Service Oriented Retail

Don Kerr

Embedded Strategy Manager

Microsoft Australia

Boom In Smart, Connected Devices

YO

Y %

ship

pin

g g

row

th

35

30

25

20

15

10

5

0

2006-2010

From Connected Devices To Connected Experiences

Managing life

Connecting from

anywhere

Communicating

Recording memories

Staying HealthyCollaborating

Learning

Having fun

Smart, Connected, Service Oriented Devices

Devices ServicesManagement

Usage

Location

Advertising

Capability

Enterprise IT

ServiceProviders

OEMs

Smart, Connected, Service Oriented Devices

Technology TrendsSoftware + Services

Many Core

Loosely Coupled

Service Oriented Development

Enterprise IT

ServiceProviders

OEMs

Delivering Service Oriented Devices

Cost consciousness through the product lifecycle

Push towards standardisation

Retail enterprises increasingly connected

$$

New Technologies being introduced to the store

Bluetooth Wireless

POS Peripheral

Scales

Self Serve Cashless

Payments

Self assisted checkout

In-storeBack

Office

RFIDEmployee/Mgr

DashboardsAccess Points

Streaming VideoConsumer

Phones

Bottom of Basket

Detection

Location Based

Services

Interactive Customer Displays

Biometric Readers

RFID ShelfLabels

Media Shopping Carts

Shelf Edge

Displays

RFID GondolaLabels

Tablet PC as POS

Electronic Menu Boards

Holographics In-store kiosks

Voice Directed Wearable Computer

Smart Carts powered by Windows Embedded help make dietary decisions.

Smart Carts

Enter your diet preferences and we’ll build a menu for the week.

Windows Embedded powers interactive Kiosk to let customers easily educate themselves on products, improving sales.

Interactive Kiosk

Tell us what you’re having for dinner and we’ll suggest a wine.

Windows Embedded-basedPOS peripherals are easily replaced or updated, even during a transaction.

Point of Service

New scanner connected. Please continue.

Heading to the beach? Don’t forget your sunscreen. It’s on sale, 2 for $2.00.

Retailers can improve point-of-purchase performance through proactive promotions based on changing conditions like weather or time of day.

Digital Signage

Componentised OS Embedded Optimised

Real-Time OS for Power Conscious

Small Devices

Embedded OS for Retail POS Systems

User Scenarios

Embedded O/S platform for smaller footprint or mobile POS systems

Best choice for Point-of-Service devices

Embedded O/S for digital signage, upgrading installed POS offering full customisation

Best choice for PC or general purpose computing devices

•Enable partners to cost-effectively build and bring to market retail devices based on Windows EmbeddedRetail Optimised

•Easy to use

•Empower the retailers

•Lowers lifecycle costsOS Platform

•Build a broad community of retail application developers and peripheral vendors around Windows Embedded for Point of Service and POS for .NET

Partner Ecosystem

A standard, Retail-optimised, Embedded version of Windows for Point-of-Service devices

Point-of-Sale Kiosks Self-Checkout Fuel Pumps

© 2007 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.