Septemb Ai uPAtebecoming a mere commodity. Dealerships need to find new ways to become more...

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ADI Update • 09/14 Page 1 September 2014 HOT TRUCK ACCESSORIES: Assist Steps Bed Protection Tonneau Covers 22” Wheels All Weather Mats Under Seat Storage Kicker Audio Borla Performance Exhaust Get more options with your $dollar$ on a Lease! LPOs, DIOs... Residual value of GM Accessories when added to a vehicle MSRP: * Based on Ally & GM Financial hard adds lists. Bedliner - Removable $250 Rear Spoiler $150 Running Boards / Assist Steps $250 Tubular Step Products $325 (Ally) Headrest DVD System $700 (GM Financial) Bed Rug $250 Chrome Wheels up to 19" $500 Chrome Wheels over 19" $1,500 - $2,000 To subscribe/unsubscribe from this e-newsletter, please send an email to [email protected]. www.GMCAAD.com Capital Area Accessory Distributors 222 Gregson Drive Cary, NC 27511 Website: WWW.GMCAAD.COM Phone: (888) 277-6290 Fax: (919) 469-9488 ADI UPDATE The GM Accessories Newsletter from CAAD

Transcript of Septemb Ai uPAtebecoming a mere commodity. Dealerships need to find new ways to become more...

Page 1: Septemb Ai uPAtebecoming a mere commodity. Dealerships need to find new ways to become more profitable. The solution is right in their stores: Accessories. Untapped Profit Source I

ADI Update • 09/14 Page 1

September 2014

Hot truck Accessories: Assist steps Bed Protection tonneau covers 22” Wheels All Weather Mats under seat storage kicker Audio Borla Performance exhaust

Get more options with your $dollar$ on a Lease! LPOs, DIOs...

Residual value of GM Accessories when added to a vehicle MSRP:

*Based on Ally & GM Financial hard adds lists.

Bedliner - Removable $250

Rear Spoiler $150

Running Boards / Assist Steps $250

Tubular Step Products $325 (Ally)

Headrest DVD System $700 (GM Financial)

Bed Rug $250

Chrome Wheels up to 19" $500

Chrome Wheels over 19" $1,500 - $2,000

To subscribe/unsubscribe from this e-newsletter, please send an email to [email protected].

www.GMCAAD.com

Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 469-9488

ADI UPDATEThe GM Accessories Newsletter from CAAD

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ADI Update • 09/14 Page 2

All dealers enrolled in the 2014 Mark of Excellence are automatically enrolled to earn one of two Accessories Dealer Bonus Program amounts for eligible deliveries made during the program period of July 1 - September 30, 2014.

2014 GM ACCESSORIES 3Rd Qtr. dEALER BONUS PROGRAM

LEVEL 2 BONUS: $25 pEr ELigiBLE dELiVEryMeet or exceed both of the following:

1. Your dealership’s Accessories sales objective* for the combined months of July, August, and September

AND2. Your New Vehicle Retail Sales Objective for the combined months of July, August, and September

2014 ACCESSORIES DEALER BONUS PROGRAM – Chevrolet, GMC, Buick & Cadillac Accessories

BONUS LEVEL REQUIREMENTS ACCESSORIES OBJECTIVES ACCESSORIES BONUS PAYOUT

Level 1 Bonus Dealers must achieve the following: Accessories Sales Objective* $20/VIN

Level 2 Bonus Dealers must achieve both of the following:

Accessories Sales Objective*

New Vehicle Retail Sales Objective* $25/VIN

*July, August, and September combined Accessories sales objectives are based on specific criteria. Dealer objectives are determined by combining all divisional objectives with the BAC.

LEVEL 1 BONUS: $20 pEr ELigiBLE dELiVEry Meet or exceed your dealership’s Accessories sales objective* for the combined months of July, August, and September

OR

HErE’S HOW iT WOrKSTo qualify for GM Accessories Dealer Bonus Program, your dealership must meet or exceed one of the two Bonus Levels outlined below:

For more information, contact us at the number below, or visit www.gmexcellence.com.

Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 469-9488

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ADI Update • 09/14 Page 3

Welcome to Your Dealership’s New Profit Center

By Sidney Haider | August 22, 2014 | Sales and F&I

If we looked at the automotive retail industry 10 years ago, about 16 to 17 million cars were being sold per year by 22,000 dealerships. After the recession in 2008, many stores closed shop and there are now only about 17,000 dealerships.This year, there are reportedly 16 million cars to be sold. By logic, dealerships today should be making more money. Unfortunately, this is not the case.Based on statistics from the National Automobile Dealers Association (NADA), profit margins are declin-ing even if vehicle retail prices are rising. New cars are becoming a mere commodity.Dealerships need to find new ways to become more profitable. The solution is right in their stores: Accessories.

Untapped Profit SourceI was introduced to the accessories business while I was working as an ecommerce and leasing director for Galpin Auto Sports, which MTV contracted for the show “Pimp My Ride.”The accessories market is huge, generating annual reve-nue of $40 billion in the United States alone.*The surprising truth is dealerships represent less than 5% of this market even though data from the Specialty Equipment Market Association (SEMA) shows 75% of customers prefer to buy at a dealer.In most cases, customers are not aware the dealership is even selling accessories. The dealerships either don’t offer or push accessories at all. They know there is money to be made with accessories but they don’t know how to effectively sell and manage the process.On the contrary, by not selling accessories, a store is actually losing an average of $1 million per year.*

Potential in AccessoriesAccording to SEMA, 92% of drivers buy some kind of accessory and 60% spend more than $1,500. Typically, drivers buy within 90 days of purchasing their vehicle.These numbers translate to big money and yet many deal-erships are afraid to dive into the accessories business. It is certainly different from selling a car and may require them to alter some of their processes.But change is inevitable. Status quo is not going to work if you want to keep and grow your business.For instance, until about 40 years ago, there was no F&I office in dealerships. But now, F&I is an integral profit source.

ConclusionWhen done right, accessories will be the new F&I – not in the sense that it will replace it, but it will become a new and tremendous profit center for the store.There is much more to be said about the accessories market. In the coming weeks, I will continue to share what I’ve found and how you can leverage accessories sales to increase profit in your dealership.To read more about this topic, see our whitepaper: In the New “Golden Age” for Automotive… Where Are the New Frontiers for Dealership Profits? by Ron Lamb.

Article Highlights:• Dealershipsneedtofindnewwaystobecomemoreprofitable.

• The solution is right in their stores: Accessories.

The surprising truth is dealerships represent less than 5% of this market

even though data from the Specialty Equipment Market Association (SEMA) shows 75% of customers

prefer to buy at a dealer.

*AddOnAuto 2014 Accessories Trend ReportSource: http://fuel.reyrey.com/sales-and-fi/2014/08/your-new-profit-center/

Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 469-9488

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ADI Update • 09/14 Page 4

YUKON SLE CHROME PACKAGEIn an effort to assist the sales and marketing of your 2015 SLE Yukon and Yukon XLs, GMC is pleased to announce the following Chrome Package available for a limited time exclusively through your local ADI:

Quantities of this discounted package are limited and are to be used on SLE Yukon/Yukon XLs only. Place your order today by completing the form below and faxing to your local ADI.

YES I AM INTERESTED. PLEASE SEND ME ONE KIT FOR EACH OF THE FOLLOWING VINS.

DEALER: ________________________________________________________________________________________

BAC: __________________________ CONTACT: ____________________________________________________

SLE VIN 1 (LAST EIGHT) : __ __ __ __ __ __ __ __ SLE VIN 4 (LAST EIGHT) : __ __ __ __ __ __ __ __

SLE VIN 2 (LAST EIGHT) : __ __ __ __ __ __ __ __ SLE VIN 5 (LAST EIGHT) : __ __ __ __ __ __ __ __

SLE VIN 3 (LAST EIGHT) : __ __ __ __ __ __ __ __ SLE VIN 6 (LAST EIGHT) : __ __ __ __ __ __ __ __

ACCESSORY DEALER PRICEChrome Body Side Molding $140Chrome Mirror Caps $70Chrome Door Handles $101Chrome Exhaust Tip $70

TOTAL $381Discount: – $ 150

Net Dealer Price: $ 231

Y U K O N Y U K O N 2 0 1 5

For more information contact your local ADI.Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 469-9488

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ADI Update • 09/14 Page 5

the all-new 2015 chevrolet traxaccessories

Product News

Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 469-9488

Page 6: Septemb Ai uPAtebecoming a mere commodity. Dealerships need to find new ways to become more profitable. The solution is right in their stores: Accessories. Untapped Profit Source I

ADI Update • 09/14 Page 6

LPO ALL WEATHER MATS ARE BACK!• Save your lease customers’ on wear and tear charges – and the condition of

these off-lease vehicles on YOUR pre-owned lot!• Protect YOUR current and future DRAC units!• Add additional gross profit to YOUR new vehicle sales!• “Check the Box” for LPO Mats on YOUR orders today!

All Weather

MatsCargo Mat

3rd Row

LPO VAV VLI VKN

Enclave √ √ √Encore √ √LaCrosse √ √Verano √ √Regal √ √

All Weather

MatsCargo Mat

3rd Row

Protection Package

Rubber Bed Mat

LPO VAV VLI VKN VQG VBR

Acadia √ √ √Terrain √ √Canyon √ √Sierra √ √Yukon & XL √ √

CadillaC all Weather Mats

Cargo Mat 3rd Row

lPO VaV Vli VKNall-New CTS Sedan X X -aTS X X -CTS Coupe X - -CTS-V Sedan X - -ElR X X -Escalade X X XEscalade ESV X X XSRX X X -

BUiCK all Weather Mats Cargo Mat 3rd RowlPO VaV Vli VKNEnclave X X XEncore X X -laCrosse X X -Verano X X -Regal X X -

CHEVROlET all Weather

Mats

Cargo Mat

3rd Row

Protection Package

Bed Mat

lPO VaV Vli VKN VQG VBRCamaro X X - - -Colorado X - - - XCruze X X - - -Equinox - X - X -impala X X - X -Malibu X X - - -Silverado X - - - XSonic X - - - -Spark X X - - -Suburban X X - - -Tahoe X X - - -Traverse X X X - -Volt X X - - -

GMC all Weather

Mats

Cargo Mat

3rd Row

Protection Package

Bed Mat

lPO VaV Vli VKN VQG VBRacadia X X X - -Terrain - X - X -Canyon X - - - XSierra X - - - XYukon & Xl X X - - -

LPos – Just the Box!

Product News

Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 469-9488

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ADI Update • 09/14 Page 7

WELCOME LPO PACKAGES EXTERIOR BED ACCESSORIES WHEELS TRAILERING MERCHANDISING RESOURCES

32015 CHEVROLET COLORADO Accessories Launch Kit GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.

A Limited Production Option (LPO) is a preordered option that includes a single accessory or a collection of accessories that are part of a special package.

LPO FEATURES AND BENEFITS• Ordered during vehicle order process

• Fully residualized (listed on Monroney Label)

• Covered by New Vehicle Limited Warranty1

• Included in floor plan

• Provided by ADI and installed by Dealer

• Labor paid through warranty system similar to Pre-Delivery Inspection (PDI)

For a complete list of current LPO Packages and details, please refer to the Online Order/Reference Guide found on the Order Workbench on GM GlobalConnect.

The LPO Packages are available to order via the Workbench Configurator, using the unique option code associated with each package. For additional information on any LPO Package, please contact your ADI.1 Most Chevrolet Accessories and Parts sold and installed on a Chevrolet

vehicle by a Chevrolet Dealer or a Chevrolet-approved Accessory Distributor/Installer (ADI) before delivery to the customer are covered under the applicable portion (Bumper-to-Bumper, Powertrain, etc.) of the New Vehicle Limited Warranty. If Chevrolet Accessories are installed after vehicle delivery, or are replaced under the New Vehicle Limited Warranty, they will be covered, parts and labor, for the longer of the following: a) 12 months/12,000 miles (whichever comes first), or b) the balance of the applicable portion of the New Vehicle Limited Warranty. See your dealer for details.

2 Late availability

3 Future product

4 Use only GM-approved wheel/tire combinations. Visit chevyaccessories.com for important wheel and tire information.

LIMITED PRODUCTION OPTIONS (LPO) Intended LPO listing, refer to vehicle order guide for availability.

LIMITED PRODUCTION OPTIONS (LPO)

LPO Name LPO Code

BedBedliner, with Logo VZXBed Mat VBRBed Net, Black RXQTailgate Handle, Chrome2 SCZTailgate Liner VUKTonneau Cover – Soft, Foldable, with Logo 5JYTonneau Cover – Soft, Roll Up, with Logo VPBTool Box, with Logo RW6GearOnTM Cargo Management SystemGearOnTM Cargo Tie-Down Rings 5VIGearOnTM Cross Rail Load Stops S42ExteriorAssist Steps, 3-Inch Step Bars, Black RVPAssist Steps, 5-Inch Rectangular, Black RVSAssist Steps, 5-Inch Rectangular, Chrome E25Exhaust Tip, Highly Polished, with Logo2 VQZFender Flares, Front and Rear, Black SF5Grille, Body Color2 VATSide Window Weather Deflectors, Smoke Black SDSSplash Guards, Molded, Black, with Logo VQKInteriorPremium All-Weather Floor Mats, with Logo VAVHeated Seat Kit, Front3 W03

LPO Name LPO Code

TraileringTrailer Drop Hitch, Bumper Mounted3 SIDHitch Cover, with Logo3 5Y4Tow Hooks, Chrome2 VQYTrailer Harness2 RZWWheel AccessoriesWheel Lock Kit SFEWheels and Tires4

18-Inch Wheel, Aluminum, Ultrabright Machined with Sterling Silver Paint, 5-Spoke

SE4

18-Inch Wheel, Aluminum Polished, 5-Spoke2 SE6

Product News

WELCOME LPO PACKAGES EXTERIOR BED ACCESSORIES WHEELS TRAILERING MERCHANDISING RESOURCES

32015 CHEVROLET COLORADO Accessories Launch Kit GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.

A Limited Production Option (LPO) is a preordered option that includes a single accessory or a collection of accessories that are part of a special package.

LPO FEATURES AND BENEFITS• Ordered during vehicle order process

• Fully residualized (listed on Monroney Label)

• Covered by New Vehicle Limited Warranty1

• Included in floor plan

• Provided by ADI and installed by Dealer

• Labor paid through warranty system similar to Pre-Delivery Inspection (PDI)

For a complete list of current LPO Packages and details, please refer to the Online Order/Reference Guide found on the Order Workbench on GM GlobalConnect.

The LPO Packages are available to order via the Workbench Configurator, using the unique option code associated with each package. For additional information on any LPO Package, please contact your ADI.1 Most Chevrolet Accessories and Parts sold and installed on a Chevrolet

vehicle by a Chevrolet Dealer or a Chevrolet-approved Accessory Distributor/Installer (ADI) before delivery to the customer are covered under the applicable portion (Bumper-to-Bumper, Powertrain, etc.) of the New Vehicle Limited Warranty. If Chevrolet Accessories are installed after vehicle delivery, or are replaced under the New Vehicle Limited Warranty, they will be covered, parts and labor, for the longer of the following: a) 12 months/12,000 miles (whichever comes first), or b) the balance of the applicable portion of the New Vehicle Limited Warranty. See your dealer for details.

2 Late availability

3 Future product

4 Use only GM-approved wheel/tire combinations. Visit chevyaccessories.com for important wheel and tire information.

LIMITED PRODUCTION OPTIONS (LPO) Intended LPO listing, refer to vehicle order guide for availability.

LIMITED PRODUCTION OPTIONS (LPO)

LPO Name LPO Code

BedBedliner, with Logo VZXBed Mat VBRBed Net, Black RXQTailgate Handle, Chrome2 SCZTailgate Liner VUKTonneau Cover – Soft, Foldable, with Logo 5JYTonneau Cover – Soft, Roll Up, with Logo VPBTool Box, with Logo RW6GearOnTM Cargo Management SystemGearOnTM Cargo Tie-Down Rings 5VIGearOnTM Cross Rail Load Stops S42ExteriorAssist Steps, 3-Inch Step Bars, Black RVPAssist Steps, 5-Inch Rectangular, Black RVSAssist Steps, 5-Inch Rectangular, Chrome E25Exhaust Tip, Highly Polished, with Logo2 VQZFender Flares, Front and Rear, Black SF5Grille, Body Color2 VATSide Window Weather Deflectors, Smoke Black SDSSplash Guards, Molded, Black, with Logo VQKInteriorPremium All-Weather Floor Mats, with Logo VAVHeated Seat Kit, Front3 W03

LPO Name LPO Code

TraileringTrailer Drop Hitch, Bumper Mounted3 SIDHitch Cover, with Logo3 5Y4Tow Hooks, Chrome2 VQYTrailer Harness2 RZWWheel AccessoriesWheel Lock Kit SFEWheels and Tires4

18-Inch Wheel, Aluminum, Ultrabright Machined with Sterling Silver Paint, 5-Spoke

SE4

18-Inch Wheel, Aluminum Polished, 5-Spoke2 SE6

ALL-NEW 2015 COLORADO LIMITED PRODUCTION OPTIONS (LPOs)Intended LPO listing, refer to vehicle order guide for availability.

Colorado aCCessories now available for online ordering!

Page 8: Septemb Ai uPAtebecoming a mere commodity. Dealerships need to find new ways to become more profitable. The solution is right in their stores: Accessories. Untapped Profit Source I

ADI Update • 09/14 Page 8

2015 GMC CANYON ACCESSORIES LAUNCH KIT

GM CONFIDENTIAL. FOR GM SALESPERSON USE ONLY. NOT INTENDED TO BE USED FOR ADVERTISING PURPOSES.3

LIMITED PRODUCTION OPTIONS (LPO)INTENDED LPO LISTING, REFER TO VEHICLE ORDER GUIDE FOR AVAILABILITY.

A Limited Production Option (LPO) is a preordered option that includes a single accessory or a collection of accessories that are part of a special package LPO FEATURES AND BENEFITS

• Ordered during vehicle order process

• Fully residualized (listed on Monroney Label)

• Covered by New Vehicle Limited Warranty1

• Included in floor plan

• Provided by ADI and installed by Dealer

• Labor paid through warranty system similar to Pre-Delivery Inspection (PDI)

For a complete list of current LPO Packages and details, please refer to the Online Order/Reference Guide found on the Order Workbench on GM GlobalConnect.The LPO Packages are available to order via the Workbench Configurator, using the unique option code associated with each package. For additional information on any LPO Package, please contact your ADI.1 Most GMC Accessories and Parts sold and installed on a GMC vehicle by a

GMC Dealer or a GMC-approved Accessory Distributor/Installer (ADI) before delivery to the customer are covered under the applicable portion (Bumper-to-Bumper, Powertrain, etc.) of the New Vehicle Limited Warranty. If GMC Accessories are installed after vehicle delivery, or are replaced under the New Vehicle Limited Warranty, they will be covered, parts and labor, for the longer of the following: a) 12 months/12,000 miles (whichever comes first), or b) the balance of the applicable portion of the New Vehicle Limited Warranty. See your dealer for details.

2 Late availability3 Future product4 Use only GM-approved wheel/tire combinations. Visit gmcaccessories.com for

important wheel and tire information.

LPO NameLPO

CodeBED

Bedliner, with Logo VZX

Bed Mat VBR

Bed Net, Black RXQ

Tailgate Handle, Chrome2 SCZ

Tailgate Liner VUK

Tonneau Cover – Soft, Foldable, with Logo 5JY

Tonneau Cover – Soft, Roll Up, with Logo VPB

Tool Box, with Logo RW6GearOnTM CARGO MANAGEMENT SYSTEM

GearOnTM Cargo Tie-Down Rings 5VI

GearOnTM Cross Rail Load Stops S42EXTERIOR

Assist Steps, 3-Inch Step Bars, Black RVP

Assist Steps, 5-Inch Rectangular, Black RVS

Assist Steps, 5-Inch Rectangular, Chrome E25

Exhaust Tip, Highly Polished, with Logo2 VQZ

Grille, Body Color2 VAT

Molded Hood Protector, Smoke Black S52

Side Window Weather Deflectors, Smoke Black SDS

Splash Guards, Molded, Black, with Logo VQK

Tailgate Handle, Chrome3 SC2INTERIOR

Premium All-Weather Floor Mats, with Logo VAV

Heated Seat Kit, Front3 W03

LPO NameLPO

CodeTRAILERING

Trailer Drop Hitch, Bumper Mounted3 SID

Hitch Cover, with Logo3 5Y4

Tow Hooks, Chrome2 VQY

Trailer Harness2 RZWWHEEL ACCESSORIES

Wheel Lock Kit SFEWHEELS AND TIRES4

18-Inch Wheel, Aluminum, Ultrabright Machined with Dark Argent Paint, 6-Split Spoke

SE7

18-Inch Wheel, Aluminum Chrome, 6-Spoke3 SE5

WELCOME uHOME u LPO u EXTERIOR u WHEELS u BED ACCESSORIES AND TRAILERING u MERCHANDISING uASSIST STEPS u RESOURCES uPACKAGES u

Product News

2015 GMC CANYON ACCESSORIES LAUNCH KIT

GM CONFIDENTIAL. FOR GM SALESPERSON USE ONLY. NOT INTENDED TO BE USED FOR ADVERTISING PURPOSES.3

LIMITED PRODUCTION OPTIONS (LPO)INTENDED LPO LISTING, REFER TO VEHICLE ORDER GUIDE FOR AVAILABILITY.

A Limited Production Option (LPO) is a preordered option that includes a single accessory or a collection of accessories that are part of a special package LPO FEATURES AND BENEFITS

• Ordered during vehicle order process

• Fully residualized (listed on Monroney Label)

• Covered by New Vehicle Limited Warranty1

• Included in floor plan

• Provided by ADI and installed by Dealer

• Labor paid through warranty system similar to Pre-Delivery Inspection (PDI)

For a complete list of current LPO Packages and details, please refer to the Online Order/Reference Guide found on the Order Workbench on GM GlobalConnect.The LPO Packages are available to order via the Workbench Configurator, using the unique option code associated with each package. For additional information on any LPO Package, please contact your ADI.1 Most GMC Accessories and Parts sold and installed on a GMC vehicle by a

GMC Dealer or a GMC-approved Accessory Distributor/Installer (ADI) before delivery to the customer are covered under the applicable portion (Bumper-to-Bumper, Powertrain, etc.) of the New Vehicle Limited Warranty. If GMC Accessories are installed after vehicle delivery, or are replaced under the New Vehicle Limited Warranty, they will be covered, parts and labor, for the longer of the following: a) 12 months/12,000 miles (whichever comes first), or b) the balance of the applicable portion of the New Vehicle Limited Warranty. See your dealer for details.

2 Late availability3 Future product4 Use only GM-approved wheel/tire combinations. Visit gmcaccessories.com for

important wheel and tire information.

LPO NameLPO

CodeBED

Bedliner, with Logo VZX

Bed Mat VBR

Bed Net, Black RXQ

Tailgate Handle, Chrome2 SCZ

Tailgate Liner VUK

Tonneau Cover – Soft, Foldable, with Logo 5JY

Tonneau Cover – Soft, Roll Up, with Logo VPB

Tool Box, with Logo RW6GearOnTM CARGO MANAGEMENT SYSTEM

GearOnTM Cargo Tie-Down Rings 5VI

GearOnTM Cross Rail Load Stops S42EXTERIOR

Assist Steps, 3-Inch Step Bars, Black RVP

Assist Steps, 5-Inch Rectangular, Black RVS

Assist Steps, 5-Inch Rectangular, Chrome E25

Exhaust Tip, Highly Polished, with Logo2 VQZ

Grille, Body Color2 VAT

Molded Hood Protector, Smoke Black S52

Side Window Weather Deflectors, Smoke Black SDS

Splash Guards, Molded, Black, with Logo VQK

Tailgate Handle, Chrome3 SC2INTERIOR

Premium All-Weather Floor Mats, with Logo VAV

Heated Seat Kit, Front3 W03

LPO NameLPO

CodeTRAILERING

Trailer Drop Hitch, Bumper Mounted3 SID

Hitch Cover, with Logo3 5Y4

Tow Hooks, Chrome2 VQY

Trailer Harness2 RZWWHEEL ACCESSORIES

Wheel Lock Kit SFEWHEELS AND TIRES4

18-Inch Wheel, Aluminum, Ultrabright Machined with Dark Argent Paint, 6-Split Spoke

SE7

18-Inch Wheel, Aluminum Chrome, 6-Spoke3 SE5

WELCOME uHOME u LPO u EXTERIOR u WHEELS u BED ACCESSORIES AND TRAILERING u MERCHANDISING uASSIST STEPS u RESOURCES uPACKAGES u

ALL-NEW 2015 CANYON LIMITED PRODUCTION OPTIONS (LPOs)Intended LPO listing, refer to vehicle order guide for availability.

Canyon aCCessories now available for online ordering!

Page 9: Septemb Ai uPAtebecoming a mere commodity. Dealerships need to find new ways to become more profitable. The solution is right in their stores: Accessories. Untapped Profit Source I

Is your vehicle used in the day-to-day operation of your business? If so, you may be eligible to receive up to $1,000* in free

aCCessories to get your new vehicle work-ready!

a big deal for small businesses!

TRUCKS VANS$400 Accessories Cash

Allowance$1,000 Accessories Cash

Allowance$400 Accessories Cash

AllowanceUp to $1,200 Upfit Cash

Allowance1

1500 Silverado/Sierra Avalanche

2500 Silverado/Sierra 3500 SIlverado/Sierra

Express (Passenger) Savana (Passenger

Express (Cargo & Cutaways) Savana (Cargo & Cutaways)

ELIGIBLE VEHICLES MAINTENANCE PROGRAM2012-2013 MY Business Choice Maintenance Program2 - Vehicle’s recommended maintenance schedule

for up to two years or 30,000 miles, whichever comes first.

2014 MY Division Maintenance Program3 - Vehicle’s recommended maintenance schedule for up to two years or 24,000 miles, whichever comes first.

* Not valid with all offers. See Dealer for details. Take delivery by 9/30/14.1 Customers will need to spend at least $500 up to a maximum of $1,200, in order to be eligible for this allowance. Not valid with all offers. See Dealer for details. Take delivery by 9/30/14.2 Scheduled oil changes with filter, SRW tire rotations (extra charge for dual rear wheel vehicles may apply), and 27-point inspections, according to your new vehicle's recommended maintenance schedule, for a maximum of four service events for diesel engines and six services for gas engines. Does not include air filters or Diesel Exhaust Fluid. See Dealer for other restrictions and complete details.3 Scheduled oil changes with filter, SRW tire rotations (extra charge for dual rear wheel vehicles may apply), and 27-point inspections, according to your new vehicle’s recommended maintenance schedule, for a maximum of four service events. Diesel Exhaust Fluid included. Does not include air filters. See Dealer for other restrictions and complete details.

To be eligible, Business owners must (1) use the vehicle in the day-to-day operation of their business, and not solely for transportation purposes; and (2) must also provide one of the following eligible business documents identifying them as the owner of the business:

• GM Fleet Account Number (FAN)• DBA (Doing Business As)• Sales Tax License• State Business License or State/Federal Busi-

ness Tax ID Certificate• State Occupational License for Trade (For ex-

ample: plumbers, electricians, contractors, etc.)• Municipalities (in lieu of bid assistance, vehicle

must be in the name of the municipality)• Municipal Business License

• Prior-year Schedule C (Form 1040) or Sched-ule F (Form 1040-farmers only)

• Crop or Livestock Insurance• Federal Land Use Restriction and/or Land

Grant Subsidiary Documentation• Commercial General Liability Insurance Policy/

Public Liability Insurance Policy and/or Work-men’s Compensation Insurance Policy

• State or Federal Authorized Business Website (must have .gov website address)

• Pocket List of Railroad Officials Guide (only eligible when Railroad Operators Incentive is not used)

• 2011 Business Tax Forms• Timber Registration Number• Agriculture ID• Farmer’s General Liability Insurance• Articles of incorporation• TAX Form 1120-S• TAX Form 1065

Sales Consultants and Sales Managers Receive GM earnPOWER Points on Chevrolet and GMC Truck and Van accessories sold within the 2014 Business Choice Program!

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ADI Update • 09/14 Page 10

New Products!

Images are for representation purposes only. Actual product may vary.

Removable Roof Rack Cross Rails2013-2015 EncoreThis Removable Roof Rack Cross Rail Package (Part #95470987) includes cross rails and all necessary mounting hardware to expand the cargo capacity for your Encore. The rails are constructed of brushed aluminum with molded Black end caps.

19 inch Wheels2014-2015 ATSPersonalize your ATS with one of these new styles of 19” Aluminum Wheels. Use only GM-approved wheel and tire combinations.

Polished (5XS) without wheel insert capability

p/n 23424546 - Front 19.0 inch x 8.0 inch p/n 23424547 - Rear 19.0 inch x 9.0 inch

Sterling Silver Premium Painted (5XT) with wheel inserts required

p/n 23424548 - Front 19.0 inch x 8.0 inch p/n 23424549 - Rear 19.0 inch x 9.0 inch

Satin Graphite Premium Painted (5XU) w/o wheel insert capability

p/n 23424550 - Front 19.0 inch x 8.0 inch p/n 23424551 - Rear 19.0 inch x 9.0 inch

Satin Graphite Premium Painted (5XV) with wheel inserts required

p/n 23424552 - Front 19.0 inch x 8.0 inch p/n 23424553 - Rear 19.0 inch x 9.0 inch

Remote Start2015 ATSThis Remote Start Kit (Part #23206788) is seamlessly integrated into your ATS anti-theft and remote keyless entry system. It enables your ATS with the same remote vehicle start function as the factory system. The Remote Start Kit is only available for ATS models with automatic trans-missions. Not compatible with OnStar RemoteLink.

Center Cap2015 ATS, ATS CoupeComplete the look of your vehicle with these elegant Center Caps, featuring the Colored Wreath and Crest logo on a Silver background. (Part #19329267 - Silver with Monochromatic Crest (4 Piece Quantity of 23156594))

Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 469-9488

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ADI Update • 09/14 Page 11

Images are for representation purposes only. Actual product may vary.

Front and Rear Carpet Replacements2014-2015 CTS SedanThese Black Front and Rear Replacement Carpet Floor Mats (Part #22860945) provide a factory fit for your CTS with a high quality carpeted upper surface to match your interior.

20 inch Wheel2014-2015 ELRPersonalize your ELR with these 20 Inch Accessory Wheels. (Part #23439967)

Tonneau Cover - Soft Roll-Up2015 All-New 2015 Silverado HDThis Soft Roll-Up Tonneau Cover is constructed of durable, lightweight black grained vinyl to help protect truck bed cargo from the elements. (Part #22998717 - 8’ Long Box, with embossed Bowtie Logo)

Assist Steps2015 All-New 2015 ColoradoThese Assist Steps are engineered to provide a sturdy step when entering or exiting your Colorado. They feature textured, traction-gripping step surfaces and are designed to enhance the overall appearance of your truck.

Part # Description/CabSize

22905644 5-inch Rectangular, Black - Extended Cab

22905645 5-inch Rectangular, Chrome - Extended Cab

22905647 5-inch Rectangular, Chrome - Crew Cab

22929605 3-inch Step Bars, Black - Extended Cab

Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 469-9488

New Products!

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ADI Update • 09/14 Page 12

Images are for representation purposes only. Actual product may vary.

Tonneau Cover - Soft Roll-Up2015 All-New 2015 ColoradoShield cargo in Colorado while helping to protect the bed from harsh weather with this Soft Roll-Up Tonneau Cover. It’s constructed with (or without) integrated cross-bows and easily rolls up to allow full access to the bed. It’s available in Black with an embossed Chevrolet Bowtie logo. (Part #22894985 - 6’ Long Box)

Splash Guards - Front Molded2015 All-New 2015 ColoradoDesigned to accent the exterior of your Colorado, these Front Molded Splash Guards (Part #22958431) fit directly behind the front wheels to help protect against tire splash and mud.

Splash Guards - Rear Molded2015 All-New 2015 ColoradoDesigned to accent the exterior of your Colorado, these Rear Molded Splash Guards (Part #22958435) fit directly behind the rear wheels to help protect against tire splash and mud.

Exterior Styling Kit - Wheel Flares2015 All-New 2015 ColoradoAmp up Colorado’s aggressive styling with an Exterior Styling Kit, featuring body-color Front and Rear Wheel Flares that help to protect Colorado’s wheel arches from flying debris. Contact your Chevrolet dealership for more information. (Part #22966585)

Smoker’s Package2015 All-New 2015 ColoradoThis Smoker’s Package (Part #23136255) is convenient for those who choose to smoke in their vehicle. It fits perfectly into the standard cup holder and is easy to remove. Contains Ashtray Muffin, Lighter, Lighter Housing and Housing Retainer.

Head Restraint DVD System2015 TraverseThis Rear-Seat Entertainment System features dual LCD monitors that are mounted on the rear posts of the front seat head restraints. A single DVD player along with multi-ple other inputs (SD, USB, micro HDMI) can send audio & video content to only one display, or to both displays at the same time. Wireless headphones and a single remote control allow rear passengers to enjoy the audio program without disturbing the driver or other passengers. This accessory is not compatible with the factory Rear-Seat Entertainment option. (Part #23223335 – Fig)

Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 469-9488

New Products!

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ADI Update • 09/14 Page 13

Front and Rear Premium All Weather Floor Mats2015 TraxThese Front and Rear Premium All Weather Floor Mats (Part #95154517) feature a custom deep-ribbed pattern to collect rain, mud, snow and debris. Nibs on back help hold them in place and conform to the interior of your Trax.

Smoker’s Package2015 TraxConvenient for those who choose to smoke in their vehicle. Fits perfectly into the standard cup holder, and is easy to remove. Constructed of flame-retardant material. Contains Lighter, Retainer, Receptacle and Ashtray Assembly. (Part #95130364)

Custom Graphics - Body Decal Package2014-2015 CamaroSpecifically designed and crafted for Camaro, OEM Wraps are a great way to add a personal touch. (Part #23213279, Gray) (Part #23214522, Black)

Fender Hash Marks2014-2015 CamaroFender Hash Marks can be added to the front fenders of your Camaro to accentuate the vehicle’s powerful style lines. Now available: Blue, Not For Use on ZL1 Models (Part #22995861)

ZL1 Stripes2014-2015 CamaroAdd the ZL1 Stripe Package to your Camaro and create an appearance of ultimate performance. Now available: Ashen Gray, For Use on ZL1 Models with Sunroof (Part #23102471); Gray, Not For Use with Sunroof (CF5) (Part #23102472)

Rear Spoiler2014-2015 CamaroPersonalize the look of your Camaro with a custom race-inspired Spoiler Kit, available in two styles—Blade (left) and High Wing (right)—and several body colors.

New Products!

Images are for representation purposes only. Actual product may vary.

Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 469-9488

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ADI Update • 09/14 Page 14

Door Sill Plates2014-2015 CamaroAccent and help protect the entry area of your Camaro with these Door Sill Plates. They are available in brushed stainless steel and feature the Performance logo on the front set. (Part #23213277)

Vehicle Cover2014-2015 Corvette StingrayThis Outdoor All Weather Vehicle Cover provides waterproof, breathable outdoor protec-tion for your Stingray. Includes a duffle-style storage bag, which can also be used to stash miscellaneous items. (Part #23142885 - Gray, with Stingray Logo)

Hood Decal Package2014-2015 SSAdd this Hood Decal Package to your SS, and onlookers will instantly be clued in to the impressive horsepower of the engine that lies beneath the hood. (Part #92457243 – Red)

Rear Compartment Lid Decal2014-2015 SSComplete the look with this Rear Compartment Lid Decal. (Part #92457297 – Red)

Tonneau Cover - Soft Roll-Up2015 All-New 2015 CanyonShield cargo in Canyon while helping to protect the bed from harsh weather with this snap-less Soft Roll-Up Tonneau Cover. It’s constructed with (or without) integrated crossbows and easily rolls up to allow full access to the bed. It’s available in Black with an embossed GMC logo. (Part #22894984, For Use With 5’ Short Box) & (Part #22894986, For Use With 6’ Long Box)

Smoker’s Package2015 All-New 2015 CanyonConvenient for those who choose to smoke in their vehicle. Fits perfectly into the standard cup holder and easy to remove. Contains Ashtray Muffin, Lighter, Lighter Housing and Housing Retainer. (Part #23136255)

New Products!

Images are for representation purposes only. Actual product may vary.

Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 469-9488

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ADI Update • 09/14 Page 15

New Product table

Continued on next page.

Part # Part Description MY/Vehicle

bed ProdUCTs22894984 Tonneau Cover - Soft Roll-Up, For Use With 5’ Short Box 2015 GMC All-New 2015 Canyon

22894985 Tonneau Cover - Soft Roll-Up, Embossed with Chevrolet Logo, Black, 6’ Long Box

2015 Chevrolet All-New 2015 Colorado

22894986 Tonneau Cover - Soft Roll-Up, For Use With 6’ Long Box 2015 GMC All-New 2015 Canyon

22998717 Tonneau Cover - Soft Roll-Up, 8’ Long Box, with embossed Bowtie Logo 2015 Chevrolet All-New 2015 Silverado HD

Cargo ManageMenT95470987 Roof Rack Cross Rail Package, Removable Roof Rack Cross Rails 2013-2015 Buick Encore

eleCTroniCs23223335 Head Restraint DVD System, Dual System - Fig 2015 Chevrolet Traverse

23206788 Remote Start 2015 Cadillac ATS

eXTerior22905644 Assist Steps, 5-inch Rectangular, Black - Extended Cab 2015 Chevrolet All-New 2015 Colorado

22905645 Assist Steps, 5-inch Rectangular, Chrome - Extended Cab 2015 Chevrolet All-New 2015 Colorado

22905647 Assist Steps, 5-inch Rectangular, Chrome - Crew Cab 2015 Chevrolet All-New 2015 Colorado

22929605 Assist Steps, 3-inch Step Bars, Black - Extended Cab 2015 Chevrolet All-New 2015 Colorado

23213279 Body Decal Package, Gray 2014-2015 Chevrolet Camaro

23214522 Body Decal Package, Black 2014-2015 Chevrolet Camaro

92457243 Decal/Stripe Package, Hood Decal Package, Red 2014-2015 Chevrolet SS

92457297 Decal/Stripe Package, Rear Compartment Lid Decal, Red 2014-2015 Chevrolet SS

23102471 Decal/Stripe Package - ZL1 Stripes, Ashen Gray, For Use on ZL1 Models with Sunroof

2014-2015 Chevrolet Camaro

23102472 Decal/Stripe Package - ZL1 Stripes, Gray, Not For Use with Sunroof (CF5) 2013-2015 Chevrolet Camaro

22995861 Decal/Stripe Package - Fender Hash Marks, Blue, Not For Use on ZL1 Models 2014-2015 Chevrolet Camaro

22966585 Exterior Styling Kit, Front and Rear, Wheel Flares 2015 Chevrolet All-New 2015 Colorado

22958431 Splash Guards - Front Molded 2015 Chevrolet All-New 2015 Colorado

22958435 Splash Guards - Rear Molded 2015 Chevrolet All-New 2015 Colorado

23475084 Rear Spoiler, Z28 Style, Silver 2014-2015 Chevrolet Camaro

23475085 Rear Spoiler, Z28 Style, Gray 2014-2015 Chevrolet Camaro

23475086 Rear Spoiler, Z28 Style, Blue 2014 Chevrolet Camaro

23475087 Rear Spoiler, Z28 Style, Red 2014-2015 Chevrolet Camaro

23475088 Rear Spoiler, Z28 Style, Red Rock 2014-2015 Chevrolet Camaro

23475089 Rear Spoiler, Z28 Style, Lemon 2014-2015 Chevrolet Camaro

23142885 Vehicle Cover, Outdoor All Weather, Stingray Logo, Gray 2014-2015 Chevrolet Corvette Stingray

inTerior23213277 Door Sill Plates, Front Door Sill Trim Plate, Performance Logo, Gray 2014-2015 Chevrolet Camaro

Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 469-9488

The following new products are ready for sale. For pricing information and availability, please visit www.gmcaad.com or call 888-277-6290.

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ADI Update • 09/14 Page 16

New Product table, continued

GM Accessory Solution Training OverviewBelow is the current link for the GMaS training overview enrollment page. Just click on the drop-down menu on the site and select the date you would like to attend. Please share this link with anyone that would benefit from training or a refresher. The entire product, both in-store and retail sites are covered.

https://attendee.gotowebinar.com/rt/7679753726972341505

22860945 Floor Mats - Front and Rear Carpet Replacements, Black, without Logo 2014-2015 Cadillac CTS Sedan

22860947 Floor Mats - Front and Rear Carpet Replacements, Cashmere, without Logo 2014 Cadillac CTS Sedan

95154517 Front and Rear Premium All Weather Floor Mats, Black 2013-2015 Chevrolet Trax

95130364 Smoker’s Package, Contains Lighter, Retainer, Receptacle and Ashtray Assembly

2013-2015 Chevrolet Trax

23136255 Smoker’s Package - Contains Ashtray Muffin, Lighter, Lighter Housing and Housing Retainer

2015 Chevrolet All-New Colorado; 2015 GMC All-New Canyon

wHeels & wHeel CoMPonenTs23424546 19 inch Wheels - Front Aluminum Polished without wheel insert capability 19.0

inch x 8.0 inch (5XS)2014-2015 Cadillac ATS

23424547 19 inch Wheels - Rear Aluminum Polished without wheel insert capability 19.0 inch x 9.0 inch (5XS)

2014-2015 Cadillac ATS

23424548 19 inch Wheels - Front Aluminum, Sterling Silver Premium Painted with wheel inserts required 19.0 inch x 8.0 inch (5XT)

2014-2015 Cadillac ATS

23424549 19 inch Wheels, Rear Aluminum, Sterling Silver Premium Painted with wheel inserts required 19.0 inch x 9.0 inch (5XT)

2014-2015 Cadillac ATS

23424550 19 inch Wheels - Front Aluminum, Satin Graphite Premium Painted without wheel insert capability 19.0 inch x 8.0 inch (5XU)

2014-2015 Cadillac ATS

23424551 19 inch Wheels - Rear Aluminum, Satin Graphite Premium Painted without wheel insert capability 19.0 inch x 9.0 inch (5XU)

2014-2015 Cadillac ATS

23424552 19 inch Wheels - Front, Aluminum, Satin Graphite Premium Painted with wheel inserts required 19.0 inch x 8.0 inch (5XV)

2014-2015 Cadillac ATS

23424553 19 inch Wheels - Rear, Aluminum, Satin Graphite Premium Painted with wheel inserts required 19.0 inch x 9.0 inch (5XV)

2014-2015 Cadillac ATS

23439967 20 inch Wheel - Aluminum - SEH 2014-2015 Cadillac ELR

19329267 Center Cap - Silver with Monochromatic Crest (4 Piece Quantity of 23156594) 2015 Cadillac ATS, ATS Coupe

Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 469-9488

Page 17: Septemb Ai uPAtebecoming a mere commodity. Dealerships need to find new ways to become more profitable. The solution is right in their stores: Accessories. Untapped Profit Source I

ADI Update • 09/14 Page 17

Capital Area Accessory Distributors222 Gregson DriveCary, NC 27511

Website: WWW.GMCAAD.COMPhone: (888) 277-6290

Fax: (919) 469-9488

Presenting our Top 20 Customers for the month.

1. CITY CHEVROLET

2. ABERNETHY CHEVROLET

3. FLOW CHEVROLET BUICK GMC

4. HENDRICK CHEVROLET

5. JEFF GORDON CHEVROLET

6. RANDY MARION CHEVROLET

7. SAFEWAY CHEVROLET

8. BOB KING BUICK-GMC

9. HENDRICK BUICK GMC

10. MARINE CHEVROLET CADILLAC

11. FLOW BUICK OLDMOBILE

12. HENDRICK CHEVROLET CADILLAC

13. MOORE BUICK GMC TRUCK,INC

14. CREWS CHEVROLET

15. RICK HENDRICK CHEVROLET NORFOLK

16. HENDRICK DURHAM AUTO MALL

17. SMOKY MOUNTAIN CHEVROLET

18. LOVE CHEVROLET COMPANY

19. STEVE MOORE CHEVROLET

20. BRADSHAW AUTOMOTIVE

THE TOPTwEnTy