September 2013 ASTM Officers Training Workshop September 2013 ASTM Officers Training Workshop...

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September 2013 ASTM Officers Training Workshop Strategic Planning & New Activity Development September 2013 ASTM Virtual Officers Training Workshop Brian Meincke

Transcript of September 2013 ASTM Officers Training Workshop September 2013 ASTM Officers Training Workshop...

Page 1: September 2013 ASTM Officers Training Workshop September 2013 ASTM Officers Training Workshop Strategic Planning & New Activity Development September 2013.

September 2013ASTM Officers Training WorkshopSeptember 2013ASTM Officers Training Workshop

Strategic Planning & New Activity Development

September 2013

ASTM Virtual Officers Training Workshop

Brian Meincke

Page 2: September 2013 ASTM Officers Training Workshop September 2013 ASTM Officers Training Workshop Strategic Planning & New Activity Development September 2013.

September 2013ASTM Officers Training WorkshopSeptember 2013ASTM Officers Training Workshop

Strategic Planning• Strategic Planning is one of the most significant

components of a healthy committee because it

– Reinforces the assets and attributes of the committee

making it stronger

– Provides direction and focus

– Moves actions toward a desired result

– Maximizes potential

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The Strategic Planning Process• Survey current status

• Identify future directions and needs

• Define goals and priorities

• Develop implementation plan

• Achieving success

• Measuring progress

• Re-assessing status

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Survey Current Status

• Committee Overview• Standards Development

Profile• Use of Standards in

Marketplace• Accessories• Strengths/Weaknesses• Participation vs Players• International Considerations

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ID Future Direction & Needs

• New Activities• Emerging Trends• Ask the Customer• Research Program Focus• Think Beyond Standards

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Define Goals & Priorities

• Goal must include concise statement of purpose, time schedule, and some measurement indicator

• Set priorities based on need and resources

• BE REALISTIC

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Develop Implementation Plan

• Ensure plan will take you toward goal

• Need buy-in from all affected

• Plan needs to be understandable and realistic

• Divide plan into major milestones

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Strategic Planning can’t stop With the Plan

• Biggest problem with strategic planning is losing momentum with implementation

• The hard truth is that the best plan is the one that actually gets implemented

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Achieving SUCCESS

• Simple and clear• Use target dates• Must have

accountability• Regularly review

progress

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Measuring Progress

• Return to implementation plan

• Hold people accountable to assignments

• Execute corrective action and adjust schedules

• Reward accomplishments

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Incorporating Planning into Committee Structure

• Force planning as a priority• Function of Executive Subcommittee or Ad Hoc Group• Regular communication with committee members• Need to know the pulse of the industry – solicit external

input if needed• Use staff resources

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New Activity Development

• Critical to continued relevance of the committee/subcommittee through the generation of:– New Content– New Membership– New Ideas

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Initiation of New Activities

• Members/Technical Committee• Government Agency• Trade Association• Professional Society• Manufacturer• Individual

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Potential Areas for Activity

• New Technology & Products

• Marketplace Issues• Regulatory Issues• Topics of Controversy• Research Sources• International

Considerations

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New Activity Proposal

• What factors are driving the request?• What is the expected benefit & use of the product?• Is time a factor?• What expertise is required?• What organizations & trade publications are

relevant to the activity?• http://www.astm.org/COMMIT/std_development.htm

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Development Process

• Identification of Industry Needs & Use

• Search for Existing Activities

• Analyze Interest

• Evaluate Viability

• Match ASTM Capabilities with Industry Objectives

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New Standards Development Activity

• Strategic Planning• Identification of Expertise, Leadership, & Related

Organizations• Hold Appropriate Meetings• Networking• Follow-up Publicity & Membership Promotion• Project Funding & Research Needs (if necessary)• Identification of Other ASTM Products• ASK QUESTIONS

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New Activity = New Approach

• SDO as Service Provider: Competition Model

• Identify Need & Usage• Establish Goals

– Tangible vs.

Theoretical

• Identify Tools to Accelerate Development of Information

• Establish Timeline for Completion

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Conclusion

• There are different ways to accomplish a goal

• Don’t underestimate actual requirements

• Flexibility, Flexibility, Flexibility

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Questions?

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Brian Meincke

610.832.9613

[email protected]

ASTM Website

www.astm.org