SEOjocktoberfest - content marketing is largely bollocks - Andrew Burnett

burne.tt@andrewburnett


Putting the U

into Content


Content Marketing

Is, Largely, Bollocks


Content Marketing

is, largely, bollocks

for 3 main reasons:


1. The Reason it

exists.


Putting the U

into Content


2. The age

it exists in.


Putting the U

into Content


3. The morass

of mediocrity.


Putting the U

into Content


Content MarketingIs, Largely, Bollocks


Because:

1. It exists. 2. It exists now. 3. It is mediocre.


So…


Thankfully, yes.


If…


Advertising adds

value to a product by

changing our

perception, rather

than the product

itself.


1. The Reason it

exists.


2. The age

it exists in.


3. The Morass

of Mediocrity.


Putting the U

into Content


Thank

you.

Marketing