SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit

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Search Engine Optimization + Content In-Depth/Advanced August 1 st 2014

description

William Reed offers expert insight into best practices for nonprofits to be found online and to understand the changing digital culture. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.

Transcript of SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit

Page 1: SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit

Search Engine Optimization + Content

In-Depth/AdvancedAugust 1st 2014

Page 2: SEO+Content. Advanced. 2014 Cleveland Nonprofit Marketing Summit

SEO + ContentOverview

What Affects Ranking?

Basics

Keyword Themes/Structure

Link Building

Content

Web Design

Keeping Up With SEO

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SEO + ContentWhat Affects Ranking

On Page

- Content - HTML - Architecture

Off-Page

- Links - Trust - Social - Personal

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SEO + ContentBasics

Title Tag

Meta Description

Keywords

Img Tag

Keyword Research

Content

Page Performance

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SEO + ContentKeyword Themes/Structure

Content Hubs

Behavioral Keyword Research

Qualifiers? - Time/Date - Price/Quality - Intent - Location

Topic Related Keywords - LSI - Proximity

Use <h> tags

Internal Links

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SEO + ContentLink Building

“Every Link Must Be Earned” – moz

90/10 Rule - Content is King

Why Do People Link To Your Site?

Real Links Are A Result Of Positive Recognition

Participate In The Internet

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SEO + ContentContent

How Can You Create Value?

Utility

Emotional Response

Point of View (negative or positive)

Perceived Value

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SEO + ContentContent

Types of Content?

Blog/Webinar

Videos

Infographics

FAQ

How To Guides

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SEO + ContentWeb Design

Your Design Matters!

Lower Bounce Rate

Increase Page Views

Time On Site

Links

Trust

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SEO + ContentKeeping Up With SEO

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Questions?

In-Depth/AdvancedAugust 1st 2014