PUBLISHERS OF:

Contact one of our marketing specialists today.

1-800-299-3799 or (250) 655-8883sales@horsejournals.comwww.HORSEJournals.com/advertise#201 – 2400 Bevan Avenue, Sidney, BC, V8L 1W1

Brand OverviewCovering all breeds and disciplines, and speaking to horse people of all levels of experience, our reputation was built on providing trusted information and features written by horse industry experts. Serving the horse community for 25 years, today our multi-media network is connected to our vast audience of readers and users through print, online, and social media on the platforms they use every day.Our audience is the heart of Canada’s horse community – they are passionate about all things equine and actively involved in horse-related activities. Our horse community is spread across our vast country from major cities and small towns to acreages, farms, and remote areas – yet regardless of where they call home, our dynamic multi-media network keeps them connected.

Seeing a need to celebrate and promote our country’s growing horse community, we launched our homegrown Canadian magazine in November of 1991. Over the years, Horse Community Journals has evolved into an iconic Canadian multi-media brand by delivering the content that matters to horse people, and the audience that matters to the horse industry.

Put the POWER of these numbers to work for your business:

• 90,000 Print Readers Canada-wide

• 325,000+ sessions, 455,000+ page views annually on HORSEJournals.com

• 10,000+ E-Newsletter Subscribers

• 383,000+ Social Media fans; up to 2 million weekly reach

• Over 10 million equestrians reached annually through our multi-media network

Serving All Breeds, All Disciplines

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Serving All Breeds, All Disciplines

Fast FactsLaunched: 1991 (as Pacific Horse Journal)

Frequency: 6 bimonthly Print and Digital issues per year — Equine Consumers’ Guide (Jan/Feb), Mar/Apr, May/Jun, Jul/Aug, Sept/Oct, Nov/Dec — including 3 Special Editions (see sidebar at right)

Distribution: Subscriptions, newsstands, horse industry outlets, horse shows and conferences, trade shows, horse industry professionals

• Cover Price: $4.95

• Readership: 90,000

• Editorial Focus: All breeds and disciplines, all levels of horse experience

• Industry Partners include Horse Council BC, Ontario Equestrian Federation, Nova Scotia Equestrian Federation, Equine Association of Yukon, Western College of Veterinary Medicine, University of Guelph, and many more

Canadian Horse Journal is a positive environment for marketing your brand to your target demographic. Our features and columns have informed and inspired horse people for 25 years. Readers look to Canadian Horse Journal

for reliable industry expertise and information. Our roster of horse industry experts and leading Canadian writers appreciate the opportunity to share their knowledge with informed readers in a respected national magazine.

Covering all breeds and disciplines and all levels of horse experience, Canadian Horse Journal is for horse people of all ages, from beginners to elite riders.

Partner with Canada’s #1 Horse Magazine

SPECIAL EDITIONSof Canadian Horse Journal

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OUR FLAGSHIP BRAND

A Special Edition of Canadian Horse Journal published in January, the Equine Consumers’ Guide is the only Canadian horse magazine with a horse industry focus. Features explore the important issues and challenges facing our industry now and for the future. The Equine Consumers’ Guide is an annual resource with essential information that remains relevant throughout the year.

In addition, the Guide is a powerful marketplace for Canada’s horse businesses, connecting them to the LARGEST horse industry audience in Canada. The Guide is mailed to all subscribers and regular readers of Canadian Horse Journal, with bonus distribution at trade shows and horse shows throughout the year, and long-term newsstand promotions.

July/August Special 25th Anniversary Edition

This Special Edition celebrating our 25th Anniversary will reflect on the years since our first issue was published in 1991, discuss the people and the stories that have made the biggest impact over the past quarter century, and explain how our magazine and our industry have evolved during that time. This Special Edition will feature bonus long-term newsstand and trade show promotions.

November/December Holiday Issue

A Special Double Issue of Canadian Horse Journal, the November/December Holiday Issue delivers trusted information on timely topics, as well as favourite features readers wait for all year long. Participating advertisers are invited to contribute to our Deck the Stalls Online Gift Guide, and enjoy the benefits of bonus distribution at the Alberta Horse Breeders and Owners Conference in Red Deer, as well as newsstand promotions at major chains across Canada – it’s our newsstand bestseller.

2525th Anniversary Special Edition

Published Annually — Used Daily —

Your Horse b Your Passion b Your Magazine b

(Annual, released late January)• Canada’s Horse Industry at Your

Fingertips• Horse Industry & Heritage• Horse Health & Welfare• Careers with Horsepower

BONUS DISTRIBUTION: Long-Term Newsstand Promotions; Trade Shows & Events all year

Book by: December 22nd

March/April • Spring Horse Health & Training• Breeders’ Guide• Trailers & Transport • Holidays on Horseback

BONUS DISTRIBUTION: Mane Event, Red Deer, AB; Royal Manitoba Winter Fair; Can-Am Equine Show, ON

Book by: February 10th

May/June • Barns & Properties • Tack & Gear• Horse Health & Management• New ProductsBONUS DISTRIBUTION: Horse Shows

& Events across Canada; Children’s Wish Rides, BC; more TBA

Book by: April 10th

July/August 25th Anniversary Special Edition• Special 25th Anniversary Features• Summer Horse Health• Hoof Care & Lameness • Country Homes & Acreages• Farm & Stable ManagementBONUS DISTRIBUTION: Long-Term

Newsstand Promotions; Arabian National Horse Show, MB; Canadian Andalusian & Lusitano Show, AB

Book by: June 10th

September/October • Seasonal Horse Health & Care • Tack & Gear• Training & Schooling for Fall• Special Features TBD

BONUS DISTRIBUTION: Mane Event, Chilliwack, BC; Royal Winter Fair, Toronto, ON; more TBA

Book by: August 10th

November/December • Winter Horse Health & Care• Special Holiday Features• Winter Workouts• Hooves in History• Celebration of Horses Contest Results

BONUS DISTRIBUTION: Long-Term Newsstand Promotions; Horse Breeders & Owners Conference, Red Deer, AB.

Book by: October 10th

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Editorial Calendar subject to change without notice.

Print Edition Demographics & Geographics

90,000 Readers per issueCanada’s Leading Horse Magazine

Equine Consumers’ Guide 2016

Reaching Your Target Market by:DIRECT-MAIL 40% to Subscribers & Industry Professionals

OUTLETS 50% to Tack/Feed Stores, Major Newsstands & Bookstores

SPECIAL 10% at Trade Shows, Horse Shows/Events & Seminars

2016 PRINT EDITION EDITORIAL THEMES & CLOSING DATES

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33%1 horse

44.6%2-4 horses

15.2%5-9

horses 7.2% 10 or more

35%45-54 years

31.7%55 years & older

15.8%24 years

& younger

17.5%25-44 years

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52.5% are lifetime horse people

27.5% have been involved for

more than 10 years

20% have been involved

with horses for

less than10 years

12.7%less than $25,000

17.6% $25,001 - $50,00020.7%

$50,001 - $75,000

23.5%$75,001 - $100,000

25.5% $100,001

and higher

CHJ Readers’ Age Ranges

CHJ Readers are Serious Horse People

CHJ Readers’ Annual Household Income

How many horses do CHJ Readers own or lease?

Reader Demographic• 92.5% female• 75.8% have post-secondary education• 90% own their own horse(s)• 80.8% own property• 46.8% reside on an acreage/country

property• 18.3% reside on a farm/ranch• 98.3% read/review CHJ’s ads

Strong Content, Loyal ReadersCanadian Horse Journal’s Readers LOVE Their Magazine80.5% prefer CHJ over all other Canadian & US magazines combined

CHJ’s 10 Most Popular Editorial Themes:

• Horse Health & Care• Training & Schooling• Competition Prep & Expert Tips• Natural Horsemanship• Farm & Stable Management• Careers & Education• Breed Profiles & Breeding• Tack, Apparel, Gear, Grooming• New Products & Gift Ideas• Horses for Sale

• 27.5% save CHJ for up to 6 months

• 25% save CHJ up to 1 year• 39.2% save CHJ for years

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Add POWER to your advertising – Grow Your Business with Canadian Horse Journal

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PRINT EDITION DEMOGRAPHICS & GEOGRAPHICS

OUR READERS ARE YOUR CUSTOMERS

• Dedicated Client E-Newsletters – Your choice of dates• The Hoofbeat – Published weekly• 10,000+ subscribers, and growing daily• Include social media promotion to 383,000+ fans

and followers• Professional graphic design and proofing included

n E-NewslettersReach our large E-Newsletter

readership in two ways: • In full E-Newsletters dedicated

exclusively to your products and services, or,

• In display ads, and product/service listings in our weekly Hoofbeat E-Newsletters

With an open rate consistently above the industry average, our Hoofbeat E-Newsletter is popular with readers and advertisers alike.

All E-Newsletters are promoted on our social media sites to 383,000+ fans, with up to 2 million weekly reach.

OUR DIGITAL BRANDS

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Network with a HUGE Targeted Audience that’s Growing DailyMarket your business on the leading horse industry website in Canada.

HORSEJournals.com will showcase your business to our huge industry audience. Here horse enthusiasts find a trusted resource of professionally written, high calibre information covering all aspects of horse care, horsemanship, training, and property management, as well as popular topics such as breed profiles, horse history and heritage, careers and education, rescue and welfare, holidays, business and product reviews, horse/rider profiles, and the latest news.

n Website

n Social MediaOur social media community invites discussion by

sharing daily news and happenings in the equine world, and encourages visits to our website and those of our clients. A key component of our multi-media network, our social media presence has grown over 500% in the past year, and continues to enjoy exceptional popularity. With a huge Facebook and Twitter audience of over 383,000+ followers, our social media “shout-outs” are heard around the world.

Fast Facts

Fast Facts

374,000+ Facebook Fans

8,941 Twitter Followers

• 325,000+ sessions annually• 455,000+ page views annually• More than 2,000 articles and news stories• New content added daily• Blogs and videos• Promoted daily on social media, in our e-newsletters,

and in our print editions

Fast Facts

Our Marketing and Communication services deliver advantages to our clients through consumer insight, knowledge of the media landscape, and both understanding and ownership of effective multi-platform media communications. Services we offer include:

Product ReviewsSelected products are reviewed by knowledgeable and

experienced horse people, and reviews are published in the print edition, in our Hoofbeat E-Newsletter, on HORSEJournals.com, and promoted on Social Media.

New & Noteworthy Product Profiles, Press Releases

Relevant press releases and new product information from our clients are published in the print edition, in our Hoofbeat E-Newsletter, on HORSEJournals.com, and promoted on Social Media.

Sponsored Online ContentRelevance – Authority – Trust

Successful sponsored content is relevant, authoritative, and trustworthy. It shares expertise or tells a good story rather than simply sells a product.

With the right sponsored content on HORSEJournals.com, new businesses can generate positive awareness, and established businesses can enhance their image and deepen their customer relationships.

Sponsored online content is delivered to our huge online audience by the following channels:• Website – 455,000+ page views annually• E-newsletters – to 10,000 readers • Social media – to over 383,000+ Social Media fans

Ask us about this effective new marketing option.

FlyersOur Reader Survey confirms that 100% of readers read

and/or review inserts and flyer:s.We offer two cost-effective options for flyer distribution:

• Insert in the print edition of Canadian Horse Journal by various methods depending on your preference and the size and weight of your insert (e.g., folded through centre for zero-fallout, polybagged, or attached with removable glue)

• Insert and distribution in bonus copies of Canadian Horse Journal distributed at trade shows. Quantities vary depending on size of show, from 200 to 1500For maximum impact, start with a well-designed flyer.

We also offer design, printing, inserting, and distribution of your flyer, or inserting and distribution only if that’s all you need.

Design Make a positive statement with eye-catching and

effective marketing material designed to help your business grow. Ad design and proofing is included in our print and online ad rates.

Need a one-stop shop? Our creative department can provide professional design services for all your outside advertising and marketing needs, as well as printing at affordable rates. We’ll save you time and money while professionally branding your marketing material with a consistent message across all media platforms.• Ads for print and digital• E-Newsletters• Flyers, business cards, show programs, calendars, signs

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BRAND EXTENSIONS

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Seal of Approval MarketingGo to the Show with our Seal of Approval Marketing Services

A select group of compatible horse industry businesses are regularly invited to take advantage of our Seal of Approval Marketing Services at trade shows we attend throughout the year. We market your products professionally at a fraction of the cost of attending the shows yourself, introduce consumers to your company and its products, and distribute your marketing material.

Services and benefits include:• Signage display, distribution of business cards,

brochures, coupons, and product samples

• Prominent display at Canadian Horse Journal’s popular booth in a section dedicated to your products and/or samples, and your promotional material

• Improved brand awareness and prominent exposure to a targeted audience of industry consumers

• Distribution of a coupon code or coupon flyer to drive orders to your website or business

• Professional representation in our booth staffed by experienced personnel

• Huge savings compared to attending the show yourselfPhot

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BRAND EXTENSIONS

Contests & SponsorshipsBy targeting a huge horse industry audience across

multiple platforms, our contests generate direct business leads. Our contest marketing drives traffic to your website and expands your Facebook and Twitter following, increasing brand awareness and industry profile, and connecting with new customers.

Trade show contests and free draw prizes generate positive benefits at a huge savings over attending the show yourself.

A variety of contest opportunities are available throughout the year, including:

• Dedicated Sponsor-Named Contests designed for your business

• Trade Show Contest Sponsorships

• Product donations and samples for our Trade Show Swag Bags

• Prizes for our Trade Show Draws

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PRINT“We have advertised with Horse Community Journals for many years and have been very happy with the amount of responses we receive from our ads in their publications. Their marketing team are professional, polite, and always on the ball. I couldn’t ask to work with a better crew. ”– Jessica Williams, Vettec, Inc.

“I use this magazine as a reference for my own horse activities. It provides me with great brand names for products and tips and tricks I can use on my own horses.” – Emz, Ontario

“Every time I pick up a new issue of CHJ I mean to email your staff and say what a truly great magazine you run. I get all of the magazines out here and CHJ is hands down my favorite. Great job!” – Petra McGowan, EcoLicious Equestrian

“Thank you Canadian Horse Journal, we would never have found our new home except for finding it in your magazine!” – P. Nachtigal, CHJ Reader

PRINT/ONLINEI want to let you know that the ad you created for us is fantastic. We have had truly amazing results. I am amazed at what a single ad can do. We’ve had response from Canada, US, and Australia, it took us two days to catch up on orders. Response was unbelievable and we are so thrilled. Thank you so much for your creativity and helpfulness throughout everything. – Hairy Back Ranch, print/online client

E-NEWSLETTER“We are getting a good response. Orangeville is sold out, and we are about half way to filling the Ottawa clinic.” – Higher Trails Equine Assisted Learning, e-newsletter client

SOCIAL MEDIA“Wow! I wondered why I was getting so many inquiries today.” – Strathcona Ventures, from one posting on our Facebook page

Advertising that WORKS!Canadian Horse Industry Stats• The economic contribution from Canada’s horse industry exceeds

$19.6 billion annually.

• Canadian horse owners spend more than $6.5 billion annually on horse care and horse operations, and $1.6 billion annually on horse care products and services, average $2,700 per horse per year.

• Canadians have over $29 billion investment in horses, tack, equipment, and property.

• 54% of Canada’s horses are used for pleasure riding (18%), sport competition (18%), and breeding (18%). 23% of Canada’s horses are young and not yet in use.

Source: 2010 Canadian Horse Industry Profile Study, Equine Canada

Combined Horse Industry Audience – Print, Online, Social MediaREACH THE LARGEST HORSE INDUSTRY AUDIENCE IN CANADA.

Canadian Horse Journal ..... 90,000 readers per issue

HORSEJournals.com ............ 325,000 sessions, 455,000 page views annually

Social Media ........................ 383,000+ fans/followers, average 680,000+ weekly reach

E-newsletters ....................... 10,000 subscribers

Annual Multi-Media Reach .... Over 10 million annually

Contact one of our marketing specialists today.

1-800-299-3799 or (250) 655-8883sales@horsejournals.comwww.HORSEJournals.com/advertise#201 – 2400 Bevan Avenue, Sidney, BC, V8L 1W1

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