Servio Sales Deck Master
Transcript of Servio Sales Deck Master
Company Introduction
WHO Is Servio?
01 CONTENT OPTIMIZATION
02 DATASERVICES
High Quality High Scale
• Started in 2009 in San Francisco
• Founders instrumental in the growth of Microsoft, Napster, Netscape, Inktomi, Weblogic/BEA, Jive and Cloudmark
• Skilled workforce of over 200,000
Servio Global Operations CenterSan Francisco, California
History
CUSTOMERSKEY
BUSINESS PROCESS ENGINEERING
InternalQualityControl
SophisticatedOutput At
Massive Scale
ComplexWorkflow
Technology
How Servio Works:The best of Human Labor and Industrial Productivity
+ =
Case Studies
Buyers Guides created at scaleData Verification and Corrections
Case Study 1: Content & Data Categorization
Case Study 2: Data verification & enhancementLocate difficult ID information• MPIN: Marketing Partner Identification No.• EAN: European Article Number• UPC: Universal Product Code• MPN: Manufacturer Part Number
Case Studies…cont’d…
Case Study 4: Product Page Optimization at Scale
Create 50,000 Engaging Product Descriptions in 3 monthsHandcrafted Title TagsImprovement in organic product ranking
2,800 articles completed in under 1 monthDomestic US, UK, French & German writers
Case Study 3: English & Non English Content
Content Optimization• Product page • Category landing pages • Buyers guides, learning centers, articles
Data Services • Data categorization & enhancement• Business listing verification & enrichment
Servio Solutions
We enhance the content of your product pages.
This increases your customer satisfaction, conversion rates, and organic search traffic.
Product Page Services
How It Works
We optimize your product page:• Unique, hand-crafted product description with primary
keyword• Keyword Title Tag• Page description (Search Results)• Pictures & Captions• Custom URL• Secondary Keyword
Category Landing Pages
We turn your existing category pages into SEO optimized microsites
This increases your search rank and drives additional high-quality traffic
How it Works
Step 1 – Research– Keyword research; current traffic metrics
Step 2 – Construct– Category page + 5 page microsite & SEO
Step 3 – Enhance– Monthly fresh content & embedded links– Monitor for flaws – Annual rewrite for maximum accuracy and freshness
Before and After
Your Category Page Category Microsite
No. Keyword Pages 1 5
Text Copy Little to None 2000 words
Keyword Optimization Little to None Category keyword plus 5 secondary keywords
Customer Perception Little Value Useful, Expert Information
Data Verification & Enhancement• Verify accuracy & completeness• Correct errors, research & add missing data
Data Categorization• Classify against existing taxonomy• Improve or augment taxonomy
Data Categorization & Enhancement
Next Steps Discussion
“Businesses (are) getting work done at a fraction of the normal cost.”
“One of the 100 Most BrilliantCompanies in the U.S.”
“Fiendishly Clever” “The Power of Many.”--NBC TV
Matthew Mckulsky
[email protected] 512 1590