SEO - Website Architecture - NerdsGeeksGurusSEO - Website Architecture Structure and Design Flow for...

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SEO - Website Architecture © 2014 - NerdsGeeksGurus Friday, November 28, 14

Transcript of SEO - Website Architecture - NerdsGeeksGurusSEO - Website Architecture Structure and Design Flow for...

SEO - Website Architecture

© 2014 - NerdsGeeksGurus

Friday, November 28, 14

SEO - Website ArchitectureStructure and Design Flow for Conversions

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Friday, November 28, 14

FUN FACT: NOTE:ONLINE SALES ⬆︎19% TODAY IS SMALL BUSINESS SATURDAY

THANKS FOR BEING HERE\ © 2014 - NerdsGeeksGurus

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Fundamental Principles 1. Durability2. Functionality3. Beauty

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Durability

Sites live longerSeparation of concerns Semantic markupResponsive designChild themeSecure

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FunctionalityClear navigationAccessible to all usersDesign flowFastMeta data friendlyBehavior trackingAbility to submit .xml sitemapsClose button

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Beauty

ColorImagesContentEmotion

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BENEFIT BENEFITORGANIZED SITE KEYWORD FOCUS & INTERLINKING

DESIGN FLOWCONTENT SILOS

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On Site InfoBusiness name

Address

Contact page

Current Copyright date

Terms & Conditions

Privacy Policy

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WordPress MakesWebsite Architecture EasyEdit permalinks in CMSWordfence SecurityWP Super CacheGoogle XML SitemapsWordPress SEO by YoastGoogle Analytics by YoastSEO UltimateWP No Category Base

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SEO Must Have ListGoogle Analytics Account

Google Webmaster Tools Account

Bing Webmaster Tools Account

Google AdWords Account (keyword research)

Screaming Frog (site crawler application)

Moz Web Developer’s SEO Cheat Sheet: http://moz.com/blog/the-web-developers-seo-cheat-sheet-2013-edition

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ExploreWeb Fundamentals: https://developers.google.com/web/fundamentals/

SEO 101: How Your Website’s Structure Affects its SEO: http://www.searchenginejournal.com/website-structure-and-seo/54156/

How to create a silo structure in WordPress: http://scratch99.com/wordpress/wp-seo/siloing/

SEO Siloing: How to Build a website silo artchitecture: http://www.bruceclay.com/seo/silo.htm

PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/

Mobile-Friendly Test & Guide: https://www.google.com/webmasters/tools/mobile-friendly/

Rich Snippet Generator: http://www.ebusiness-unibw.org/tools/grsnippetgen/

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Questions?

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