Sepeakeasy D.C: Rebrand
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Transcript of Sepeakeasy D.C: Rebrand
Meet The Dream Team
Maha Neouchy Laura Barbier Deanna Price
Emily Wooten Ben Brown
What is Speakeasy doing well?
Rich History & Great
Reputation
Real Connections
Current Audience Profiles
Target Audience: Esteban Fernanez
Target Audience:
Sabrina Noel
Target Audience:
Faizan Khan
It Isn’t a Chore to Be a Part of
This Family
Phase One: Pre-Launch
Trademark & Register for New Domain
One-Pagers
We wanted our followers to be one of the first groups to know that there is a big change coming your way on February 14th! Keep your eyes and ears peeled for more updates across our social media channels, blogs and of course listen closely when you attend shows!
Media
Fireside Chat Series
Phase Two: Launch
Transition Social Media
Channels
Social Media and Blog
Teller’s Refinery
Teller’s Refinery
We’re excited to announce that we have officially transitioned to the new name "Teller's Refinery.” This comes after a lot of hard work from our internal staff, the support of our amazing board members, coaches and students, and our loyal community in Washington, D.C.!
Redirect on Website
Sustain Relationships with Media
Name Reveal Event
User Generated
Content
Phase Three: Post-Launch
Diversity Outreach
Showcase Teller’s
Refinery
*Rate of Engagement & Following
*Number of Attendees
*Diversity of Performers
*Media Impressions*Consistency in editorial
content
Measuring Success
*Road Shows
*Hosting More Diverse Topics
*Paid Search Campaign*Campus Outreach
*Drive engagement through visuals &
multimedia
*Beltway ShowcaseMoving Forward
Pre-launch Launch Post-Launch
December 2014
-Copyright Name-One Pagers
-Update Channels-Media Outreach-Fireside Chats
January-June 2015-Launch Event
-Move to new media channels -Website redirect
-Promote User-Generated Content
July-December 2015
-Maintain Online Channels
-Diversity Outreach-Capital Fringe
Festival
Timeline
Budget
Teller’s Refiner
y
Launch
Post-Launc
h
Pre-Launc
h
Copyright Teller’s
Refinery
Name Reveal Event
Diversity Outreach