Seoul Soul
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Transcript of Seoul Soul
![Page 1: Seoul Soul](https://reader035.fdocuments.net/reader035/viewer/2022062218/587111641a28abac6d8b5db7/html5/thumbnails/1.jpg)
SEOULHansung Univ.
1551118 Hyeon A Song
![Page 2: Seoul Soul](https://reader035.fdocuments.net/reader035/viewer/2022062218/587111641a28abac6d8b5db7/html5/thumbnails/2.jpg)
CON-TENTSSEOUL
01. Brand
02. Product
03. Expectancy ef -fect
![Page 3: Seoul Soul](https://reader035.fdocuments.net/reader035/viewer/2022062218/587111641a28abac6d8b5db7/html5/thumbnails/3.jpg)
Current Korean Souvenir
Cosmetic products, Food, etcbecause of the Korean wave Ornament, rad doll,
etcapplying traditional im-age
Lucky bag, spoon&chopsticks, etc, traditional Korean products
![Page 4: Seoul Soul](https://reader035.fdocuments.net/reader035/viewer/2022062218/587111641a28abac6d8b5db7/html5/thumbnails/4.jpg)
SEOULNew Souvenir Brand with Korean Soul
SEOULThe capital of Ko-
rea
SOULThe soul of Korea
![Page 5: Seoul Soul](https://reader035.fdocuments.net/reader035/viewer/2022062218/587111641a28abac6d8b5db7/html5/thumbnails/5.jpg)
Korean Soulin Korean traditional culture
Five Colors from Yin-Yang and the Five Elements theory
YellowMiddle
BlackNorth
RedSouth
WhiteWest
BlueEast
![Page 6: Seoul Soul](https://reader035.fdocuments.net/reader035/viewer/2022062218/587111641a28abac6d8b5db7/html5/thumbnails/6.jpg)
HanbokKorean traditional dress
BojagiClothwrapper Hanji
traditional Korean paper handmade
from mulberry trees
NorigaeKorean traditional
ornaments worn by women
Korean Soulin Korean traditional culture
![Page 7: Seoul Soul](https://reader035.fdocuments.net/reader035/viewer/2022062218/587111641a28abac6d8b5db7/html5/thumbnails/7.jpg)
Shopping Bag
Wrapping papper
Handkerchief
Bottle cover
Ear Rings
ProductSEOUL
![Page 8: Seoul Soul](https://reader035.fdocuments.net/reader035/viewer/2022062218/587111641a28abac6d8b5db7/html5/thumbnails/8.jpg)
Shopping BagSEOUL
SEOUL
SEOUL
![Page 9: Seoul Soul](https://reader035.fdocuments.net/reader035/viewer/2022062218/587111641a28abac6d8b5db7/html5/thumbnails/9.jpg)
Wrapping PaperSEOUL
SEOUL
![Page 10: Seoul Soul](https://reader035.fdocuments.net/reader035/viewer/2022062218/587111641a28abac6d8b5db7/html5/thumbnails/10.jpg)
HandkerchiefSEOUL
![Page 11: Seoul Soul](https://reader035.fdocuments.net/reader035/viewer/2022062218/587111641a28abac6d8b5db7/html5/thumbnails/11.jpg)
Bottle CoverSEOUL
SEOUL
![Page 12: Seoul Soul](https://reader035.fdocuments.net/reader035/viewer/2022062218/587111641a28abac6d8b5db7/html5/thumbnails/12.jpg)
Ear RingSEOUL
SEOUL
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Expectancy effect
SEOULNew Souvenir Brand with Korean Soul