Blogging & Social Media SEO Strategy

Blogging efforts that help your overall SEO strategy

Agenda

My Brief HistoryLearning SEOSEO Knowledge & SkillsThe SEO AdvantageBlogging SEO AdvantagesThe Social Media

ConnectionBlog Strategy

Best PracticesViral Content

Summary

My Brief History

Chemist – IndustryChemist – Academe

Teaching/Student

BusinessSelling ComputersWeb Design /

Development

Employee w/SidelinesWeb Design /

DevelopmentSEO

Learning SEO

“Ang pinakamagandang puhunan sa buhay ay ang iyong nalalaman”

- Sabi ng nanay ko.

“Everyday is continuous learning”

- Sabi ng tatay ko

SEO Knowledge & Skills

SEO

TechnicalKnowledge

Writing SkillsMarketing Knowledge

The SEO Advantage

Traditional (Tri-Media)TVRadioPrint

Internet MarketingEmail MarketingBanner AdvertisingSearch Marketing

SEOPPC

In Tri-Media, you rely on demographic data to find your target market.

In SEO, the customers are looking for your product or service.

Blogging SEO Advantages

New Fresh ContentLink Bait OpportunitiesContent SyndicationOpportunity for deep

linking to main website pagesMany blog platforms are

nearly good with less work on on-page SEO out of the box

“Wordpress is not an SEO magic bullet… but sometimes that’s how it seems to be.”

- Benj Arriola

The Social Media Connection

Links from Social Media

Often nofollowSometimes uses

AJAXBehind a login pageBut there are still

some that are SEF.

Larger network of people

InterconnectedSomething in

CommonPersonal Referral

The Social Media Connection

Connection map called the social media broadcast system – by Catfish Comstock

The Social Media Connection

Blogs

Social Networks

MicroBlogs/Status

Website LinksReaders

Visits/Links

Customer

Search Engines

Ranking

Users

Visits/LinksCustomersRank

ing

Join

/RSS

Hub Sites

RSS

Social Voting

Votes/Likes

Connections

Visits/LinksLinks

LinksLi

nksRanking

Rank

ing

Users

Customers

Announce U

pdate

Feed

s

The Social Media Connection

Links from Social Media

Often nofollowSometimes uses AJAXBehind a login pageBut there are still

some that are SEF.

Larger network of people

InterconnectedSomething in

CommonPersonal Referral

Social Media Sites:• More Links for Direct Traffic• More Links SEO• More People for the Links for both

Direct Traffic and SEO.

Blog StrategyBlogging Best Practices& Viral Content Information

Blogging Best PracticesBlog Strategy

Blogging

A blog (a portmanteau of the term "web log") is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

wikipedia.org

It’s personal, there is an

identity behind the voice. Unlike

an Article or Press Release

Good Titles Invite People to Read

First thing that calls attention in search results and in social bookmarking entries are the titles.A good or bad title can

make or break the decision to click and read the rest of the blog post.

Boring Title/Topic:We Sell Computers

More Interesting Titles/Topic:Top 5 Business Benefits

From Mobile ComputingSave $1,000s of Long

Term Cost Running Business Computing Tools

Inverted Pyramid Content

In today’s busy world, blog readers want to know the conclusion right away.The conclusion can be a

deciding factor to read details or not if it sparks the readers interest.When on the go, people

tend to bookmark, save and read later. And is even more emphasized in mobile applications.

Use Headings & Subheadings

Blog readers scan before they read.

Having no headings / subheadings or numbered / bullet list is straining on the eyes and would often skip large portions of text.

Avoid the Great Wall of Text

A picture is worth a thousand words.

Use all types of imagery, charts, graphs, related photos, comics, metaphor images, etc.

Good Practice: have at least 1 image per blog post.

No ImagesDiabetes.Blog.com

w/ ImagesDiabetesMine.com

The Hanging Thought

Good use of the “read more” link.

Main SEO advantage is minimizing duplicate content.Creatively entice readers

to click on the read more link.Intriguing hanging

thoughts can trigger the clickthroughs.

Consider Pagination When Needed

Consider Pagination in super long blog post.

For a very long blog post, people may feel lazy seeing a very long page.Using pagination gets

people to read up to the end, and starts going to the next page without noticing they are reading a lot.

Viral ContentBlog Strategy

“It’s so good, you just want to tell someone about it.”

- Benj Arriola

Good Content

SEOText Heavy, Descriptive,

Keyword Rich.Article, Blog Post,

Product DescriptionsThink in Keywords

Viral ContentArticle/Blog PostImageVideoDownloads

Content SuggestionsTarget Emotions:

Funny, inspiring, interesting, bizarre, good information, good research, new discovery.

Topic Examples:Solving a problem, giving a solutionControversial post, conflicting ideas

Always present both sidesIf you are on one side, state that it is only your opinion only and you can be

wrongInvite readers to state their views

Top list, triviaAnything that gives more money or saves money“Things not to do”, “how to not do” list.Inspirational / Motivational

Be Interactive

Get user opinion. Invite feedback. End with a question.

Reply to commentsEnable comment

discussionsEnable comment avatarsPlug-in for comment

updates

Keep comments spam free

Invite to Subscribe to Feeds

Viral Suggestions

Email a Friend

Social Bookmarking Links

Social Bookmarking Status Badge

Embed Codes, Link Codes, Support/Fan Badges

RSS Reader Links

Summary

My Brief HistoryLearning SEOSEO Knowledge & SkillsThe SEO AdvantageBlogging SEO

AdvantagesThe Social Media

ConnectionBlog Strategy

Best PracticesViral Content

I want to start now!

What do I do to start?Just do it.

Start blogging without knowing how to do it well. And learn in the progress.

Sign up on AdsenseUse with causion. Follow the rules. Do not click on your ads or find ways for other people to click on your ads.

Learn SEO, Affiliate Marketing, Link Selling, CPA along the way.

It is hard to get traffic to earn money. It is easy to earn money, when you have the traffic.Try blogging and getting attention, getting popular and learn how to make money along the way.

Thank You

Questions?