Session 16: Wrap up - INSEADfaculty.insead.edu/vanzandt/pm/Session16/Slides-16-P.pdf · Session 16:...
Transcript of Session 16: Wrap up - INSEADfaculty.insead.edu/vanzandt/pm/Session16/Slides-16-P.pdf · Session 16:...
Session 16: Wrap up
1.➥ Strategic commitment (from Session 15).
2. Entry as a congestion game.
3. Wrap up.
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 1
An entry deterrance game Part ofExercise 15.1
The figure below illustrates the following strategic situation involving Sony, which
currently has a monopoly in the Discman, and JVC, which may enter the market.
JVC
Sony
Enter
( 5 , -2 )
Highoutput
( 6 , 6 )
Lowoutput
Sony
Stay out
( 12 , 0 )
Highoutput
( 8 , 0 )
Lowoutput
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 2
Suppose Sony is making plans to build a new plant
Sony
JVC
Large plant
Sony
Enter
( 4 , -2 )
Highoutput
( 3 , 6 )
Lowoutput
Sony
Stay out
( 11 , 0 )
Highoutput
( 5 , 0 )
Lowoutput
JVC
Small plant
Sony
Enter
( 5 , -2 )
Highoutput
( 6 , 6 )
Lowoutput
Sony
Stay out
( 12 , 0 )
Highoutput
( 8 , 0 )
Lowoutput
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 3
Pricing game from Session 12
Firm BLow Med High
Low19
20
18
25
10
33
Firm A Med24
23
28
31
22
38
High30
15
40
27
34
42
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 4
Suppose that Firm B can commit to its price first
Firm B
Firm A ( 24 , 23 )
Low
( 19 , 20 )
Low
( 24 , 23 )
Med
( 30 , 15 )
High
( 28 , 31 ) Firm A
Med
( 18 , 25 )
Low
( 28 , 31 )
Med
( 40 , 27 )
High
( 34 , 42 ) Firm A
High
( 10 , 33 )
Low
( 22 , 38 )
Med
( 34 , 42 )
High
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 5
Summary: What are Stackelberg games?
From these ingredients:
two players: 1 and 2
player 1 chooses action A1 and player 2 chooses action A2
We can have three different strategic situations, depending on the timing:
Simultaneous moves
Sequential game in which player 1 moves first
Sequential game in which player 2 moves first
Such sequential games are called Stackelberg games.
Player who moves first is the leader; other player is the follower.
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 6
Summary: What about Stackelberg games?
They let us see how timing and strategic commmitment matter.
Who is behaving differently in Stackelberg vs. Nash?
Follower?
Leader?
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 7
Preemptive investments
Your firm is first to develop the next generation memory chip. You thus willbe the first firm to install capacity. What are you thinking?
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 8
Wrap up on strategic commitment
When you have the chance to commit, think about:
1. In what way you want to influence the other players’ actions.
2. How you can achieve this.
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 9
Session 16: Wrap up
1.✓ Strategic commitment (from Session 15).
2.➥ Entry as a congestion game.
3. Wrap up.
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 10
Congestion games
What do these situations have in common?
1. Entering a market.
2. Going to study at the INSEAD library.
3. Entering a random draw for free tickets to a concert.
4. Deciding whether to focus on the finance job market.
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 11
Congestion games — simple version
Simplification: “How many” not “who”.
Each player cares about how many other players are in,but not on their identities.
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 12
Example
Value of being in, excluding entry cost
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 13
Session 16: Wrap up
1.✓ Strategic commitment (from Session 15).
2.✓ Entry as a congestion game.
3.➥ Wrap up.
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 14
What is this course about?
Consumers Firms
Markets
Prices Quantities
Our focus is on Firms.
And the topics differ according to how we treat firms.
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 15
Main structure
(Sessions 1–6)
(Firms’ decisions& equilibrium)
Firms are price-takers(Perfect competition)
Firms have market power(Imperfect competition)
(Sessions 7–11)
Firms’decisions
(Sessions 12–15)
Equilibrium
In each case: fixed firms in the market, then entry/exit
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 16
Imperfect competition
Perfect competition
Fixed firmsin market
MC = MR = P⇓
s i (P)
Firms’decisions
s(P) = d(P)
Equili-brium
Entry& exit
VΠ > FC?
P > AC u ?
Firms’decisions
Each active firm haseconomic profit ≥ 0 .
No potential entrant could makeeconomic profit > 0 by entering.
Equilibrium
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 17
Perfect competition
Imperfect competition
Fixed firmsin market
MC = MR⇓
P, Q
Firms’decisions
Nash eqm.
Equili-brium
Entry& exit
VΠ > FC?
Firms’decisions
Each active firm haseconomic profit ≥ 0 .
No potential entrant could makeeconomic profit > 0 by entering.
Equilibrium
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 18
More economics by economists
• Macroeconomics in Global Economy (P3 core)
Interest rates, exchange rates, employment, …
• Advanced Game Theory (P4)
Applied, but for those who find rigorous modeling useful.
• Economics and Management of Developing Countries (P4 elective)
Title says it all.
• Business and Public Policy (P4 mini)
Trade, globalization, environment, labor markets, …
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 19
More microeconomics-related courses
• Various finance coursesIncluding Corporate Financial Policy (P2 core)
• Pricing Strategies and Tactics (P5 elective)More pricing!
• Dynamic Pricing and Revenue Management (P5 elective)Pricing and screening, plus the complications of stochastic demand
• Industry and Competitive Analysis (P4 & P5 elective)Much more applied but similar frameworks as in P&M.
• Negotations (elective)Incomplete information, behavioral biases, commitment problems
P1 Sep–Oct 2012 • Timothy Van Zandt • Prices & Markets
Session 16 • Wrap up Slide 20