SERVING UP SUPERIOR CUSTOMER...
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Drive-Thru ZEBRA’S IMPACT PLATFORM FOR MOBILE MARKETING THE NEW RULES OF IMPACTFUL CUSTOMER ENGAGEMENT 1 2014 Drive-Thru Performance Study. QSR Magazine. Retrieved from http://www.usatoday.com/story/money/business/2014/10/06/fast-food-drive-thru-times-restaurants-mcdonalds-taco-bell-wendys/16644673/ 2 3 Minutes: the Sweet Spot for QSR Customer Wait Times; April 22, 2015; Delaget. Retrieved from https://www.delaget.com/blog/2015/04/3-minutes-sweet-spot-qsr-customer-wait-times/ 3 Mobile Payment Users Spend Twice as Much; March 12, 2014; Mobile Commerce Daily; Chantal Tode; http://www.mobilecommercedaily.com/mobile-payment-users-spend-twice-as-much-report ©2015 ZIH Corp. ZEBRA, the Zebra head graphic and Zebra Technologies logo are trademarks of ZIH Corp, registered in many jurisdictions worldwide. All rights reserved. All other trademarks are the property of their respective owners. THE AVERAGE DRIVE-THRU WAIT TIME IN 2014 WAS THE HIGHEST IT’S BEEN IN 17 YEARS. 1 AS MUCH EACH TRANSACTION, AND ARE, STATISTICALLY, MORE LIKELY TO RETURN 3 MOBILE PAYMENT USERS SPEND 2X HI BOB. YOUR ORDER WILL BE RIGHT OUT ORDER #124 MOBILE ORDERS In the quick service industry, customers expect one thing above all else: getting in and out fast. With Zebra’s MPact Platform for Mobile Marketing, you can provide the ultimate customer experience every visit, increasing customer satisfaction, retention rates, and revenues. SERVING UP SUPERIOR CUSTOMER ENGAGEMENT 4 MIN REAL-TIME INSIGHTS INTO CUSTOMER LOCATION, PROMOTIONAL STATS AND BEHAVIORAL TRENDS. CUSTOMER ENGAGEMENT TODAY’S CUSTOMERS MOBILE ORDER CUSTOMERS 2,716 AVG. CUSTOMERS/DAY (LAST 30 DAYS) TODAY’S CUSTOMERS 1,978 WEEKLY CUSTOMERS: 15 ,350 AVERAGE ENGAGEMENT/DAY 12% 100% 80% 60% 40% 20% 0% 250 200 150 100 50 0 NEW CUSTOMERS REPEATING CUSTOMERS DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 DAY 6 DAY 7 FOR EVERY MINUTE A GUEST WAITS, THE CHANCE OF RECEIVING A DISSATISFIED CUSTOMER SURVEY INCREASES BY 25% 2 ANALYTICS E n c o u r a g e c u s t o m e r f e e d b a c k WILL THAT COMPLETE YOUR ORDER? YOUR TOTAL IS $9.38 S k i p t h e l i n e , m o b il e o r d er a n d p a y f r o m t h e t a b l e S k i p t h e li n e , m o b il e o r d e r a n d pa y U p s e ll s a n d p r o m o t i o n s WOULD YOU LIKE TO UPGRADE TO A LARGE FOR ONLY $1.50 MORE? 21% The Restaurant Quick Service THANK YOU. HOW WAS YOUR MEAL TODAY? TAKE SURVEY
Transcript of SERVING UP SUPERIOR CUSTOMER...
Drive-Thru
ZEBRA’S IMPACTPLATFORM FOR
MOBILEMARKETINGTHE NEW RULES OF IMPACTFUL CUSTOMER ENGAGEMENT
1 2014 Drive-Thru Performance Study. QSR Magazine. Retrieved from http://www.usatoday.com/story/money/business/2014/10/06/fast-food-drive-thru-times-restaurants-mcdonalds-taco-bell-wendys/16644673/ 2 3 Minutes: the Sweet Spot for QSR Customer Wait Times; April 22, 2015; Delaget. Retrieved from https://www.delaget.com/blog/2015/04/3-minutes-sweet-spot-qsr-customer-wait-times/3 Mobile Payment Users Spend Twice as Much; March 12, 2014; Mobile Commerce Daily; Chantal Tode; http://www.mobilecommercedaily.com/mobile-payment-users-spend-twice-as-much-report
©2015 ZIH Corp. ZEBRA, the Zebra head graphic and Zebra Technologies logo are trademarks of ZIH Corp, registered in many jurisdictions worldwide. All rights reserved. All other trademarks are the property of their respective owners.
THE AVERAGE DRIVE-THRU WAIT TIME IN 2014 WAS
THE HIGHEST IT’S BEEN IN 17 YEARS.1
AS MUCH EACH TRANSACTION, AND ARE, STATISTICALLY, MORE LIKELY TO RETURN3
MOBILE PAYMENT USERS SPEND
2X
HI BOB. YOUR ORDER WILL BE
RIGHT OUT
ORDER #124
MOBILE ORDERS
In the quick service industry, customers expect one thing above all else: getting in and out fast. With Zebra’s MPact Platform for Mobile Marketing, you can provide the ultimate customer experience every visit, increasing customer satisfaction, retention rates, and revenues.
SERVING UP SUPERIOR CUSTOMER ENGAGEMENT
4 MIN
REAL-TIME INSIGHTS INTO CUSTOMER LOCATION, PROMOTIONAL STATS AND BEHAVIORAL TRENDS.
CUSTOMER ENGAGEMENTTODAY’S CUSTOMERS MOBILE ORDER CUSTOMERS
2,716 AVG. CUSTOMERS/DAY
(LAST 30 DAYS)
TODAY’S CUSTOMERS 1,978WEEKLY CUSTOMERS: 15 ,350
AVERAGE ENGAGEMENT/DAY
12%100%
80%
60%
40%
20%
0%
250
200
150
100
50
0
NEW CUSTOMERS REPEATING CUSTOMERS
DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 DAY 6 DAY 7
FOR EVERY MINUTE A GUESTWAITS, THE CHANCE OFRECEIVING A DISSATISFIED CUSTOMER SURVEY INCREASES BY
25%2
ANALYTICS
Encourage customer feedback
WILL THAT COMPLETE YOUR
ORDER?
YOUR TOTAL IS $9.38
Skip
the
line, m
obile order and pay from the table
Skip th
e line, mobile order and pay
Upsells and promotions
WOULD YOU LIKE TO
UPGRADE TO A LARGE
FOR ONLY $1.50 MORE?
21%
The
Restaurant
QuickService
THANK YOU. HOW WAS YOUR
MEAL TODAY?
TAKE SURVEY
