AlexWhite- Community Development Manager, Tottenham Hotspur Foundation• Presentation3:BerntAasen - Regional Director for Latin America and Caribbean, UNICEF

WED 28TH 10:45 - 11:30 STUDIO 2GIVING FOOTBALL FANS A PIECE OF THE ACTION: AN INSIGHT INTO FIFA’S GLOBAL LICENSING STRATEGY FOR THE 2014 FIFA WORLD CUP™The panel will provide an insight into FIFA’s global licensing strategy outline how the strategy will be implemented in the FIFA World Cup’s Host Country. • EricVlieg - Group Leader Licensing, FIFA• JoseLuizBartolo - Director, Globo Marcas

WORKSHOPS - STUDIO 2 WEDNESDAY 28TH NOVEMBER

WORKSHOPS - STUDIO 2 TUESDAY 27TH NOVEMBER

WED 28TH 09:30 - 10:15 STUDIO 2SPORTS MAP OF RIO In a special workshop the new Sports Map of Rio will be launched to highlight the growth of Rio as the new Global Capital of Sport. The presentation will show the main concepts and layers of the Map and the development of the sports industry in Rio through the activities and projects of Rio Business. • MarceloHaddad-Executive Director, Rio Negócios, Investment Promotion Agency, Rio de Janeiro

BRINGING THE WORLD OF FOOTBALL TOGETHER

WED 28TH 15:00 - 15:30 STUDIO 2WORLD CUP LAW EXPLAINED:In order to fulfil the guarantees made by the Brazilian Government in their bid to host the FIFA World Cup 2014, two lawyers put together the book ‘Copa General Law’ (Law 12.663/2012), which looks at the different areas of law in relation to the delivery of the 2013 Confederations Cup 2014 World Cup.• Dr.LuizFelipeSantoro-General Secretary, Sports Law Studies Comission, Brazilian Sports Ministry• WladimyrCamargos-Head of Legal Counsel, Brazilian Ministry of Sports

SOCCEREX GLOBAL CONVENTION CONFERENCE PROGRAMME 2012

WORKSHOPS - STUDIO 2 WEDNESDAY 28TH NOVEMBER

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