Session2 Web2.0 In Action
107
Web 2.0 CPD Tools and Examples Alan Stevenson Thursday, 28 th May, 2009
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Topic 2: Web 2.0 in ActionOne of the best ways of developing a deep understanding of Web 2.0, and the revolutionary impact it is having on the world of marketing, is to spend time evaluating specific examples of 'Web 2.0 in Action'. Over the last year or so, I have been compiling a detailed list of 'best practice' Web 2.0 examples. A summary version of this can be found in the ppt presentation below. The full list contains examples by specific 2.0 application. Over the coming months, additional material will be posted here covering 'Web 2.0 in Action' in the following areas: Blogs and Microblogs; Flickr and Photosharing; Wiki; YouTube; RSS Feeds; MashUps; Podcasts; Google Alerts; Open Source Web Sites; Folksonomies and Tag Clouds; Destination Marketing Organisations; Networks and Forums; Review and Recommendation Sites; 2.0 Mindset; and Virtual Worlds.
Transcript of Session2 Web2.0 In Action
Web 2.0 CPD
Tools and Examples
Alan Stevenson
Thursday, 28th May, 2009
There are literally hundreds of Web 2.0 tools and examples
You are all aware of at least one great tool or site
Consider your most recent encounter with Web 2.0…
– How did you hear about it?
– (If appropriate) When did you last use it?
– Who did you tell about it?
We have been collecting examples and tools in Web 2.0 for
the last few years
What Site Would You Most Associate With Web 2.0?
There are other review and recommendation sites, including:
Travel and tourism – www.tripadvisor.com and many others
Consumer electronics - www.kelkoo.co.uk
Money – www.moneysupermarket.com
Universities - www.studentsreview.com
General – www.reviewcentre.com
With Web 2.0 You Can Question, Respond and Share …
How Are You?How Are They?Where Are You?
What Are You Doing?What Difference Are You Making?
How Does It Work?Why Does It Work?
What Does It Look Like?What Does It Feel Like?
…
Companies are getting in on the act …
Corporate Bloggers
Web 2.0 values your response RIGHT NOW!
Where On The Web? …
Are Our CustomersIs Our Tribe
Research suggests increasingly they are on Social Networks:-
“Two-thirds of the world’s Internetpopulation visit a social network or
blogging site and the sector nowaccounts for almost 10% of all internet
time.”
Source: Global Faces and Networked Places, Neilson Research, March 2009
There is more to Social Life than facebook
I’m not time wasting…I’m Professional Networking!
A Picture Paints a Thousand Words…
How Many Words Is a Video Worth?
The 18-29 age group was the only one to increase voter turnout in the 2008 US Elections
How do you engage 18-29 year old voters?
YouTube is a new way to communicate
Great Communities will gather around Great Images…
How Do I Look for MY Customers?…
Or Tribe
(Find and Be Found)
Getting started
Google Alerts in Email
Getting started
Site with RSS feed
Getting started
Google Mobile Phone
What Is A Web Presence In A Web 2.0 World?
Web 2.0 Questions the Traditional View of a Website
It’s also about building your wider presence
Safety Harness Company
• About Us: I am a manufacturer of safety harnesses for
industrial use. My belay system is an innovative design It
ensures that users (injured or not) are returned to ground
safely.
• My target customers: Health & Safety Equipment
Resellers; Health & Safety Consultants; Health & Safety
Representatives
• My target industries: Utilities, Construction; Other
industries that require height work
Safety Harness Company
Safety Harness Company
Web 2.0 provides a new perspective on …
As you can seeWeb 2.0 isn’t just about marketing
…
We’ve created a wiki that proves this pointhttp://web2scape.wikispaces.com
Thank You
