Service Research in Germany and the Karlsruhe Service Research Institute (KSRI)

Prof. Dr. Gerhard SatzgerKarlsruhe Service Research Institute (KSRI)

Opening Centre of Service Research Manchester, April 22, 2009

KSRI update @ EU e-skills Conference, Oct 2008

*Agenda12IT-based servicesKSRI - a PPP prototype? 34Observations on SSMEService initiatives in Germany

IT-based services will change global competitive structures and e-skills will decide how *Internet EvolutionICT drives de-/recomposition of value networksICT drives location-independency of servicesHistorical Development of GDP contribution of industrial sectors in Germany AgricultureManufacturingService0%20%40%60%80%100%18101860191019602010

With growing services shares, individual companies need to prepare*Source: IBM Annual Reports; IBM Earnings release Jan 21, 2009

The KSRI is one IBM answer to the challenge *TechnicianResearcherResearcherProfessorResearcherService Innovation &Management SecretaryResearcherResearcherResearcherProfessoreOrganisationInformation & Market EngineeringManagementTechnicianProfessor SecretarySecretarySecretaryResearcherResearcherResearcherProfessorResearcher SecretaryProfessor SecretaryKnowledge ManagementResearcherResearcherResearcherResearcher Secretary

Progress #1: Public/private interest to further build up the institute*KSRI update @ EU e-skills Conference, Oct 2008TechnicianManagementTechnicianSecretarySecretaryResearcherResearcherResearcherProfessorResearcher SecretaryKnowledge ManagementCompany xCompany y

KSRI update @ EU e-skills Conference, Oct 2008

Progress #2:A curriculum for an e-skills / service oriented profile*KSRI update @ EU e-skills Conference, Oct 2008Economics Service Engineering (10 CP)Service Management (10 CP)Market EngineeringInternet Business ModelsCRM Recommendation SystemsSocial Network Analysis in CRMService InnovationeServicesProject Workshop / SeminarProject Workshop / SeminarOR in Service Management Management of Business NetworksBusiness and IT Service Management Computer ScienceService Technologies (17 CPs)Service-oriented Computing 1Enterprise Computing Knowledge ManagementComponent-based SW developmentUbiquitous ITService-oriented Computing 2Semantic Web Technologies 2Data Base SystemsService Network CoordinationProject Workshop / SeminarNew KSRI Lectures

KSRI update @ EU e-skills Conference, Oct 2008

Progress #3: Interdisciplinary research profile on IT-based services*Service Technologies: Service ComputingService Technologies: Knowledge & SemanticsService ManagementService EngineeringService Architecture & ComputingService Context & SemanticsService Innovation & ManagementService Markets & EconomicsService ResearchTeaching ModulesResearch Perspectives

Progress #4:Supporting government initiatives*Source: Expert Group Service Science, Nov 28, 2008; http://www.reser2008.de/futureservicesscience_germany/Strategic Area ServicesGerman High-Tech-StrategySponsored professorshipsBrand services made in ..Service portalResearch grant strategyServices sector measmt.Lifelong learningServices in prof. educationMeasuring servicesService ScienceSimulation of services

Working towards clarifying viability, contents and implementation of a Service Science*Source: Expert Group Service Science, Nov 28, 2008; http://www.reser2008.de/futureservicesscience_germany/10 service taskforces on services within German High-Tech-StrategyService Science taskforce: around 20 experts within Germany

Some observationsUnderestimation of the amount of change based on IT-based services

Significant interest in PPP concept

Increasing global spread, but differentiated international focus on SSME

Missing job and education profiles

Separate SSME programs ?

*

ContactThank you for your attention!PhotoProf. Dr. Gerhard Satzger Universitt Karlsruhe (TH) Fakultt fr Wirtschaftswissenschaften Karlsruhe Service Research Institute (KSRI) Research Group Service Innovation & Management Englerstrae 11, 76131 Karlsruhe Telefon: +49 (0) 721 608 - 8763 Fax: +49 (0) 721 608 - 8399 Email: SATZGER@de.ibm.com

KSRI update @ EU e-skills Conference, Oct 2008

Market expectations are enormous * In 2012, more than a third of application spending will be based on SaaS rather than SW product licences (Gartner, 2/2008).Source: finance.yahoo.com, 22/01/09

KSRI update @ EU e-skills Conference, Oct 2008

Vision: New ICT technologies enable the co-creation of value*Technology as DriverService Research (narrow sense)Service Science (SSME)Service Research (wide sense)Co-Create ValueIndividual DisciplinesEmphasis on value co-creation Development of interdisciplinary concepts, methods and toolsIntegrated Disciplines

More focus is urgently needed to get ready for global competition.IBM Academic Initiative: SSME (Service Science, Management and Engineering)

*EU e-skills Initiative European Services DirectiveIssued 2006, to be implemented by 2009

Intro: GS = incarnation of industry-academia liaision (fellowship) not panacea, but one example want to share experiences* Aspect that makes ICT so important (Hirst had mentioned standards importance) Cf. Erkki Ormala: globalized services, and e-skills importance (Andre Richier) how do we get young people into this?

IBM motivation:

shape new field of SSMEinnovation for projects (cf. Andy Nealy BAE liaison officer) -> Spitzencluster increase visibility at university, shape education for future workforce

*5years Kompromi Experiment und Nachhaltigkeit

Leading European Institute

Benefits for students / university Enroll in new courses with significant practical relevance Participate in innovative programs from B.Sc. to Ph.D. level Benefit from industry contacts during study program, including opportunities for internships and career entry Use top-level facilities and computing infrastructure Engage in international student exchange program*Not all alone -> network new courses/Structure*Integration in several dimensions*Ihre Kinder installieren nicht mehr umstndlich Spiele, sondern Browser Games

OP Margin bei 5% (vs. Apple 4%)Quarterly earnings growth 167%

IDC 2007: on demand vs. On premise:ERP