Service Design for Successful Ageing
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Rosie Farrer NESTA
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Details of NESTA's Age Unlimited programme which has been developing and trialling new services that help people in their 50’s and 60’s to continue contributing to society through work and voluntary activity and keep socially active and networked in their local community so that ageing becomes a positive experience. Profiles a project being developed by the Beth Johnson Foundation.
Transcript of Service Design for Successful Ageing
Rosie Farrer
NESTA
• About NESTA
• NESTA & Ageing
• Age Unlimited programme
• Age Unlimited projects
• Things to think about
About NESTA
“Our society is facing complex
challenges, but our public
services are not set up to cope.
Radical thinking is needed -
which is why NESTA has
created The Public Services
Lab.”
www.nesta.org.uk
NESTA & Ageing
Life expectancy, healthy life
expectancy and EU–healthy life
expectancy at birth, Great Britain
1981–2006
Source: ONS
Impact of
demographic
change on PSND
Source: OBR
“Just because I’m over 60
nobody wants to sell me
anything any more.”
– Germaine Greer
• Prevention – people in their 50s and 60s
• Planning for retirement and extending
working lives
• Keeping people active and engaged
• Engaging citizens in the design and delivery of
services to solve problems:
• develop more impactful and cost effective
services that resonate with users
• stimulate behaviour change leading to more
resilient ageing
• Building capacity to use new methods to design
services
• Working with novice community entrepreneurs in
their 50s and 60s
• Developing ventures and community projects to
remain active and engaged as they move into
retirement
• Organisations working to involve users in the design
and delivery of new services
• Call for ideas – 250 applications
• Two day workshop – 30 organisations
• 28 applications received at second stage
• 10 organisations selected
• £50k and non financial support
• Support and new methods
Age Unlimited Projects
She is developing a pre-retirement planning service that will be delivered in the community by community members.
• New thinking and methods
• Involving users and purchasers
• Testing in the community
• Rethinking funding models
• Community Builder’s Approach to
Theory of Change
• Map from the problem the project
aimed to solve through to outputs,
outcomes and long term impacts.
• Interviews with prospective service
users
• Theme insights
• Testing and co-design
In partnership with Coventry NHS Trust they are developing a service for pre-retirement planning and transition amongst health workers
This is Jane and Simon from Coventry University
Things to think about
Test, test
and test
some more Develop
ideas before
selection
Staged process;
initial low barriers
to entry
Support and
finance provided
Using theory
of change to
define impacts
and outcomes
Involving users
in the design
and delivery of
services
Involve
prospective
users and
purchasers early
on
The importance
of insights to
challenge
assumptions
• Testing and refining leads to
confidence in the idea
• Building capacity to approach
problems differently is hard but doable
• Users provide productive disruption
• Methods and mindsets change the
culture
• Evaluation over the next 6 months
• Sharing innovation in ageing
• Broader lessons on involving users
and building capacity to use service
design methods
