Session Plan _Div B
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Transcript of Session Plan _Div B
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Semester : I
No. of Session(s) Per Week Per Division:
Best Book/s
Learning Objectives:
1 To familiarise the students with the fun
2 To build a strong theoretical foundatio
3 To enable students to study and analys
4 To enable students to understand the ec
5 To enable students to understand how
Sr. Topic
Programme:
Sub Code: 103
Evaluation:
1 Managerial Economics
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2 Demand Analysis
3 Production Function
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4 Cost analysis
5 Pricing under various markets
6 Pricing strategies and Methods
7 Profit Policy
8 Capital Budgeting
9 Government Intervention
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Continuous Internal Evaluation1 Attendance (20%)
2 Class Tests (15%)
3 Case Based Assignments(15%)
4 Mid Term (20%)
5 Term End (20%)
6 Any Other (10%)
A Topics for Self Learning
B Topics Beyond Syllabus
C Invited Sessions (Academicians)D Invited Sessions (Practitioners)
Prepared by:
TEXT BOOKS
1 Managerial Economics
2 Managerial Economics
3
Managerial Economics
REFERENCE BOOKS
1 Economics
2 Managerial Economics
CASE STUDIES
1 Monopoly in the Mumbai City taxi Ind
2 Case Studies on China Inc. - Competiti
3 Case Studies on Competition
MAGAZINES
1 The Economist
2 The Analyst
JOURNALS
1 Economic & Political weekly
2 Icfai Journal of Managerial Economics
10Beyond the syllabus inputs (Value
added inputs)
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VIDEOS
1 Behavioral Economics - Prof. Dan Ari
2 The credit crunch and the US Econom
3 Creating a world without poverty - ho
Note:
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MBASubject Name: Managerial Economics
Internal: 30
3
Managerial Economics
damental economic principles
of Managerial Economics
s the dynamics of managerial decision making
onomic environment in which a firm operates.
anagerial economics enhance decision making in an organization
Sub Topic
Definition, Nature of Managerial Economics
Scope of Managerial Economics
Managerial Economics and Microeconomic and Macroeconomics.
Managerial Economics and decision-making.
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Meaning and determinants of demand
Demand Function. Law of Demand Market Demand, Elasticity of demand
Types of elasticity
Measurement of elasticity.Significance and uses of the elasticity
Methods of demand estimation. Demand forecasting
Production function, Law of variable proportions
Law of supply, elasticity of supply
Measurement if elasticity, significance & uses
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Private costs and Social Costs. Accounting Costs and
economic costs
Short run and Long Run costs
Economies of scale
Cost estimation. Methods of cost estimation and cost forecasting.
Cost reduction and Cost control
Perfect Competition
Monopoly
Monopolistic competition
oligopoly, cartel
Price discrimination.Measurement of Monopoly Power
Cost plus pricing. Marginal cost pricing
Cyclical pricing. Penetration Pricing
Price Leadership. Price Skimming & Transfer pricing
Break Even analysis
Profit Forecasting
Steps involved in project evaluation
Methods of investment Appraisal
Need for Government Intervention in Markets
Preventions and Control of Monopolies. System of Dual Price
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Auction and Market Design
Economicsof Information
Total
Verified by: Dean
stry
eness & opportunities
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ly
-Steve Rattner
social business can transform our lives - Prof. Mohd Yunus
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Division : B
External: 70
Author Dominick Salvatore
No. of
SessionsScheduled Actual
1 16-Aug-11
1 17-Aug-11
1 22-Aug-11
1 23-Aug-11
Dates
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1 24-Aug-11
1 29-Aug-11
1 30-Aug-11
1 31-Aug-11
1 5-Sep-11
1 6-Sep-11
1 7-Sep-11
1 13-Sep-11
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1 14-Sep-11
1 19-Sep-11
1 20-Sep-11
1 21-Sep-11
1 26-Sep-11
1 27-Sep-11
1 28-Sep-11
1 3-Oct-11
1 10-Oct-11
1 11-Oct-11
1 12-Oct-11
1 17-Oct-11
1 18-Oct-11
1 19-Oct-11
1 1-Nov-11
1 2-Nov-11
1 7-Nov-11
1 8-Nov-11
1 9-Nov-11
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1 14-Nov-11
1 15-Nov-11
33
Planned Actual
Author Edition & Pub
Tata McGraw
H.L. Ahuja Himalaya Publi
D.M. Mithani Himalaya Publi
Author Edition & Pub
Samuelson & Nordhaus Tata McGraw
Damodaran Oxford
Author Edition & Pub
Page- 317
ICFAI
ICFAI
News Papers
1 The Economic Times
2 Business Standard
3 The Hindu Business
Geetika Ghosh, Roy,
Managerial Economics,
Krishna Kumar, Doris
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Website (free Resources/Portals/Research/In
1 www.rbi.org.in
2 www.imf.org.in
3 www.mccia.org.in
4 economics.about.com
5 www.economics-ejournal.org
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Form No. : APF 2.3
Rev. No- 0,Date 01/09/2009
Edition & Publication 6 th, Oxford
Pre Reading (PR)/ Case (C) /Assignment (AS) / Activity (AT) Discussion Question
(D)
PR - Chapter 1 - Salvatore
AS - a) Write down five questions or statements that you think have something to do with
economics.
b) Now share your ideas with the rest of the class. Given the range of comments and
issues collected by the group could you now write down a definition of what economics
is?
Through out the semester, review any two article (per week) from any businessnewspaper and submit the same before the semester end.
C - The management revolution- Salvatore page no. 10-11.
List down concepts that fall under Micro economics and Macroeconomics.
Now comment on the applicability of the concepts in Managerial Economics
D : Discuss the effectiveness of Managerial Economics in decision making.
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PR
Chapter 2- Salvatore
AS -
1. How many apple do you buy in an average month? (Assume apple costs Rs.40/kg).
2. How many cans would you buy if the price went up by (a) 10 (b) 20?3. How many cans would you buy if the price went down by (a) 10 (b) 20?
4. Use your answers to questions 1-3 to complete the following table and compare with
your friends table (min 2 and max 5)
Price Apple bought
60 ?
50 ?
40 ?
30 ?
20 ?
C- Case Study 3.9 " ebay and some internet veterans are cashing in"
Numerical Exercise
C- Case Study 4.5 - "Price and Income elasticities of imports and exports in the real
world" Salvatore
D - Discuss the difference in demand forecasting methods for an established and new
product.
AS - With the help of appropriate method, forecast demand for the following -
a) MBA program 2012, b) tablet computer, c) Tata Nano - diesel variant
PR - Chapter 6 Salvatore
AS - Study the innovation process in the last two decades and its impact on production
function (share in the classroom)
AT - Point out empirically any five relevant examples of exception to the law of supply
in Pune city/home city
Numerical exercises on elasticity
D - Discuss whether elasticity concept can be influence by any marketing strategy.
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PR - Chapter 7 Salvatore
AT - Prepare a sheet of any entrepreneur/farmer and list down the economic cost. Show
the sheet to the entrepreneur/farmer and note down the response.
D - Discuss the nature of private and social cost with relation to metro rail in pune
AS - Draw all short run and long run cost curve
AS - List down the hypothetical positive and negatve externalites of any specificorganisation
Numerical exercise
D - Discuss the consequences of cost control of organisations representing old economy
and new economy.
PR - Chapter 8 Salvatore
AT - Prepare a report on monopoly of any specific services/product in pune on following
lines -a) historical background b) any role of externalities and c) how to challenge such
monopoly ?
CS - Case Study 8.6 " The monopolistically competitive restaurant market" Salvatore
AS - Legislative measures adopted to prevent cartel
AS - Conduct a survey to study the acceptability of price discrimination in Pune in
specific product category and share your findings in the class room.
PR - Chapter 9 Salvatore
AT- Prepare a report on the organisation that have adopted price penetration policy on
the following lines -
a) Historical background b) extent of price penetration policy and c) the sustainability
effect.
AT - Read any two research papers on pricing policy (ebscohost)
CS - Case Study 11.8 "No haggling value pricing in car buying" Salvatore
AS - Prepare a break even point for any entrepreneur
D - Discuss various marketing strategies that can be used to prepone the break evenpoint.
Distribution of notes
AS - Prepare a step wise report on project evaluation
AT - Calculate the feasibility of a project through pay back method
D - Class room discussion / debate on need for government intervention
AS - Review the MRTP Act and the development of Competition Act
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Guest lecture
Video lecture
Variance
Approved By: Dr. S P Kasande
Director
ication
hing House
hing House
ication
ication
The Economic Times
Hindu Business Line
Business Standard
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ustry)
ocw.mit.edu
www.cmie.com
oyc.yale.edu/
www.rbi.org.in/scripts/statistics.aspx
www.worldbank.org.in/.../INDIAEXTN/0,,menuPK:295609~pageP.
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