Session 3 2 julie flynn free tv
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Transcript of Session 3 2 julie flynn free tv
DISCUSSION TODAY1) BROADCAST EVOLUTION
2) DIFFERENCES - BROADCASTING AND TELCOMS SPECTRUM
3) INTERNATIONAL APPROACHES
4) IMPLICATIONS FOR AUSTRALIA:• WHAT’S BEST FOR THE CONSUMER?
• SETTING A FAIR PRICE FOR BROADCAST SPECTRUM
• NEED FOR ACTION NOW
RADCOMS 2014• IMPORTANCE OF FREE-TO-AIR TV
• OUR CONTRIBUTION TO THE PRODUCTION SECTOR
• UNREGULATED AND UNTAXED COMPETITORS
• USING OUR SPECTRUM MORE EFFICIENTLY
LAST 18 MONTHS ADOPTION OF MPEG4
1 MILLION FREEVIEW PLUS
OTT SERVICES A REALITY
A SINGLE LICENSING FRAMEWORK
TELCOS AGITATING FOR MORE SPECTRUM
THE LAUNCH OF NETFLIX, STAN AND PRESTO
FREE TV TODAY• 13 MILLION AUSTRALIANS WATCH FREE TV EVERY DAY
• NEARLY ALL AUSTRALIAN HOMES RELY ON FREE TV
• MAJORITY OF VIEWING TIME SPENT WITH TV
• BROADCASTERS UNDERWRITE THE PRODUCTION SECTOR
• STILL SUBJECT TO THE MOST PUNITIVE LICENCE FEES
Domestic content spend by commercial
free-to-air TV (last 5 years)
Spend on local content by industry
(FY 2014)
FREE TV INVESTMENT IN LOCAL CONTENT
INTERNATIONALLY• CONTENT OBLIGATIONS WITH LOW OR NO LICENCE FEES
• SPECTRUM FEES BASED ON AN ADMINISTRATIVE MODEL
IMPLICATIONS FOR AUSTRALIA• REGULATION NO LONGER FIT FOR PURPOSE
• HANDICAPPED IN OUR ABILITY TO INVEST AND INNOVATE
• GLOBAL COMPETITORS HAVE AN UNFAIR ADVANTAGE
LICENCE FEES WERE LIKE THE ORIGINAL SUPER PROFITS TAX …
OBVIOUSLY THINGS HAVE CHANGED A HECK OF A LOT SINCE THEN …
WE’VE INDICATED THAT WE’RE PREPARED TO EXAMINE LICENCE FEES IN THE CONTEXT OF THE COMING BUDGET.
AND THAT’S WHAT WE’RE DOING.
SENATOR THE HON MITCH FIEFIELD JAN 2016
BROADCASTING SPECTRUM IS DIFFERENT• BROADCASTING APPARATUS LICENCES & TV LICENCES ARE TIED
• BROADCASTERS SUBJECT TO A RANGE OF REGULATIONS THAT
DON’T APPLY TO ANY OTHER MEDIA PLATFORM AUSTRALIAN CONTENT OBLIGATIONS
TIMEZONE RESTRICTIONS
ADVERTISING TIME LIMITS
RESTRICTIONS ON ADVERTISING CONTENT
AN INAPPROPRIATE SPECTRUM CHARGE WOULD
CONTINUE TO SHACKLE AUSTRALIAN BROADCASTERS
AND LIMIT OUR ABILITY TO COMPETE AND INNOVATE
SPECTRUM PRESSURES• HAVE LESS SPECTRUM (OPERATING BELOW 694MHz)
• CO-CHANNEL INTERFERENCE ISSUES
• IMPACTS MILLIONS OF VIEWERS
USING CURRENT SPECTRUM• MAIN CHANNELS IN HD – THE NEW DEFAULT
• ULTRA HD IN THE WINGS
• EXPLORING DVBT-2 AND HEVC
BROADCASTERS NEED:• REGULATION FIT FOR THE MODERN AGE
• REMOVAL OF LICENCE FEES
• FLEXIBILITY TO CONTINUE TO INVEST AND INNOVATE
AUSTRALIAN VIEWERS
BENEFITS LOCAL PRODUCTION INDUSTRY
ENSURING A STRONG AND AUTHENTIC LOCAL VOICE