Session 33 HAS2015[1]hasummit.com/wp-content/uploads/2015/05/Session-33-Best-Practic… ·...
Transcript of Session 33 HAS2015[1]hasummit.com/wp-content/uploads/2015/05/Session-33-Best-Practic… ·...
Best Practices in Achieving Physician Engagement
[Female Speaker] Summit 33 so you can participate in the poll questions and the applause as you probably all know by now. You've probably been doing this many times. Feel free to submit questions. We'll vote on those questions and of course you get points for all of that. And of course you have your "Lessons Learned" in front that you can make notes on and document your "One Thing That You Might Want to Do Differently" as a result of this panel. We have our analysts this afternoon that are helping us -‐-‐ is Jeff, Cy, Lexie, and Erin are over there who'll be doing some of the audience analytics and questions for us, the poll questions. Great! Are you ready for our session this afternoon? First of all we have a first poll question there if somebody could put that up there. Next one. Do you want to go ahead and do that?
Poll Question Number 1 [01:02] [Male Speaker] Yes. We're going to do a couple of poll questions here. So number one, who should be leading the quality improvement charge? A-‐ physicians, B-‐administrators, C-‐the government? We'll give you a few seconds to respond to that and just as a reminder it's session 33 to find in your app. We’ll look at the responses. Majority 85% are physicians should be leading the quality improvement charge.
Best Practices in Achieving Physician Engagement [01:55] [Female Speaker] Great. Well, that makes this session all the more valuable. I'd like to introduce Dr. Bryan Oshiro who's the Chief Medical Officer at Health Catalyst to facilitate our panel today. Thank you very much. [Bryan Oshiro] Thanks for coming, everybody. Just a show of hands, who here is a physician? Okay. Who here is a nurse? Who here is an administrator of some sort? Okay. All right. I was just joking with Angie over there that we're going to gang up on her because there’s three physicians up here and we're going to ask all these questions. Can you pull up the first slide while we...I just want to introduce John. John is from Kaiser. You might have heard of Kaiser organization. It’s a little hospital system somewhere in the west. I don’t know exactly, but Chief Medical Officer for the Colorado system. Sorry, I have to stand in front of the podium otherwise you couldn’t see me. I tried walking over here one time and they thought that God was speaking because they couldn’t see anybody. From Mission Health, we have Angie and then Jay is from a hospital that’s a little bit smaller than Kaiser, Thibodaux. How many beds are there in Thibodaux? [Jay Fakier]
180. [Bryan Oshiro] 180 beds [Jay Fakier] It varies. [Bryan Oshiro] It varies? [Jay Fakier] If needed, it varies a little bit, 10 or 20 here. We confine things to the closet if we need to. [Bryan Oshiro] Okay. In any case, over the past few years, my generation of physicians of over 50 and so forth, a lot of them have actually changed their jobs because they’re really kind of getting burned out and so forth. This always comes up. How can we be more engaged or on the other hand, for leadership, is how can I get my physicians engaged? This is a national survey that was done, a Physician Wellness Survey that was done and looked over a three-‐year period of time. I think this survey was completed in 2013 or 2014. It’s in a Likert Scale of one to ten, ten being really engaged, one being not so much. You can see over here that it goes all over the place, but even at the best, nine, ten, even eight, you have about a quarter that feel like they’re fully engaged or really engaged. The rest of them are sort of middling or not so much engaged. Can you get to the next slide? Oh, I have the next…never mind. These are the 15 elements of physician engagement that they talked about in the survey and so forth. This is in order of what they felt that was important to them. Respect for my competency and skills, that’s what we do as physicians. We want to be respected for what we do is taking care of patients. On the other hand, on the lowest scale there is participating in broader organizational goals and strategies. What that means to me is that if we want to get physicians engaged in whatever the organization wants to do it’s not like, “Hey, we have this vision. We want you to come on board. We’re going to travel this road together. If you don’t have all these other things that are really near and dear to physicians already there…” How many, just a show of hands, would agree with looking at this that that is sort of what your experience has been? Okay. How about you don’t agree with this at all? Okay. Maybe that’s it. Going off to the questions here, why don’t we start off with you, John and stuff and say what do you see as some of the barriers in your experience for position engagement?
[John A. Merenich] I think of our physicians are hired with the idea that they’re going to be team players. They’re going to be the primary patient advocates. We want them to be more than just technicians. We want them to understand the strategy and more than understand, actually design the strategy and be at the table and be part of that long-‐term view. We look for team players, people that are going to participate. One thing that just struck me up there in terms of wanting to respect competency and skills is just challenge a little bit increasingly for the doctors to, and I think this is a positive in most cases is to really get away from the empiric, to rely on their team members, train with their team members and play that kind of chief facilitator and negotiator role and be that primary liaison…the go-‐to person, but then to constantly endeavor to innovate and disrupt and to things that they want to be more competent on. We tell primary care doctors to be specialists. That’s the kind of thing that we were trying to invoke. To get them part of not just feel like you’re okay with this, but actually help derive the strategy and help derive the outcomes and physician leadership is key in our organization. [Bryan Oshiro] It sounds like for your organization, you’ve been working on this for a while. You’ve kind of developed this and it’s evolved over time, it sounds like. Right? [John A. Merenich] That’s correct. [Bryan Oshiro] How about, Angie? At your institution, do you think that there’s an issue with physician engagement? Do you think that most of the physicians are engaged? Tell us a little bit more about your model because they have a physicians’ group, a division. How does it work at your institution? [Angela Wills] Is this working? It’s on. At Mission, we’re an ever-‐changing system, if you will. Over the last five years we’ve grown immensely. We’ve grown from about 100 employed physicians to over 600 employed physicians if you include our practice service agreement groups. We now have five hospitals in our system and we now have an MHP, Mission Health Partners which is our version of Medicare Shared Savings Program. The culture is ever shifting and alignment with key strategies is crucial in order for us to be successful. We’ve spent a lot of time in the last five years figuring out what does our model look like, how do we engage physicians, how do we have physicians driving the strategy, leading the strategy, really helping us to shape and form who Mission is and how we’ll play in western North Carolina.
The partnership is so important. I think that there’s a mutual appreciation of the different skills that we bring to the table. In fact, we’re having an interesting conversation about finance the other day and my physician partner I was talking about the rolling forecasting, looked at our finance people and he said, “Is what she’s saying right?” He looked at me and he kind of laughed, but he said, “You know I don’t know that stuff.” I said, “I know but I also don’t know what you know.” It is the partnership, it truly is the partnership, but having physicians engaged where only physicians can be engaged and where they’re passionate is in the clinical care and the outcomes of the patients. If you engage them in those ways, you’ll find that the partnerships are pretty fabulous. [Bryan Oshiro] What percentage do you think of the physicians are really fully engaged with what you guys are doing? [Angela Wills] 20. [Bryan Oshiro] 20 percent. Jay, how about at your hospital? What do see? [Jay Fakier] Well, first of all it’s very humbling to sit up here with people of these credentials. Coming from a small hospital, I kind of start this with anything. Every time I start talking to anyone, with my wife, my children, people in the audience, I always tell them that the key to being satisfied with all performance I’m about to give is to lower your expectations which we’re about to get. Start off there and everything will be great. [Bryan Oshiro] Match your voice? [Jay Fakier] Yes. Probably one of the barriers that we saw in our hospital, of a small hospital was past experience with things like this in administration. Whether or not it was true that people perceive that the administration was not wanting the right direction when they tried to get doctors involved or whether it was actually happening doesn’t matter. It’s what they perceived. You had to kind of divide doctors into three categories in which you had your younger doctors being there less than ten years that were easy to get on board. They came through a residency program in a time of medicine when it was very dynamic and change they could easily accept. Then you have the doctor that’s been there for 25 to 30 years maybe with five years left in his career. He had a lot of experience with prior things like this and may not have been physician-‐led that were very, very skeptical of the whole thing and maybe rightfully so. You
had to look at those physicians and maybe that’s not where you needed to put a lot of your time because if they didn’t come along you had five years. As long as they were good doctors but maybe not cutting-‐edge on some projects, you just let them kind of watch from the side. You have that doctor that’s been there ten years or 15 with 15 years left and that’s where you put your effort forth and showing them that this is going to be physician-‐led. That’s extremely important to them. As far as that question goes that you had earlier as far as should be physician-‐led, should be administration, I don’t think it should be that basely divided. I think it has to be physician-‐led but it also has to be, on the administration side, led as well. You need both people working together and then engagement is an opportunity to get doctors to communicate better with the administration. It’s the only way we’re going to move forward. At first, I didn’t want to be involved with the administrative side. I didn’t want to be involved with the money of medicine, the evil side. I want to take care of people. I want to go home. I want to come back to work and take care of people. As you get going forward you have to be involved in that side. If you’re one of those doctors that complains about the administration all the time and you don’t get involved, shame on you. As far as full engagement, I’m not exactly sure necessarily where we have full engagement yet as far as numbers of doctors. I think full engagement, how do you define the word “full?” Does it mean that all 150 of your doctors are engaged? Or does it mean that critical doctors are fully engaged? I think it’s more important to have the critical doctors fully engaged, fully passionate than have all 150 on board. [Bryan Oshiro] Okay. Any comments from the audience on that at all? Okay. What about that comment? There’s two things on there that kind of struck me. On a larger system like both of your systems, you’re going to have a broader spectrum of age groups. Yours maybe not so much and maybe you can wait it out and it’s not going to be critical for your place. John, what do you think about that? When you have these doctors that have been there and they’re 62 years old, they’re getting up there to where that retirement age is coming up. Do you kind of say, “Well, we’ll just kind of leave them there?” [John A. Merenich] There’s a matrix that we sometimes use about very clinically competent people. We challenge people that aren’t clinically competent and more or less force them to change or to find other employ. We’re very careful about how people are brought on. That’s the competent phase and there’s not very many incompetent doctors in our system. It’s a very rigorous selection process. I’ve been with the group now 20 years so I guess I’m on that side now of I was employed and I felt very engaged. I’m one of the older doctors at the KP that I work at. There’s not a lot of people that are in the 20-‐, 25-‐year range. The fact that they’re there after 20, 25 years
kind of says a lot about them. They’re mostly engaged. They’re somewhat skeptical and they’re maybe a little bit more cautious in terms of the new things, jumping on board. For us, it’s kind of like that category of folks. What we do is try to find those that are very competent and very engaged and really focus in on them and have them deal with the rest of their colleagues. I think that’s one of the key things for us is to let engaged physicians lead by example and actually be the directors and let doctors try to influence doctors. It’s been very successful. Then for those occasional folks that are not very motivated, just the old codgers and not very competent and they just don’t keep up, we let our quality people deal with those. There’s not very many of them. [Bryan Oshiro] What have you found, Angie in your institution as far as man, these things really, really have been homeruns for us to get physicians engaged. Have you had any of those techniques that you can share with the audience? [Angela Wills] I think a lot about relationships. I look through that list and I see respect and trust. I see appreciation for my competencies. I see respect for my work and life balance. A lot of it is about relationships. A lot of those relationships come peer-‐to-‐peer. A lot of those relationships come from time and trust and building friendships and going through good times and bad times and crucial conversations. I don’t see the age as a key indicator. I see vision. I see alignment. I see trust. I see passion. I see respect. Those are really the things that when we look for who our potential leaders are, those are the things we look for and then we engage. It’s about mutual interest in common goals. [Bryan Oshiro] Just another question for you since you’re the only administrator’s side on this… [Angela Wills] Friend or foe. Friend or foe. [Bryan Oshiro] Let’s say that there’s a physician there. There’s a key physician at a key service line, cardiovascular. Maybe he’s you’re best thoracic surgeon or maybe he’s your best neuro-‐muscular surgeon and he just was burned before and just is very wary. How do you get people like that involved? Because he’s not one of those “I have this vision,” he’s doing fine all on his own. [Angela Wills] Interestingly enough, a little bit about my history; I have 26 years with Mayo, with a group of all-‐employed providers then I flipped. I decided it was time to go to the dark side, which
was anything non-‐Mayo. The culture when you go from organization to organization is very, very different. The physician culture is very, very different. You find amazing clinicians, and it’s come up in several of the conversations over the last couple of days who “The way I’ve done it is the best way and my outcomes are great even if I don’t appreciate what my outcomes really are.” For us, it’s been really powerful to be a data-‐driven organization, to look at variations in care, to appreciate those who have really, really phenomenal outcomes to look for peer kind of coaching and conversations. Oftentimes the attitudes change and I liked the grieving process about your data because you see it again and again. I think if you can agree that the data is valid, that the data is sound, that the best practice really is the best practice and then you start talking about outcomes, people get there. [Bryan Oshiro] Yes. [Angela Wills] All people get there. [Bryan Oshiro] Okay. It sounds like instead of maybe trying to convince somebody by having this argument with them… [Angela Wills] We don’t argue [Bryan Oshiro] It’s let the data speak for itself and maybe they’ll come around that way. Jay, you mentioned that, “Geez, I’m just a radiologist,” very humble statement from you earlier in our conversations and so forth, I’m just interested. How did the administration get you on board and say, “Yes, I really want to do this. I think this is the right thing to do?” [Jay Fakier] First of all, I want to echo what John said about the comment as far as the physician that has been there 25 to 30 years that you may not get on board. It’s not necessarily because of the skill level or the thing, I highly respect those and look up to a lot of those and getting those onboard are very important and also your opinion that there can be fabulous leaders in all ranges through that. Going back to your actual question, Ron, is that first of all in choosing the physicians that were going to lead the physicians, it’s very important and not to toot my own horn because I was selected. I didn’t select myself. You have to find somebody that is trusted by the medical staff, somebody that themselves is righteous, somebody that will talk to another physician and that physician can believe that individual and know that it’s not a whole
bunch of smoke and mirrors while they’re drinking the Kool-‐Aid on the second floor and they’re trying to get everybody else involved. You have to believe in yourself and you have to believe that when you go and if you have to go to battle with them, you won’t force anybody with violence to get involved because that’s not going to be a passionate person about your cause. That’s one thing. Secondly, as a radiologist in a service-‐oriented specialty I spend most of my day not necessarily making a patient happy but spend most of my day making other doctors happy which is kind of a key thing. You learn their personalities. You learn their personality disorders. That way when you have to go speak with a certain physician to get them on board you know how to talk with that individual because you’ve had that same conversation in your office whether it’s been a very mellow conversation, a patting on the back or it’s been a conversation of rage and frustration but that’s what they respect from each other. That did kind of give me a little bit of advantage to know kind of everybody and where they sit and where they play in the years I’ve been there. For instance, on the first medical staff meeting that we had where we kind of announced we we’re going to do this care transformation process, I know exactly who to sit next to. I knew who was going to be the first person to stand up and say, “Nay.” That has kind of helped me in moving forward with this. [Bryan Oshiro] Okay. For all of you aspiring physician leaders, administrative leaders, instead of getting an MBA, you need a degree in Psychology. [Jay Fakier] That is no doubt about it. [Bryan Oshiro] John, once you set up this system and say, “We’re getting quality folks in and we have a nice system that they can come into.” I’m sure there are people that are still not really engaged in your system. [John A. Merenich] Yes. A lot of this is what does it mean to be engaged? There are a lot of physicians who are extremely competent and they like to come in at 4:00 in the morning and work till 8:00. That’s what they do. You take advantage of that. That’s engagement. They respond to challenges for the organization. When we say engagement, what behavior are you trying to change? We often ask patients or doctors to do something differently and they’re not responding to do something differently and they were used physician-‐to-‐physician in the data, in analytics because we call on this very good data and peak curiosity. We ask people to maybe change their behavior in that regard. It’s that kind of aspect of engagement.
I’d say it’s half of our physicians that they’re there. They will try new things and they respond to good quality data and well-‐represented data and especially when it’s presented by physicians where there’s a good reason to do the change. Then there’s the people that you’re asking to engage and becoming involved in strategy, go to the content meetings, set up the metrics, deal with the health plan employees, and all that kind of stuff. I’m just trying to distinguish the two because that’s not for everybody. I think it’s just to find your position in the team. I’m having a difficult time answering generically to the engagement question. I presume that there are things that when you have something that needs to be changed either to do or stop doing something and it’s not happening, that’s where we have… [Bryan Oshiro] Engagement is interesting. Another way to look at it is maybe to say, “How satisfied am I as a physician working in your organization? Am I happy to be involved with projects and do I go along with the company philosophy?” In that vein, do you do any internal physician satisfaction surveys and what do they show? [John A. Merenich] Are you kidding? Of course. We measure everything. We have internal patient satisfaction. We have doctor’s satisfaction with other doctors, which went over variably. I think it didn’t work very well because it was anonymous. I thought it was crazy. We shouldn’t have done that. If you have something to say, you should say it face-‐to-‐face so we abandoned that. We have metrics for people that have panels, how these stack up against their peers. By the way, if you have multiple metrics, you usually find that doctors are really good in this one and middle-‐of-‐the-‐pack on this one and maybe lower on the other one. It’s never best practices. We always say better practices so that even the best can always get better and they learn from each other. We’ve always used data and these analytics as a carrot, never a stick. Another thing that we’ve also done is try to roll up so that the doctors are part of pods, groups. It’s small enough to be change. “Hey, I want you to do this a little bit differently.” It’s not down to the personal level where it gets personal. You have teams of five, seven, ten that kind of act together and you evaluate those kind of team basis. That generally works for changing behaviors. [Bryan Oshiro] It kind of goes along with what Jim Collins said yesterday. I’m not sure if you were here for that. He said, “It’s all about leadership at the unit level.” [John A. Merenich] Yes, that’s right. [Bryan Oshiro]
It’s all about, “I’m doing it for my buddies kind of thing in battle.” Angie, anything to add as far as from your perspective do you guys have any programs like that to kind of survey periodically and address that specifically? [Angela Wills] A couple of things. One thing that we’ve been working on and it’s physician-‐led, it’s led by our Chief Medical Officer, is coming up with our agreed upon guiding principles. Those have to do with the way that we engage with one another, the way that we align as an organization, what are really, truly what our mission and goals are. Those guiding principles will be signed off by all caregivers whether they be administrative, whether they be physician, whether they be nursing. It’s a nice way for us to say we’re all in the same boat. Another thing that we’ve been doing and it doesn’t answer your question directly and I’ll get to that is that we’ve aligned all of our incentives. I think it’s been really shocking actually to many of our provider groups to appreciate that the administrators have a fair chunk of their salary at risk for the same outcome metrics that they have even though we’re non-‐clinicians. That’s our commitment to them to remove the system barriers to help make them successful. Once they appreciate that we’re all in it and we’re really trying to support them in delivering optimal care, it’s an interesting change in the way that we work together. That’s been very, very helpful. We do provider satisfaction surveys probably not as often as we should and we don’t do 360 peer evaluations on our providers which I think is another opportunity. That’s something that we did at Mayo that Mission doesn’t do. They were very transparent. It was multi-‐disciplinary. How does your nurse feel? How does your colleague feel? How does your administrator feel? How does your other partners, your referring physicians, how do they feel? We should do more of that. We’ve been having most of our conversations as of late about our patients and how they feel about us. That is a challenging metric to get by from our caregivers because of attribution, because of sample size. We’ve been trying to focus on satisfaction of our patients with our care moved probably to a more regular and more frequent physician-‐to-‐physician kind of team survey but we probably don’t do that as much as we should. [Bryan Oshiro] Jay, do you feel like your physicians kind of feel the same way like, “You know what? We’re really in the same boat. Our reimbursement is really going to be together with the hospital and with other agencies and so forth.” [Jay Fakier] I think they’re starting to kind of see that. I wouldn’t say that everybody understands that. I’m done. Do I need to shut up now? [Bryan Oshiro] No, no.
[Jay Fakier] I thought I was getting out of it. [Bryan Oshiro] That’s for me to shut up. [Jay Fakier] I’ll talk five minutes? No. The toughest thing is actually sitting in this chair. I wish I could stand up and walk around and use my hands. As time goes on, I think that it’s important for us… [Bryan Oshiro] Wait, wait, wait. And you’re a radiologist? [Jay Fakier] I know. Isn’t that crazy? I know. I don’t know. I’ll start questioning myself. I think as physicians begin to understand that this is going to affect you, this is going to affect your bottom line, as they start to understand risk associated models and how that’s going to come down the line. The main thing that I try to get across to a lot of them is “Say it never does affect your practice, it only affects the hospital. Do you want to work at a hospital that goes into the dumps because they can’t manage the books because of the way you’re practicing medicine? Are you so cocky that you believe every patient that comes to Thibodaux Regional Medical Center is because you’re here and not because we do actually have a fabulous facility?” I have friends that live in the neighboring town that bypass their hospital to come to our hospital because it is a fabulous facility. I’ll tell those other doctors. That’s kind of the face-‐to-‐face thing you got to have with them and say, “Look, it does take great doctors to have a great hospital but it takes a great hospital, too.” I don’t care how good you are. If you’re working in a dump, you’re not getting patients. We all got to work to keep the doors open. That’s what I’m saying. [Bryan Oshiro] Yes. Yes. That’s amazing. Awesome! These are just thoughts, final closing thoughts on this is just to consider, check the pulse of your physicians. Gauge them because if you never ask a question, you probably won’t know. Share the results of what you found. Just ask the question, they go, “Oh, they asked that last year and nothing happened.” “What did they say?” “I have no idea.” Share the results of what’s going on. Then make a determined effort to do something about it. If administration doesn’t do something about it, that’s no good either. If we do want them to something about it, actually it is a true partnership like Jay said. Let’s do that.
Just a couple of other best practices for physician engagement is I think he’s right. Myself as a physician, I just don’t want to get told what to do. I want to be part of the discussion. Even if I can’t do anything about it, at least they had the courtesy to ask me. I think that we can’t go along this road anymore and say, “We’re not on the same plane.” It’s kind of like if two people, Sue and Mabel, are sitting on a seat in an airplane and say, “Hey, Mabel. It’s a good thing we’re sitting on the left side of the airplane because the right side engine is blowing up.” If the engine fails on the airplane, everything’s lost. Ensure that there are clear benchmarks that we’re working together and that we can be successful together. I’ll just leave it at that because we’re out of time but we have a survey question or something else going on.
Poll Question Number Two [32:10] [Male Speaker] We do have a couple of questions. The question is what barrier to physician engagement do you see most at your organization? A-‐physicians feel overwhelmed and ill-‐equipped to implement change, B-‐hospitals and payers believe that employing physicians is the primary means of securing alignment, C-‐organizations have the misconception that compensation is one of the most important drivers for physicians or D-‐physicians have a poor understanding of the risk-‐based payment model, along with being risk-‐averse? I’ll give you a few seconds to respond to that poll. Looks like 41% responded overwhelmed and 30% said they have a poor understanding. [Bryan Oshiro] Okay. Pretty interesting. I think the overwhelmed, that’s my vote, too. In any case, thank you all for coming and participating. Could you please give a warm hand to our panel?
Analytics Insights/Questions and Answers [33:41] [Female Speaker] We’re not actually done with them yet. We have some questions from you. One of the questions that rose to the top is do you have different approaches for PCPs and specialists and what are the biggest challenges in either group if you do. [John A. Merenich] I’d love to start off with that because I think that’s…in our medical group, one of the key factors, we want to be the best at understanding the way primary care and specialists intertwine and deal with patients is seamless to the patient. I’m a specialist. I’d like to think that I can influence patients I never see. I can’t do that in private practice. We established this kind of “Call us. There’s no silly question,” so that every patient feels like “Well, I talked to the neuro-‐surgeon and I showed him your films,” and that kind of a deal. Conversely, the specialists can take a lot of things off their plate that would historically go in a fee-‐for-‐service, maybe to them, and just say, “Hey, I could teach you how to do this.” That kind of interaction with the specialists and the primary care physician-‐to-‐physician and how it reflects in patient care is probably one of the top three things that we’d like to figure out because that’s going to distinguish groups in the future.
[Angela Wills] In the last couple of years, we’ve seen a huge shift in our strategy and appreciating that the primary care, the PCPs really are the future for population health. We’ve made a huge investment in recruitment, creating different models of care, moving care management from the in-‐patient to the ambulatory. It’s been interesting to observe the specialists and a little bit of discomfort in appreciating that PCPs now have a different power in managing patients and historically have had. There’s a lot of time and intention just talking about what is the new model, what is population health, how do we work together, how do we very effectively manage disease processes, and how do we share patients together in a different way. It’s exciting work. It’s important work but it creates different models and a little bit of discomfort. [Female Speaker] Thank you. [John A. Merenich] I was going to add one other thing to that. I think the other component of that is…I don’t know how many people have read Christiansen’s book but how you get primary care doctors to kind of disrupt and innovate into specialty space and that model only works is if, at least in our system is that we have a system and we have to get, led doctors be part of but let go of the empiric stuff. We want doctors doing doctor work and not spending time on calling up somebody at night to arrange their lipotherapy or something like that. We can have other people do that on their behalf. There’s some push back on that because that feels good but the reality is just that the numbers don’t add up. We’ve got to shift everything up and it’s not just one thing. If you do what I just said with the specialists, pushing more back to primary care and primary care has no outlet themselves then you really increase frustration. [Female Speaker] Thank you. Another question is how do you handle negative push back from physicians who have no interest in being engaged? [Jay Fakier] I like that question. [Female Speaker] It has your name on it. [Jay Fakier] That’s an example. The first meeting when we met with the doctors to say, “We got this care transformation project. We got this data warehouse. We’re going to look at performance and all this kind of stuff.” I sat next to one of the urologists who’s been there 30 years who I highly look up to as a mentor and go through my questions, but I sat next to him because I knew he was going to be a problem.
The first thing he did with his stuff which was perfect because he was a urologist is “I don’t want any penalization because I’m not doing a good job.” That right there I thought was fabulous. I said, “Nobody’s out to penalize anybody. This is a concerted effort to get better at what we all do.” The next person stood up and said, “Well, this whole data, you know data could be wrong and data could be this and it’s all how you interpret it.” I said, “Well, Bart the beautiful thing about data is that is that it’s doctor-‐driven so you’re going to be the first person to look at the data so if the data’s wrong, you get to say it. You’re not having some person that was going on talking to you about it.” The third person that stood up basically said, “Well, I’m tired of the hospital pushing these big old things and then all of a sudden you lose one in 60 days and we never hear about it again.” I said, “No, we’ve already got people behind this. We’ve got money invested. We got some more [Inaudible][38:46]. This is going to drive forward.” Finally the crowd was exhausted and nobody else stood up. We haven’t had really that push back problem since then. People that we’ve asked to get involved and want to get involved, they see it’s real. We got the numbers from the first project. It’s hard to argue with that. I told you earlier. If you look at the doctor that’s been practicing 10, 15 years and you tell him when he’s kind of a naysayer and you say, “John, do you believe that if you would go back to residency right now there might be one thing, maybe one thing you would do differently?” He’ll go, “Oh, probably a bunch of things.” I say, “Well, there you go. It’s exactly what we’re doing.” [Female Speaker] Thank you very much. We have another question. How do you effectively get buy in from doctors who are already feeling threatened or overextended? I don’t know if it’s the same answer or a different one. [Jay Fakier] One thing for the doctors that feel somewhat overextended, one thing that I did that did kind of work is when you came out and you created the whole word everybody hates, the bundle, the order set, the protocol or whatever. If it was one that was created by physicians, you have a better adoption by physicians. You could look at a physician and say, “Look.” Believe me. I don’t approach a physician on that kind of management deal because I’m a radiologist. I’m not going to have some doctor look at me and go, “Look here, don’t talk to me about clinical medicine.” We know better than that. That’s not actually my role. If Paul who’s an infectious disease doctor when we did our sepsis deal, he was the key guy because of his experience to go to those doctors. He could say, “Look, you talk about being overwhelmed but what we’re creating is a situation in which we will streamline best practice for sepsis care and save you time and have a better outcome. This will actually help
with you being overwhelmed. You just got to put a little effort up forth in the beginning for things to get better but that’s everything in life, right?” [Female Speaker] Yes, pretty much. [Angela Wills] I would just add to that from the administrative perspective we do try to really assign resources to help physicians who are overwhelmed whether it’s with tools or whether it’s with processes or they just need the right person to do the things that doctors don’t need to do. We’re very committed to investing heavily in that space and redesigning, getting the right people on the right seats in the bus and supporting that way. [Female Speaker] Great. I think we have time for one more question? One more? Okay. That is do you pay physicians for their involvement and if so, hourly or some other way? [Angela Wills] Ooh, this is a hot one. [Female Speaker] Yes, it is. [Jay Fakier] I’ll start off. We do. We pay them on an hourly rate. I’m paid right now I’m sitting on this chair. That’s okay because one of the problems… [Angela Wills] How much? [Jay Fakier] One of the problems I’ve had early on was that…yes. One thing I’ve always had issue with is like if Toyota wants to figure out a better way to build a car and they get a whole bunch of people involved. They pay those people to be involved. You do the same thing in medicine and you involve doctors and they ask to be paid for their time and you have the person at the back of the room that says, “Well, that’s unethical. Shouldn’t you just want to do it because you worry about your patient?” Well, I don’t think that I want to be paid for my time means that I don’t care about my patients. I care about the people I work with. I think that we just need to get rid of that concept that you should do everything for free because it’s the right thing to do. Well, I think it’s the right thing to have a nice car. Let’s quit paying them, too. [Angela Wills] I would say we’re the opposite end of the spectrum at first. For a couple of years we’ve been paying for everything. You can put down 15 minutes on a time card because you thought about an article and you get paid. We have different rates for different specialties.
What we’re trying to do now is really look at what are our leadership roles, what are the outcomes they’re responsible for. Let’s give them enough time to do the important work. Let’s compensate them in a fair way, what they would earn if they were seeing patients and let’s just get aligned rather than the 15-‐minute, half-‐hour kind of fill-‐out-‐a-‐time-‐card and someone has to sign off and approve that. Just changing to a different model, giving time, paying fairly… [Jay Fakier] That’s exactly right. [Angela Wills] …and being aligned in what’s the work that we expect to accomplish together. [Female Speaker] John, you get the last word. [John A. Merenich] Okay. I think we much have the same kind of approach. Give time out of the clinical time so that you can participate in the many meetings and the work with health plan and doing the evidence-‐based guidelines. We compensate in that way. I think the other thing that we very rarely give overtime pay for this kind of thing. We do have incentives at the end of the year from the health plan but we receive them as a group. It’s all or none. We have 1,000 physicians. We all get the same quality, service, and affordability, more affordability this year than ever before. As we meet these expectations as a group that’s how we compensate for how as a group we’ll handle this. That kind of really gets us to work together. I’ll finish with this. It was on your survey question. Most doctors are pretty happy with what they make. What they want is control. They want some autonomy. They want to be able to, “Give me the job to do. Let me figure it out. Don’t micro-‐manage me.” We’re really trying to de-‐centralize our control mechanisms even in the last couple of years to accommodate that.
Thank You [44:37] [Bryan Oshiro] Well, thank you so much. We’re out of time for questions. Let’s give them another hand. Don’t leave just yet because there’s some housekeeping issues I think that we have to talk about. Later tonight if anybody’s interested, 7:30 Jay’s having a comedy stand-‐up show.
Lessons Learned/Choosing One thing [44:53] [Female Speaker 2] All right. On the table in front of you there’s a “Lessons Learned” sheet. We’re going to ask you if you would fill out the “Just One Thing” on there that would be what you’re going to take from this wonderful presentation. I thank our speakers again. While you’re filling that out, our analysts have come up with some insight based on your poll questions. They’re going to go over that with you right now. [Female Speaker] We didn’t get a chance to focus as much on the polls during this session but we just wanted to give you some fun facts about the individuals in the room for this particular session. What we found was we had a very pertinent audience for this session. Over 53% of the individuals in the session identified as clinicians. Of those individuals, most people said that they have been in health care for five to ten years and most of those people as well said that their organization was about 250-‐500-‐beds large. I’m going to share some applause insights with you to show how we spiked plot rest. Most of it was when the gentleman in the cowboy boots stood up to speak. [Male Speaker 2] For the first spike here at 18 is how do we get buy in? How do we get our peer groups to get in on the vision that we have and to create that motivation to work as a group. The next one here, I just want to point it out is the personality disorders. As we learn to work with
personality disorders, I think we all deal with our own at times. Then 57, of course when you stood up and got engaged. There we have with applauses.